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    Market Environment of Rasna

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    taufeeque
    Rasna is a brand owned by Poima Industries that introduced the concept of soft drink concentrates in India. It was the first brand to provide real fruit flavors and tastes. Rasna is the top brand in the non-carbonated drink concentrate market with a 97.2% market share. It has a large distribution network across India with branches, depots and over 2500 retailers. Rasna faces competition from other brands like Sunfill, Tang, and Sugar Free D'lite.

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    Market Environment of Rasna

    Uploaded by

    taufeeque
    203 views24 pages
    Rasna is a brand owned by Poima Industries that introduced the concept of soft drink concentrates in India. It was the first brand to provide real fruit flavors and tastes. Rasna is the top brand in the non-carbonated drink concentrate market with a 97.2% market share. It has a large distribution network across India with branches, depots and over 2500 retailers. Rasna faces competition from other brands like Sunfill, Tang, and Sugar Free D'lite.

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    Market Environment of Rasna

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    Rasna is a brand owned by Poima Industries that introduced the concept of soft drink concentrates in India. It was the first brand to provide real fruit flavors and tastes. Rasna is the top brand in the non-carbonated drink concentrate market with a 97.2% market share. It has a large distribution network across India with branches, depots and over 2500 retailers. Rasna faces competition from other brands like Sunfill, Tang, and Sugar Free D'lite.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    203 views24 pages

    Market Environment of Rasna

    Uploaded by

    taufeeque
    Rasna is a brand owned by Poima Industries that introduced the concept of soft drink concentrates in India. It was the first brand to provide real fruit flavors and tastes. Rasna is the top brand in the non-carbonated drink concentrate market with a 97.2% market share. It has a large distribution network across India with branches, depots and over 2500 retailers. Rasna faces competition from other brands like Sunfill, Tang, and Sugar Free D'lite.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 24

    PERSENTATION ON RASNA ‘S

    MAKET ENVIRONMENT

    Taufeeque Ahmad
    Chairman & M.D. : Mr. Piruz Khambatta

    Establishment Year : 1984

    Nature of Business : Manufacturer &


    Exporters
    Level to Expand : International
     Rasna is a brand owned by Poima
    Industries which introduced and nurtured the
    concept of soft drinks concentrate (SDC) in
    Indian market .

     It was the first brand in the country that


    provided consumers real fruit like flavor &
    taste .
     Rasna is proud to receive the Superior Taste
    Award 2008 instituted by The International
    Taste & Quality Institute, Belgium .
     Rank no.1 in the beverage category as Most
    Trusted Brand of India by Economic Times
     Cola Cola – introduced as a non aerated cola at
    Re.0.50 per glass for the first time in the world.
     Rasna claims 97.2% market share in non
    carbonated soft drink concentrate powder
    (afaqs.com).
    Demographic

    Suppliers Economic
    Social & Public
    Cultural
    Company
    Customers
    Competitors l
    i c a
    g
    Political Market n olo
    & legal Intermediaries c h
    Te
    ti ttoor
    r s
    s SSuup
    mppeet i pppllie
    C m
    Coo ierrss

    The
    The Microenvironment
    Microenvironment

    e diiaar
    r ie
    iess
    Customers
    Customers IInntteerrm
    med
     Rishi Galav Herbs and Herbal Products
    (Gwalior)

     SCAT material Lemon Grass ( Jodhpur)

     Jagshar International (Gujrat)


     Retail stockiest (2500)

     7 Distributing Branches

     35 Depots across India


    Sunfill (Coca-cola), 2%

    Tang(Kraft Food) ,0.5%

    Sugar free D’lite (Zydus Cadila), 0.2%

    Kissan Mr. fruit (HUL) ,0.1%

    (afaqs.com)
     Individuals
     Householders
    Scio-
    Scio-
    Cultural
    Cultural
    Forces
    Forces that
    that Shape
    Shape Economic
    Economic
    Opportunities
    Opportunities
    and
    and Threats
    Threats to
    to aa
    Company
    Company
    Political
    Political Demographic
    Demographic
    Technological
    Technological
    Rasna Utsav
     Rasna Nimbu Pani
     Rasna Orange
     Rasna Mango
     Rasna Cola-Cola
    Rasna Fruitplus
     Rasna mango
     Rasna orange
     Rasna lemon
     Rasna pineapple
    Rasna 1 ka 2
     Rasna mango
     Rasna orange
     Ahmadabad
     Delhi
     Mumbai
     Chennai
     Kolkata
     Delhi
     Lucknow
     Ghaziabad
     Dehradun
     Ambala
     Ludhiana
     Chandigarh
     Parwanoo
     Jammu
     Kolkata
     Bhubaneswar
     Patna
     Ranchi
     Guwahati
     Ahmadabad
     Bangalore
     Jaipur
     Nagpur
     Indore
     Raipur
     Jabalpur
     Mumbai
     Bhiwandi
     Pune
     Goa
     Chennai
     Trichi
     Alwaye
     Secunderabad
     Vijayawada
     Communication :-through attractive banners,
    posters , news papers etc
     Activities promotion
     Outdoor
     TV channels
     Celebrity promotion
    Anupam Kher
    Kapil Dev
    Karishma Kapoor
    Hrithik Roshan
    Vivian Richards
    Paresh Rawal
    Johny Lever
    I LOVE YOU RASNA TO SHARAT EK GHOONT

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