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    Business Plan - Kindergarten and Creche Centre

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    swatigupta88
    Legacy Academy is a franchise of a preschool and daycare center located in Jaipur, India. It is run by a team of 4 members with experience in marketing, finance, and day-to-day operations. Their vision is to help children develop inquiry skills and confidence before primary school. Their mission is to positively impact the lives of children, families, and staff. They see an opportunity in the growing number of working parents and nuclear families and the increasing acceptance of preschool education. Their offerings include full-time daycare, part-time care, after school programs, tutoring, and weekend care. They aim to target high-income working families and describe their marketing, service expansion, and business plans.

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    Business Plan - Kindergarten and Creche Centre

    Uploaded by

    swatigupta88
    962 views18 pages
    Legacy Academy is a franchise of a preschool and daycare center located in Jaipur, India. It is run by a team of 4 members with experience in marketing, finance, and day-to-day operations. Their vision is to help children develop inquiry skills and confidence before primary school. Their mission is to positively impact the lives of children, families, and staff. They see an opportunity in the growing number of working parents and nuclear families and the increasing acceptance of preschool education. Their offerings include full-time daycare, part-time care, after school programs, tutoring, and weekend care. They aim to target high-income working families and describe their marketing, service expansion, and business plans.

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    Business Plan - kindergarten and creche centre

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    Legacy Academy is a franchise of a preschool and daycare center located in Jaipur, India. It is run by a team of 4 members with experience in marketing, finance, and day-to-day operations. Their vision is to help children develop inquiry skills and confidence before primary school. Their mission is to positively impact the lives of children, families, and staff. They see an opportunity in the growing number of working parents and nuclear families and the increasing acceptance of preschool education. Their offerings include full-time daycare, part-time care, after school programs, tutoring, and weekend care. They aim to target high-income working families and describe their marketing, service expansion, and business plans.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    962 views18 pages

    Business Plan - Kindergarten and Creche Centre

    Uploaded by

    swatigupta88
    Legacy Academy is a franchise of a preschool and daycare center located in Jaipur, India. It is run by a team of 4 members with experience in marketing, finance, and day-to-day operations. Their vision is to help children develop inquiry skills and confidence before primary school. Their mission is to positively impact the lives of children, families, and staff. They see an opportunity in the growing number of working parents and nuclear families and the increasing acceptance of preschool education. Their offerings include full-time daycare, part-time care, after school programs, tutoring, and weekend care. They aim to target high-income working families and describe their marketing, service expansion, and business plans.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 18
    At a glance
    Powered by AI
    The key takeaways are that Legacy Academy is a franchise of a preschool in Georgia, USA operating in Jaipur, India. It offers kindergarten and daycare services with a focus on helping children develop social and learning skills before primary school.

    Legacy Academy follows a franchise business model. It aims to provide small class sizes and adequate staffing. Its value chain involves operations, marketing, service delivery and human resource management.

    Legacy Academy is targeting high middle income families, especially full time working couples and part time workers who need daycare/after school services for their children.

    Legacy Academy

    Monica Agarwal Swati Gupta

    Overview
    Executive Summary Business Model

    Introduction of company and team


    Franchisee of Legacy Academy, Georgia Kindergarten and Crche Located in jaipur, India Team members
    Mr. Sandeep Gupta ( marketing and sales) Ms. Swati Gupta ( finance ) Ms. Monica Agarwal ( day-to-day operations) Management team from legacy Academy,Georgia

    Vision
    Helping kids to develop and enquiring mind and an ability to mix and get along with others so that they are able to enter primary school with confidence

    Mission
    To serve our children, families, staff, and communities in a manner that positively impacts their lives.

    Market opportunity
    Increase in the number of working women Increase in nuclear families Radical change in societal attitude towards pre school education Lack of sophisticated schools in Jaipur

    Offering and Competition


    Kindergarten and Crche
    Full-time Child Day Care Part-time/After School Care (including drop-off and pickup) After School Tutoring Parents night out ( weekend evening care)

    Other services
    Pick & drop facilities, canteen, medical facilities & extra curricular activities

    Competitive edge

    Market
    High middle income families
    Full time working couples Part time workers/ drop ins Others

    Marketing/sales plan
    Promotion strategy
    Referral Scheme Advertisements
    Newspaper Magazine

    Direct Mail Word of mouth

    Value based pricing strategy Indirect sales strategy

    Service Development plan


    Increase the number of branches launching primary school More extra curricular activities

    Road Map
    Sales and Marketing Objectives Grow the number of customers by 50% annually. Build customer loyalty through superior service and educational/development systems. Increase the referral rate by 5% per quarter.

    Business Model
    Business Model describes the general details about the operations of a business

    Six components are:


    Value Proposition Market Segments Value Chain structure Revenue generation and margins Position in value network Competitive strategy

    Value Proposition
    To limit enrollment to small group size Adequate staff to ensure a satisfying experience

    Market Segment
    Full time working couples Part time working couples others

    Value Chain structure


    Inbound logistics Operations Outbound logistics Marketing & Sales Services Human resource management Technological development

    Revenue generation and margins


    School fees Canteen Medical facilities Pick & drop facilities Extra curricular activities

    Position in value network


    Operating on a franchisee model Various kinds of services provided by the academy Pick & drop facility and canteen will be outsourced

    Competitive strategy
    Major players

    Competitive edge
    Specialized training Innovative learning programs Custom made services safety

    Thank You

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