PPT

HOFSTEDEs CULTURAL
DIMENSION THEORY
Presented By:Nikhil Satija
Meetu Thakran
Priyanka Sahu
Mohit Batra
Adi
Geert Hofstede
Geert Hofstede , (born 2 October
1928 in Haarlem, Netherlands) is
an influential Dutch researcher in
the fields of organisational
studies, organisational culture,
cultural economics and
management. He is a well-known
pioneer in his research of crosscultural groups and organisations.
INTRODUCTION:Comprehensive study of how values in the

workplace are influenced by culture.
CULTURE DEFINED:-
CULTURE
Features of Culture:Culture is shared.

Culture is intangible.
Culture is confirmed by others.
Importance of Culture:Impacts the way strategic moves are presented.

Influences the management, decision making,
negotiations.
Culture makes international business difficult or
easy.
Hofstedes Cultural 6D Theory

Uncertainity
Avoidance
Power Distance
High and Low
Context Culture
Individualism and
Collectivism
Masculinity and
Femininity
Long Term/ Short
term Orientation
UNCERTAINITY AVOIDANCE:
To what extent people feel threatened by ambiguous situations ;

create beliefs/institutions to avoid such situations.
It also reflects the level of tolerance for uncertainty and

ambiguity within the society and the extent to which people
avoid uncertainty by creating laws, rules, regulations and
controls in order to reduce the amount of uncertainty.
Uncertainty Avoidance:Typical opinions of people in a high

uncertainty avoidance culture
Uncertainty is an inevitable; therefore it is
a constant threat of life.
Typical opinions of people in a low

uncertainty avoidance culture
Lifes uncertainty is inevitable; therefore,
accepting it should be easier.
I feel anxious and stressed.
I feel peaceful. I do not experience stress.
I feel an inner imperative to work.
Hard work is not a value in itself.
I find peoples deviant tendencies and

ideas threatening lack of tolerance.
I do not treat deviance as a threat tolerance.
I do not trust young people.
I am friendly to young people.
I am unwilling to take risks.
I am ready to take risks.
I need strict rules and regulations.
The fewer rules, the better.
Experts knowledge is the source of my

convictions.
My convictions are shaped by my own

common sense.
POWER DISTANCE:Degree of inequality that exists and is accepted among

people with and without power.
High vs. Low Power Distance:Features of High Power Distance

Cultures
Features of Low Power Distance

Cultures
Members accept power distance as part

of social order, it determines what is right
and wrong.
Power is exerted only where it is

necessary.
More powerful members of society

perceive their subordinates as unequal.
People are equal, they consider social

inequalities obsolete.
Subordinates fear the more powerful

members.
Cooperation should be based on the

principle of solidarity.
There is not much trust among coworkers.
Subordinates are considered as older,

more experienced colleagues.
Majority of people are dependent on

others.
Co-workers are prone to trust one

another.
Subordinates are blamed for mistakes.
The system is blamed for mistakes.
There is a strong conflict between the

strong and the weak members.
Everyone should have equal rights.
Social inequalities are accepted; every

Strong and weak members coexist in
person has a high or low place in the social harmony.
order and is protected by law.
Features of Low Power

Distance Cultures:-
Features of High Power Distance

Cultures:-
HIGH Vs LOW CONTEXT CULTURES:High-context cultures :They are relational, collectivist, intuitive, and
contemplative. This means that people in these
cultures emphasize interpersonal relationships.
High-context communication tends to be more
indirect and more formal. Flowery language,
humility, and elaborate apologies are typical.
Low-context cultures :They are logical, linear, individualistic, and actionoriented. People from low-context cultures value
logic, facts, and directness. Solving a problem
means lining up the facts and evaluating one after
another.
This is very different from communicators in highcontext cultures who depend less on language
precision and legal documents.
HIGH Vs LOW CONTEXT CULTURES:Features of High Context Culture:-
Features of Low Context Cultures:-
Communicate through high context

messages.
Communicate through low context

messages.
Many things are left unsaid, allowing the

culture to explain.
The communicator needs to be much

more explicit.
People feel responsible for their family

and their subordinates at work.
Independence and individualism is

emphasized.
The concept of face, i.e. strong public

image.
No concept of face.
If a members face is threatened, the

whole groups honour is in danger.
Everyone is responsible for themselves.
Features of high context cultures.
Features of low context cultures.
Communicate through high context

messages.
Communicate through low context

messages.
Many things are left unsaid, allowing the

culture to explain.
The communicator needs to be much

more explicit.
Individualism VS Collectivism:-The
extent to which people feel they are supposed to look after

themselves, immediate family or organizations they belong to.
-Focuses on the degree the society reinforces individual or

collective in term of achievement or interpersonal relationship.
Individualism VS Collectivism:Features of individualistic cultures
Features of collectivistic cultures
Everyone has the right to have their own

opinions.
Opinions are shaped by the group.
A persons commitments include: their own

interest, self-education, their own debts.
Commitments towards the family: harmony,

respect, family honor and loyalty.
Education is a lifelong process, one learns

how to learn and acquire useful information
and skills.
Education is for young people, one learns how

to behave.
People are expected to care for themselves and Everyone is a part of a larger group and is
their immediate family.
expected to be loyal and care for its well-being.
People have high self-awareness and are
independent.
Group awareness precedes, mutual

relationships and ties are emphasized.
Friendship is a basic human need.
Friendships are determined by group

membership.
Decisions are made individually and are

influenced by peoples beliefs and opinions
The group makes all decisions.
Features of individualistic cultures
Features of collectivistic cultures
MASCULINITY Vs FEMININITY:Masculine cultures value success, money and material

possessions, whereas feminine cultures place more value on
relationships and quality of life. In masculine cultures, the
differences between gender roles are more rigid and less fluid than
in feminine cultures.
Interestingly, masculine cultures are those that used to be at war
often, while feminine cultures are those in which men and women
had to support each other in order to persevere in harsh life
conditions.
MASCULINITY Vs FEMININITY:Typical opinions of people from a

masculine culture:Mens role is to rule, womens role is to
raise up children.
Typical opinions of people from a

feminine culture:Men are also involved in childrens up
bringing.
Gender roles are explicit and concrete.
Gender roles are interchangeable.
Men should dominate in a society.
Genders should be treated equally.
Independence is the highest ideal.
Mutual dependence is the highest ideal.
People who achieve success are worthy

of admiration.
Ambitions lead to action.
People who handle adversity deserve

appreciation.
Service is the greatest motivator to action.
The great and the fast are beautiful.
The little and the slow are beautiful.
You live to work.
You work to live.
LONG TERM ORIENTATION Vs SHORT TERM

ORIENTATION:This refers to how much society values long-standing - as opposed to
short term traditions and values.
This is the fifth dimension that Hofstede added in the 1990s after
finding that Asian countries with a strong link to confucian
philosophy acted differently from western cultures.
LONG TERM ORIENTATION Vs SHORT TERM

ORIENTATION:Long term Orientation
Short Term Orientation
Basic orientation towards
time that
values patience.
Value action and attitude
Building strong
Respect the tradition
Reliable
Normative statement
Lasting relationship
Immediate stability
Ordering relationships by
status
Protecting ones own face
Having a sense of shame

Tend to save money
Affected by the past
INDIAs Hofstede Cultural

Dimension
INDIA
Orientation (LTO)
Uncertainty Avoidance (UAI)
61
40
Masculinity versus Femininity (MAS)

Individualism versus Collectivism (IDV)
Power Distance (PDI)
56
48
77

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HOFSTEDEs CULTURAL

INTRODUCTION:Comprehensive study of how values in the

Features of Culture:Culture is shared.

Importance of Culture:Impacts the way strategic moves are presented.

Hofstedes Cultural 6D Theory

To what extent people feel threatened by ambiguous situations ;

It also reflects the level of tolerance for uncertainty and

Uncertainty Avoidance:Typical opinions of people in a high

Typical opinions of people in a low

I feel anxious and stressed.

I feel peaceful. I do not experience stress.

I feel an inner imperative to work.

Hard work is not a value in itself.

I find peoples deviant tendencies and

I do not treat deviance as a threat tolerance.

I do not trust young people.

I am friendly to young people.

I am unwilling to take risks.

I am ready to take risks.

I need strict rules and regulations.

The fewer rules, the better.

Experts knowledge is the source of my

My convictions are shaped by my own

POWER DISTANCE:Degree of inequality that exists and is accepted among

High vs. Low Power Distance:Features of High Power Distance

Features of Low Power Distance

Members accept power distance as part

Power is exerted only where it is

More powerful members of society

People are equal, they consider social

Subordinates fear the more powerful

Cooperation should be based on the

There is not much trust among coworkers.

Subordinates are considered as older,

Majority of people are dependent on

Co-workers are prone to trust one

Subordinates are blamed for mistakes.

The system is blamed for mistakes.

There is a strong conflict between the

Everyone should have equal rights.

Social inequalities are accepted; every

Features of Low Power

Features of High Power Distance

HIGH Vs LOW CONTEXT CULTURES:Features of High Context Culture:-

Features of Low Context Cultures:-

Communicate through high context

Communicate through low context

Many things are left unsaid, allowing the

The communicator needs to be much

People feel responsible for their family

Independence and individualism is

The concept of face, i.e. strong public

If a members face is threatened, the

Everyone is responsible for themselves.

Features of high context cultures.

Features of low context cultures.

Communicate through high context

Communicate through low context