Scribd Logo
Upload

Welcome to Scribd!

  • 674 views

    Cold Cream

    Uploaded by

    Faisal Jashimuddin
    The document analyzes a cold cream product called Cute Cold Cream. It provides information on the product, competitors, pricing comparisons for high-end and low-end brands, findings on forecasted prices and competitor margins, and recommendations to increase retailer margins and ensure product supply.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Cold Cream

    Uploaded by

    Faisal Jashimuddin
    674 views11 pages
    The document analyzes a cold cream product called Cute Cold Cream. It provides information on the product, competitors, pricing comparisons for high-end and low-end brands, findings on forecasted prices and competitor margins, and recommendations to increase retailer margins and ensure product supply.

    Original Description:

    COld Cream Presentation

    Original Title

    cold cream.pptx

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document analyzes a cold cream product called Cute Cold Cream. It provides information on the product, competitors, pricing comparisons for high-end and low-end brands, findings on forecasted prices and competitor margins, and recommendations to increase retailer margins and ensure product supply.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    674 views11 pages

    Cold Cream

    Uploaded by

    Faisal Jashimuddin
    The document analyzes a cold cream product called Cute Cold Cream. It provides information on the product, competitors, pricing comparisons for high-end and low-end brands, findings on forecasted prices and competitor margins, and recommendations to increase retailer margins and ensure product supply.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    Contributes

    5.25%

    Cold Cream
    PRODUCT ANALYSIS PRESENTED BY: MARKETING TEAM MOUSUMI INDUSTRIES LTD.

    General Information
    Product: Cute Cold Cream Sizes: 90gm & 45gm Product type: Seasonal Product Supply period: Sept Feb

    USP
    Brand equity
    Same quality Same packaging Icon brand of Cute

    Competitors

    Brand value Nourishing care Especially suitable for very dry skin areas

    Brand equity Most sold moisturizer Eucerit (Lanolin) Wherever your skin needs especially rich & mild care

    Competitors

    All day cream Intensive care and protection With pro-vitamin B5

    Fairness Expert Winter Fairness For Soft, Fair skin

    Competitors
    Brand Value 10 Skin nutrients + moisturizers Moisturise + nourish + protect

    High-End pricing Comparison


    Brands Pond's White Beauty Nivea Size 50gm 30gm 25gm 250gm 150gm 60gm 300gm 250gm 150gm 60gm 30gm 90gm 45gm Price TP 350 200 100 300 190 95 360 305 190 90 50 69 44 Unit MRP Retailer Margin Price 450 28.57% 7.00 250 25.00% 6.67 165 65.00% 3.17 350 16.67% 1.20 240 26.32% 1.27 140 47.37% 1.58 420 16.67% 1.20 340 11.48% 1.22 220 15.79% 1.27 120 33.33% 1.50 80 60.00% 1.67 80 15.94% 0.77 50 13.64% 0.98 Promotion off-season Peak-season

    Dove

    Cute

    (12+1) (12+1)

    (12+1) (12+1)

    Low-End pricing Comparison


    Price Size (gm) TP MRP Retailer Margin 100 88.9 100 12.46% Pond's 60 55 70 27.27% 30 32 40 25.00% Pond's Vanishing 80 54 60 11.11% Cream 30 25 28 12.00% Keya Snow 55 23 30 30.43% 50 44 50 13.64% Tibet Snow 25 21.9 25 14.42% Fair & Lovely 50 83 95 14.46% Winter 25 46 55 19.57% 90 69 80 15.94% Cute 45 44 50 13.64% Brands Unit Price 0.89 0.92 1.07 0.68 0.83 0.42 0.88 0.87 1.66 1.84 0.77 0.98 Promotion off-season Peak-season

    (12+1) (12+1)

    (12+1) (12+1)

    (12+1) (12+1)

    Findings
    Forcasted new TP price:
    Cute Cold Cream 100gm: 77Tk Cute Cold Cream 50gm: 49Tk

    The larger sizes


    Competitor retailer margin: higher than Cute, lower than their smaller size Pull effect

    Cute: lower retailer margin Push effect

    The smaller sizes


    Competitor retailer margin: higher than Cute, even higher than their larger size Push effect Cute: lower retailer margin Push effect

    Suggestions & Recommendations


    Higher retailer margin Ensuring visible promotion Introducing high-end product without changing the existing one HQ stock has sufficient supply for the month September

    The End!

    You might also like