Scribd Logo
Upload

Welcome to Scribd!

  • 313 views

    Carrefour

    Uploaded by

    Veda Shah
    Carrefour is an international hypermarket chain headquartered in France. It operates mainly in Europe, Argentina, Brazil, China, Colombia, Dominican Republic, United Arab Emirates and Saudi Arabia. The first Carrefour store opened in 1958 near Annecy, France. It has since grown to over 9,500 stores globally through various acquisitions and formats including hypermarkets, supermarkets, cash and carry stores, and convenience stores. Carrefour has a wide range of private labels and was the first retailer in Europe to combine a supermarket and department store under one roof.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd

    Carrefour

    Uploaded by

    Veda Shah
    313 views20 pages
    Carrefour is an international hypermarket chain headquartered in France. It operates mainly in Europe, Argentina, Brazil, China, Colombia, Dominican Republic, United Arab Emirates and Saudi Arabia. The first Carrefour store opened in 1958 near Annecy, France. It has since grown to over 9,500 stores globally through various acquisitions and formats including hypermarkets, supermarkets, cash and carry stores, and convenience stores. Carrefour has a wide range of private labels and was the first retailer in Europe to combine a supermarket and department store under one roof.

    Original Description:

    It is about French retailer carrefour

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Carrefour is an international hypermarket chain headquartered in France. It operates mainly in Europe, Argentina, Brazil, China, Colombia, Dominican Republic, United Arab Emirates and Saudi Arabia. The first Carrefour store opened in 1958 near Annecy, France. It has since grown to over 9,500 stores globally through various acquisitions and formats including hypermarkets, supermarkets, cash and carry stores, and convenience stores. Carrefour has a wide range of private labels and was the first retailer in Europe to combine a supermarket and department store under one roof.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    313 views20 pages

    Carrefour

    Uploaded by

    Veda Shah
    Carrefour is an international hypermarket chain headquartered in France. It operates mainly in Europe, Argentina, Brazil, China, Colombia, Dominican Republic, United Arab Emirates and Saudi Arabia. The first Carrefour store opened in 1958 near Annecy, France. It has since grown to over 9,500 stores globally through various acquisitions and formats including hypermarkets, supermarkets, cash and carry stores, and convenience stores. Carrefour has a wide range of private labels and was the first retailer in Europe to combine a supermarket and department store under one roof.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 20

    DR.

    RAMKI

    INTRODUCTION
    Carrefour

    is an international hypermarket chain headquartered in Courcouronnes, France. It is one of the largest hypermarket chains in the world (with 1,395 hypermarkets at the end of 2009). Second largest retail group in the world in terms of revenue and third largest in profit after Wal-Mart and Tesco). Carrefour operates mainly in Europe, Argentina, Brazil, China, Colombia, Dominican Republic, United Arab Emirates and Saudi Arabia

    S.A.

    HISTORY (1/2)
    The

    first Carrefour store opened on 1 January 1958 in suburban Annecy near a crossroads (carrefour in French). The group was created by Marcel Fournier, Denis Defforey and Jacques Defforey and grew into a chain from this first sales outlet. competitors in the French market.

    In 1995 it merged with Promods, known as Continent, one of its major

    Marcel Fournier, Denis Defforey and Jacques Defforey had attended

    several seminars in the United States led by "the Pope of modern distribution" Bernardo Trujillo, who influenced other famous French executives like douard Leclerc (E.Leclerc), Grard Mulliez (Auchan), Paul Dubrule (Accor), and Grard Plisson (Accor). supermarket and a department store under the same roof. They opened their first hypermarket on 15 June 1963 near Paris in France.

    The Carrefour group was the first in Europe to open a hypermarket, a large

    HISTORY (2/2)
    In

    April 1976, Carrefour launched a private label Produits libres (free products libre meaning free in the sense of liberty as opposed to gratis) line of fifty foodstuffs, including oil, biscuits (crackers and cookies), milk, and pasta, sold in unbranded white packages at substantially lower prices.

    In May 2011, Carrefour reviewed its situation under

    conditions of stagnant growth and increasing competition in France from rivals including Casino Guichard-Perrachon SA, and planned to invest 1.5 billion ($2.1 billion) to change the supermarket with the new concept of Carrefour Planet in Western Europe.

    PRIVATE LABELS (1/2)


    The Carrefour group has a vast portfolio of private

    labels. Apart from the Carrefour own label which offers an alternative to almost any manufacturer's brand, there is a wide range of specialist ranges, from exotic to local specialties, organic and health food, no-name discount products and of course the Filire Qualit Carrefour range. Other lines are:
    Standard or cheap (Produit Carrefour and No.1; Labels for organic products (Carrefour Bio); Local (Reflets de France); International (Destination Saveurs) specialties; Delicatessen (Escapades Gourmandes).

    PRIVATE LABELS (2/2)

    STORE FORMATS (1/4)

    over 9,500 stores, either company-operated or

    franchises, for four different formats:

    hypermarkets: worlds leading hypermarket chain with more than 1,400 stores across the world, the Carrefour Group permanently changes its formats to suit its customers lifestyles. Supermarkets: over 2,900 stores in 19 countries, Carrefour Market makes day-to-day shopping easier by offering a wide range of food products adapted to local needs at very competitive prices.

    STORE FORMATS (2/4)

    cash&carry: proximity and accessibility for catering professionals convenience stores: more than 5,000 convenience stores, mainly held by franchisees. Created in order to meet the changes in society, especially the appeal of town centres

    STORE FORMATS (3/4)

    STORE FORMATS (3/4)

    PHOTO GALLERY

    PHOTO GALLERY

    PHOTO GALLERY

    PHOTO GALLERY

    PHOTO GALLERY

    PHOTO GALLERY

    PHOTO GALLERY

    PHOTO GALLERY

    PHOTO GALLERY

    You might also like