Itc Vs Hul

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Made by:Kiran 015121

Kirti Prakash Pathak 015122


Komal Shukla 015123

ITC limited
ITC was incorporated on August
24, 1910 under the
name Imperial Tobacco
Company of India Limited.
Now known as India Tobacco
Company Limited from 1970.
Headed by Yogesh Chander
Deveshwar.

Brands

Foods, Personal Care, Cigarettes and Cigars, Branded


Apparel, Education and Stationery Products, Incense
Sticks and Safety Matches, Hotels, Paperboards &
Specialty Papers, Packaging, Agri-Business and
Information Technology

HUL
Hindustan Unilever Limited (HUL)
is India's largest FMCG Company
with a heritage of over 80 years
in India.
Incorporated in the year 1933
Chairman Mr. Harish Manwani
HUL is a subsidiary of Unilever,
one of the worlds leading
suppliers of fast moving
consumer goods with strong local
roots in more than 100 countries
across the globe.

Brands

soaps, detergents, shampoos, skin care, toothpastes, deodorants,


cosmetics, packaged foods, ice cream, and water purifiers.
Its portfolio includes leading household brands such as Lux,
Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Ponds, Vaseline,
Lakm, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe,
Brooke Bond, Bru, Knorr, Kissan, Kwality Walls and Pureit.

COMPARATIVE
ANALYSIS

COMPANIES BUSINESS
HUL
HUL is the largest pure-play
FMCG company in the
country and has one of the
widest portfolio of products
sold via a strong distribution
channel.
It owns and markets some
of the most popular brands
in the country across various
categories, including soaps,
detergents, shampoos, tea
and face creams.

ITC
ITC is not a pure-play
FMCG company, since
cigarettes is its primary
business.
It is diversifying into nontobacco.
FMCG segments like foods,
personal care, paper
products, hotels and agribusiness to reduce its
exposure to cigarettes.

CORE VALUES
HUL
Always working with
integrity
Positive impact
Continuous commitment
Setting out our
aspirations
Working with others

ITC
Trusteeship
Customer Focus
Respect For People
Excellence
Innovation
Nation Orientation

RISK
HUL

ITC

Being an MNC operating in


India, HUL is more
conservative in its strategies
than its Indian counterparts.
Moreover, given increasing
competition, it faces the risk
of being overtaken by
domestic players in various
categories. Prolonged
inflation may lead to margin
contraction, in case HUL is
not able to pass on this
burden to consumers.

Increased regulatory clamps on


tobacco, along with rising tax
burden. With its foray into the
conventional FMCG space, ITC
has entered the high-clutter
branded products market. This
will burden its resources in
terms of ad spend and brandbuilding. Creating brand recall
and building market share in
new products are ITCs key
challenges. Export ban and
rising crop prices pose a threat
for its agri-business, taxing its
margins

SUSTAINABILITY POLICIES
HUL
Health & hygiene
Improving nutrition
Greenhouse gases
Sustainable sourcing
Enhancing livelihoods
Empowering
communities
Stakeholder
engagement

Life-cycle Sustainability

ITC

Responsible Sourcing
Diversityand Equal
Opportunity
Human Rights
consideration
of Stakeholders beyond
the
Workplace
Environment, Health &
Safety
Policy on Prohibition of
Child Labor and Prevention

OVERALL STRATEGY
HUL

ITC

HUL always believes in


customer friendly products with
major emphasis on low cost
overall without compromising on
the quality of the product.

ITC is focusing on delivering


value at competitive prices. Its
tremendous reach through
extensive distribution chain has
been a competitive advantage.

They are leveraging the


capabilities and scale of the
parent company and focusing
on the value of execution.

Additionally, the company's echoupal model for direct


procurement is well known
under which ITC partners with
over 100,000 farmers for
spices and wheat procurement
and an even larger number for
oilseeds. This kind of rural
pedigree is hard to beat

The entire product portfolio is


also being tweaked to include
premium offerings such as
Ponds Age Miracle and dove
shampoo in skin and hair care.

GROWTH DRIVERS
HUL

ITC

The Company has been


launching new products and
brand extensions, with
investments being made
towards brand-building and
increasing its market share. HUL
is also streamlining its various
business operations, in line with
the One Unilever philosophy
adopted by the Unilever group
worldwide. Introduction of
premium products and addition
of new consumers via market
expansion will be HULs growth
drivers.

ITCs backward integration to


ensure that its products pass
efficiently from the farms to
consumers has helped it to cut
down supply and procurement
costs. ITCs non-cigarette FMCG
business leverages the large
distribution network the
company has developed by
selling cigarettes over the
years. A rich product mix, along
with ramp-up of investments in
its new sectors, will be
instrumental in charting ITCs
growth path.

CONCLUSION
HULs up-and-running business model is a treat for
investors seeking exposure in the FMCG segment.
The company has delivered in the past and has
the potential to do better in future. In the small
and medium term. ITCs growth story is still
evolving.
ITC is eyeing the pie which HUL and other FMCG
players currently enjoy. Though risky, the
companies business model will pay off in the long
run. ITC has proved its expertise in the cigarettes,
hotels, paper and agri-businesses. Investors who
want to bank on its execution ability in FMCG can
consider the stock with a long-term horizon.

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