A) Business Marketing B) Business Market Management B) Business To Business (B2B) D) Business Markets

BUSINESS MARKETING 1. Firms, institutions, or governments that acquire goods and services in business to business segment.
Its mainly called a) Business Marketing b) Business Market Management b) Business to Business(B2B) d) Business Markets 2. In business market scenario value can only be a) Derived b)Expected c)Estimated d) Calculated 3. In business market which is/are share holder value driver/s a) Forecast Period b) Cost of capital c) Income Tax rate c) All of the above 4. Process of generating knowledge about the marketplace that individuals in the firm use to inform and guide their decision making is called a) Understanding Value b) Creating Value c) Delivering value d) Market Sensing. 5. How to exploit a firms resources to achieve short-term and long-term marketplace success, deciding upon a course of action, and flexibly updating it as learning occurs during implementation. a) Market Sensing b) Crafting Market Strategy c) Managing Market Offering d) New Offering Realization.
6. Identifies the maximum units of a defined product or service capable of being purchased within a geographic area during a designated time period that called a) Market Demand b)Business Potential c)Market Potential d) Business Demand. 7. In business market scenario which is not criteria for progressive based Market Segmentation? a) Customer Behaviour b) Customer capabilities c) Customer business priorities d) Application. 8. Difference between Maximum price the buyer is willing to pay and Minimum price the seller is willing to accept is called a) Zone of Tolerance b) Zone of Agreement c) Zone of Consignment d) Zone of Value Assessment. 9. Differentiating transactional and collaborative customers, delivering offerings that fulfill the respective requirements, and preferences of a portfolio of customers in a superior way, and getting a fair return in exchange a) Sustaining reseller b) Managing customers c)Gaining new business d) Managing market offering. 10. For each value element, team decides whether there is a difference to its offerings functionality or performance relative to the next-best alternative depends on a) Points of Parity b) Points of Difference c) Value Word Equation d) All of the above
11. What pursues quality improvements and cost reductions through the integration of purchasing with other functions and cooperative relationships with first-tier suppliers. a) Purchasing b) Procurement c) Supply Chain d) All of the above. 12. What entails establishing agreement on uniform identifications for definite characteristics of quality, performance, service, etc. a) Specification b) Seesaw Effect c)Buying Team d) Standardization 13. Fundamental value equation a) (Valuef Pricef ) < (Valuea Pricea ) b) (Valuea Pricea ) > (Valuef Pricef ) c) (Valuef Pricef ) > (Valuea Pricea ) d) (Valuea Pricea ) < (Valuef Pricef ) 14. In business market scenario value changes when a) Different functionality or performance provided while its cost changes to supplier. b) Same functionality or performance provided while its price changes to consumer. c) Different functionality or performance provided while its value changes to customer. d) Same functionality or performance provided while its cost changes to customer.
15. a small number of people with complementary skills who are committed to a common purpose and set of performance goals a) Buying Team b) Work Team c) Procurement Team e) Selling Team. 16. ______________________ a collection of activities that take one or more kinds of input and creates an output that is of value to the customer. 17. ________________________ is Customer and supplier focus upon the timely exchange of basic products for highly competitive prices, and/or one end. 18. Supply management sustain highly ______________________ with select first-tier and lower-tier supplier firms. 19. ______________________ allows managers to test, revise, update, and refine their market views. 20. _______________________estimates of what a present or prospective market offering is worth in monetary terms to targeted customers relative to the next-best-alternative offering for those customers. 21. Marketers create a ___________________________by educating all units on the total value of the offering to their firm.
22. The ___________________________________________ represents a cumulative evaluation of a firms market offering, rather than a persons evaluation of a specific transaction. 23. ________________________________work process of obtaining an estimate of the worth in monetary terms of some present or proposed market offerings or elements of it. 24. With a procurement orientation, purchasing managers draw upon the capabilities and resources of their first-tier suppliers to _______________ improve quality and reduce total costs. 25. One of the central pursuit of buying is obtain the ________________in terms of price, quality, and availability 26. ___________________________ a clique of interrelated and coordinated business relationships. 27. Customer ______________ to Purchase is the difference between value and price. 28. _________________________________ is the process of understanding, creating, and delivering value. 29. ________________________________critical incidents when parties engage in actions related to the development of a relationship 30. Example of Monitoring competition like IBMs ____________________ .

A) Business Marketing B) Business Market Management B) Business To Business (B2B) D) Business Markets

Uploaded by

Copyright:

Available Formats

A) Business Marketing B) Business Market Management B) Business To Business (B2B) D) Business Markets

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

A) Business Marketing B) Business Market Management B) Business To Business (B2B) D) Business Markets

Uploaded by

Copyright:

Available Formats

BUSINESS MARKETING 1. Firms, institutions, or governments that acquire goods and services in business to business segment.

You might also like