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    Location SIG 10.5.12 Nicolas Graube CSR

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    Location SIG 10.5.12 Nicolas Graube CSR

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    Riddhi Sharma
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    Copyright:

    Attribution Non-Commercial (BY-NC)
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    100 views12 pages

    Location SIG 10.5.12 Nicolas Graube CSR

    Uploaded by

    Riddhi Sharma

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 12

    SiRFusion - Location as a Service

    SiRF Fusion - The Ubiquitous and Real-time Location Platform


    Nicolas Graube
    May 10th, 2012

    Agenda

    Market place and Use Case Discussions Technology Overview SiRFusion Location Solution Value Proposition

    Page 2

    Location Services Market Vision


    Location everywhere for tracking, interacting and transacting Social, Retail, Safety
    Meet up w/ friends at the mall, sports events, conventions, concerts, etc., Keep track of kids & elder parents, Automatically tag posts & pics from favorite locations. Mobile Payments (verification, greetings)

    Tracking
    Tracking airline luggage, high value portable assets, remote monitoring

    Security, Enterprise
    Locate and secure the information on lost mobile devices, geo-fencing to restrict or enable access, store & retrieve location information via the cloud Find local games and gamers to compete with, Your avatar moves as you move, Get directed to outdoor or indoor places in city, neighborhood, etc.

    Gaming

    Some Numbers
    Mobile Enterprise TAM $12B End point Security market $9.8B Mobile Device Management $1.2B Scope: 100M Smart Phones & Tablets sold to Enterprise in US and EU

    Asset Tracking TAM $5B Service Revenue 82M Modules* Asset Tracking, Auto, Vending, Shipping, etc. Assume $5/M/D Consumer LBS TAM $20B Navigation, Local Search, people locating, mobile payments ~$10B Locations based Gaming $9.8B
    Page 4

    Challenges : Many Markets, One Solution

    Position delivery is no longer sufficient


    Has to operate across the whole eco-system end-to-end solution. Location (semantic) probably as important as Position 3-1000m accuracy

    User Location Information is sensitive


    any usage (especially harvesting) done with authorisation, anonymously.

    Ubiquity of solution
    Location anywhere, everywhere, 100% Yield, seamless transitions Outdoors, Urban-Canyon, In-doors. Single Technology solution cannot be the answer. Dedicated (tags) and Generic Platforms (Phone, Smart Phone, Tablet, PC)

    Real Time (location, analytic, triggering) Scalability


    System must be capable of handling large amount of request (+1000 TPS scalable) Cloud based solutions. Location Solution must be deployable anywhere (surveying is unlikely to be always acceptable or possible).

    Power efficiency
    Page 5

    Technology Overview
    Cloud Service Client side

    Apps
    GNSS Assistance Terrestrial Assistance Wi-Fi Database Pedestrian Dead Reckoning Self Learning DB Tags/Bespoke DB Fusion Algorithms

    Apps

    LTS Tracker IOS

    Indoor Outdoor Positioning

    SiRFstudio SDK

    Android Microsoft Blackberry

    Indoor Precision Indoor Maps Outdoor Maps

    Positioning

    On-Chip/Off-Chip GNSS, WiFi, Ble, GSM, MEMS

    Geofencing Asset Tracking


    CSR SiRF Chipsets Proprietary Systems

    Alerts

    Geofencing Analytics

    SiRFstarV The Next Generation Location Platform

    Outdoors

    Urban Canyons Multisat GNSS


    GPS, GLONASS, future GNSS WAAS, EGNOS, QZSS, future SBAS SiRFaware power management A-GNSS, extended ephemeris

    Indoor Navigation MEMS Gateway

    Baro, Acc, Gyro, Compass Navigation enhancements in car and pedestrian use case Heading smoothing Pedestrian Dead Reckoning (PDR)

    SiRFstarV SiRFusion Wireless Sniffer Hybrid Application Processor


    Run apps on chip to offload host Calorie counting, geofence, logging Interrupt to wake-up host Leverage LBS without draining battery Internal or external Wi-Fi , Cellular and other radio signal sniffers Wi-Fi positioning for indoors & aiding Urban Canyon driving Integration with GNSS and PDR Self-learning

    Location Applications

    Connect to CSR Location Solution

    Indoor Location

    CSR location solution

    Fusion of multiple technologies supports indoor navigation Complete solution E2E


    Self-learning DB is highly differentiated with indoor WiFi learning Support for 3rd party A-GNSS Handset SiRF Studio
    GNSS Wireless Hybrid

    Cloud Based Server SiRF Studio


    A-GNSS Extended Ephemeris

    SiRFfusion
    MEMS Gateway Applications

    SiRFfusion
    WiFi / Cellular Fingerprinting Hybrid Self Learning

    Self learning solution scales worldwide Targeting excellent indoor positioning and navigation performance Current handset OEMs will deploy SiRFfusion in Next Generation designs Flexible platform can support other chipsets

    From Location Chip

    Seamless outdoor to indoor navigation Supplied and qualified by one vendor Enables full cross-optimization between technologies
    CSRG05xp

    Not dependent on existing host infrastructure


    Location Manager

    SiRFstarV Location Capability GLONASS, GPS, Galileo, SBAS

    Future proof Hybrid Rx chain with flexible DSP signal processing Minimal E-BOM solution Optimal location performance through

    Agile radio DSP processing

    LEO/other sig of opportunity WiFi sniffing BLE sniffing GSM 850/900 sniffing GSM 1800/1900 sniffing MEMS capability Applets

    combining data at the measurement level Complementing technology for uncertainty management

    SiRFcity / Indoor map aiding

    Page 9

    To Location Agnostics
    Application SW
    Location Application SiRF Studio Location Application SiRF Studio Location Application SiRF Studio Assist/Harvest Gtw Pos. Engine/Hybrid Mgr

    SUPL

    System SW

    SUPL Assist/Harvest Gtw

    Assist/Harvest Gtw Pos. Engine/Hybrid Mgr WiFi ME Ble ME GSM ME MEMS ME WiFi ME Ble ME GSM ME MEMS ME

    Pos. Engine/Hybrid Mgr GNSS Meas. Engine MEMS Meas. Engine MEMS Meas. Engie GNSS Meas. Engine GSM Meas. Engine WiFi Meas. Engine Ble Meas. Engine

    SSVxp solution

    SSVt solution

    SiRF Fusion

    Phone BSP

    Chipset SW

    Phone App Processor

    Product

    SiRFusion Integrated Services Platform

    Applications Middleware Positioning Server


    SiRFcloud Platform

    SSV Chip System Design


    SiRFstarV

    Client SDK Applications

    Client Software

    SiRFusion Value Proposition


    Scalability: Parts of Cloud Service operational conducting 1000+ TPS. Universality of Assistance: GNSS, Cellular, beacons(WiFi, Ble), Maps, Barometry. SUPL or Bespoke protocol. Self learning, beacons, Cellular. Ubiquitous indoor positioning (<10M) for Consumer Apps. Best-in-class outdoor positioning for Enterprise Apps (GNSS=GPS or/and Glonass). Seamless Outdoor to Indoor positioning that supports both
    Infrastructure - less: no need for expensive beacons or installation of black boxes Infrastructure Beaconing - multiple approaches including WiFi and Bluetooth

    Power Efficient Geo-fencing Platform SDK for Apps development OS API conformance and OS API implementation Rich Online Real-time Analytics data flow exploitation.

    Page 12

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