NAME OF THE COMPANY MENTZER COMPANY LIMITED

HEAD OFFICE MENTZER COMPANY LIMITED ESSEL PLAZA, CANNAUT PLACE-NEW DELHI- 110001 Website - WWW.MENTZER.COM. E-mail: [email protected] MANUFACTURING UNIT/ PRODUCTION UNIT MENTZER COMPANY LIMITED PANTNAGAR INDUSTRIAL AREA, UTTRANCHAL

NAME AND ADDRESS OF THE PRINCIPALS

KUMAR ASHUTOSH Ishan Institute of Management Greater Noida (U.P.) Contact no- +918447792564 Email ID- [email protected]

SURYA PRAKASH Ishan Institute of Management Greater Noida (U.P.) Contact No- +917428899529 Email ID- [email protected]

Initial financing requested of the company is 50,00,000 INR in which 34,00,000 INR is seed capital and 16,00,00 loan to be paid off over five years from ABC bank ltd. This debt will cover office space, office equipment, and for supplies two vans, advertising and selling cost. So, the total cost of the project estimated at 50, 000, 00. Share of the Prof it and Loss

NAME OF WORKING PARTNER 1. KUMAR ASHUTOSH 2. SURYA PRAKASH

SHARE OF PROFIT 50% 50%

SHARE OF LOSS 50% 50%

NATURE OF BUSINESS:
We form our business as a partnership business. The types of our business are Manufacturing Juices, Distributor/ Wholesaler.

CONFIDENTIAL AGREEMENT

STATEMENT OF FINANCING NEEDED

The undersigned reader acknowledges that the information provided by Menzter juice pvt ltd. business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of chairman MENZTER Juice pvt Ltd. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to membership.

Upon request, this document is to be immediately returned to chairman.

--------------------------------Signature --------------------------------Date

This is a business plan. It does not imply an offering of securities.

VISION & MISSION OF MENZTER JUICE PVT.LTD

VISION
Maintain and Sustain MENTZERs position as one of the India's most valuable corporation through world class performance, creating growing value for the Indian Economy and the company stakeholders. Philosophy Serve the Human

MISSION

Establish MENZTER as the Local leading source of healthy energy drink in the form of freshly blended juices and creamy with an uncompromising commitment to making a difference through our values Make People Healthy and Energetic

OBJECTIVES
ORGANIC OBJECTIVES
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 Survival Growth and Expansion Creation of Good Public Image

ECONOMIC OBJECTIVES Earning of adequate return on profits Creation and satisfaction of customers Innovation, developing new techniques, products, etc.

HUMAN OBJECTIVES Treating employees as partners in the business. Developing new skills and abilities among employees. Job satisfaction of the employees. Fair treatment of customers

SOCIAL OBJECTIVES Supply of quality products at reasonable prices. Generating employment opportunities. Improvement of local community life. Generating facilities for the spread of literacy , health, services, etc. Pursing fair trade practices

NATIONAL OBJECTIVES Self-sufficiency in production. Import substitution and promotion of export. Facilitating development of scale and small scale ancillary units. Development of backward classes and regions. Promotion of national integration.

GOAL
Sustained efforts to enhance customer value and quality Ethical and professional service Compliance and respect for all community, environmental and legal requirements.

QUALITY STATEMENT
Quality leadership is vital to the long term success of the MENTZER group in an increasingly competitive marketplace. Building quality into our workplace products and service is essential to a successful future for our costumers ,employees, suppliers, communities and shareholders.

The MENTZER group will work to provide products and services that always meet or exceed expectation.

OUR VALUES

Achieving customer satisfaction is fundamental to our business Provide products and services of the highest quality Practice dignity and equity in relationship and provide opportunities for our people to realize their full potential Ensure profitable growth and enhance wealth of the shareholders Foster mutually beneficial relations with all our business partners Manage our operations with high concern for safety and environ. Be a responsible corporate citizen

OUR COMPETITIVE ADVANTAGES

Aggressive Marketing- High competitive domestic market Manufacturing Efficiency- Labor, Infrastructure, Global Quality Standards R&D Capabilities- Skilled Scientist Pool, Process Chemistry Expertise

MENTZER LEADERSHIP

Flowing from the concept and principles of Corporate Governance adopted by the Company, leadership within MENZER is exercised at three levels. The strategic management of the Company rests with the Corporate Management Committee comprising the whole time Directors and members drawn from senior management. The executive management of each business division is vested with the Divisional Management Committee (DMC), headed by the Chief Executive. Each DMC is responsible for and totally focused on the management of its assigned business.

INDUSTRY ANALYSIS
SIZE OF BUSINESS This business will produce & provide consumer product and organize medium size business. Initially we will cover the 2 division of the country but our prospect will be whole of the country. ANALYSIS THE BUSINESS: Branded fruit beverage market in India is estimated to be worth Rs. 1,200 crore (nectars, drinks and juices combined) Juices - over 85% pulp content Nectars - 20% to 85% pulp content Fruit Drink Less than 20% pulp content

SEGMENT Juices Nectars Fruit Drink

MARKET SHARE 30%

10%

60%

The Fruit Drink market has grown at a 20% to 25% rate. Of this, more expensive juices segment has grown at rate of 40% this year. It accounted for only 15% of the fruit beverage 3years back. Inhome consumption of juices has gone up from 30%, three years back to 80% today. Mango based drinks account for two thirds of fruit drinks industry.
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 More than 80 % of sales happen through the unorganized route - juice centers, street corner shops and so on

MICHAEL 5 FORCES MODEL

Michael Poter's five forces framework can be used to determine whether the industry is attractive enough to sustain a small or medium size enterprise. The five forces of Entry, Rivalry, Substitutes, Buyers and Suppliers jointly determine the intensity of competition and profit potential for a small and medium size firm in a given industry or market sector. In analyzing each market force, the question is whether it is sufficiently strong to reduce or eliminate industry profits. The focus at this stage is at the industry level because industry dynamics and profits of necessity dictate profits of other firms that enter the industry. Also, in carrying out a five forces analysis we want to be able to answer this question: If the competitive forces in the industry are strong, is there some strategy that firms might employ to defend it, or influence the forces in their own favors?

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Threat of new entry

The threat of new entrance means when any other company that is not operate in that product category but operate in the other product market or the company that start it new venture see a opportunity in this field like juices and they decided to enter in this market. So the current Fresh juice that is operating in the market has a great threat for the new entrance. New entry can raise the threat of competition. In juices market there is great threat of new entry. Because in last few years many new juices Shops enter in market. There is no major barrier for local juices to enter in market. So many local fresh juices enter in the market. These are some barrier for entering new Entrepreneur in the market. Economies of Scale Product Differentiation Capital Requirements Switching Costs Access to Distribution Channels Cost Disadvantages Independent of Scale Government Policy If all these things present in the market then no Entrepreneur want to enter in that market because they know there is no any opportunity for it.

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Bargaining power of supplier

The company needs raw material, labors, component and other supplies. These requirement leads to buyers-suppliers relationships between industry and the suppliers. Suppliers, if powerful can exert an influence on the producing industry, such as selling raw materials at high price to capture some of the industry profits. Suppliers have great bargaining power if the company can not produces its raw materials or other ingredients. Suppliers have weak bargaining powers, if in the market many suppliers and demand of raw material is low. Juices Bucks purchase it raw material direct from market rather then buy from supplier. So juices Bucks do not faces the bargaining power of supplier because they buy direct on low price rather then supplier high price. So juices Bucks management reduce the bargaining power of supplier in this way to buy direct from fruit market.

Buyer Power

Bargaining power of customer is one of the important forces in the porter five forces. In the field of juices customer has a low bargaining power because they purchase a single unit and have not in that situation that they can negotiate with seller on price matter. So juices Bucks customer has low bargaining power. Here you ask yourself how easy it is for buyers to drive prices down. Again, this is driven by the number of buyers, the importance of each individual buyer to your business, the cost to them of switching from your products and services to those of someone else, and so on. If you deal with few, powerful buyers, they are often able to dictate terms to you. If there are good competitor then the buyer power also increase because they see both competitor and it switching cost is low. But in the case of juices Bucks buyer power are not strong because in Rahwali no major competitor operate.

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Threats of substitutes

Substitute products refer to products in other industries. To the economist, a threat of substitutes exists when a product demand is affected by the price change of a substitute product. A products price elasticity is effected by substitute product as more substitute become available, demand becomes more elastic since customer have more alternative . A close substitute products constrains the ability of firms in an industry to raise prices. While the treat of substitutes typically impact an industry through price competition. If substitution is easy and substitution is viable, then this weakens your power. The substitute product has a strong affect if the following things are occurred Sales of substitutes are growing rapidly Producers of substitutes plan to add new capacity Profits of producers of substitutes are up In juices market Juice bucks juices has great threat for substitute like Shezan, Haleeb etc.

Competitive Rivalry

The big factor determining the strength of rivalry is how actively and aggressively are rivals employing the various weapons of competition in jockeying for a stronger market position and seeking bigger sales. In the market rival create a great threat. Many local juices operate in the market like Manjosa and Freshco juices.

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OFFICE EQUIPMENT:

As a Medium business we start our business with some necessary equipment. Our main office established in 250 Square ft Space and industry is established in 3000 square ft space. We arrange our main office with; 10 computers, 6 printers, 10 tables, 50 chairs, 10 fans, and 6 airconditioners. These are our main office equipments but there are also some other stationary and inventory. The inside view of our main office in Delhi.

AREA OF BUSINESS Industrial Map of Uttrakhand

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OFFICE LAYOUT

PERSONNEL:- For our new established business we will prefer skillful and capable employees who are also experience personnel in their own sector. We will try to maintain quality full employees, than quantity.

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PRODUCTION PLAN
Whole of the manufacturing maintain by our employees and all the raw materials will be purchased from our country and abroad and we produced our product in our factory.

MANUFACTURING MACHINERIES & EQUIPMENT AND ITS PROCESSES

Three basic disciplines are used in the process:-

1. 2. 3.

Mass transfer Heat transfer Squeezing the orange

JUICE EXTRACTION
Firstly the oil is removed. This process is carried out without causing damage to the fruit. It is done to avoid undesirable flavors and obtain the highest possible level of aldehydes.

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Secondly the juice is extracted. The technology used involves cutting and squeezing the orange and is different to many of the In-line systems used. The HRS process does not damage the peel and therefore avoids contamination of the juice. Thirdly the juice is separated from the husk and the seeds. With this process we reduce the bitter constituents, obtaining a low reading for quick fiber and a low viscosity in NFC. The resultant juice has a minimum content of the bitter constituents, an agreeable colour, minimum natural oil content and an increased number of intact juice cells. The Limonina content is also reduced. The average cell size in the pulp is increased with a higher percentage of floating pulp. We must also highlight the fact that the process does not use water during the extraction processes, the energy consumption has been optimized and the contaminants contained in residual water have been minimized.

REMOVING THE BITTERNESS: Once the orange juice has been obtained we have to remove the bitterness from the juice. This is done by a process designed to eliminate the limonina, narangina y hesperidina from the juice
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Specifically for Limonina the initial concentration could be as high as 20 ppm and the final result should be less than 0,1 ppm. The process starts with stabilised fresh juice and 15 Brix reconstituted juice. They are centrifuged in order to separate out the pulp from the juice. Lewait Bayer resin is added to the juice and it is then circulated to a storage vessel where the thermal treatment is carried out.

TREATMENT OF THE PULP AND ASEPTIC FILLING

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One of the key aspects related to the treatment of the pulp is the mass transfer. HRS Spiratube has developed a piston pump particularly suited to this purpose, a pump which is hygienic and can develop pressures of up to 40 Bar. Another of the fundamental aspects of the process is the thermal treatment which is carried out using a triple tube heat exchanger (HRS Spiratube model AS). In this heat exchanger the product flows through an annulus formed by tree concentric tubes making the units especially useful for:

-Newtonian fluids

Finally the process uses an aseptic filler of the type Bag-in-Drum or Bag-in-Box, both designed by HRS Spiratube, which allow the product to be packed into aseptic containers. Preformed and pre-sterilized containers of between 5 and 1000 liters are normally used.

MX PASTEURISER

The Pasteurizers MX series produced by HRS Spiratube are characterized by the high speed of treatment, carrying out product de-aeration when the product is cold and because little
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maintenance is necessary. HRS has developed a new series of Pasteurizers, designated the MX series in which special attention has been paid to the following features: Feature 1: Energy recovery. Up to 85% of energy can be recovered which reduces the processing costs substantially. Feature 2: Thermal treatment times are reduced. This results in a higher quality product being provided.

Feature 3. The design is hygienic. This results in a higher quality product being provided. This key aspect of the design is the elimination of all dead zones within the unit where movement of the product is restricted. These zones are inevitable present in traditional designs using product to product heat recovery particularly in the area of the product entry into the headers Feature 4: Reduction in space. The most visible aspect of the MX technology is the reduction in size of the units. This has been achieved by eliminating the bends interconnecting the units. Compared to a traditional design the volume needed for the MX series can be reduced by up to 70%. In the specific case of orange juice production we can take advantage of the MX technology because it allows us to use direct product to product heat recovery. The result is a more compact pasteuriser containing significantly fewer modules. As an example we can take the case of a plant processing 20 m3 per hour of juice which requires a thermal treatment of heating the juice from 2C to 98C and then cooling back to 2C. With indirect recovery (using an intermediate water circuit) 30 units would be required, 22 of which would be for heat recovery. This system would allow us to recover 80% of the energy used. In order to achieve recovery of 80% of the energy using direct recovery (with unpasteurized product in the shell and the pasteurised product in the tubes) we would require 16 units. If on the other hand we maintain the original investment and use 30 units, all for direct recovery, we can recover 91% of the energy, an additional saving of 11% in the energy used. We can quantify this saving of 11% in energy by assuming we use the process described (Heating from 2C to 98C and cooling to 2C) with a flow rate of 20.000 kg per hour of juice, for which we need 0,94 kcal per
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kilogramme per degree C. If the plant works for 20 hours each day this would represent a saving of 3.970.560 kcal per day. This quantity of energy would require 7352 kg of steam per day which, assuming a cost of per kg, would give a saving of 220 per day. If the plant is working 365 days per year this represents a saving of 80.504 per year.

CIP CLEANING SYSTEM

The CIP (Clean in Place) cleaning system used by HRS Spiratube is centralized with automatic control of the parameters. An outstanding feature of this design is that it has automated practically all of the cleaning operations required in the plant.

THE JUICE MIXING ROOM The principal components are automatic systems for mixing the product, controls for the components and the CIP cleaning operations. Mixing takes place in tanks fitted with agitators in which we can programme the proportions of the various constituents. The mass transfer of the constituents is carried out using centrifugal or pistonpumps.

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SHIPPING

The shipping area contains the chillers used for loading and unloading the tanks. These chillers use MX and AS type heat exchangers that generate the best heat transfer coefficients. The products must be chilled down to between 0C and +2C.

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DRYING THE ORANGE PEEL

In order to market the orange peel we must use a drying plant. The first part of this plant is the hydrolysis zone which takes the peel coming from the juice plant and adds lime [CaO]. When we have the hydrolyzed peel it passes to the presses where we obtain a semi-solid product and a liquid. The liquid is passed to a further process of evaporation where we obtain a concentrated liquid. The semi -solid product and the concentrated liquid are both passed to the final dryer from which we receive the dry product. The Trommel type dryer can use different types of fuel such as biomass, natural gas etc. and it is important to realise that the exhaust gases from the dryer can be used as an energy source on the evaporation plant. Lastly, the product is passed to a pelletiser which gives the peel in a form which can be sold.
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MANUFACTURING PROCESS OF VARIOUS MACHINES:- These are the machines being used according to their sequence. 1.

2.

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3.M/C used for third step (Crushing machine)

4. M/C used for Extinguishing enzyme

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5.M/C used for pulping (Pulping m/c)

6. M/C used for extracting (Belt extracting m/c)

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7.M/C used for evaporating (Vacuum evaporating m/c)

8.M/C used for packaging:

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Graphical outlook of the manufacturing process

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PHYSICAL PLANT: Our Production Industry situated in Rudrapur near of Baipayi and Fantasy Kingdom Park.

NAME OF THE SUPPLIERS OF RAW MATERIALS In our Country: 1. Mr. Jamil Hossain, (Mango Suppliers), Office: Ghadwal, Uttarnchal. 2.Mr. Sdashive Talpade, (Orange and Lemon,Pineapple Suppliers), Office: Nagpur,Maharastraha

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MARKETING PLAN
MARKETING OBJECTIVES
Maximum profit margin:-The big price objective Menzter Juice that they provided high quality product and satisfied the customer with its product then juice Menzter taken premium price to their customer other than our competitors. Juice Menzter contain maximum profit margin other than their competitors.

Quality leadership:- The main objective of Menzter Juice that its responsibility to provided best quality which they promised to their customers. Menzter Juice successfully fulfills their promised. Menzter Juice main objective to provide quality products that satisfied the customer need and their requirement so Menzter Juice deliver the quality product.

Long relationships with customer: - Menzter Juice provided superior value to their customer who they promised throwing advertising. So the customer are loyal the Menzter Juice bran and build long term relationships.

Communication objective:- Menzter Juice use different sources to attract their target customer. The objective of Menzter Juice produces awareness in our customer about new products and also produces awareness to new customer about Menzter Juice. Menzter Juice also tells their customer that they provide pure juices to their customers. Menzter Juice also give the knowledge of their juices give you energy and good taste. Menzter Juice also gives message that their juices are good for your health.

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STRATEGY MARKETING OBJECTIVE :

ld unique distribution system that provides ubiquity at low cost.

cost advantage.

form.

TARGET MARKET Primary Market Kids Fond of Fruit Juice (fond of mango, strawberry) Teens More experimental Youth Experimental and more buying power Working People Housewives Elderly people

Secondary Market Travel Industry

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Airlines, Railways and Local Transport Systems Recreational Movie Theatres, Malls, Amusement Parks. School, Colleges Hotels, Restaurants, Bars etc.

MARKET SEGMENTATION Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs Variables Used for Segmentation 1) Geographic variables 2) Demographic variables 3) Psychographic variables 4) Behavioral variables

DEMOGRAPHIC VARIABLES
By leveraging the benefits of liberalization and integration of the markets of the world, FP will seek to serve both domestic and international customers. Metropolitan Cities, major cities/towns of the states. Density of Area: Urban, Semi-urban, Rural. Climate: Tropical

GEOGRAPHIC VARIABLES
Age all age group Gender Both Male and Female Family size - doesnt matter Education - doesnt matter Income middle & hi end consumer Occupation student, working and retired people
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 nationality/race doesnt matter language - doesnt matter

PSHYOGRAPHIC VARIABLES

Personality Lifestyle Value

NO YES YES YES

Attitude

BEHAVIOURAL VARIABLES
Benefit sought Product usage rate Brand loyalty Profitability Income status

POSITIONING
Positing strategy is at the heart of marketing strategy. It is the act of designing the company offer and image so that it occupies a distinct and valued place in the target customer mind. Juices Bucks want to create an image in the mind of customer that juices Bucks provide you fresh juices with Excellent Quality, Taste, energy and Nutritious. Juice Bucks give good quality juices with great vitamin that help you to maintain good health. Juices Bucks want to create
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image that juices maintain your heath and provide you good quality fresh juices. Juices Bucks main objective in positioning strategy to insure that juices Bucks have excellent Quality, Taste and full of nutritious. Point of parity Fresh juices Packaging facility

Point of difference 100% pure juice 8 different flavor

This is the point of differentiate that juices Bucks always provide good and pure juices which is fit for human body Brand element

Name

Juice up is the brand name and means mixture of juices, which show juices, provides lot of different flavor to their customer. Slogan & logo Slogan is the short phrase that communicates descriptive or persuasive information about the brand. HAVE IT & GRAB IT slogan of juice. The slogan shows that juice relies that it provides that added pleasant movement in your life.

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Logo

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37

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PRICING STRATEGY Menzter Juice set it juices price on value pricing method. Menzter Juice selling its juices at price added cost and prifit margin and also keep in mind the key competitors price. Menzter Juice provide it customer quality fresh juices that provide customer good health and enjoyement. Menzter Juice are available? flavored. is a main objective that its responsibility to provided best quality who they promised to their customers and they fulfill their promised. Menzter Juice is a big price objective that they provided high quality and taken premium price to its customer. Menzter Juice contain maximum profit margin is another objective of pricing strategy. Menzter Juice provided superior value to their customer who they promised throwing advertising.

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FUTURE OUTLOOK AND TRENDS: Many juice companies are already established. We determine our competitor as etc. Our company will be based on beverage products. We mainly want to produce juice. It is a partnership business. Initially we prepare our business plan for three years. Next three year we target that we capture 5% of total market share. When our company Will start, only three products we produce at that time. We wish to achieve a so much customer and consumer response in 1 year. It wills our betterment of our company. We get best wishes to our target customer and also the mind of the customer will obviously great beliefs of our products. Because we mention that, our product will free from sugar, fat & harmful chemicals We expect the sales will be in next year approximately TK 5.50 corer. Our product cost is . The return on investment is 20% expected.

ANALYSIS OF COMPETITORS:-

In food & beverage market there are many renowned companies having their juice products. REAL JUICE. TROPICANA. PARLE AGRO. MAAZA (COCA COLA). FROOTI.

Now, we give a brief analysis about our competitor s market share

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MARKETING STRATEGY SWOT ANALYSIS STRENGTH

1.Quality 2.Work efficiency 3.Adequate availability of raw materials 4.Natural Product. 5.Price, a competitive advantage

WEAKNESS
1.Low brand recognition 2.Seasonal availability of fruits 3.Brand acknowledgement 4.Late entry into the market. 5.Dependence on HP fruits. 6.Dependence on Monsoon

SWOT
OPPORTUNITIES
1.Expanding juice market in India 2.Favorable changes in consumer taste 3.High demands of Indian products in international market 4.Participation with a growing industry. 5.Success of incredible India campaign

THREATS
1.Cut throat Competition 2.Rising cost of inputs 3.Unstable government policies. 4.Rising Global Warming

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STRENGTHS & WEAKNESS OF COMPETITORS:-

NAME
Coca Cola India

STRENGTH
Global leader in beverages Growing Fast Global Brand in beverage Market leader Market share Innovation Cost Effective

WEAKNESS
New Entry

Pepsi co Dabur
Parle Agro Godrej Beverages Mother dairy

Less Product Line Less cost effective Less Product Line New entry New Entry

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MARKETING MIX

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PRODUCT BRANDING: Brand name Juiceup Headline Sweet in taste & low in calorie Punch line Grab it & Have it

Layer of product- Expected product

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 Product variety- Juiceup (general) Juiceup junior Juiceup school pack Juiceup family pack

Its variant will produce juice in the following varieties : Orange Mango Lemon. Pineapple

Product with specialty -Mango (for Health) Orange (for Youthfulness) Pine Apple (for Refreshes) Lemon (for Thirst Quencher)

STANDARDIZATION:With F.P.O. mark ( Food Processing Order) Product of India

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GRADING:Grading with A++ Grade rating by Indian Medical Association. Labeling ECO-LABEL-

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 Standardization With F.P.O. mark ( Food Processing Order) Product of India. Information on Label Shake well before use. Do not buy if the pack is puffed. Refrigerate after opening and consume within 5 days. Keep away from direct sun light. Best before six months from manufacturing. No added color, flavor and preservative. Manufacturing date, Expiry date, M.R.P., Batch no.

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TRADEMARK:-

Trade mark

PINEAPPLE NUTRITIONAL INFORMATION (for 100ml) CARBOHYRATE-12GM FAT -0 CHOLESTROL-0 SODIUM-2MG POTASSIUM-14MG PROTIEN-0.1MG ENERGY-48CAL
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INGREDENTS (for Pine Apple) WATER PINE APPLE JUICE CONCENTRATE SUGAR CITRIC ACID SALT ASCORBIC ACID

ORANGE NUTRITIONAL INFORMATION

PROTEIN-1GM CARBOHYDRATE -13 GM FAT- 0 VITAMIN -12.5 MG SODIUM -40MG POTASSIUM -40 MG CALCIUM -5 MG IRON -0.5 MG

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INGREDENTS (For Orange) WATER ORANGE JUICE CONCENTRATE SUGAR CITRIC ACID SALT ASCORBIC ACID

MANGO JUICE NUTRITIONAL INFORMATION PROTEIN-0.5 GM CARBOHYDRATE-15.8 GM FAT-0.2 MONOUNSATURATED FATTTY ACID-0 GM POLYUNSATURATED FATTY ACID-0 GM TRANSUNSATURATED FATTY ACID-0 GM ENERGY- 65 KCAL CHOLESTROL- 0 VITAMIN A 120 MG CALCIUM- 13MG
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INGREDENT (For Mango) WATER MANGO PULP SUGAR CITRIC ACID SALT ASCORBIC ACID NUTRITIONAL INFORMATION LEMON JUICE TOTAL FAT O CHOLESTRAL-0 SODIUM -0 CARBOHYDRADE-0 SUGAR-0 PROTEIN-0

INGREDENTS OF LEMON JUICE WATER LEMON JUICE CONCENTRATE

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 SODIUM BENZOATE SODIUM META BI SULHIDE SODIUM SULPHITE LEMON OIL

PRICING

As a new comer our pricing strategy is to introduce our products in the market at lower prices so as to create huge demand in the market and then compete with other competitors. As we come up in the demand, we will increase our prices and will provide more efficient and affordable juices.

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PRICING STRATEGY

Penetration Pricing: Our product will be lie on penetration strategy with high quality & low price For introducing new product Price low to capture market share Expect to make profit in volume

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Pricing of juice

Juiceup junior 200ml Rs.10/ Juiceup 500ml Rs.25/ Juiceup school pack (two bottle pack) Rs.18/ Juiceup 1ltr.-Rs.40/ Juiceup family pack (two bottle of one ltr each, one bottle of 500ml & one bottle of 250ml)-Rs.100/-

Place
In the initial phase we would be outsourcing fruit processing and packaging of Fruit Juices under different brand. Fruits such as Orange, Apple, Pineapple etc would be purchased from Rudrapur. Fruit Processing & Packaging would be outsourced to local producer. Mango would be purchased from Hazira and Dahej. Fruit Processing & Packaging would be outsourced to local producer. Mode of Transport: Road Transport

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PROMOTION
As we are in the Introduction phase, our objective is to create brand awareness through Informative Advertising. Use of Print Media, Radio Advertisement, Hoardings in Public Spots, Sample Distribution, Organizing Events, TV Commercial etc. Tie Up with major Cinema halls to promote our products during Intervals. In-film advertising, in its most effective form, is about a brand being a part of the cinema's content.

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PACKAGING
Juices up are brought to you in a Tetra pack with a double seal spill proof cap which retains the freshness of the juice. The special technology used in the packaging keeps the juice fresher for a longer period of time with no added preservatives. On opening, the pack has to be refrigerated and consumed within 5 days Juice up are brought to you in hygienic packaging with added nutrients. They are processed and packed in state-of-the-art plants, absolutely untouched by hands to maintain hygiene and quality. They have the goodness of juice from a freshly plucked fruit. Juice up bring the true taste of fruits you & your whole family can enjoy all year long, without waiting for the right season for fresh fruits.

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Chart Title
Dabur Real Pepsi Tropicana

Parle Frooti
Godrej Jumpin

Coca Cola's Maaza

Pro Soya,s Soya Milk

Nestle's Milo Others 2% 4% 4% 2% 35% 13% 25% 15%

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PEST FACTOR ANALYSIS

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POLITICAL FACTOR Tax Laws Stability of Government Law of hiring and promotion

ECONOMICAL FACTOR Increasing GDP Burgeoning middle class Higher Disposable Incomes, hence more consumer buying power Easy availability of loans from banks

SOCIO-CULTURAL FACTOR Changing consumer habits & lifestyles - The Indian consumer of today is clearly seeking healthier alternatives Consumer buying behavior

TECHNOLOGICAL FACTOR Advancement of newer technology Government providing thrust on R&D

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HR POLICIES OF MENZTER JUICE PVT.LTD

Personnel Plan

The Personnel Plan chronicles the growth of the organization to approximately 8 employees. Future years may require a few additional people besides those indicated, depending on the growth of the company.

Qualities well need

High degree of adaptability Unquenchable thirst for knowledge and innovation Superb communication skills The ability to assume control in any field

MOTIVATION OF EMPLOYEES

WHY WORK AT Juice UP? What makes people want to work with a particular company? Immediate job satisfaction or longterm career development? Superior pay and benefits or the personal growth that comes from experience and training.

We want to give our employees a feeling for what it's really like to be part of the Juiceup success story.

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Job with us

A job here feels different because it is different. To understand it fully, you have to be part of it. But here are some of the things they believe in - and act upon. . Great businesses are built by great people. We believe in people rather than systems.

REWARDS & BENEFITS

All employees will receive the following base rewards & benefits:

Health screening Life cover Sick pay Sick days' holiday Childcare vouchers (dependant on salary)

INCENTIVES

If you have the desire to learn - and to keep learning and improving every day of your career then you'll do well at Juice UP. Ensuring you are always motivated and fulfilled is essential to both their success and to yours.

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Your career development will be as unique as your needs and your progress through the business will depend on the following characteristics, which they see as vital for Juice up managers as well as workers:

Ability to learn, open-mindedness and perceptiveness Ability to communicate, motivate and develop people Ability to create a climate of innovation Courage, capacity to deal with stress Thinking in context Credibility (practice what you preach) Willingness to accept and manage change

Organization Structure Chart

Drink-tenders Operation Manager

Cleaners

Security guard CEO Finance manager Marketing manager HR

Assistant

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HR personal

Abou Raess is managing HR responsibilities in Juice bucks. He is a student of MBA with major in HR at GIFT University.

Responsibilities
To maintain and develop HR policies, ensuring compliance and to contribute the development of corporate HR policies. To develop the HR team, to ensure the provision of a professional HR service to the organization. Manage a team of staff. Responsible for mentoring, guiding and developing them second line to the current position. To ensure timely recruitment of required level / quality of Management staff, other business lines staff, including non-billable staff with appropriate global approvals, in order to as a

meet business needs, focusing on Employee Retention and key Employee Identification initiatives. Provide active support in the selection of Recruitment agencies which meet the corporate standard. Ensure Corporate Branding in recruitment webs and advertisements. Develop, refine and fine-tune effective methods or tools for selection / or provide external consultants to ensure the right people with the desired level of competence are brought into the organization or are promoted. Prepare information and input for the salary budgets. Ensure compliance to the approved salary budget; give focus on pay for performance and salary benchmarks where
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available. Ensure adherence to corporate guideline on salary adjustments and promotions. Coordinate increments and promotions of all staff. To develop the HR business plan. Ensure appropriate communication at all staff levels. To maintain and develop leading edge HR systems and processes to address the effective management of people in relation to the following in order to maintain competitiveadvantage for:

Performance Management
Staff Induction. Reward and Recognition. Staff Retention. Management Development / Career Development. Succession Planning. Competency Building / Mapping. Compensation / Benefit programs. To facilitate / support the development of the Team members To facilitate development of staff with special focus on Line Management To recommend and ensure implementation of Strategic directions for people development within the organization. Ensure a motivational climate in the organization, including adequate

opportunities for career growth and development. Administer all employee benefit programs with conjunction with the Finance and Administration department. Provide counsel and assistance to employees at all levels in accordance with the company's policies and procedures as well as relevant legislation.
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Oversee the central HR Administration Employee offer letters Salary letters and employment contracts. Approve updated organizational charts on a monthly basis and maintain Complete/accurate personnel records. Co-ordinate the design, implementation and administration of human resource policies and activities to ensure the availability and effective utilization of human

Operational The operational personal and responsible all the activities of operation in juice bucks Responsibilities of Operational Manager Purchasing the all staff of food with better quality from food market

personal

Responsible for all the operations with in the shops (cleanness, quality of food, timely delivery to the customer) Responsible all the food expenses recodes Responsible to works with all other managers

Finance Department

Finance manager and Assistant

Financial manager responsible of Finance department both of us they did MBA in Finance and their responsibilities are:-

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Responsibilities Accounts Payable Accounts Receivable Audit Budgeting Cash Receipts Fixed Assets Current Assets Payroll / Benefits Utility Billing

Marketing department

Marketing manager is responsible for the all the marketing in the juice Bucks and their responsibilities are Responsibilities of marketing department Focus on the Customer Monitor the Competition Own the Brand. Find & Direct Outside Vendors. Create New Ideas. Communicate Internally. Manage a Budget. Understand the ROI. Set the Strategy, Plan the Attack, and Execute.
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 Recruitment Policy Focused on recruiting the candidate with high potential ability. Transparent, task oriented and merit based selection.

Recruitment Process 1. Preparing the job description and specification of skills required for a particular position. 2. Locating and Developing the sources of required number and type of employees. 3. Short-listing and identifying prospective employees with required characteristics. 4. Arranging the interviews with selected candidates. 5. Conducting the interview and decision making.

Absenteeism Policy Information security policy Performance appraisal policy This will include feedback process, group involvement, etc.

Training need assessment policy A KSA analysis will be done on the employees to find the training needs.

Welfare Policies Compensation policy

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In case of any mishap the employees will be given a monetary compensation depending on the incident.

An effective Exit Policy Inform ways in which employment relationship can be terminated by both the employer and the employee.

Exit Interview

CORPORATE SOCIAL RESPONSIBILITY

MENTZER is committed to make determined efforts to help India emerge as a developed nation. It has always acted as a catalyst in the developmental projects of the country. The amount spent for various Social, Developmental, Cultural & Sports programmes by MENTZER by April, 2009 in Rs.500 crore approx.

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