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    Public Policy Issues

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    Saurabh G
    This document discusses public policy issues related to product management. It begins by defining what a product is and outlining some key public policy concerns like product liability, environmental impacts, and ethics. It then examines the cycle of public pressure around new products and how businesses typically approach these issues. The main challenges for new product managers are then outlined, including balancing various stakeholder needs. Potential solutions discussed include strategic planning, rigorous testing and controls, education, and involving external groups. Throughout, examples are provided to illustrate the concepts.

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    Public Policy Issues

    Uploaded by

    Saurabh G
    1K views24 pages
    This document discusses public policy issues related to product management. It begins by defining what a product is and outlining some key public policy concerns like product liability, environmental impacts, and ethics. It then examines the cycle of public pressure around new products and how businesses typically approach these issues. The main challenges for new product managers are then outlined, including balancing various stakeholder needs. Potential solutions discussed include strategic planning, rigorous testing and controls, education, and involving external groups. Throughout, examples are provided to illustrate the concepts.

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    This document is related to the issues we have in public policy for product management.

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    This document discusses public policy issues related to product management. It begins by defining what a product is and outlining some key public policy concerns like product liability, environmental impacts, and ethics. It then examines the cycle of public pressure around new products and how businesses typically approach these issues. The main challenges for new product managers are then outlined, including balancing various stakeholder needs. Potential solutions discussed include strategic planning, rigorous testing and controls, education, and involving external groups. Throughout, examples are provided to illustrate the concepts.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    1K views24 pages

    Public Policy Issues

    Uploaded by

    Saurabh G
    This document discusses public policy issues related to product management. It begins by defining what a product is and outlining some key public policy concerns like product liability, environmental impacts, and ethics. It then examines the cycle of public pressure around new products and how businesses typically approach these issues. The main challenges for new product managers are then outlined, including balancing various stakeholder needs. Potential solutions discussed include strategic planning, rigorous testing and controls, education, and involving external groups. Throughout, examples are provided to illustrate the concepts.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 24

    Public Policy

    Issues In
    Product
    Management
    Introdcution
    • What is a Product ?
    • Public Policy Issue
    • Public Pressure: A Cycle Of Concerns
    • Business Attitudes toward Product Issues!!!
    • The “Battle”: New Products Manager
    • Public Policy : Problem Areas!!!
    • Underlying Issues!!!!
    • Finding Solutions!!!
    • Conclusion !!!
    What is a Product?
    • It is defined as a "thing produced by labor or effort"or the
    "result of an act or a process”.
    • In marketing, a product is anything that can be offered to a
    market that might satisfy a want or need.
    • In retailing, products are called merchandise.
    • In manufacturing, products are purchased as raw materials
    and sold as finished goods.
    • In project management, products are the formal definition
    of the project deliverables that make up or contribute to
    delivering the objectives of the project.
    PUBLIC POLICY ISSUES

    • PUBLIC POLICY:-
    – The interest of the community.
    – If any contract or deal contrary to
    public policy, it will make it an
    illegal contract
    Public Pressure: A Cycle of
    Concerns!!!

    i. Stirring
    Defused
    State ii. Trial by
    of Support those
    idlenes attacked
    s iii. Political
    Arena
    iv.
    Regulatory
    Adjustment
    Public Pressure: A Cycle of
    Concerns!!!
    1. Stirring: Individuals begin to sound off long before
    enough people have been injured or irritated to cause
    a general reaction.
    2. Trial Support: As the stirring over, an issue increase, a
    champion may decide to take it on as a cause.
    3. The Political Arena: Issue acquired a political base
    4. Regulatory Adjustment: New regulatory legislation is
    rarely precise , and this imprecision leads to a period
    of jockeying (taking advantage) by the adversaries
    over its interpretation.
    Business Attitudes toward
    Product Issues!!
    • Business firms deal with public policy issues
    on a much broader base than just new
    products
    • Reached a structure of beliefs on interface
    between business and society
    – Our concerns ‘at the margin’, that is dealing in
    areas of temporary uncertainty and change
    – New product causing unexpected concern on
    Public Policy is result of careless management.
    The “Battle”: New Products
    Manager

    Service to
    Customers
    And
    Public
    Public Policy : Problem
    Areas!!!
    • Product Liability.
    • Environmental Needs.
    • Worthy Products.
    • Morality.
    • Monopoly.
    • Personal Ethics.
    Product liability
     Person buys a product and gets injured
     If guilty, the accused party is liable for the cost and the
    pain of the injury, plus punitive damages as well
     Product liability applied both to goods as well as
    services
    • Typology Of Injury Sources
     Inherent risks
     Design defects
     Dangerous Condition.
     Safety Device
     Inadequate Materials
     Defects in manufacture
     Inadequate instructions for use or warnings against particular uses
     After use Dangers.
    Product Liability : Concept
    Explained!!
    Legal Negligence Warranty Strict Liability Misrepresenta
    Bases tion
    Source By Law A Promise Court Decisions By Law

    Conditio •Defective •Defective •Defective •Untrue Claim


    product Product product •Misrepresentatio
    n
    •Failure to warn •Implied Warranty •Reasonably n
    •Express Foreseeable
    Warranty

    Defense •Not Negligence •Not implied by •Buyer Knew So •Truthful


    •Not Defective Common Usage. assumed Risk . •Normal puffery
    Product •Not Actually •Unforeseeable •Buyer Should
    Stated. misuse. Know
    •Normal Puffery •Product Not
    (Praise) Defective.
    Environmental
    Needs!!!
    New products environment hazards:-
    • If its raw materials are scarce or hard to get
    • If its design or manufacture causes pollution or excess usage
    • If its use cause pollution
    • If any disposal problem cannot be handled by recycling
    Managerial Dilemma:-
    • Problems of reconciling trade offs
    • Between costs and efficiency in the firm
    • Between price and environmental benefits to society.
    • Social costs and social benefits are difficult to be measured
    Example:- P&G, Areil Ultra Detergent
    Relating System To
    Environment!!!
    Strategic planning

    Concept generation

    Pre Technical screening

    Technical development
    Marketing development

    launch
    Worthy Products
    • It is producing the products that have
    worth of their money for a particular
    segment.
    • Example :-
    – AIDS medicine because of less potential
    of customers
    Morality
    • It is careful positioning of the product
    in line with the benefits and
    prosperity of society.
    • Example:-
    – I- Pill Contraceptive Pill.
    Monopoly
    • It is obtaining market dominance and
    pressurizing the customer for
    purchase or removal of alternatives
    from the market.
    • Example:-
    – Apple And Luxpro MP3
    manufacturers ,Apple filed a case
    against Luxpro.
    Personal Ethics
    • Taking Decisions at Individual Level
    rather than at Manger Level.
    • May or may not be based on Business
    management.
    • Example:-
    – Copying and declaring Innovation.
    – Hiding Information from Distributors And
    Dealers.
    – Misleading Names and Labels.
    – Lying to Customer for sale purpose.
    Underlying Issues!!!!
    • Reasonable Goal For Action.
    – Risk Free Existence (Not Possible).
    – Zero Defect Quality Control.
    • Trade Off Problem
    – Example :- DDT Insecticide.
    • Cost Perspective:-
    – No system can make products perfectly .
    – No consumer group will use product with full wisdom.
    – Who Should Pay ?
    Finding Solutions!!!
    • Strategy And Policy :-
    – Involvement of Top management.
    – Example:- TATA Nano Project in WB
    • Control Systems:-
    – Tough Standards
    – Rigorous Auditing
    – Good Record Keeping
    – Training Of New Product Employee
    – Example : - NOKIA, BL-5C Battery
    replacements.
    Finding Solutions!!!
    • Product Testing : -
    – Understanding Customer Usage
    – Matching the product in terms of usage
    pattern.
    – Example :- Godrej; office Sitting Chair
    • Marketing :-
    – Labeling And Adequate Warning.
    – Cautious Distribution Channel.
    – Example:- Pidilite, Terminator Wood
    Preservative
    Finding Solutions!!!
    • Market Testing :-
    – Market Tests combining product and promotion.
    – Distributors Understanding.
    – Right Target Customer.
    – Example:- GSK, Women’s Horlicks
    • Education:-
    – Company Personnel
    – Consumers
    – Example:- HUL , Colgate Tooth Paste.
    Finding Solutions!!!
    • External Affairs:-
    – Accepting Legislature
    – Public Affair Programs
    – Consumer Participation
    – Example:- P&G , Duncan Hines fantastic
    Party Cakes.
    Conclusion !!!
    • Public Policy Issues are complex and
    are always present .
    • Every Public policy Issue don’t have
    an answer.
    • Only solution which will be always
    fruitful is
    “Prevention Is Better
    Than Cure”

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