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    Presentation On Automobile Industry

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    fiiimpact
    The document provides an overview of the Indian automobile industry including its evolution, key players, and segmentation. It discusses the initial years dominated by two major players and the entry of new manufacturers in the 1980s. It then profiles some of the major players like Maruti Suzuki, Tata Motors, and Ford Motor Company and their strategies. The document also mentions niche players like luxury brands and describes different types of followers in the industry.

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    Presentation On Automobile Industry

    Uploaded by

    fiiimpact
    1K views24 pages
    The document provides an overview of the Indian automobile industry including its evolution, key players, and segmentation. It discusses the initial years dominated by two major players and the entry of new manufacturers in the 1980s. It then profiles some of the major players like Maruti Suzuki, Tata Motors, and Ford Motor Company and their strategies. The document also mentions niche players like luxury brands and describes different types of followers in the industry.

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    Presentation on AutomobileIndustry

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    The document provides an overview of the Indian automobile industry including its evolution, key players, and segmentation. It discusses the initial years dominated by two major players and the entry of new manufacturers in the 1980s. It then profiles some of the major players like Maruti Suzuki, Tata Motors, and Ford Motor Company and their strategies. The document also mentions niche players like luxury brands and describes different types of followers in the industry.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    1K views24 pages

    Presentation On Automobile Industry

    Uploaded by

    fiiimpact
    The document provides an overview of the Indian automobile industry including its evolution, key players, and segmentation. It discusses the initial years dominated by two major players and the entry of new manufacturers in the 1980s. It then profiles some of the major players like Maruti Suzuki, Tata Motors, and Ford Motor Company and their strategies. The document also mentions niche players like luxury brands and describes different types of followers in the industry.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 24

    Presentation on

    Automobile
    Industry
    Evolution of Automobile Industry
    Initial Years
    Early to mid 90s
    Manufacturing was licensed
    •Seller’s market and long
    •High Customs duty on import Mid 90s – Early 2000s
    waiting periods
    •Steep excise duties & •Buyers market
    •Delicensing in 1993
    •Sales tax
    •Increase in Indigenization
    •Removal of capacity
    •2 Major players:
    restrictions
    Premier Automobiles Ltd •Easy Auto finance
    & Hindustan Motors
    •Decrease in customs &
    •Manufactures diversifying
    excise
    1980s into related activities:
    finance lease, fleet
    •Auto finance boom- more
    •Entry of MUL, better product, management, insurance
    players (foreign banks & non
    with government support and used car market
    banking companies, better
    schemes.
    •Seller’s Market

    •Long Waiting Periods


    SEGMENTATION OF
    AUTOMOBILE INDUSTRY
    • Following is the segmentation that how much each sector
    comprises of whole Indian Automobile Industry .
    KEY PLAYERS

    Maruti TATA
    Hyundai Honda
    Ford GM
    Sonalika International HM
    Force Toyota Kirloskar
    M&M Fiat
    Skoda Audi
    Mercedes Benz BMW
    Volkswagon Mitshubishi
    The Key Players…

    Passenger vehicle
    Commercial TATA Motors, Ashok Leyland, Swaraj Mazda,Mahindra & Mahindra ,Force
    vehicles motors, Eicher Motors

    Passenger TATA Motors, Maruti Udyog, Honda Motors, Toyata, Skoda, Mahindra &
    vehicle Mahindra, Daimler Chrysler, Hindustan Motors

    Two Wheeler Hero Honda, Bajaj Auto, Honda Motors, TVS Motors, Yamaha , Kinetic Motors

    Three Wheeler Bajaj Auto, Piaggio India


    MARUTI UDYOG LIMITED 

    • Maruti Suzuki India Limited is a publicly


    listed automaker in India.
    • It was the first company in India to mass-
    produce and sell more than a million cars
    • It is the market leader in India
    • Maruti Udyog was renamed Maruti Suzuki
    India Limited.
    • Established in December 1983, Maruti
    Suzuki India Ltd. has ushered a revolution
    in the Indian car industry
    Leader Strategies 

    • Position Defense
    • Flank Defense
    • Preemptive Defense
    • Counteroffensive Defense
    • Mobile Defense
    • Contraction Defense
     TATA MOTORS 

    • Tata Motors Limited is a multinational corporation


    headquartered in Mumbai, India. Part of the Tata
    Group
    • Established in 1945, when the company began
    manufacturing locomotives, the company
    manufactured its first commercial vehicle in 1954
    in a collaboration with Daimler-Benz AG, which
    ended in 1969.
    • Tata Motors has a consolidated revenue of USD
    16 billion after the acquisition of British
    automotive brands Jaguar and Landrover in 2008.
    Challenger strategies 

    • Frontal Attack
    • Flank Attack
    • Encirclement Attack
    • Bypass Attack
    • Guerilla Warfare
    Ford Motor Company

    • The Ford Motor Company is an American multinational corporation


    based in Michigan a suburb of Detroit. The automaker was founded
    by Henry Ford and incorporated on June 16, 1903.

    • The company's venture into the Indian automobile market dates


    back to 1926, but sadly it was shut down in 1954. Despite its failed
    attempt, the automaker once again entered the Indian automobile
    business in 1995, as a 50-50 joint venture with Mahindra & Mahindra
    (M&M).

    • Three years thence, in 1998, Ford acquired 72% of the share in MFIL,
    thereby renaming the company as Ford India. The company made a
    debut in India with Escort, its first passenger car. With the
    advancement of technology and to adept with the rising demand,
    Ford replaced its Escort with Ford Ikon in 2001.

    • After the magnanimous success of Ikon, the company added some


    more luxurious cars to its product line, including Fiesta, Fusion,
    Mondeo, Endeavour and Endeavour Thunder+. The other models
    include the Ford Zetec (MIFL) and Ford Escorts (MIFL).
    FOLLOWER STRATEGIES 

    • Counterfeiter
    • Cloner
    • Imitator
    • Adaptor
    Nicher
    • Luxury car brands such as AUDI, BMW, LEXUS…

    • Target small markets

    • Low share of market but highly profitable.

    • They achieve high margin unlike the high volume


    which is done by a mass marketer.
    • Verizon
    • AT & T
    • Sprint
    • T- mobile
    • U.S cellular
    • Cricket
    • Virgin mobile
    • Boost mobile
    • Tracfone
    • Powernet mobile
    • Bharti Airtel
    • 2. Vodafone Essar
    • 3. Reliance Infocom (ADAG)
    • 4. BSNL (Bharat Sanchar Nigam Ltd.)
    • 5. Tata Indicom
    • 6. Idea Cellular
    • 7. Aircel
    • 8. Spice Telecom
    • 9. BPL
    • Major Players
    • There are three types of players in telecom
    services:
    • • -State owned companies (BSNL and MTNL)
    • • -Private Indian owned companies (Reliance
    Infocomm, Tata Teleservices,)
    • • -Foreign invested companies (Hutchison-
    Essar, Bharti Tele-Ventures,
    • Escotel, Idea Cellular, BPL Mobile, Spice
    Communications)
    Bharti 24.7%
    r.Com 17.7
    Vodafone 17.6
    BSNL 13.3
    Idea 11
    others 10
     

    Business Process Management  Process Innovations and Continuous


    Improvement through People Involvement Problem Investigation by "Fact
    Based - Root Cause Analysis“

     CUSTOMER-DEFINED BUSINESS PROCESSES  :

    Based on Customer Specifications, AirTel have webbed many business


    processes on the following concepts: 
     Delivery time
      Turn around time
      Lead-time
      Time to market
      Other performance indicators 
    • Not easy to define market challenger in mobile
    services. We can consider the vodafone, r.com,
    tata indicom as market challenger
    • Strategies used by them are
    • Vodafone – used and introduced zoozoo’s to
    increase market share
    • Tata indicom is known for providing services like
    caller tunes, i.e value added services
    • Spice and uninor can be considered as the market
    follower
    • Uninor (a partnership between the Delhi-based
    Unitech Wireless and Telenor from Norway)
    • Our marketing strategy is not price-led. The per-
    second billing (which many operators are offering) is
    not for those who use the phone a lot. We have
    launched two plans - the ‘Talk more' plan and a daily
    rental plan – which give more value for users who
    use the phone a lot.
    • The more you talk, the lower the price gets.
    We are looking to empower people by giving
    value-for-money service and this is what we
    have tried to communicate through our
    promotional campaign
    • As the nth entrant in the telecom market, the
    brand faces a challenge to distinguish itself
    from the rest. But the Uninor launch campaign
    attracts eyeballs and creates for top of mind
    awareness for the brand.
    • Consumers find the Uninor campaign intriguing but
    confusing. Ms Nandini Sundar, a 25-year-old IT
    executive, says, although the campaign is different,
    it's not very forthcoming in what it is trying to
    convey.
    • “I didn't even know it was a telecom service, till I
    read the fine print right at the bottom.” She,
    however, says the brand, which can be seen
    literally everywhere, does raise one's curiosity to
    know more.

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