Grounded Theory: With The Help of The Computer

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Grounded Theory

With the help of the computer


([email protected])
Agenda
 Grounded theory – background,
characteristics and relevance today
 Discussions about your theories and
experiences
 Grounded theory – strengths and
weaknesses
 Reflections and additional examples
of how to use NVivo in the research
process (Love & Peter)
Historic background of GT
 A reaction against the prevalent ideal in the
USA in the 60’s
 At that time two research approaches were
dominating
 Verification studies, quantitative based on positivistic ideals
 Grand theories without empirical connections (e.g. Parsons)
 Grounded theory must be understood as a
reaction against these dominating research
paradigms. Differences are maximized and
the method appears as extreme
 The method also reflects a romantic ideal
of originality and individuality which is in
Relevance for contemporary
management research
 Scandinavian management research
is often problem driven. It has its
roots in practice
 Glaser & Strauss are often quoted in
dissertations but are seldom used
rigorously
 GT has links to other methodological
traditions which take the empirical
material seriously - such as
ethnography and ANT
Foundations of GT
 Pragmatism – usefulness as important
criterion
 Idiographic point of departure
 Qualitative focus
 Focus on exploration
 Sensitizing concepts in constant
change
 Focus on social actions
 Closeness to the empirical material
Some key aspects of GT
 Suggests the use of a broad range of
different and rich data
 Coding as a central aspect of analysis
 Create categories with properties from data
 The power of comparison
 Different people, different points in time, different categories…
 Theoretical sampling
 Minimizing and maximizing differences in two steps
 From categories to substantial (focusing on
an empirical phenomenon) and formal
(focusing on a theoretical phenonenon)
(Based on Alvesson & Sköldberg, 1994)
grounded theories
What is a good grounded
theory?
 Fit with data
 Works in explaining the phenomenon
 Has relevance through analytic
explanations of important problems
and processes in the empirical setting
 Is durable through flexibility

(Charmaz, 2000)
Steps in developing a
grounded theory
1. Develop categories
 Use data available to develop labeled categories that fit data closely
2. Saturate categories
 Accumulate examples of a given category until is is clear what future
instances would be located in this category
3. Abstract definitions
 Abstract a definition of the category by stating in a general form the
criteria for putting further instances into this category
4. Use the definitions
 Use definitions as a guide to emerging features of importance in
further field work and as a stimulus to theoretical reflection
Turner (1981; Baserad på Glaser & Strauss)
Steps in developing a
grounded theory
1. Exploit categories fully
 Be aware of additional categories suggested by those you have produced, their
inverse, their opposite, more specific and more general instances
2. Note, develop and follow up links between
categories
 Note relationships and develop hypotheses about the links between the
categories
3. Consider the conditions under which the links
hold
 Examine any apparent or hypothesized relationships and specify the conditions
4. Make connections, where relevant to existing
theory
 Build bridges to existing work at this stage rather than at the outset of the
research
5. Use extreme comparisons to the maximum to
test emerging relationships
 (1981;Identify
Turner the
Baserad på key& variables
Glaser and dimensions and see whether the relationship
Strauss)
holds at the extremes of these variables
Your reflections - GT
strengths
 Makes analysis traceable and easier
to refine
 Increases reliability and validity by
proposing a rigorous process
 Helps deal with the generalizability
issue in qualitative research
 Provides theories that fit data
 Enables new insights
 Requires and experienced and
”broad” researcher
Your reflections - GT
weaknesses/risks
 Cannot be entirely theory free
 The process/coding restricts the
interpretive process
 Time consuming
 Theories become very local
 How is prior knowledge incorporated?
 Concept definition is a challenge
Critique against GT
 Difficult to get beyond the ”common
sense” level of analysis. Reveals
surface structures but misses the
underlying deep structures
 Data can never be free of theory
 Over reliance on a mechanical coding
process
 A positivistic flavor which does not fit
the focus on qualitative data
Based on Alvesson & Sköldberg (1994)

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