UNIVERSITY OF MAKATI

LADDERIZED ENGLISH ACQUISITION PROGRAM

BUSINESS COMMUNICATION
MEMBERS:
BARJA, MITZI
CUZZAMU, MARA LOUELLA
MECAYER, EMMANUEL
MINTAR, MIKAELA NICOLE
SILLADOR, MA. ANGELICA
VILLAS, ABEGAIL

III-B BACSM
CONTENTS

∞ INTRODUCTION
∞ COMMUNICATION IN THE
WORKPLACE
∞ CORPORATE COMMUNICATION
∞ THE CORPORATE ETHOS
∞ PROBLEMS
∞ COMMUNICATION AUDIT
∞ TRAINING
 OBJECTIVES:
• To understand and appropriately apply modes of expression, i.e.,
descriptive, expositive, narrative, scientific, and self-expressive, in
written, visual, and oral communication;

• To participate effectively in groups with emphasis on listening, critical

and reflective thinking, and responding;

• To develop the ability to research and write a documented paper and/or

to give an oral presentation.

• To Gain acceptance for ourselves and our ideas.

• To improve organizational practices and reduce errors.

• Differentiate between different methods of communication.

INTRODUCTION

WHAT IS BUSINESS COMMUNICATION?

• Business communication is the process of sharing information between

employees within and outside a company.

• Its main purpose is to improve organizational practices, eliminate silos,

keep employees informed and reduce errors.

• Effective business communication is essential for success and growth of

every organization.

• Business communication is used to promote a product, service, or

organization; relay information within a business; or deal with legal and
similar issues.
BUSINESS COMMUNICATION CAN BE OF
TWO TYPES:

• Oral Communication – Generally, business

communication is a formal means of
communication, like : meetings, interviews,
group discussion, speeches etc.

• Written Communication - Written means of

business communication includes - agenda,
reports, manuals etc.
 BARRIERS TO CLARITY IN BUSINESS
COMMUNICATION

• Complex messages: The use of complex technical terms

can result in a lack of clarity.

• Withholding information: Within an organization,

some information is kept confidential due to company policies.

• Chain of command: The maintenance of an organization’s

hierarchy is essential, but its very presence can reduce the flow of the
communication.

• Lack of trust: In an organization, competitions leads to a lack

of trust among employees. Therefore, employees should share
information, communicate openly and honestly, and involve others in
decisions.
4 TYPES OF BUSINESS COMMUNICATION
Internal Upward Business
Internal Lateral Business
Communication is communication
that comes from a subordinate to a Communication This type of

manager or an individual up the communication can be within or

organizational hierarchy. among departments and it happens
more regularly than other types of
Internal downward business communication.
communication flows from a
External Business Communication
superior to one or more subordinates.
is any communication that happens
When communicating with
with external parties such as
employees, leaders should keep the
customers, prospects, vendors or
communication professional and
partners.
clear.
 NATURE OF BUSINESS COMMUNCIATION
• Business communication • In early times, business
involves constant flow of communication was limited to
information. Feedback is integral paper-work, telephone calls etc.
part of business communication.
• But now with advent of
• Business Communication is technology, we have cell phones,
goal-oriented. The rules, video conferencing, emails, and
regulations and policies of a satellite communication to
company have to be support business communication.
communicated to people within
and outside the organization. • Effective business
communication helps in building
• Business Communication is the goodwill of an organization.
regulated by certain rules and
norms.
 FUNDAMENTAL ELEMENTS OF
BUSINESS COMMUNICATION
Clarity Consistency
• The most effective message is • A message is considered to be
not always the most complex more credible when the points
one. made in the message.
Structure Medium
• This refers to the logical order of • It is best to take into account
the content of your message. which medium would be the
most appropriate, efficient,
Audience
and effective to use in
• Generally, one should always communicating your message
consider and adjust their level to your audience.
of communication according to
the level that their audience
would understand.
 ELEMENTS OF BUSINESS
COMMUNICATION PROCESS
Basic elements of business
communication process 3. Message (data of information
includes: with meaning for both
sides)The message must be
1. Context of communication clear and complete.
(information about environment
of sender/receiver) 4. Receiver (end of data transfer)
The person who receives the
2. Sender (source of
message.
data/information) person who
transmits a message. He started 5. Medium of Communication
the communication process. He (noise) methods for example e-
shares his impressions, opinions, mail, face-to-face.
goals and information with
6. Feedback return message.
others.
 METHODS OF THE PROCESS OF
BUSINESS COMMUNICATION
1. E-mail – written communication

2. Video conferencing – interactive meetings

3. Web-based communication – widely available

4. Presentations – audio visual material

5. Reports – activity documenting

6. Forum boards – quick updating of information

7. Telephone meetings – the most popular, long distance speech

8. Face-to-face meetings – personal

 COMMUNICATION IN THE
WORKPLACE

Is one of the signs of a

high-performance culture. Exchanging information and ideas within an
organization is called workplace communication.

Effective communication is critical in getting the job done,

as well as building a sense of trust and increasing the productivity of
employees. These may have different cultures and backgrounds, and can
be used to different norms.

Ineffective workplace communication leads to

communication gaps between employees, which causes confusion, wastes
time, and reduces productivity.
 WHY IS COMMUNICATION SO
IMPORTANT IN THE WORKPLACE?

• It avoids confusion
• It provides purpose
• It builds a positive company culture
• It creates accountability
Here are some ideas on how you could
promote better, effective communication at
work:
‒ Listen to your team members
People in higher positions usually feel like they have to all of the
talking and none of the listening.
‒ Create a communication-friendly space
Your role as an HR manager is to make sure that the work
environment is always open in terms of communication flow.
‒ Ask for feedback
A good way to keep the communication going is to move forward
from the traditional top-down communication lines.
‒ Host team-building games
This may not be the most often used way to improve communication
at work and sometimes it might not be appropriate but it is certainly
effective
‒ Open a platform for anonymous feedback
• As previously stated, some people might have some
trouble speaking publicly or letting everyone know
how they feel. This is why it's a good idea to have a
system for anonymous feedback.

‒ Have monthly one-on-one meetings

• Instead of speaking one-on-one with your employees
annually, making it a habit to hold these meetings
once a month.
 CORPORATE COMMUNICATION
Corporate Communication
Is a set of activities involved in managing and orchestrating all
internal and external communications aimed at creating favorable point
of view among stakeholders on which company depends It is the
messages issued by a corporate organization, body, or institute to its
audiences, such as employees, media, channel partners and general
public.

The importance of What is Corporate

communication Communication?
It provide communication refers to the way in which
clarifies the tasks that are supposed businesses and organizations
to be undertaken by respective communicate with internal and
departments, the manner they are external various audiences.
performing the tasks, and how to
improve.
The Functions of Communications Department
-In most organizations the communications department is responsible for overseeing a
wide range of communications activities. One of the simplest ways of understanding
these different activities is to group them according to the role that they play within an
organization, as below:

1. Media and Public relations

This refers to the way in which a company or organization communicates with the
general public.

2. Customer Communications and Marketing

Corporate communication strategy often impacts marketing strategy, and vice versa,
which has increased cooperation and collaboration between the two functions.

3.Crisis Communication
refers to the specific messaging that a company (or individual) portrays in the face of
crisis or unanticipated event which has the potential to damage their reputation or
existence.

4. Internal Communication
is often done at the direction of or in partnership with the human resources management
team.
 A STEP-BY-STEP GUIDE TO DEVELOPING
YOUR CORE STRATEGY
• Regardless of your industry, there are several aspects that remain universal in
core corporate communication strategies. Generally speaking, it comes in three
phases: pre-drafting information and research, formulating strategy, and then
examining examples of other communication strategies for further inspiration.

1. Identify and Prioritize Your Executives’ Key Goals aim to understand what each
of your businesses executive sees for the future of the company, and what areas
they are truly invested in.

• 2.Conduct In-Depth Employee Surveys

• Your employee insight doesn’t stop at high-level management. Employee are at the
forefront of your business and are both the backbone and driving forces for your
organization.

• 3.Research Your Stakeholders’ Input

• Stakeholders are one of the most vital parts of your organization, so if you notice
that they are communicating something that isn’t confident for the success of your
business, you need to adjust your communications strategy to address and fix that
perception as quickly as possible.
• 4.Review Your Customer’s Comments
• The insight of your customers have to offer when it
comes to their perception of how your organization is
delivering on its promises should not be overlooked.

• 5.Include Your Suppliers in Your Research

• Suppliers and partners that work closely with your
brand can also be great resources for gathering
useful information about your strategic corporate
communication strategy.
 CORPORATE ETHOS
The word "ethos" is also often used to refer to a community or
organization's characteristic belief or spirit, as in the sentence. The
ethos of a company is its core set of values or operating principles that
are used to set the tone for the company's overall operations. In general,
the ethos expresses the way that a company wants to behave.

Workplace Values:
Values and ethics are important in the workplace to help keep order,
ensuring that a company runs smoothly and remains profitable.

Dedication
• Obviously, companies want results, but most employers prefer a
worker who gives an honest effort to one who might be considered
a “natural” at the job, but is otherwise disruptive.
Integrity
• An important aspect of workplace values and ethics is integrity, or
displaying honest behavior at all times.

Accountability
• Employees in all industries are expected to act accountable for
their actions. That means showing up when they are scheduled and
on time, and not taking advantage of time allotted for breaks.

Collaboration
• In almost every industry, workplace values and ethics consist of
teamwork.

Conduct
• Employee conduct is an integral aspect of workplace values and
ethics.
CORPORATE ETHOS THE SEVEN
• The Oréll Way explains ELEMENTS OF
who we are, what we do, what
we believe and what we plan to SUCCESSFUL
accomplish. It establishes a CORPORATE ETHOS
common understanding for Team
Oréll and for all who interact
with us. • Assemble the right people
• Build an atmosphere of trust
• Aspire to excellence
• Integrity • Know your value: say no often
• Performance • Stay authentic: lead by serving
• Innovation • Flexible Sisu
• Commitment • Give Back
• Trust
 PROBLEMS
• Lack of Standards - When communication problems in the workplace
lower standards, it's usually because you lack consistency on how and when
employees communicate.

• Communication Barriers - Without some common ground, employees

may find relating to or understand what other staff members are talking about
difficult.

• Mixing Work and Personal Communications -

Professionalism in the workplace can detract personal communication that can
sometimes leads to gossip, decreased of moral or even accusation of harrasment.

• Misinterpretations and Assumptions Communication -

People often make assumptions based on rumorous info and unreliable sources.

• Poor Listening Skills - Strong listening skills are essential to effectively

communicating and understanding the message being shared.
• Lack of Factual Communication Factually- The
employee should be certain of the information that they
disseminate is true or else it would cause delays or chaos.

• Failure to Disperse Communications

• Dispersing workplace communications employees sharing
the information with others. The breakdown in
communication may lead to wasted time, missed meetings,
duplication of work, or other disruptions of the workflow
 COMMUNICATION AUDIT
• A Communications Audit is the process of
identifying internal and external communication
strengths and weaknesses.
• Goals of a Communication Audit
You'll have a number of goals with this audit. You want
to identify who your key audiences are and how
effective you've been about communicating with them.
• Process of a Communication Audit
Conducting a communications audit will require several
steps, each of them taken individually to ensure that
your audit is successful
 TRAINING
• Decide why you want to receive business communication training.

• Ask your employer if business communication training is available through your

company.

• Business communication training through a program, seminar, or conference that

offers multiple types of training, including speakers, panels, workshops, writing
exercises, and group activities.

• Public speaking is an essential skill for succeeding in business and accomplishing

your professional goals.

• Business communication training includes training for the written word, as well as
the spoken word.
• The more you are certain in your decision the more it would be easier for you to get
more out of the program.

• Your employer is your key to your goals, they know if your company does have
programs like business communication training so you better ask them.

• It is important to attend business communication training through a program,

seminar, or conference because it will help you to learn more about it and receive
hands-on training.

• Public speaking is an essential skill for succeeding in business and accomplishing

your professional goals.

• Business communication training includes training for the written word, as well as
the spoken word. If you can learn to communicate better through your writing, you
can help eliminate misunderstandings and miscommunications.
 KEYPOINTS SUMMARY

– Business communication is used to promote a product,

service, or organization; to relay information within the business; or
to deal with legal and similar issues.
– Failures of human communication can become amplified
in professional settings. In business transactions, especially those
involving large amounts of money, a small miscommunication can
have devastating effects.
– Business Communication can be of two types which is oral
communication and written communication
– Communication in the workplace is one of the signs of a
high-performance culture.
– Exchanging information and ideas within an organization is called
workplace communication.
• Corporate communication is a set of activities involved in
managing and orchestrating all internal and external communications
aimed at creating favorable point of view among stakeholders on
which the company depends.
– Corporate communications refers to the way in which businesses
and organizations communicate with internal and external various
audiences.
– The word "ethos" is also often used to refer to a community or
organization's characteristic belief or spirit, as in the sentence.
– The ethos of a company is its core set of values or operating
principles that are used to set the tone for the company's overall
operations.
– The seven things that stand out about the ethos at Ellis Nichol that
may work for your company.
– A communications audit is the process of identifying
internal and external communication strengths and weaknesses.
 REFERENCES:
Introduction to Business Communications | Boundless Business.
https://courses.lumenlearning.com/boundless-business/chapter/introduction-to-business-
communications/. Accessed 10 Mar. 2021.
What Is Business Communication.
https://www.managementstudyguide.com/business_communication.htm. Accessed 10 Mar.
2021
.
11 Reasons Why Business Communication Is Critical to Your Company’s Success.
https://blog.smarp.com/11-reasons-why-business-communication-is-crucial-for-companys-
success. Accessed 10 Mar. 2021.
Effective Communication in the Workplace: How and
Why? https://www.hrtechnologist.com/articles/employee-engagement/effective-
communication-in-the-workplace-how-and-why/. Accessed 8 Mar. 2021.

“Fundamental Elements of Business Communication.” Small Business - Chron.Com,

https://smallbusiness.chron.com/fundamental-elements-business-communication-
21737.html. Accessed 10 Mar. 2021.
“Corporate Communication.” Wikipedia, 2 Mar. 2021. Wikipedia,
https://en.wikipedia.org/w/index.php?title=Corporate_communication&oldid=1009815619.
–END– THANK YOU! 