CORE SUBJECT

MEDIA AND INFORMATION

LITERACY
____ SEMESTER, SY ________
QUARTER 1, MODULE 2
MEDIA LITERACY, INFORMATION
LITERACY AND TECHNOLOGY
LITERACY

Media and Information Literacy

Self-Learning Modules
MEDIA AND INFORMATION LITERACY
Self-Learning Modules
___ Semester Quarter 1 – Module 2: Media Literacy, Information Literacy and
Technology Literacy
First Edition, 2021

Republic Act 8293, section 176 states that: No copyright shall subsist in any work of the
Government of the Philippines. However, prior approval of the government agency or office
wherein the work is created shall be necessary for exploitation of such work for profit. Such
agency or office may, among other things, impose as a condition the payment of royalties.
Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names, trademarks, etc.)
included in this module are owned by their respective copyright holders. Every effort has been
exerted to locate and seek permission to use these materials from their respective copyright
owners. The publisher and authors do not represent nor claim ownership over them.

Published by the Division of Romblon

Superintendent: Maria Luisa D. Servando, Ph.D.,CESO VI
OIC-Asst. Superintendent: Mabel F. Musa, Ph.D., CESE

Development Team of the Module

Writer: Paolo Kim D. Tumaob

Language Editor: Blessie A. Tubi
Language Evaluator: Glaiza M. Molo
Content Editor: Aiza E. Fabila
Content Evaluator: Rosalyn M. Wagwag
Illustrator: Paolo Kim D. Tumaob
Layout Artist: John G. Gervacio
Layout Evaluator: Rosalyn M. Wagwag
Management Team: Zayra F. Andal
Carina A. Maño
Division Management Team: Maria Luisa D. Servando, Ph.D., CESO VI
Mabel F. Musa, Ph.D., CESE
Melchor M. Famorcan, Ph.D.
Apryl C. Bagnate- Project Coordinator
Ruben R. Dela Vega
Leopoldo M. Mago Jr.
Leona Lynn F. Famorcan
Printed in the Philippines by
Department of Education – Region IV-B Schools Division of Romblon

Office Address: Brgy. Capaclan, Romblon, Romblon

E-mail Address: [email protected]
 LESSON 2: MEDIA LITERACY, INFORMATION LITERACY AND
TECHNOLOGY LITERACY

Media and information are necessities of your communicative lives. When you understand
and use various media forms to access information, you consider yourself media literate. An
information literate person, on the other hand, is able to recognize when information is most
needed and is knowledgeable on how to locate, evaluate, use, and share it in different forms.
When you are digitally literate, you are able to utilize different digital technologies and
communication tools or networks to manage information. In a media-saturated world, it is
inevitable that we learn and master these literacy skills.

In this lesson you will learn to:

1. Identify the similarities and differences of media literacy, information literacy, and
technology literacy (MIL11/12IMIL-IIIa-2), and;

Before we proceed, do you know that Information literacy is a skill set that is helpful for a
lifetime? It helps people do well in school, work, and personal matters because they can
recognize the difference between good information and bad information and evaluate situations
from several perspectives.

Remember your lesson in module 1 which discussed the roles of media in communication
process, that lesson will help you understand this module better, the media serves as both the
source and a channel. Information is the content that we share during communication. Thus, the
importance of communication, media, and information makes it essential for you to be skilled and
knowledgeable in the access and use of each of these. This is where media, information, and
technology literacy come in.

Motivation Questions:

How often do you use social media sites and apps? For what purpose? How do you use
those sites and apps? How credible and reliable those social media sites are you?

Let’s kick off this discussion with the definition of the word literacy. UNESCO defines
literacy as the “ability to identify, understand, interpret, create, communicate, and compute, using
printed and written materials associated with varying contexts.” Literacy involves a wide range of
learning, wherein individuals able to develop their knowledge and skills, achieve their goals, and
participate fully in their community and wider society.
 All the definitions and descriptions of media suggest that it is a channel for transmitting the
information. With the abundance of media technology nowadays, you are overwhelmed with
countless information from a vast collection of sources. And at times, you may even struggle to
distinguish which among all these information and sources are useful and credible.

But before you begin to identify the information you need and the places to look for it, you
have to be familiar with the nature of the information. The UNESCO Media and Information
Literacy Curriculum for Teachers regard information as a “broad term that can cover data,
knowledge derived from study, experience, or instruction, signals, or symbols.” When you use
media, information is referred to as the “knowledge of specific events or situation that has been
gathered or received by communication, intelligence, or newspapers.”

Media and Information Literacy (MIL) aims to enable individuals to think critically about the
media and the information they consume by engaging in a process of inquiry. The aim, according
to UNESCO’s definition of media and information literacy, is to allow individuals to become
engaged citizens and responsible decision-makers. By evaluating the source, the context, the
message and the medium within which it is received, considering its representations and its
intended audience, as well as the institutional context from which the message emerges, MIL
invites individuals to evaluate media at a critical distance.

Take a look at the table below for the specific definitions of Media, Information, and
Technology Literacy.

COMPARISON CONTRAST
Media Literacy uses forms of
They both shares the common goal communication and produces ways
MEDIA of cultivating people’s ability to of communication. It is about media
LITERACY VS access, understand, use, evaluate, content.
INFORMATION and create media messages, Information Literacy is using,
LITERACY information, or content using managing, gathering, and verifying
information technology. information. It is about library
science.
 Media Literacy is the ability to
Although digital and media literacy
access, analyze, evaluate and
both draw on the same core skill of
create media in a variety of forms.
critical thinking, the fact that most
MEDIA digital media are networked and
Technology (Digital) Literacy is
LITERACY VS interactive raises additional issues
the ability to use information and
TECH.(DIGITAL) and requires additional habits and
communication technologies to
LITERACY skills: media while digital literacy is
find, evaluate, create, and
more about enabling youth to
communicate information,
participate in digital media in wise,
requiring both cognitive and
safe and ethical ways.
technical skills.
Information Literacy is an
individual’s ability to define his or
her information need, find the
information using a variety of
INFORMATION sources, retrieve the information,
LITERACY VS They are using filters and agents to evaluate the information, and put
TECH.(DIGITAL) manage incoming information. the information to use.
LITERACY
Technology (Digital) Literacy
which would be an individual’s
ability to use technology and
associated resources.

Media literacy, information literacy, and technology literacy are combined together
as Media and Information Literacy (MIL). Since media and information are taking up more and
more of our time, it’s important that we understand its influence on everything we do and how we
can knowledgeably and skillfully navigate our way through them.

You can also watch the video uploaded by senior high files, the link is here:
https://www.youtube.com/watch?v=ulX13txLUe8

Benefits of Media and Information Literacy

https://images.app.goo.gl/3qKs1t4Bbf6HjLfZ8
1. It teaches you how to verify the information and acknowledge others’ perspectives.
Is this photo real or edited? Did this person really say this statement? Is the source of this
article credible? Is this post backed with evidence? These are the things the MIL teaches you to
ask. Ultimately, it compels you to discern the credibility of the information you come across,
especially on the Internet.

2. It encourages audiences to think critically.

With critical thinking, you are able to wisely use the information you have with you to
objectively form an informed opinion or perspective about a certain matter or issue. You are also
able to discern whether this information makes sense, what it contains, and what it lacks. You
not only get to formulate your own ideas using the information you’ve acquired, but also cite these
ideas as examples to support your opinions.

3. It promotes responsible information sharing and dissemination.

With the spread of false information nowadays, MIL encourages you to step back and
evaluate the truthfulness of the things you share in social media and even those that you speak
of to your friends, relatives, or colleagues.

4. It helps you identify and understand the media’s role in our culture.
From the billboards to the texts and the videos that we see around us, media tend to
promote our culture in various ways. MIL makes you conscious of these influences on your
preferences, tastes, choices, and even lifestyles. This is important for you to be aware of the
extent of the media’s influence on your life so as for you to evaluate whether it has been doing
you good or bad.

5. It teaches you to think and decide objectively, factually, and reasonably.

Each story and information that you see everywhere you go has aside. MIL reminds us
that the messages we encounter often have more than one side and that it is our responsibility
to explore these other angles. Knowing all sides of the story will not only keep you neutral in
issues but will also help you stay aware of texts or images that are meant to deceive its readers
into picking sides, such as fake news or propaganda messages.

6. It encourages you to participate in public affairs as a citizen actively.

Media keeps you updated with what’s happening in current affairs. Have the opportunity
to voice out your opinions, whether literally or in social media, gives you the ability to actively
engage in public discourse, healthy conversations, where the views of people may affect the
collective opinion of others regarding a certain issue. If done correctly, sending out a voice or
starting a movement through social media can also make an impact in government affairs or
make a similar change in the world.

7. It teaches you to create your own content responsibly

Media creators aren’t only those who work under the media industry. In reality, even our
Facebook posts or tweet are already a form of media. You, in turn, are creating a piece of
information that you’re willing to share, and each post that you share on social media contains
information that you are responsible for.

8. It makes you better appreciate media products

MIL makes you more familiar with how media messages and productions are created,
developed, improved, packaged, advertised, and disseminated. Your knowledge of these makes
you value more the work and effort poured into making such products. Moreover, as you view or
listen to products of art through media, you are able to appreciate not only its entertainment value
but also its technical aspects.

Exercise 1:

Read the statements carefully then write your answers in the answer sheet provided by your
teacher if there’s none, you may write the letter of your choice on the blanks provided before
each number.

_____1. What type of literacy is able to access, manage, and integrate technologies to create
and communicate information?

a. Media Literacy c. Technology Literacy

b. Information Literacy d. Media and Information Literacy
_____2. What type of literacy evaluates different media forms and how they can be analyzed,
evaluated, and created to send out messages efficiently and ethically?
a. Media Literacy c. Technology Literacy
b. Information Literacy d. Media and Information Literacy
_____3. What type of literacy identifies what the information is for, where to find it, and how to
evaluate it?
a. Media Literacy c. Technology Literacy
b. Information Literacy d. Media and Information Literacy
_____4. _______ refers to how a person is able to look for relevant information from various
media with the help of technology.
a. Media Literacy c. Technology Literacy
b. Information Literacy d. Media and Information Literacy
_____5. What do you call the used acquired data for a specific purpose?
a. Information c. Media
b. Technology d. Literacy

Exercise 2:

Among which of the three literacies best describe the following situations below. Write ML if it
falls to Media Literacy, IL if Information Literacy and TL if Technology Literacy. Write your
answers in the answer sheet provided by your teacher if there’s none you may write your
answers on the blanks provided before each number.

_____1. Ross found erroneous facts in the newspaper he is reading.

_____2. Kim uses her ipad to read his e-books, which she downloaded using an app.

_____3. Anna, tells her mother that she misses her through messenger whatsapp.

_____4. The teacher told the students to go to the library for their research activity.

_____5. A mother bought an alphabet chart for her four-year-old daughter.

_____6. Paolo is preparing a PowerPoint presentation for his report in Media and Information
Literacy course.

_____7. The graduating students are researching the effects of online games on students’
performance in class.

_____8. Chary chats with her friends in London very often.

_____9. A TV news program reported that a strong earthquake struck Manila yesterday.

_____10. The Grade-11 students created a webpage for their advertisement in ICT subject.

Instruction: Please write your learning from the above discussion. Write your
learning in your notebook/answer sheet.

Upon reading the lesson above, I learned that

____________________________________________________________________________
____________________________________________________________________________

and realized that

____________________________________________________________________________
___________________________________________________________________________

Directions: Compare and contrast Media, Information and Technology Literacy by completing
the Venn Diagrams below.

Media Literacy Information Literacy

Difference Difference
Similarities
 Media Literacy Technology Literacy

Difference Difference
Similarities

Technology Literacy Information Literacy

Difference Difference
Similarities

Directions: Since our topic is all about Media Information and Technology Literacy, let us use
one of the most preferred media platforms to disseminate information – Social Media/Print
Media.
You have two options for this activity.
1. If you have a facebook account, post the benefits or value of Media and Information
Literacy in our modern society.
➢ Once you posted it, make a screenshot as a proof of your output or tag it to my
FB account.
2. If you have no gadgets, you may simply make a poster about the benefits or value of
Media and Information Literacy in our modern society.
➢ Once you’re done with the poster, save a copy to be submitted.
Rubric for the activity:
Criteria Description Points Points
gained
Evidence The task was accomplished properly. 15
Relevance The posted information is relevant to the task 20
given.
Timeliness The task is done on or before the deadline. 10
Accuracy and The words written are correctly spelled and there 10
grammar are no errors in the grammar.
Total 55

REFERENCES

“Christiana Varda and Eleni A. Kyza. Media, Cognition and Learning Research Group,
Department of Communication and Internet Studies at the Cyprus University of Technology.”
https://coinform.eu/media-and-information-literacy-why-does-it-matter/

“Uploaded by Missy Artica”

https://www.scribd.com/document/438039159/Comparison

“Canada’s Centre for Digital and Media Literacy

https://mediasmarts.ca/digital-media-literacy/general-information/digital-media-literacy-
fundamentals/media-literacy-fundamentals

https://www.youtube.com/watch?v=ulX13txLUe8

https://quizizz.com/join/game/U2FsdGVkX19duiZHNgnqUvaRG9S9Ey0D4OZcyYgthGzfM26lPlt
jhcG3FUClxXB8?gameType=solo

10. TL
5. A
9. ML
4. D
8. TL vary.
3. B
7. IL Answers may
2. A
6. TL Exercise 3:
1. C
5. ML
Exercise 1:
4. IL
3. ML
2. TL
1. IL
Exercise 2: