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    Audience Reasearch Results and Conclusions Outline

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    roryboyle
    Rory Boyle conducted audience research for a new rock music magazine. The results showed that the target audience is primarily male, between 16-20 years old, and buys music magazines rarely or sometimes. They enjoy rock bands and associate rock music with the colors black, purple, and red. Most have a negative opinion of modern chart music and prefer rock, metal, or indie genres. Words they associate with rock include loud, meaningful, and awesome. They expect a music magazine to be between 40-50 pages. Features that would interest them include a good cover, content on bands they like, and interesting stories.

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    Audience Reasearch Results and Conclusions Outline

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    roryboyle
    36 views11 pages
    Rory Boyle conducted audience research for a new rock music magazine. The results showed that the target audience is primarily male, between 16-20 years old, and buys music magazines rarely or sometimes. They enjoy rock bands and associate rock music with the colors black, purple, and red. Most have a negative opinion of modern chart music and prefer rock, metal, or indie genres. Words they associate with rock include loud, meaningful, and awesome. They expect a music magazine to be between 40-50 pages. Features that would interest them include a good cover, content on bands they like, and interesting stories.

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    Rory Boyle conducted audience research for a new rock music magazine. The results showed that the target audience is primarily male, between 16-20 years old, and buys music magazines rarely or sometimes. They enjoy rock bands and associate rock music with the colors black, purple, and red. Most have a negative opinion of modern chart music and prefer rock, metal, or indie genres. Words they associate with rock include loud, meaningful, and awesome. They expect a music magazine to be between 40-50 pages. Features that would interest them include a good cover, content on bands they like, and interesting stories.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    36 views11 pages

    Audience Reasearch Results and Conclusions Outline

    Uploaded by

    roryboyle
    Rory Boyle conducted audience research for a new rock music magazine. The results showed that the target audience is primarily male, between 16-20 years old, and buys music magazines rarely or sometimes. They enjoy rock bands and associate rock music with the colors black, purple, and red. Most have a negative opinion of modern chart music and prefer rock, metal, or indie genres. Words they associate with rock include loud, meaningful, and awesome. They expect a music magazine to be between 40-50 pages. Features that would interest them include a good cover, content on bands they like, and interesting stories.

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    You are on page 1of 11

    Audience research results

    By Rory Boyle

    What is your gender?


    I asked this question to
    Get an idea of who my
    target audience will be

    The majority of the results


    are male, indicating that most of
    The people that would buy the
    magazine would be male

    How old are you?


    I asked how old the people are to
    See the age range of my target
    audience

    Over 90% of the people that


    answered the questionnaire are
    between 16 and 20, showing
    that that is the same age range
    as my target audience.

    How often do you buy music


    magazines?
    The answer to this question
    if fairly even. Most of the
    people buy music
    magazine rarely, although
    its only the most because
    of 1 person.

    The rest of the results are quite even,


    with sometimes and rarely both at
    22.58% each, often at 16.13% and
    every week and 12.9%

    Who is your favourite band?

    I asked this question to see


    what sort of band my target
    audience would like to see in
    my magazine. The majority of
    the bands are rock bands
    which is what will be featured.

    What 3 colours would you


    associate with rock music?
    I asked this question to get
    an idea of what colours my
    magazine should be. Its a
    rock magazine so the
    colours have to be linked to
    the genre in some way, so
    finding out from the readers
    what colours they associate
    with rock will be a good
    indication of what colour to
    have my magazine.
    The majority have said black,
    with purple and red coming second,
    so they're the colours my magazine
    is going to be

    What is your opinion on


    modern chart music?
    I asked this question to see
    what peoples opinion was on
    modern chart music to see if I
    should incorporate some
    elements of it into my magazine

    The majority of people said


    awful or bearable, indicating
    that generally people that
    would read my magazine
    dont like modern chart music

    What is your favourite genre


    of music?
    I asked this question to see
    what other sorts of music my
    target audience would like
    other than rock.

    Most people said either


    rock, metal or indie,
    therefore I'm not going to
    vary the genres of music
    too much in my magazine

    What word would you


    associate with rock music?
    I asked this question to see what
    sort of words people associated
    with rock music

    Generally people have said


    things like loud, meaningful and
    awesome. These are the sort of
    words that I am going to use in
    my articles because people
    obviously associate these with
    rock.

    How many pages would you


    expect a music magazine to
    be?
    I asked this question to get an
    idea of how many pages my target
    audience expect a music magazine
    to be

    I am going to have
    between 40 and 50 as
    thats what the majority of
    the people said

    What would interest you to


    buy a music magazine?
    I asked this question
    to see what sort of
    things would make
    someone buy my
    magazine
    Most people said things like a
    good front cover, good content
    with bands people like, and good
    stories that will interest people. I
    am going to try to include things
    that will catch people eye to
    make them hopefully buy it.

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