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    Unit 1 Functional Areas

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    rahsatpute
    There are several key functional areas within businesses including customer service, operations, administration and IT support, marketing and sales, finance, research and development, and human resources. In small businesses, individuals typically handle all functional areas, while in larger businesses, functional areas are divided into departments. All functional areas must work together cooperatively to achieve business objectives. The functions include activities like recruitment, sales, customer service, research and development, and obtaining resources. Information technology relates to and supports all functional areas through communications, data sharing, and online customer support. Functional areas may vary depending on business size, activities, customer needs, and owner preferences.

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    Unit 1 Functional Areas

    Uploaded by

    rahsatpute
    24 views14 pages
    There are several key functional areas within businesses including customer service, operations, administration and IT support, marketing and sales, finance, research and development, and human resources. In small businesses, individuals typically handle all functional areas, while in larger businesses, functional areas are divided into departments. All functional areas must work together cooperatively to achieve business objectives. The functions include activities like recruitment, sales, customer service, research and development, and obtaining resources. Information technology relates to and supports all functional areas through communications, data sharing, and online customer support. Functional areas may vary depending on business size, activities, customer needs, and owner preferences.

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    Management

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    There are several key functional areas within businesses including customer service, operations, administration and IT support, marketing and sales, finance, research and development, and human resources. In small businesses, individuals typically handle all functional areas, while in larger businesses, functional areas are divided into departments. All functional areas must work together cooperatively to achieve business objectives. The functions include activities like recruitment, sales, customer service, research and development, and obtaining resources. Information technology relates to and supports all functional areas through communications, data sharing, and online customer support. Functional areas may vary depending on business size, activities, customer needs, and owner preferences.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    24 views14 pages

    Unit 1 Functional Areas

    Uploaded by

    rahsatpute
    There are several key functional areas within businesses including customer service, operations, administration and IT support, marketing and sales, finance, research and development, and human resources. In small businesses, individuals typically handle all functional areas, while in larger businesses, functional areas are divided into departments. All functional areas must work together cooperatively to achieve business objectives. The functions include activities like recruitment, sales, customer service, research and development, and obtaining resources. Information technology relates to and supports all functional areas through communications, data sharing, and online customer support. Functional areas may vary depending on business size, activities, customer needs, and owner preferences.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 14

    FUNCTIONAL AREAS WITHIN BUSINESS

    KEY FUNCTIONS IN BUSINESS


    Customer services Operations

    Administration and IT support Marketing and sales

    Finance

    The main functional areas

    Research and development

    Human resources

    DELIVERING KEY FUNCTIONS


    In a small business, will be done by individuals In a medium/large business, will be done by individuals working in functional areas or departments

    LINKS BETWEEN FUNCTIONS


    All

    functional areas must link together to achieve the overall aims and objectives This means cooperation and good communications

    HR Ops

    R&D

    IT

    Admin

    Sales

    CS
    Financ e

    Marketing

    HUMAN RESOURCES
    Recruitment, retention and dismissal Health and safety The main responsibilities of the human resources function Employee organisations and unions Working conditions

    Training, development and promotion

    Includes the legal rights and responsibilities of employer and employees

    FINANCE
    Concerned with money and future plans Preparing accounts, eg invoices, management accounts, financial accounts for shareholders and Inland Revenue Preparing wages and salaries Obtaining capital and resources, eg money for expansion or to pay for resources such as equipment and materials.

    ADMINISTRATION AND IT SUPPORT


    Clerical work, eg mail, record keeping

    Cleaning and maintenance

    The role of administration and ICT function

    Health and safety

    Support for software applications, electronic communications and electronic transactions

    Security

    OPERATIONS
    Concerned

    with the main business activities Obtains and converts resources of the business into goods/services, ie

    Buildings and land Equipment People Materials

    MARKETING AND SALES


    Both are concerned with customer needs.
    Market research

    Activities include:
    Sales Promotion

    CUSTOMER SERVICE
    Concerned with customer relationships Activities include: Providing information Giving advice Providing credit facilities Delivering goods Providing after-sales service

    RESEARCH AND DEVELOPMENT


    Concerned with developing new goods/services and updating old ones Activities include: Technological developments Scientific research Design features Performance of product

    THE USE OF IT
    Relates to all functional areas: Electronic communications (eg email) Data sharing (eg databases) Security systems (eg virus protection) External communications (eg Internet) Online support for customers (eg order tracking) Electronic transactions (eg EFT)

    FUNCTIONAL VARIATIONS
    No two businesses are the same! Functions will vary because of: Size and scale of business Activities of business Type(s) of customers Needs of customers Preferences of owner(s)

    INVESTIGATING FUNCTIONAL AREAS


    Identify

    key functions Find out where these carried out (or by whom) Check names of key areas/departments Identify links between functions/areas Identify use of IT within/between functions and customers Note any problem areas

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