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    Study of Distribution & Logistics On Big Bazaar

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    Surya Prakash
    The document discusses distribution and logistics strategies for the Indian retail company Big Bazaar. It notes that Big Bazaar uses a network of distributors to transport merchandise from manufacturers to its stores across India. It aims to move products through the supply chain efficiently using logistics and works to position inventory strategically. The company promotes timely delivery of goods and aims to keep costs low.

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    Study of Distribution & Logistics On Big Bazaar

    Uploaded by

    Surya Prakash
    27 views16 pages
    The document discusses distribution and logistics strategies for the Indian retail company Big Bazaar. It notes that Big Bazaar uses a network of distributors to transport merchandise from manufacturers to its stores across India. It aims to move products through the supply chain efficiently using logistics and works to position inventory strategically. The company promotes timely delivery of goods and aims to keep costs low.

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    Big Bazaar

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    The document discusses distribution and logistics strategies for the Indian retail company Big Bazaar. It notes that Big Bazaar uses a network of distributors to transport merchandise from manufacturers to its stores across India. It aims to move products through the supply chain efficiently using logistics and works to position inventory strategically. The company promotes timely delivery of goods and aims to keep costs low.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    27 views16 pages

    Study of Distribution & Logistics On Big Bazaar

    Uploaded by

    Surya Prakash
    The document discusses distribution and logistics strategies for the Indian retail company Big Bazaar. It notes that Big Bazaar uses a network of distributors to transport merchandise from manufacturers to its stores across India. It aims to move products through the supply chain efficiently using logistics and works to position inventory strategically. The company promotes timely delivery of goods and aims to keep costs low.

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    Study of Distribution &

    Logistics on Big Bazaar


    Retailing in India
     The Indian retail industry accounts for
    10% of GDP and 8% of employment.
     India is being touted as the next big retail
    destination with an average three year
    compounded annual growth rate of
    46.64%.
     The Indian economy is poised to take the
    third position in the world in terms of
    Purchasing Power Parity by the year 2010.
     The Indian Retail Market is a Rs.1,200,000
    million market as per the Images India
    Retail Report 2007.
     Organized Retail market is zooming ahead
    with an annual growth rate of 30%
     The country will have over 300 malls
    translating to over 100 million sq.ft. in
    available mall space by the end of 2007.
    Recent trends
     Retailing in India is witnessing
    a huge revamping exercise as
    can be seen in the graph
     India is rated the fifth most
    attractive emerging retail
    market: a potential goldmine.
     Estimated to be US$ 200
    billion, of which organized
    retailing (i.e. modern trade)
    makes up 3 percent or US$ 6.4
    billion
     As per a report by KPMG the
    annual growth of department
    stores is estimated at 24%
    Mission & Vision
    Future Group shall deliver Everything,
    everywhere, everytime for every Indian
    Consumer in the most profitable manner.

    We share the vision and belief that our


    customers and stakeholders shall be
    served only by creating and executing
    future scenarios in the consumption space
    leading to economic development
    Introduction to Big Bazaar
     A chain of shopping malls in India currently
    with 31 outlet owned by Kishore Biyani’s
    Pantaloon Group.
     Big bazaar is not just another hypermarket.
     Provides the best products at the best price.
     Reflect the look and feel of Indian bazaars at
    their modern outlets .
     All over India, Big Bazaar attracts a few
    thousand customers on any regular day.
    Target Audience
     Big Bazaar targets higher and upper middle
    class customers .
     The large and growing young working
    population is a preferred customer segment .
     Big Bazaar specifically targets working
    women and home makers who are the
    primary decision makers.
    Different elements of retail mix

     Merchandise assortment
     Location
     Price
     Visual merchandising
    Retail-mix contd.

     Store atmosphere
     Customer service
     Advertising
     Promotion
     Personal selling
    Internal Attributes

     Envelope
     Internal layout
     Methods of display
     Visual merchandising
    Distribution
     Distribution is one of the 4 aspects of
    marketing.
     Traditionally, distribution has been
    seen as dealing with how to get the
    product or service to the customer
     Distribution is done by distributor who
    is is the middleman between the
    manufacturer and retailer
    Logistics
     Logistics is the art and science of managing and
    controlling the flow of goods , energy,
    information and other resources like products,
    services and people from the source of
    production to the marketplace.
     It’s Important to have professional logistical
    support
     The operating responsibility of logistics is the
    geographical repositioning of raw materials,
    work in process and finished inventories where
    required at the lowest cost possible.
    Supply Chain

     A supply chain, is a coordinated system of


    organizations, people, activities, information and
    resources involved in moving a product or
    service in physical or virtual manner from
    supplier to customer
     Supply chain activities transform raw materials
    and components into a finished product that is
    delivered to the end customer.
    Supply chain management
    Promotion
     Low prices on Wednesday

     Concept of Big Day

     Promotional offers –
    School Jao Khushi Khushi
    Khushi Ki Barsaat
    Happy Father’s Day
    Thank you

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