Scribd Logo
Upload

Welcome to Scribd!

  • 21 views

    Automobiles: Green Marketing With Reference To

    Uploaded by

    Hemanth Kumar
    This document discusses green marketing in the automotive industry. It provides background on green marketing and defines it. It then examines the future green objectives of several major automakers, including Renault, BMW, Volkswagen, and Toyota. Examples include developing electric vehicles, reducing emissions, and investing in new fuel technologies. The findings note that all the brands recognize the need to offer more environmentally friendly products. The conclusion states that the automotive industry is responsible for a significant portion of emissions and is working to address environmental issues through new technologies and marketing strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Automobiles: Green Marketing With Reference To

    Uploaded by

    Hemanth Kumar
    21 views14 pages
    This document discusses green marketing in the automotive industry. It provides background on green marketing and defines it. It then examines the future green objectives of several major automakers, including Renault, BMW, Volkswagen, and Toyota. Examples include developing electric vehicles, reducing emissions, and investing in new fuel technologies. The findings note that all the brands recognize the need to offer more environmentally friendly products. The conclusion states that the automotive industry is responsible for a significant portion of emissions and is working to address environmental issues through new technologies and marketing strategies.

    Original Title

    hemanth

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document discusses green marketing in the automotive industry. It provides background on green marketing and defines it. It then examines the future green objectives of several major automakers, including Renault, BMW, Volkswagen, and Toyota. Examples include developing electric vehicles, reducing emissions, and investing in new fuel technologies. The findings note that all the brands recognize the need to offer more environmentally friendly products. The conclusion states that the automotive industry is responsible for a significant portion of emissions and is working to address environmental issues through new technologies and marketing strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    21 views14 pages

    Automobiles: Green Marketing With Reference To

    Uploaded by

    Hemanth Kumar
    This document discusses green marketing in the automotive industry. It provides background on green marketing and defines it. It then examines the future green objectives of several major automakers, including Renault, BMW, Volkswagen, and Toyota. Examples include developing electric vehicles, reducing emissions, and investing in new fuel technologies. The findings note that all the brands recognize the need to offer more environmentally friendly products. The conclusion states that the automotive industry is responsible for a significant portion of emissions and is working to address environmental issues through new technologies and marketing strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 14

    Green Marketing With Reference To Automobiles

    By, Anil Kumar.V Hemanth Kumar.S Rakesh K.N

    Introduction
    The concept of green marketing seems to take its foundations into
    the concept of traditional marketing itself. 3 aspects of business:

    Market disciplinary

    Public polices
    Natural environment

    This relationship is described by many terms like environmental marketing, ecological marketing, green marketing, sustainable marketing and greener marketing.
    `

    History
    Green house effect:
    Global warming Climate change

    Henion & kinnear were the first person to discuses the green
    marketing in 1975. But according to Polonksy prominence was given in late 1980s and 1990s

    Definition
    All activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal detrimental impact on the natural environment

    Ways to become green


    Recycle Reuse Labels Extended Product Life

    Multiple use

    Green marketing mix model


    company Green marketing

    Company marketing Product Price Place Promotion people

    opposition Low

    protection

    socialisation

    Coordination

    integration strong

    Green marketing scale

    Renault
    Future objectives

    To be one of the top 3 of the car manufacturers emitting the least CO2. Offer a broad choice of bio fuel cars, such as bioethanol and bio-diesel. Develop affordable alternative technologies, for instance electric or hybrid cars

    BMW
    Future objectives:
    BMW is trying to produce cars with zero-emissions The brand expects to build 1000 hydrogen-running cars per year . Engineers are working on a battery-powered city-car

    that has been launched in 2012.

    Commitments
    Alternative propulsion concepts

    Mobility for the future


    Emergency precautions Group-wide environmental protection

    Volkswagen
    Future Objectives Invest on research and development for hybrid power train. Electric vehicles Sun Fuel

    TOYOTA
    Future Objectives
    Toyota is also developing new
    hybrid models, including a SUV and a sport car. Toyota also began a research on a hydrogenated biodiesel fuel, obtained from a second generation biodiesel fuel. ultimate eco-car

    Brands

    Ecological solution

    RENAULT

    Reducing fuel consumption, Protecting air quality, Developing alternatives energies and pollutant emission
    Engine improvement, light weight construction, improved aerodynamics. Fuel consumption, Emissions, traffic noise High output motor, Regenerative braking

    BMW

    Volkswagen

    TOYOTA

    Findings
    After the collection of empirical data we can immediately notice a first trend for the

    four manufacturers that were studied. It appears they all are really involved and
    some environmental strategies are already well implemented for some brands. The four brands have understood that offering environmental friendly product is a real necessity and they all feel concerned about it. This explains why all the manufacturers invest a lot of money in the research and development in order to find some new technologies. Indeed, the four manufacturers agree on the fact that it is through research and

    new technologies that we will reach the zero pollution objective.

    Conclusion
    The environmental issues have become a real preoccupation for the

    society. The second biggest source of CO2 emissions is the transport


    sector and more specifically the automotive sector which is responsible of 10% of the total amount of CO2 emissions in the world. So far, it has been really important to first have a better idea of how the marketing could deal with and improve the environment. Secondly it was important to have a look at and analyse the behaviour of the automotive sector .since it was one of the most pollutant and was for sure deeply concerned by the environmental issues.

    Take care of the Earth and


    she will take care of you...

    You might also like