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    Quality Function Deployment

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    annamyem
    Quality Function Deployment (QFD) is a quality assurance tool used by organizations to identify customer needs and requirements and ensure they are delivered through each stage of product or service development. It was developed in Japan in the 1970s as part of the Total Quality Management movement. The key aspects of QFD include translating customer needs into technical requirements, prioritizing customer needs, and using a House of Quality diagram to show relationships between customer requirements, technical implementation, and competitors. The overall goal of QFD is to increase customer satisfaction and business success by ensuring customer expectations are met.

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    Quality Function Deployment

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    annamyem
    215 views23 pages
    Quality Function Deployment (QFD) is a quality assurance tool used by organizations to identify customer needs and requirements and ensure they are delivered through each stage of product or service development. It was developed in Japan in the 1970s as part of the Total Quality Management movement. The key aspects of QFD include translating customer needs into technical requirements, prioritizing customer needs, and using a House of Quality diagram to show relationships between customer requirements, technical implementation, and competitors. The overall goal of QFD is to increase customer satisfaction and business success by ensuring customer expectations are met.

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    Quality Function Deployment (QFD) is a quality assurance tool used by organizations to identify customer needs and requirements and ensure they are delivered through each stage of product or service development. It was developed in Japan in the 1970s as part of the Total Quality Management movement. The key aspects of QFD include translating customer needs into technical requirements, prioritizing customer needs, and using a House of Quality diagram to show relationships between customer requirements, technical implementation, and competitors. The overall goal of QFD is to increase customer satisfaction and business success by ensuring customer expectations are met.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    215 views23 pages

    Quality Function Deployment

    Uploaded by

    annamyem
    Quality Function Deployment (QFD) is a quality assurance tool used by organizations to identify customer needs and requirements and ensure they are delivered through each stage of product or service development. It was developed in Japan in the 1970s as part of the Total Quality Management movement. The key aspects of QFD include translating customer needs into technical requirements, prioritizing customer needs, and using a House of Quality diagram to show relationships between customer requirements, technical implementation, and competitors. The overall goal of QFD is to increase customer satisfaction and business success by ensuring customer expectations are met.

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    Quality Function Deployment

    (QFD)

    History
    1972 Japan Mitsubishi Total Quality Management

    continued
    Valuable tool Underused Fundamental to success

    QFD - Defined
    A quality assurance tool for profit and non-profit organizations aimed at locating customer needs and transcending those needs into product/service production stages, ensuring that customer needs are delivered in the end.

    QFD Purpose
    Translate consumers voice into technical design requirements Determine & prioritize customer needs Translate customer needs to product design parameters

    continued
    Coordinate efforts and skills of an organization from a projects inception to its completion Ensure customer expectations Avoid manufacturing catastrophe

    QFD can be used to:


    Reduce product development time by 50% Cut start-up & engineering costs by 30% Reduce time to market Reduce # of design changes

    continued
    Lower rework Reduce facilitys maintenance/operation costs Improve quality

    The Overall Goal


    Increase customer satisfaction

    =
    Increase business success

    House of Quality
    QFDs primary tool Arranges facts Forms relationships Measures success

    The What's & How's


    What side
    Customer requirements/needs

    How side
    How to meet those needs

    The House of Quality

    Nuts & Bolts

    Nuts & Bolts


    Step 1: Prepare customer requirements list Step 2: Prioritize customer requirements list Step 3: Translate Requirements to quantifiable measures

    Continued
    Step 4: Determine How Measurement Step 5: Prepare correlation matrix Step 6: Determine What and How relationships

    Continued
    Step 7: Determine design characteristics importance Step 8: Evaluate current competitors Step 9: Identify benchmarks

    continued
    Step 10: Determine target values Step 11: New design evaluation

    The House of Quality

    Real Life - requirements


    College Classroom
    Space Seating Sound Aesthetics Ambience (air, temp., etc.)

    House of Quality

    What This Means


    Increase company efficiency
    Decrease company costs

    Increase customer satisfaction


    In a nut shell, QUALITY is achieved.

    QFD goes back to the principles of marketing; i.e. discovering consumers needs and delivering those needs to them

    Resources
    Eldin, Neil. A Promising Planning Tool: QFD. Cost Engineering 44 (2002): 28-37. Howell, David. Making Wishes come True. Professional Engineering 13 (9 Feb. 2000): 39. Lee, S.F. and Andrew Sai On Ko. The Art of Business Management Strategies. Managerial Auditing Journal 15 (2000): 68-76. Russel, Roberta S. and Bernard W. Taylor III. Operations Management. New Jersey: PrenticeHall, 2000.

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