Marketing Strategy-MCQ- Marketing – SEM-III

1. Goals or objectives convert the organization____________ into tangible

action.

A. Vision B. Aim C. Mission D. Commitment

Ans: - C

2. Which one is not part of strategic marketing perspective?

A. The types of customer it wishes to serve

B. The particular needs that it wishes to satisfy

C. Technology by which organization will satisfy customer needs

D. Product producing or service delivery enterprise.

Ans-D

3. Goals or objectives divide into _________major categories?

A.3 B.4 C.2 D.5

Ans:-C

4. Financial goals focus on _________

A. Manufacture and services capacity

B. Return on investment and return on sales

C. Market share and market productivity

D. All of them.
Ans: -B

5. Distinctive competency describes an organization’s______

A. Strengths B. Weakness C. Opportunities D. Threats

Ans: -A

6. Product-marketing strategies involves_______

A. Product mix B. Marketing mix C. Promotion mix D. Product mix and

Marketing mix

Ans: -B

7. What is the last step of strategic marketing management?

A. Formulating product marketing strategies

B. Defining organization’s mission and goals

C. Developing reformulation and recovery strategies

D. Budgeting marketing and production resource

Ans: -C

8. Which factor should not consider for adopting market penetration?

A. Market growth

B. Increase market share

C. competitive reaction

D. Promotional activities

Ans: -D

9. Cannibalism is related with_______

A. Product development

B. Promotional activities

C. Product life cycle

D. Product extension

Ans: -A

10. Master budget consist of__________

A. Operating and marketing budget

B. Operating and financial budget

C. Marketing and financial budget

D. None of them

Ans: -B

11. What is the profit plan of the organization?

A. Financial budget
B. Marketing budget

C. Operating budget

D. Production budget

Ans: -C

12. Which of the factor should be considered first before adopting a market
penetration strategy?

A. Market growth

B. Situation

C. SOWT

D. Market development

Ans: -A

13. Market development in international arena takes one of the

________forms.

A.3 B.4 C.5 D.2

Ans: -B

14. Cannibalism occur when_____

A. Sales of a new product come at the expense of sales of existing product

B. The existing product reduce the sales of new product

C. Competitions product cannot give access to the new of product

D. Sales of a new product kill the opportunity of sales of competition

Ans: -A

16. When an organization defines its business from market perspectives then
this organization is viewed as a ______
a) Customer satisfying endeavor
b) Market Share increasing endeavor
c) Product-producing enterprise
d) Service-producing enterprise

Ans: -a

16. Which one does not represent sources of environmental opportunity for
organization?

a) Unmet or changing consumer needs

b) Unsatisfied buyers’ groups
c) Distribution and inventory control
d) New technology for delivering value to the customers

Ans: -c

17. Business does not include-

a) Group of customers wishing to be served

b) Particular needs of customers to be served
c) Ways of satisfying customer needs
d) Selling products and services only

Ans: -d

18.Which one isn’t the primary purpose of marketing?

a) Creating long term relationship between stakeholders

 b) Enhancing mutually beneficial exchange relationships
c) Profit maximization
d) Both a & b

Ans: -d

19. Which skill of CMO provides extensive market operation and information?
a) Creativity
b) Popularity
c) Analytical ability
d) Intuitive sense

Ans: -c

20. A marketing budget ____________a plan of action for imposing a firm’s

marketing performance.
a) Processes
b) Writes
c) Denotes
d) Recommends

Ans: -d

21. What is customer value proposition?

a) Sum of benefits purchased
b) Repeated customers
c) A group of customers
d) Sum of customers equity

Ans: -a

22. Which factor is not included in market penetration strategy?

a) Examining market growth
b) Assessing competitive reaction
c) Developing high quality product
d) Analyzing market potentials

Ans: -c
 23. Marketing decisions involve _____ of moral judgment.
a) A specific degree
b) A small degree
c) Sum of degrees
d) Some degree

Ans: -a

24. When does cannibalization occur?

a) When sales of existing products are grabbed by completely new customers
b) When new customers are grabbed by new products instead of existing
products
c) When sales of new products or services are grabbed by new customers at
the expense of existing products or services
d) When existing customers switch to new products along with existing
products

Ans: -c

25. In SWOT analysis, which one is internal factor?

a) Technology
b) R & D
c) Customer trends
d) Industry/market structure

Ans: -b

26. What is the most profitable approach for developing foreign markets?
a. Market penetration
b. Market development
c. New offering development
d. Diversification

Ans: -b

27. What is often a high-risk strategy?

 a. Market penetration
b. Market development
c. New offering development
d. Diversification

Ans: -d

28. Goals convert the organization’s mission into ____?

a. Specific actions
b. Tangible actions
c. Direct actions
d. Intangible actions

Ans: -b

29. What does the operating budget project?

a. Operating revenues & expenses
b. Operating assets & liabilities
c. Future revenues & expenses
d. Future assets & liabilities

Ans: -c

30. On what the ‘RIGHTNESS’ of marketing mix depends?

a. Success requirements of market
b. Capacity measurement of the company
c. Market size
d. Customer value proposition

Ans: -a

31. Which matter comes last in evaluating an organization’s marketing mix?

a. If the costs exceed the benefits
b. If the marketing mix is internally consistent
c. If the marketing mix is properly timed
d. If the organization can afford the marketing mix

Ans: -c
32.Managers need an appraisal of operation to determine reasons for the gap
between any occurrence of past present and future. The appraisals of operation are
what?
a) Situation analysis
b) SWOT analysis
c) Environmental opportunity
d) Distinctive competency
Ans: - a

33.The linkage among environmental opportunity, distinctive competency and

success requirements will determine ___________What?
a) Organization’s growth
b) Existence of organization’s opportunity
c) Organization’s mission, goals and objectives
d) Organization’s success
Ans: -b

32. Introducing existing products to different geographical areas including

international expansion- Which strategy it covers?
a) Market-Penetration Strategy
b) Market- Development Strategy
c) Product- Development Strategy
d) Product-Market Strategy
Ans: -b

33. When sales of a new product or service come at the expense of sales of
existing product or services already marketed by the firm, what will occur?
a) Diversification
b) Cannibalism
c) New offering development
d) Annual marketing plans
Ans: -b

34. Preplanning of reformulation and recovery strategies, which lead to a faster

reaction time in implementing remedial actions. Preplanning of
reformulation and recovery strategies, in a word______________.
 a) Pro forma
b) Marketing Audit
c) Contingency Plans
d) Customer value propositions
Ans: - c
35. The practice of strategic marketing management starts with
a) formulating product-market strategies
b) identifying organizational opportunities
c) defining the organization’s goals
d) Defining pros and cons of the organization.
Ans: - c

36. Mission statement provides all the benefits to the organization except
a) Provide a clear management’s vision regarding organization’s long-
term direction
b) provide guideline for identifying product opportunities
c) inspire employees to provide valued service
d) develop reformulation and recovery strategies.
Ans: - d
37. In which strategies marketer’s emphasis mostly on increasing present buyers’
usage and consumption rates.
a) market penetration
b) market development
c) diversification
d) New offering development.
Ans: - a

38. Which marketing strategy give emphasis on creating new offerings for
existing markets.
a) market penetration
b) market development
c) diversification
d) Product development.
Ans: - d
39. An organization’s master budget consists of
a) an operating budget
b) a financial budget
 c) a managerial budget
d) a & b both
Ans: - d

40. The practice of strategic marketing management starts with

a) formulating product-market strategies
b) identifying organizational opportunities
c) defining the organization’s goals
d) Defining pros and cons of the organization.

Ans: - c

41. Mission statement provides all the benefits to the organization except
a) Provide a clear management’s vision regarding organization’s long-
term direction
b) provide guideline for identifying product opportunities
c) inspire employees to provide valued service
d) develop reformulation and recovery strategies.
Ans: - d

42. In which strategies marketer’s emphasis mostly on increasing present buyers’

usage and consumption rates.
a) market penetration
b) market development
c) diversification
d) New offering development.
Ans: - a

43. Which marketing strategy give emphasis on creating new offerings for
existing markets.
a) market penetration
b) market development
c) diversification
d) Product development.
Ans: - d

46. For multiple product break-even analysis, a manager needs to determine-

 a. Product line
b. Services
c. Sales mix
d. Marketing mix
Ans: - c

47.Trade margin percentages are usually determined on the basis of-

a) Cost price
b) Selling price
c) Marketing cost
d) Variable cost

48. The meaning of the marketing expenses are programmed expenses------

(A) Budgeted to produce sales
(B) To plan the organizational operation
(C) Budgeted to running cost
(D) Budgeted to service cost
Ans: - A

49. Total variable cost fluctuates in __________ proportion to the output volume
of units produced.
(A) Same
(B) Opposite
(C) Direct
(D) Indirect
Ans: - B
50.Selling expenses are_________
(A) Fixed cost
(B) Variable cost
(C) Programmed cost
(D) Both fixed and variable cost
Ans: - D
51.Trade margin is calculated based on-
(A) Selling price
(B) COGS
(C) Variable cost
(D) Fixed cost

52. Which characteristics do not the relevant information includes?

A. Industry, consumers, competitive environments

B. the organization

C. alternatives

D. Products

Ans: - D

53. The first section “strategic problem” of writing report is focused on paragraph
that _________

A. Evaluates the problem

B. Defines the problem

C. Analysis the problem

D. Recommends the problem

Ans: - B
54. Which two things are used by managers to describe the relationship among
alternatives, uncertainties and potential outcomes?

A. Graphs and flow charts

B. Graphs and decision tree

C. Decision tree and payoff table

D. None of above

Ans: - C
55. A prerequisite of effective decision-making is-

A. Skill
B. Qualifications
C. Knowledge
D. Experience

Ans: - A