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    Workshop 2 Tools of Research Communication

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    tonitt
    This document summarizes a workshop on communicating research. The workshop covered: - Powerful symbols and language to connect with audiences - Developing clear messages and staying on message - Communication methods like visuals, writing, and online - Creating a research communication plan - Publicity, dialogue and evaluating communication efforts The workshop aimed to help researchers effectively share their work and key findings with target audiences.

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    Workshop 2 Tools of Research Communication

    Uploaded by

    tonitt
    24 views24 pages
    This document summarizes a workshop on communicating research. The workshop covered: - Powerful symbols and language to connect with audiences - Developing clear messages and staying on message - Communication methods like visuals, writing, and online - Creating a research communication plan - Publicity, dialogue and evaluating communication efforts The workshop aimed to help researchers effectively share their work and key findings with target audiences.

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    Tools of research communication

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    This document summarizes a workshop on communicating research. The workshop covered: - Powerful symbols and language to connect with audiences - Developing clear messages and staying on message - Communication methods like visuals, writing, and online - Creating a research communication plan - Publicity, dialogue and evaluating communication efforts The workshop aimed to help researchers effectively share their work and key findings with target audiences.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    24 views24 pages

    Workshop 2 Tools of Research Communication

    Uploaded by

    tonitt
    This document summarizes a workshop on communicating research. The workshop covered: - Powerful symbols and language to connect with audiences - Developing clear messages and staying on message - Communication methods like visuals, writing, and online - Creating a research communication plan - Publicity, dialogue and evaluating communication efforts The workshop aimed to help researchers effectively share their work and key findings with target audiences.

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    © All Rights Reserved
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    of 24

    The tools of research communication

    Fiona Shearer PhD, Massey University

    Degarrod (2008)
    Geographies of the imagination
    http://nakashimadegarrod.com/

    Workshop outline

    Introductions
    Powerful symbols and language
    Creating messages and staying on message
    Methods: Visual, performative, written,
    audio, online
    Publicity
    Dialogue
    Communication Evaluation

    When you're drowning you don't think, I would


    be incredibly pleased if someone would notice
    I'm drowning and come and rescue me. You just
    scream.
    John Lennon

    Powerful symbols and language


    Contested nature of language, symbols, ideas
    Any words/terms/ideas/symbols in your
    research that might be

    appealing for your audience(s)


    antagonistic to your audience(s)
    mean something different to your audience(s)
    meaningless to your audience(s)

    Powerful symbols and language


    Maths?
    Mark Blyth, Professor of
    Political Science, Brown
    University, U.S.
    What are your responses to
    Mark Blyth?
    Do you agree with his
    comments on communicating
    research?
    What is it that he wants to
    achieve in communicating his
    research?

    http://blogs.lse.ac.uk/impactofsoci
    alsciences/2013/08/01/impactinterviews-mark-blyth/

    Always making friends?


    Are there common messages and arguments
    you want to dispute?
    Are there common messages that you want to
    agree with/add more to?

    Creating key messages


    Who are your audiences?
    What are the key messages for each of these
    audiences? (One or two sentences/images for
    each)?
    Ideas - how will you communicate this what
    methods/channels will you use?

    My key messages to participants


    I will carry this research out ethically
    I need you to tell me what your needs are
    There may be times we disagree, but I want
    to work this through

    Staying on message
    When we stay on message, we communicate exactly
    what we want our audience to know. We create
    harmony between our words, visuals and actions and
    we deliver a clear, powerful and irresistible call to
    action Celia Arlario, UC Santa Barbara

    Acknowledge the question/perspective


    Build a bridge from their question/perspective to your
    message

    Communicate your message


    (Adapted from Arlario, 2014)

    Methods: Exhibitions, performance,


    visual and oral media
    Film - Sturgis 2.0
    (Gieseler, 2012)
    Rap symposium
    (Mandell & Liebler,
    2012)

    Methods: Briefs, reports, booklets

    From Voices Tilley et al. (2007)

    Policy brief
    suggestions for
    outline - Introduction,
    evidence and analysis,
    policy implications
    and
    recommendations,
    research parameters,
    project identity

    Methods: Online
    **** Blogs ***** Twitter/websites/links
    Podcasting *****Open Access

    www.eSocSci.com
    What do I want to achieve? Who is my
    audience? What are my key messages?
    Submit a
    research report,
    resource,
    contribute to a
    forum

    Research communication plan

    Publicity
    Presence online research profiles, academia
    edu, etc.
    Up-to-date contacts and networks list
    Practicing talking about research

    Always remembering resources

    Dialogue
    So what happens when communication starts
    working?
    What do we do with responses and feedback?
    Keeping a log
    Re-assessing goals, objectives, next step of
    research

    Communication evaluation
    How will I know if I have done what I have set
    out to do?
    Refer to your objectives
    Do informal formative and summative
    evaluation
    Keep a diary/powerpoint/pressie/drawings to
    see how your communication has
    changed/progressed and review these
    regularly

    What next?
    What has been most helpful in this
    workshop?
    What do you want to action first?

    Workshop summary
    Symbols and language created messages for
    particular audiences
    Discussed useful methods Visual, performance, written, audio, online
    Put our thoughts into practice online
    contribution/communication plan
    Publicity
    Dialogue
    Communication evaluation

    More information and feedback


    Contact Fiona for more discussion on Communicating
    Research or to offer feedback about this workshop
    Fiona Shearer
    [email protected]
    04 801 5799 ext. 62454
    Angelique Praat (Senior Advisor) eSocSci
    [email protected]
    04 801 5799 ext. 62177

    References
    Arlario, C. (2014) Stay on message. Retrieved from
    http://beautifultrouble.org/principle/stay-on-message/
    Degarrod, L.N. (2012). Geographies of the imagination: Engaging Audiences and
    participants in collaborative interdisciplinary gallery installations. In P. Vannini
    (Ed.), Popularizing research (pp. 74-82). New York: Peter Lang.
    Gieseler, C. (2012). Sturgis 2.0: Crafting a filmic-web dialogue. In P. Vannini (Ed.),
    Popularizing research (pp. 25-32). New York: Peter Lang.
    Mandell, H. & Liebler, C.M. (2012). Music of the streets: Bringing local rappers to
    the ivory tower. In P. Vannini (Ed.), Popularizing research (pp. 89-94). New York:
    Peter Lang.
    Mewburn, I. & Thomson, P. (2013). Why do academics blog? An analysis of
    audiences, purposes and challenges. Studies in Higher Education, 38(8). 11051119.
    Tilley, E., Sligo, F., Shearer, F., Comrie, M., Murray, N., Franklin, J., Vaccarino, F., &
    Watson, B. (2007). Voices: First-hand experiences of adult literacy learning and
    employment in Wanganui. Department of Communication and Journalism,
    Massey University, New Zealand.

    Additional resources
    esocsci.org.nz
    http://www.communityresearch.org.nz/
    Open Access http://creativecommons.org.nz/
    Blogging http://irevolution.net/2012/05/09/advice-to-future-phds/
    http://www.everydaysociologyblog.com/
    http://blogs.lse.ac.uk/impactofsocialsciences/2013/02/18/going-solo-or-joiningsomeone-elses-show/
    http://patthomson.wordpress.com/blogging-paper-in-progress/
    Podcasting - http://blogs.lse.ac.uk/impactofsocialsciences/2013/02/15/simple-guide-toacademic-podcasting/
    Communication planning and media relations
    Johnston, J., (2013). Media relations and strategies. Crows Nest, NSW: Allen & Unwin.
    Mersham, G., Theumissen, P., Peart, J. (2009). Public relations and communication
    management : an Aotearoa/New Zealand perspective. Auckland, N.Z: Pearson.
    Ryan, M.D. (2012). Tips for generating a media release and media coverage: How the
    media ate up my research on Aussie horror movies. In P. Vannini (Ed.). Popularizing
    research. New York: Peter Lang.

    More resources contd


    European Commission. (2010). Communicating research for evidence-based
    policy-making: A practical guide for researchers in socio-economic sciences
    and humanities. Retrieved from http://ec.europa.eu/research/socialsciences/pdf/guide-communicating-research_en.pdf

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