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    Wikinomics 2

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    awallis5158
    The document discusses key concepts related to Wikinomics including peering, free creativity, democratization, acting globally, and the "perfect storm" of forces driving mass collaboration online. It provides examples of how music and news industries have adapted to these changes, such as embracing open sharing of content through sites like OurStage that allow peering and creative remixing. While opportunities have arisen, traditional media companies must also navigate challenges like protecting intellectual property and operating successfully in a globally connected, "Web 2.0" environment where national boundaries are reduced.

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    Wikinomics 2

    Uploaded by

    awallis5158
    62 views29 pages
    The document discusses key concepts related to Wikinomics including peering, free creativity, democratization, acting globally, and the "perfect storm" of forces driving mass collaboration online. It provides examples of how music and news industries have adapted to these changes, such as embracing open sharing of content through sites like OurStage that allow peering and creative remixing. While opportunities have arisen, traditional media companies must also navigate challenges like protecting intellectual property and operating successfully in a globally connected, "Web 2.0" environment where national boundaries are reduced.

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    The document discusses key concepts related to Wikinomics including peering, free creativity, democratization, acting globally, and the "perfect storm" of forces driving mass collaboration online. It provides examples of how music and news industries have adapted to these changes, such as embracing open sharing of content through sites like OurStage that allow peering and creative remixing. While opportunities have arisen, traditional media companies must also navigate challenges like protecting intellectual property and operating successfully in a globally connected, "Web 2.0" environment where national boundaries are reduced.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    62 views29 pages

    Wikinomics 2

    Uploaded by

    awallis5158
    The document discusses key concepts related to Wikinomics including peering, free creativity, democratization, acting globally, and the "perfect storm" of forces driving mass collaboration online. It provides examples of how music and news industries have adapted to these changes, such as embracing open sharing of content through sites like OurStage that allow peering and creative remixing. While opportunities have arisen, traditional media companies must also navigate challenges like protecting intellectual property and operating successfully in a globally connected, "Web 2.0" environment where national boundaries are reduced.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 29

    Terminology Recap

    Technological convergence Cross-media convergence Synergy Web 2.0 Prosumer New ecosystem Creative Commons Open source software Democratisation UGC

    The Key Elements of Wikinomics

    Can you sum up the basic essence of Wikinomics?


    In one sentence In one word

    Wikinomics = collaboration

    Remember
    Tapscott & Williams (2006) Wiki = a page on the web which multiple people can edit and amend Wiki = now a metaphor for collaboration Wikinomics = the economics of collaboration

    7 new models of mass collaboration


    Peering Pioneers Ideagoras Prosumers New Alexandrians Platforms For Participation The Global Plant Floor The Wiki Workplace

    Task
    Read through your theme. Try to condense the information into some key points on a PowerPoint slide. Try to use your own examples. Be ready to explain the theme to the rest of the class.

    The 4 Wikinomic Principles

    Wikinomics 1: Peering
    Free sharing of material on the internet This changes economics beyond recognition why?

    Positives of Peering
    For companies, it cuts distribution costs to almost zero. How does this happen? Can you think of an example related to music?

    Negatives
    Bad news for people who want to protect their creative materials

    Task 10 mins
    Go online and explore www.ourstage.com

    Be ready to explain how this site provides us with a good example of peering

    Peering
    Radically different to the buy-sell attitude were used to from the music industry Record labels are forced to depart from traditional methods in order to secure success Do you think this practice is widespread? How does peering work in opposition to the music industrys objectives?

    Peering with Online News


    Collaboration online allows for news stories to grow and develop Sharing material online allows for greater understanding of current affairs and allows consumers to become involved News stories are instantly available

    Guardian.co.uk
    Unlike the paper version, users are able to comment

    The Riots

    If you dont want to share?


    Hard luck: your business will suffer if you dont The theory dictates that if material isnt freely available in some form or another, consumers wont be interested Do you agree?

    Recap
    What was the first principle of Wikinomics? Can you name TWO examples we looked at to support the claim? For each of these, are there any counterarguments as to why they dont really reflect how media is produced/distributed/consumed?

    Wikinomics 2: Free Creativity


    Individuals creating, adapting, editing, changing existing media Positive, natural outcome of the free market trying to regulate and control online remix activity is impossible to stop (why?)

    Music Industry
    Also known as fan-fuelled creativity Mash-ups, ringtones, remixed tracks, fan videos Digital files can be opened easily by music software and edited

    From the music industry blog


    The late 20th century revolved around mass production and distribution of fixed, physical music formats. But as physical media formats die away to be replaced by modifiable digital alternatives, the early 21st will become increasingly characterized by mass customization of music. The creator-fan effectively turns music into open sourced software, where the original song is simply release version 1.0. An artist and her label can either embrace or fight this dynamic, but either way it will happen regardless.

    Creative Commons
    A way to licence content in order to protect Intellectual Property Allows for the original rights of a song to be retained whilst giving open permission for others to adapt and remix Benefits of this? Where would opposing it get you?

    Wikinomics 3: Democratisation
    Tapscott & Williams say that both peering and free creativity have democratised media in a completely new way They also say that we media journalism contributes to this democratisation.

    Task
    Person A: write half a page which supports these claims, giving examples Person B: write half a page which dismisses these claims, giving examples

    Wikinomics 4: Acting Globally


    Because of Web 2.0, Tapscott & Williams say that thinking globally is inevitable. The internet is the worlds biggest coffee house a virtual space in which a new blog is created every second National and cultural boundaries are inevitably reduced

    Task
    1) List as many different ways as possible you can communicate with someone in Singapore over the internet 2) Identify which of these would lend themselves to music production or distribution, adding if necessary 3) Identify which would lend themselves to news / journalism production and distribution

    Wikinomics 5: A Perfect Storm


    Created by the following things combined:
    Web 2.0 Demographics (young digital natives) A global economy (all companies must think internationally now that boundaries have been broken down)

    The force of this, according to T&W, is impossible to resist

    Thus, operating a business without utilising the internet, and particularly Web 2.0, will result in failure

    What to do with this theory


    Make sure you understand it Have examples you can apply to the different principles Be able to evaluate and criticise

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