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Banglalink

Introduction
Banglalink is the second largest cellular service provider in Bangladesh after Grameenphone. It is a wholly owned subsidiary of Orascom Telecom. Banglalink had 1.03 million connections until December, 2005. In September, 2004, Orascom Telecom Holdings purchased 100% of the shares of Sheba Telecom (Pvt.) Limited (Sheba). It was acquired for US$60 million. Sheba had a base of 59,000 users, of whom 49,000 were regular when it was sold Afterward it was re-branded and launched its services under the Banglalink brand on February 10, 2005. Banglalink license is a nationwide 15-year GSM license and will expire in November, 2011.In March, 2008, Sheba Telecom (Pvt.) Limited changed its name as Orascom Telecom Bangladesh Limited, matching its parent company name.

What we need to open new company What have we have to done for opening new company From where we get license

Banglalink is a multinational network company. In Bangladesh, Banglalink aims to understand peoples' needs best and develop appropriate communication services to improve peoples' life and make it simple and fully committed to achieving the vision that we have set ourselves. We will strive to connect people and link their lives by listening to them and by understanding their needs. We are here to help you speak your language

Identify the general operations problem and the jobs that seem to be contribution to or causing the problem. Carefully analyze and document how work is being performed. Analyze the tasks that the jobs comprise. Develop and implement new work methods

Traditional Dimension of Job Design (ii)

JOB Routine , repetitive tasks with short cycle times and low to moderate production volumes ; worker at a fixed station routine, repetitive task with long cycle times and moderate to high production volumes
ANALYTICAL METHOD Operation charts, principals of motion economy. Activity charts, gangs process charts. Flow process charts, floor diagrams.

Competition among the mobile phone operators has reduced subscription rates and call rates. This triggered a lot of changes in the market. There are now options in the hand of the customers at an affordable price. This contributed to the high growth rate in this sector.

Increase in number of players in the channel has reduced revenue for everyone.

Labor standard:
A standard for workers at the lowest level within the organization.

Departmental standard:
Several workers may perform as a unit, a team assembly operation.

Plant standard:
The plant specified volume of goods or services must be produced; labor, materials, and overhead standards must be maintained

 Work measurement technique Percent of time used Time study Predetermined approaches standard data Predetermined time standard system Estimate based on historical experience Work sampling Others

Strength
-Low cost provider regarding its competitor. -Banglalink all connections are ISD & EISD. Banglalink is the only indigenous company using GSM. -It has also provided incoming facility up lifetime.

Weakness
-Banglalink does follow aggressive marketing but it should follow smooth strategy -The progress of development of networks far below from the subscriber expectation. -Failed to identify difference between developed market and developing market

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Opportunities
- Banglalink can use the image of multinational organization. -Introduction of new technology and services. -Banglalink can use the experience strong network facilities.

Threats
- Another invisible threat is land phone Operator. -An upcoming mobile service provider named WARID TELECOM a concern of Dhabi group and present market rivals.

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a) Subscriber Base: At present there around 1, 00, 00,000 subscriber of Banglalink. Among them there are 850,000 prepaid and 2450 postpaid and 20,287 PCO subscriber b) Customer Care: There are eleven customer cares of Banglalink situated on Dhaka, Mymenshing, Barisal, Khulna, Bogra, Chittagong, Uttara, Faridpur, Slept, Rajshahi and Comilla etc. c) Changes Taken Place in the Market.

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Banglalink dose not deny the concept, having the following department to achieve its objectives: Human Resource Marketing Customer Service Billing And It Operations: Network Planning System Engineering: Procurement Finance

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 Network Coverage, now-a-days, has become most strategic strength for any operator and Banglalink has given the highest priority regarding the coverage. At present, TBL has 668 BTS around the Bangladesh and the distribution is like in Dhaka City (177), Dhaka Division (134), Chittagong City (71), Chittagong Division (77), Khulna Division (50), Rajshahi Division (86), Barisal Division (35), Sylhet Division (38). In fact it has network coverage in 61 districts but the truth is that the weakest part of the TBL is its low network coverage.

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 Public relation is used to promote products, people, places, ideas, activities, organizations and even nations. Public relation can also influence a product sales or brand awareness. Banglalink arrange meeting always with the wholesalers and retailer for maintaining a good relationship with them. General people can also come to the Banglalink office for their queries and for expressing their concern about any telecom related factors. Following address is the public relation office of Banglalink

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 Blanket distribution Program: In Ranjpur district Banglalink distributed 500 blankets in distressed people by Anjuman Mofidul Islam. In Bangladesh every year in cold prone area people died in cold related disease due to their disability to buy warm cloths.

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Blood Donation program: One of prominent social contribution of Banglalink is in the field of Voluntary blood donation. Banglalink has sponsored and directly participated in various voluntary Blood Donation Programs around the country. ORCA (Old Rajshahi cadet association) had organized a blood donation program which was sponsored by Banglalink.

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 Banglalink corporate SIM packing must be different compare to other provider packages. Corporate booklet must be necessary to inform about the corporate facilities. Corporate proposal must be sent to the government or private offices at the district levels through market coordination officers or dealers. They should improve the performance of the billing system in a quick manner.

Attractive promotional items are necessary to satisfy the corporate clients.

Banglalink Bangladesh ltd introduce in 2005. When service came with lower tariff was the strong path to influence people about the new service. In that time Banglalink followed a smooth marketing strategy. Banglalink formed a cheap rate for the first time in Bangladesh. Banglalink maintains relationship marketing policy as well. So that there sales volume is more then others. At a time Banglalink takes also better position in consumer mind by its quality, attractive tariff plan etc. I gather some essential information from my survey that has needed to improve in some sector like network coverage, marketing strategy, promotional activities, customer satisfaction etc. Finally it says that Banglalink estimates of life time relationship value accentuate the importance of training current customers.

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