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    Business Environment Analysis of Shoppers Stop: Presented by

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    Jannat
    Shoppers Stop is an Indian department store chain with 83 stores across 38 cities. It sells clothing, accessories, home goods, and beauty products. The internal environment includes its vision, management structure, and human resources, while the external includes customers, competitors, suppliers, technology trends, and the economic environment. Shoppers Stop's strengths include its brand image and loyalty program, while weaknesses are promotional strategies and working with many brands. Opportunities lie in technology and foreign investment in India, while threats include private labels, increasing competition, and discounts. The company focuses on customers, competitors and suppliers when opening new stores.

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    Business Environment Analysis of Shoppers Stop: Presented by

    Uploaded by

    Jannat
    156 views20 pages
    Shoppers Stop is an Indian department store chain with 83 stores across 38 cities. It sells clothing, accessories, home goods, and beauty products. The internal environment includes its vision, management structure, and human resources, while the external includes customers, competitors, suppliers, technology trends, and the economic environment. Shoppers Stop's strengths include its brand image and loyalty program, while weaknesses are promotional strategies and working with many brands. Opportunities lie in technology and foreign investment in India, while threats include private labels, increasing competition, and discounts. The company focuses on customers, competitors and suppliers when opening new stores.

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    Business analysis of Shoppers stop

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    Shoppers Stop is an Indian department store chain with 83 stores across 38 cities. It sells clothing, accessories, home goods, and beauty products. The internal environment includes its vision, management structure, and human resources, while the external includes customers, competitors, suppliers, technology trends, and the economic environment. Shoppers Stop's strengths include its brand image and loyalty program, while weaknesses are promotional strategies and working with many brands. Opportunities lie in technology and foreign investment in India, while threats include private labels, increasing competition, and discounts. The company focuses on customers, competitors and suppliers when opening new stores.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    156 views20 pages

    Business Environment Analysis of Shoppers Stop: Presented by

    Uploaded by

    Jannat
    Shoppers Stop is an Indian department store chain with 83 stores across 38 cities. It sells clothing, accessories, home goods, and beauty products. The internal environment includes its vision, management structure, and human resources, while the external includes customers, competitors, suppliers, technology trends, and the economic environment. Shoppers Stop's strengths include its brand image and loyalty program, while weaknesses are promotional strategies and working with many brands. Opportunities lie in technology and foreign investment in India, while threats include private labels, increasing competition, and discounts. The company focuses on customers, competitors and suppliers when opening new stores.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 20

    Business

    environment analysis
    of shoppers stop START SOMETHING NEW

    Presented by :
    Shahriyar Etsamaifard
    Tabrez Saifi
    Umema Khan
    Zoya
    Saba Shamim
    Shivangni Gaur
    Tanaz Nasrin
    Agenda
    What is Shoppers stop

    Marketing segmentation

    Introduction to business environment

    Internal environment of shoppers stop

    External environment

    Swot analysis

    Priorities of shoppers stop

    Limitation and challenges

    References for data


    What is Shoppers Stop
    • It is an Indian department store chain,
    • Owned by the K Raheja Corp Group.
    • 83 stores across 38 cities in India,
    • Selling clothing, accessories, handbags, shoes, jewelry, fragrances,
    cosmetics, health and beauty products, home furnishing and decor
    products.
    • CEO Rajiv Suri (8/Jun/2018)
    • Headquarters: Mumbai
    STP’s

    SEGMENTING TARGETING

    POSITIONING
    Segmenting
    Targeting
    Positioning
    Introduction to business environment
    Business Environment is sum or collection of all internal and external
    factors
    These factors affect the function of the company and how a company
    works directly or indirectly to achieve its vision mission and goals
    Internal Environment:

    Vission ,
    Value mission Management Company
    Human
    system and structure image and
    resources
    objectives brand equity
    BE continued….
    External Environment

    Micro Environment Macro Environment


    BE continued…..
    Customers

    Financiers Suppliers

    Micro
    Environment

    Public Competitors

    Marketing
    intermediarie
    s
    BE continued…..
    Political/govt.
    environment

    Technologica Demographic
    l environment environment

    Macro
    Environment

    Social/cultural Legal
    environment environment

    Economic
    environment
    SWOT of shoppers stop
    Strengths Weaknesses
    Promotional strategies
    Brand image , Market presence Low-risk strategy
    One shop stop , loyalty program Working with so many brands
    strong presence with 80+ stores in India

    Opportunities Threats
    Technology Private label brand
    Foreign players see it as preferred partner for Increasing brand awareness among consumers
    making investment in India across all socio-economic classes
    Big opportunity to enter into new locations Discounts and offers
    Priorities of Shopper Stop
    Internal Vs external environment
    Internal environment
    External micro VS macro environment
    Micro environment
    Micro environment priorities when opening a new store
    Costumers – Competitors – Suppliers

    Data is all according to the interview of department managers


    USP of Shoppers stop

    CRM

    New styles and presence in all


    major metros
    Supply chain management

    Suppliers Producers Distributor Customers


    s
    Materials,p Products Finished Total
    Products Products
    arts,sub- and goods , end and Package and
    satisfaction
    assemblies services products services
    with
    and services
    quality,price,d
    and and delivery elivery,and
    services services services
    Brand Ambassadors
    Special events
    Om shanti Om Fashion Show
    Conclusion
    • Oldest retail chain
    • The manage to attract the customers
    • Provides the best number of products
    • Brings the world’s best retail technology,retail practices, and sales to
    india
    References
    • IRL interview of the department managers of shoppers stop at saket
    select city walk
    • https://www.marketing91.com/swot-analysis-of-shoppers-stop/

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