Speech yogurt plan de negocios

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Clau-

Introduction

Good afternoon, my name is Claudia L. Barragan and I am the founder and CEO of
Yogurt ZEUS a brand dedicated to revolutionizing the way we experience healthy,
high-quality dairy products. Thank you for taking the time to meet with us today.

Transition to Pitch
We are here to share an exciting business opportunity—our Greek yogurt line,
which combines exceptional nutritional value with a delightful taste to meet the
growing demand for healthier snack options.

Jaime
Content/Message

Greek yogurt has become a staple in many households, thanks to its rich protein
content, probiotics, and versatility in both sweet and savory dishes. What sets our
product apart is our commitment to using all-natural ingredients, sustainable
sourcing, and innovative flavors inspired by global culinary traditions.

Our team has extensive experience in the food and beverage industry, with a track
record of launching and scaling successful products. Additionally, we’ve
collaborated with local dairy farmers to ensure the highest quality milk while
supporting ethical farming practices.

Karen
Identity

Greek Yogurt Bliss specializes in producing high-quality, homemade Greek yogurt


made from fresh, locally-sourced ingredients. Our yogurt is designed for health-
conscious individuals seeking natural, delicious, and protein-rich options.

Clau
Problem

Many consumers struggle to find yogurt that is both nutritious and free from
artificial preservatives, excessive sugars, and additives. Health-conscious
individuals desire a wholesome option that aligns with their dietary preferences and
values.
Gaby
Our solution

• Made from fresh, local milk and live probiotics.


• Free from artificial preservatives, flavors, and excess sugar.
• Packaged in eco-friendly, reusable glass jars.
• Flavors include plain, honey, and fruit-infused varieties to cater to diverse
tastes.

Jaime
Target market

• Health-conscious adults seeking natural, high-protein snacks.


• Fitness enthusiasts looking for a post-workout recovery option.
• Families desiring preservative-free, nutritious dairy products.

Clau
The competition

• Large brands such as Chobani and FAGE, which mass-produce Greek


yogurt with some natural options but lack the personal, local touch.
• Small producers who sell artisanal yogurts at local farmers' markets or
health food stores but may not emphasize sustainability.
• Greek Yogurt Bliss stands out with its focus on fresh, homemade quality and
environmentally-friendly practices.

Gaby
Revenue Stream
• Online platforms (social media and a future e-commerce website).
• Collaborations with local health food stores and gyms.
Karen
Marketing Activities

• Social Media: Regular posts on Instagram and Facebook showcasing the


yogurt-making process, health benefits, and customer stories.
• Sampling Events: Free tastings at farmers' markets and community events.
• Email Campaigns: Monthly newsletters with product updates, health tips,
and exclusive offers.
• Partnerships: Collaborate with nutritionists and fitness trainers to promote
the product as part of a healthy lifestyle.

Jaime
Expenses

• Ingredients: Local milk, probiotics, and natural flavorings.


• Packaging: Reusable glass jars and labels.
• Marketing: Social media ads, email campaigns, and sampling events.
• Equipment: Yogurt makers, storage containers, and utensils.

Gaby
Team and key roles

• Currently, Greek Yogurt Bliss is managed by its founder, who handles


production, marketing, and sales. As the business grows, we plan to:
• Hire a part-time assistant for production and packaging.
• Collaborate with a freelance marketer to enhance our online presence.

Clau
Milestones

• First Month: Launch initial product line and establish a presence at two local
farmers’ markets.
• First 6 Months: Reach a customer base of 200 recurring buyers and
generate $5,000 in revenue.
• First Year: Partner with three local retailers and expand online sales.
• Long-Term: Scale operations, reduce costs through bulk purchases, and
introduce new flavors based on customer feedback.

Clau
Close
I’d love to discuss how we can work together to bring this vision to a wider market.
Can we schedule a follow-up call or meeting to explore the next steps?

Thank you for your time and consideration. I look forward to the opportunity to
partner with you and make this product a success.

Clear Ending
Once again, thank you, and I hope to hear from you soon to take this exciting
venture to the next level!

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