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    Communicating With Internal & External Audience

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    sueern
    The document discusses business communication, including communicating with internal and external audiences. It covers the definition and purposes of business communication, as well as internal and external communication tools and audiences.

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    Communicating With Internal & External Audience

    Uploaded by

    sueern
    132 views14 pages
    The document discusses business communication, including communicating with internal and external audiences. It covers the definition and purposes of business communication, as well as internal and external communication tools and audiences.

    Original Title

    Lecture 7

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    © Attribution Non-Commercial (BY-NC)

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    The document discusses business communication, including communicating with internal and external audiences. It covers the definition and purposes of business communication, as well as internal and external communication tools and audiences.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    132 views14 pages

    Communicating With Internal & External Audience

    Uploaded by

    sueern
    The document discusses business communication, including communicating with internal and external audiences. It covers the definition and purposes of business communication, as well as internal and external communication tools and audiences.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 14

    Communicating with

    Internal & External Audience

    Main Source:
    http://www.courses.dsu.edu/engl379_hueners/2003/sample_definition.htm
    Business Communication
    The theory and context of the written, oral
    and graphic methods of speech used by
    members of an organization. The study of
    business communication includes the
    history of communication and its
    involvement in business, the internal and
    external communication of a business,
    and the technology used to transmit the
    information.
    Business Communication
    • The study of business communication
    involves how information is passed from
    one person to another in a corporate
    environment (including both internal
    audience and external agencies).
    Communication Skills
    • Read and understand information in a variety of
    forms (words, graphs, charts, diagrams).
    • Write and speak so others pay attention and
    understand.
    • Listen and ask questions to appreciate other
    points of view.
    • Share information using a range of technologies.
    • Use relevant field-specific knowledge to explain
    ideas.
    Basic Purposes of Communicating
    with Internal & External Audience

    • To inform
    • To request or to persuade
    • To build goodwill
    Communication with Audience
    Differ based on:
    • Purpose
    • Audience
    • Information
    • Organization
    • Style
    • Visuals/perception/idea
    Two Basic Types of
    Business Communication

    Internal
    Communicati
    on
    External
    Communicati
    on
    Internal Communication
    The internal communication is meant for
    only employees of the company or
    organization, and may include such items
    as employee manuals, memos, meetings,
    and conference calls.
    Internal Audience
    Subordinates
    Supervisors
    Peers

    Source:
    ©2002 McGraw-Hill Ryerson Limited
    Internal Communication Tools
    • Employee manuals must clearly explain all the
    practices and regulations of the company in a
    matter that is easily understood and leaves no room
    for argument.
    • Memos for short, are used in businesses as a
    means of documentation or reminders.
    • Internal communications can be sent to employees
    using a variety of mediums, including email, printed
    documents or in a meeting.
    External Communication
    External communication is intended for
    audiences outside the business or firm,
    and may include press releases, annual
    reports or newsletters. The tone used in
    external communications may differ from
    those used in internal communications,
    and will vary depending on the type of
    business (non-profit or for-profit) and
    purpose of the communication.
    External Audience
    Customers
    Unions/Government Agencies
    Press/General Public

    Source:
    ©2002 McGraw-Hill Ryerson Limited
    External Communication Tools
    • Press releases are used by businesses to report significant
    accomplishments or important advisories to the public.
    Usually, the release will contain basic information that
    newspapers will research further to use in putting together a
    complete story.
    • Newsletters and other publications are usually the
    collaborative effort of several departments, which work
    together to inform readers about important information
    regarding a company.
    • External communications also includes the communication
    with customers, through email, over the phone, or in person.
    The way employees present themselves reflects the
    company, and for this reason, many companies monitor their
    employees’ performance regarding customer service.
    Conclusion
    • Advancements in the technology industry
    have led to increases in the type and
    amount of communication employees
    have with each other and with customers.
    Various means of dispersing business
    communication may be used, including the
    telephone, through email, online chat
    programs, and on paper.

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