-BY ADITI SINGH BFT IV SEM BFT 401 FASHION MARKETING

John Players is one of the popular apparel brands in India brought to the market by the ITC Company. John Players is a fashion brand for the male Indian Youth. The brands platform of fashion for youth is also reflected in the tagline for the brand Play it cool. ITC's John Players offers customers a wide range of complete and vibrant wardrobe of party wear, casual wear, denims, work wear, outer wear, suits and jackets. John Players features vibrant mixes of colors, trendy textures, innovative styling and comfortable fits. Through endorsements by Bollywood Stars, many Indian brands add publicity and popularity. This youthful brand is endorsed by the famous Bollywood superstar and youth icon RANBIR KAPOOR. He embodies the core attributes of this apparel brand. John Players is part of the youth fashion segment which was launched in December 2002. John Players is available all over India through its 240 flagship stores and 1300 multi-brand outlets.

At the Images Fashion Awards 2005, John Players was declared 'The Most Admired Shirt Brand of the Year'. At the Images Fashion Awards 2007, John Players was awarded the 'The Most Admired Fashion Campaign of the Year' award.
Mr. Atul Chand, Divisional Chief Executive, ITCs Lifestyle Retailing Business said, Ranbir is the perfect fit for John Players as he personifies the youthfulness, vibrancy and panache that the brand stands for. There are strong synergies between John Players and Ranbirs inherent sense of style and effortlessly cool persona. We are positive that John Players association with Ranbir will hit the right chord with the youth and strengthen the brands core attributes.

SHIRTS

Luxurious Linen - meticulously crafted from luxurious linen, this half-sleeve, slim fit shirt comes with a turn up sleeve. Smart, think placket with two hole buttons adds to the look. While the side slits give you the freedom to wear it either in or out. All in all, this shirt is a true combination of style and elegance. Price 1250/-. Executive Line crafted from wrinkle free cottons and available in a range of elegant checks and stripes. Perfect for a long work day. Price 1300/-. Classic Twills the 100% cotton shirt with a classic twill weave is immaculately stitched for comfort and style. Price 1300/Mosaic Fil-a-Fil a subtle interplay between shades and tones. A beautiful tango of different yarns. All coming together in perfect harmony. Price 1100/-. Cotton Comforts made from 100% cottons. These shirts come with a peach finish giving a unique soft feel. Price 1100/-.

Wonder Press exceptionally comfortable shirts made from the finest cotton, these shirts keep you looking great and feeling fresh all day long. Price 1100/Urban Adventure these trendily styled yet amazingly comfortable shirts are just perfect for weekend getaways. So slip into one and get ready for an urban adventure. Price 1050/-.

Vertical Illusions this edgy irregular stripe shirt is an absolute delight to look at. With a 100% cotton fabric and immaculate styling. Price 1050/-. Outscape Collection - offers a bouquet of the latest in vibrant checks. Price 1050/-. Peach Soft made from the finest fabrics, this meticulously crafted shirt is finished to give you a suede feel. Coupled with a comfort of cotton, it gives you a distinct look. Price 900/-. Special Selection crafted from finest fabrics every shirt in this collection is a special one giving a look thats elegant yet unique. Price 900/-. Elegant Line this array of shirts in elegant checks and stripes offers a look that sets you apart in style. Price 900/-. Leisure Line this casual shirt is specially designed for the outdoors. Offering an unmatched combination of style and comfort. Price 850/-. Sunshine Line an array of checks and stripes crafted in sunny vibrant hues. Slip into these to brighten up your day. Price 700/-. Easy Care the easy care shirt is a perfect fusion of vibrant colours and contemporary styling. Price 675/-.

Jacquards - Intricate jacquards designs these superbly tailored stylized cuffs and collars in variety of superfine two ply cotton add appeal. Curved-cuff shirts in subtle colours lend a suave look. Duo Dobbies - A great choice for warmer days( or nights), when youre looking to try something a little different. Yarn dyed dobby shirts in fashionable first finished with bias cuffs lend a completely modern spin to the usual. Rs 1100 Cool Touch - John Players presents Cool Touch. Premium work wear shirts, especially treated with moisture management finish to keep you cool and comfortable. Crafted from finest of fabrics in vibrant colours, these shirts keep you fresh even after a hectic work day. Rs 1400 Sea Designs - Be seaward bound in these awe inspiring nautical patterns. The seasons latest, in crepe texture and satin dobbies, they are a fresh break from traditional stand by. Rs. 1000 Graphix - A perfect harmony of embroidery and vibrant patterns make these shirts most desirable for an evening out. Rs 1250.

Ornamental Dobby - In a weave of ornamental dobbies with oxford base and elaborate structured twills, these superbly tailored bias-cuffed shirts generate a polished party look. Bias on back yoke and collar offers a striking contrast. Rs. 1100
Slubs - Soft cotton rich shirts, with exquisite slubs. Broad stripes and vivid patterns with a superb hand feel make it most desirable. Rs. 1200.

Color / Material:

Green / Cotton 39 , 40 , 42

Size:

Price : Rs. 899

Meticulously crafted from 100% mercerized Cotton with trendy & vibrant checks detailing. Charm the world Fit - Trim Fit Colour / Material: Brown / 100% Cotton Size: 39 , 40 , 42 , 44

Price : Rs. 949

Impeccably crafted in superior quality cotton with stylish detailing. Adds charismatic appeal. Fit - Trim Fit Colour / Material: Beige / Cotton Size: 39 , 40 , 42

Price : Rs. 1099 Impeccably crafted in superior cotton with charming details and excellent handle. Stride in style Beige Cotton.

Colour / Material:Dark Blue / Cotton

Size: 39 , 40, 42 , 44
Price: Rs. 1199 Make a stylish statement at work with Bright Checks, trendy styling, contemporary fits and clean structures .Fit - Regular Colour / Material:White/ Viscose Size: 39 , 40, 42 , 44

Price: Rs. 1599

Make a stylish statement at work with Bright Stripes, trendy styling, contemporary fits and clean structures . Fit - Slim Fit Colour / Material:Greay / Cotton Size: 39 , 40, 42 , 44 Price: Rs. 1699 Stylishly crafted from premium Cotton blend fabric with arresting luster. Stride in style Fit - Trim Fit

T-SHIRTS

Crafted Stripes cotton tees with engineered stripes for comfort and elegance. Price 900/Classic Stripes comfortable cotton tees with an inspiring interplay of stripes for style. Price 750/-. Players Polo the clean lines and the enduring performance of this 100% cotton pique polo have made it a true classic. Double stitching and quality construction, makes the Player Polo the standard for excellence in quality and fashionable apparel. Available in 7 colours, it is sure to give you extra comfort during those relaxed moments. Price 700/-.

Printees - Inspired from the life of outdoors, these cool printed t-shirts are a must have. A kaleidoscopic mix of a aqua inspired bold puffed up prints and high density prints give these tees a casual feel.

Garment Type: T-Shirt /Slim fit Fabric: Cotton Color: Multicolor / Print

Price: Rs. 1,099

Size: L M S XL

Garment Type: T-Shirt /Slim fit

Fabric: Cotton
Color: Blue/ Print Price: Rs. 849 Size: L M S XL

Garment Type: T-Shirt /Casual Fabric: Others Color: Multicolor / Strips

Price: Rs. 899

Size: L M S XL

Garment Type: T-Shirt /Casual Fabric: Cotton

Color: White / Strips

Price: Rs. 1,099 Size: L M S XL

TROUSERS

Wrinkle Free Chinos - offering the best in elegance and comfort made from the finest cotton and specially treated to give the fresh clean look all day. Price 1500/- onwards. Washed Khakis - are enzyme washed for the great outdoors. Price 1200/Silicon Soft - collections are pre washed with a bio-polished soft gentle feel. Price 1000/Easy Care Twill these easy care trousers are cut, stitched and finished immaculately. Giving you a perfect blend of style and comfort. Price 850/- onwards.

Campus Cargo - Engineered waistband and pockets with reinforced seams make this range a pure campus delight. Front mobile pocket accentuates the look. Rs. 1200.
Linen Cotton - Comfortable linen cotton trousers, featruring clean styling in regular fits and a relaxed drape, are just perfect for a leisurely day. Enzyme washed for a smooth hand feel. Rs. 1500. Feather Lites - Comfort meets style in these 100% cotton three ply fabric. A special Bio-wash makes these trousers an eternal favourite for a perfect gateway.

Garment Type: Trouser/Formal Price: Rs. 999

Garment Type: Trouser/Formal Price: Rs. 999

Garment Type: Trouser/Formal Price: Rs. 1,058

Garment Type: Trouser/Formal

Price: Rs. 849

DENIMS

Essentials, adventurer, Riders, Navigators and Vintage collections for Timeless denim meets edgy styling. Featuring Regular and Boot cut styles, play it cool this season, in fashionable denims with Cross Hatch and Ring Slub textures. Price ranging from 795/- to 1800/-. Fashionable detailing with tonal texture embroidery, cut-n-sew elements, colorful top stitching and back pocket detailing add to the appeal of the collection. Jeans in shades of blue, brown and black are available in variety of fits like regular, slim, twisted and semi-twisted.

SUITS & JACKETS

Suits & Blazers - John Players presents an exquisite range of premium suits and jackets. Tailored from the finest of fabrics, with flattering fits and sophisticated styles. Get read for a chic look. Rs. 3700 onwards (Blazers), Rs 5000 onwards (Suits).

AREA
Vaishali nagar Raja Park Tonk Road

ADDRESS
Shop No.13 & 3 Raja Park 27,Jai Ambey,near Gopal Pura Flyover,Tonk Road 416, Crystal Palm ,Shkar marg Shop No. 4 5, DCM 90/11, Madhya Marg Shop No. 36 37, Crystal Court

PHONE NO.
01412355678 01414027274

01402546351 01402456541 01412356465 01412396469 01415209221

C Scheme Ajmer Road Mansarovar Malviya Nagar

Bani Park

Bani Park

+919828291195