2. Visual Text Comprehension Intro _ Purpose Worksheet

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BUKIT PANJANG GOVERNMENT HIGH SCHOOL

SECONDARY ONE G3 & G2
ENGLISH LANGUAGE
Introduction to Visual Text Comprehension
Part I: Introduction to Visual Texts
Visual texts are pieces of writing that use images and words. Some examples include advertisements,
announcements, posters, infographics, and websites.
Here are two examples of visual texts:
Product advertisement/poster Announcement poster

How are these posters different from a traditional paragraph of text?
Information literacy is a set of abilities

requiring individuals to "recognize when
information is needed and have the ability to
locate, evaluate, and use effectively the
needed information." 1 Information literacy also
is increasingly important in the contemporary
environment of rapid technological change
and proliferating information resources.
Because of the escalating complexity of this
environment, individuals are faced with
diverse, abundant information choices--in their
academic studies, in the workplace, and in
their personal lives. Information is available
through libraries, community resources,
special interest organizations, media, and the
Internet--and increasingly, information comes
to individuals in unfiltered formats, raising
questions about its authenticity, validity, and
reliability. In addition, information is available
through multiple media, including graphical,
aural, and textual, and these pose new
challenges for individuals in evaluating and
understanding it. The uncertain quality and
expanding quantity of information pose large
challenges for society. The sheer abundance
of information will not in itself create a more
informed citizenry without a complementary
cluster of abilities necessary to use
information effectively.
Information literacy forms the basis for lifelong

learning. It is common to all disciplines, to all
learning environments, and to all levels of
education. It enables learners to master
content and extend their investigations,
Infographic poster become more self-directed, and assume
greater control over their own learning
Traditional paragraph of text
The visual text uses:
- images
- words + typography
- layout
- (colours)
Can you tell where these elements are on the infographic poster?
Part II: Identifying Purpose
WHAT ARE THE 2 MAIN PURPOSES OF VISUAL TEXTS?
Purpose To Inform To Persuade
What it does Provides facts and information to the Aims to persuade the audience to
audience take the view of the text or to do
something.
Examples Infographics (visual representation of Advertisements (selling a product or

information or data, e.g. charts, service)
graphs etc.)
Posters
Posters
Keywords to use when Inform audience of… Persuade the audience to…
answering ‘purpose’
Provide information on… Convince the audience to…
questions
Raise awareness of… Encourage the audience to…
HOW DO I IDENTIFY THE MAIN PURPOSE OF A VISUAL TEXT?
1. Take on the role of the one who produced the text and ask yourself: “What do I want to achieve?”
2. Look for the main message of the text. This is often the most important line of the advertisement.
What is the purpose of this infographic?
What is the purpose of this poster?
What is the purpose of this advertisement?
What is the purpose of this poster?
At the secondary school level, students are expected to understand:
1. Who the visual text is for
2. Why the visual text was written in the first place
3. How the visual text works
4. How the visual text affects its readers
Let’s have a look at a visual text and answer the questions as a class.
1. What is being advertised? ……………………………………………………………
2i. The image shows a ……………………………… arranged to look like a bottle.
2ii. By presenting the bottle this way, the advertiser is suggesting that the product is as ………………………... as
a real ………………………………...
3. The advertiser uses the word ‘grows’ in the caption to also suggest that its product does not contain any
…………………………………………
4. The advertiser wrote this visual text for ……………………………………………………………………………….
Let’s have a look at the second visual text. Answer the questions that follow.
1. Who is the advertiser? What product is being promoted?
………………………………………………………………………………………………………………………………………………………………….....
2. What is the purpose of placing an animal on the appliance?
………………………………………………………………………………………………………………………………………………………………….....
3. “Who else makes a fan you can put your cat in?” What is the advertiser is trying to say about their
product with these words?
………………………………………………………………………………………………………………………………………………………………….....
4. Name two groups of people who are likely to be interested in buying this product.
………………………………………………………………………………………………………………………………………………………………….....
…………………………………………………………………………………………………………………………………………………………………....
Answers
Visual Text 1
1. (Heinz) Tomato ketchup
2i. tomato / sliced up tomato

2ii. as fresh/healthy as a real tomato
3. preservatives/chemicals/artificial ingredients/additives
4. People who are health-conscious / who want real/fresh tomatoes in their ketchup
Visual Text 2
1. Dyson; a fan or an air multiplier
2. To show / emphasize that this fan has no blades → safe
3. Unique (no other company has such a product)
4. (any two)
- People with children/pets and who are concerned that fan blades pose a danger to their children/pets
- People who want the convenience of cleaning their fans easily
- People who appreciate high-tech gadgets

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Name

BUKIT PANJANG GOVERNMENT HIGH SCHOOL

Here are two examples of visual texts:

Product advertisement/poster Announcement poster

Information literacy is a set of abilities

Information literacy forms the basis for lifelong

Traditional paragraph of text

The visual text uses:

WHAT ARE THE 2 MAIN PURPOSES OF VISUAL TEXTS?

Purpose To Inform To Persuade

Examples Infographics (visual representation of Advertisements (selling a product or

HOW DO I IDENTIFY THE MAIN PURPOSE OF A VISUAL TEXT?

1. Who the visual text is for

2. Why the visual text was written in the first place

3. How the visual text works

4. How the visual text affects its readers

1. What is being advertised? ……………………………………………………………

2i. The image shows a ……………………………… arranged to look like a bottle.

1. Who is the advertiser? What product is being promoted?

2. What is the purpose of placing an animal on the appliance?

1. (Heinz) Tomato ketchup

2i. tomato / sliced up tomato

1. Dyson; a fan or an air multiplier

2. To show / emphasize that this fan has no blades → safe

3. Unique (no other company has such a product)

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