Business Plan

Réalisé par :

 IBRAHIM Sabiha
 MESSAOUDI Ferdaous
 KHALFA Rabah Amine

Groupe : 01

Année 2023/2024
Plan :

- Executive Summary
- Company Description
- Our Products
-Environmental Analysis
-Target Market
-Offer and launch strategy
- Financial
 1- Executive Summary

Eco Ride is a revolutionary project aimed at introducing an electric bike and scooter
rental service in Algeria. With the rising concern for environmental sustainability and
the increasing demand for alternative transportation options, Eco Ride aims to provide
convenient and eco-friendly mobility solutions to the Algerian population.

Our mission is to promote clean and green transportation while addressing the
challenges of urban congestion, air pollution, and limited access to affordable
transportation. By offering electric bikes and scooters for rent, we aim to provide a
convenient, cost-effective, and sustainable mode of transportation for short-distance
commuting, sightseeing, and leisure activities.

Team:

Messaoudi Ferdaous Khalfa Amine Ibrahim Sabiha

(Marketing) (Finance expert) (Manager)

 2- Company Description

In the smog-filled streets of Algerian cities, where air pollution chokes the skies
and traffic congestion stifles movement, Eco-Ride emerges as a beacon of change,
offering a transformative solution to the entrenched problems of unsustainable urban
mobility.
At the core of Eco-Ride's ethos lies a steadfast commitment to environmental
stewardship and social responsibility. By harnessing the power of innovation and
technology, Eco-Ride has curated a diverse fleet of eco-friendly vehicles sourced from
reputable providers like PBS Company. With 40 Scooters, 20 classic bikes, 20 Boost
bikes, and 20 Fit bikes at its disposal, Eco-Ride provides commuters with a plethora of
sustainable transportation options, significantly reducing carbon emissions and
promoting a healthier, cleaner urban environment.

However, Eco-Ride's impact extends beyond mere transportation; it's about

redefining the way we perceive and interact with urban spaces. Through strategic
planning and meticulous design, Eco-Ride has established four strategically located
stations that serve as hubs of connectivity and community engagement. These stations
not only facilitate seamless transitions between different modes of transportation but
also serve as dynamic social spaces where residents can converge, connect, and
cultivate a sense of belonging.
Moreover, Eco-Ride's approach is rooted in inclusivity and accessibility, ensuring
that its services are readily available to all segments of society. Whether it's the
environmentally conscious urbanite or the health-conscious commuter, Eco-Ride
caters to diverse needs and preferences, democratizing sustainable mobility and
empowering individuals to make environmentally conscious choices.
In essence, Eco-Ride represents more than just a transportation solution; it embodies
a vision for a greener, more livable urban future. By championing sustainability,
fostering community engagement, and promoting inclusivity, Eco-Ride is not only
revolutionizing urban mobility in Algeria but also laying the groundwork for a more
resilient, equitable, and environmentally sustainable society.
 1-Environmental Analysis
Through this introductory SWOT analysis, we delve into the internal strengths and
weaknesses that define Eco-Ride, alongside the exciting opportunities and potential
threats that shape our journey. By understanding these key factors, we can navigate the
dynamic environment of urban mobility and chart a course for lasting success.

 Strengths :

Strong market demand: 85.8% of respondents expressed interest in electric bikes and
scooters, highlighting a genuine need for this type of mobility solution in Algeria.

Environmental motivations: 55.5% of respondents expressed concerns about air

pollution, and 60.5% showed interest in physical activity, demonstrating a willingness
among the Algerian population to opt for more environmentally friendly and health-
beneficial modes of transportation.

Diversified fleet: By offering a variety of electric bikes and scooters adapted to

different needs and preferences, EcoRide caters to a wide audience and ensures a
quality experience for its users.

Ecological mode of transportation: Compared to cars, electric bike and scooter

transportation significantly reduces greenhouse gas emissions and contributes to the
fight against climate change. EcoRide is thus committed to a resolutely sustainable
approach and responds to current environmental challenges

 Weaknesses :

Weather Limitations: One of the weaknesses that Eco-Ride faces is weather

limitations. In certain climates or during inclement weather conditions such as heavy
rain, snow, or extreme heat, people may be less inclined to use bikes or scooters for
transportation. These weather conditions can make riding uncomfortable or unsafe,
resulting in a decreased demand for Eco-Ride's services during such periods. Adverse
weather can also affect the durability and performance of the bikes and scooters,
requiring additional maintenance and affecting the overall availability of the vehicles.

Safety Concerns: Safety concerns pose another weakness for Eco-Ride. Riding bikes
and scooters in urban environments can present inherent risks, such as accidents or
collisions with other vehicles, pedestrians, or obstacles. Ensuring the safety of riders is
of paramount importance for Eco-Ride, and measures should be in place to mitigate
these risks. Providing safety education and guidelines for riders, promoting the use of
protective gear like helmets, and implementing strict maintenance and quality control
practices can help address these concerns. Collaborating with local authorities to
improve road safety infrastructure and raising awareness about responsible riding
practices can further enhance the safety of Eco-Ride users.

Insufficient Cycle Paths: The availability and quality of cycle paths and
infrastructure can be a weakness for Eco-Ride. Insufficient or poorly maintained cycle
paths can limit the accessibility and convenience of using bikes and scooters for
transportation. Without dedicated paths or lanes, riders may have to navigate through
busy traffic, increasing the risk of accidents and reducing the appeal of using Eco-
Ride's services. Collaborating with local municipalities and urban planning authorities
to advocate for the development and improvement of cycle paths can help address this
weakness. Working towards creating a more bike-friendly urban environment would
not only benefit Eco-Ride but also promote sustainable transportation options for the
broader community.

Overall, while Eco-Ride offers a sustainable and efficient transportation solution, it is

important to acknowledge and address weaknesses such as weather limitations, safety
concerns, and insufficient cycle paths to ensure a positive and safe user experience and
maximize the potential impact of the initiative

 Opportunities :

Positive Perception: Eco-Ride benefits from a strong positive perception due to the
prevalent environmental awareness and interest in e-bikes and scooters. According to
our survey, a significant 85.8% of respondents expressed interest in eco-friendly
transportation options. This high level of environmental consciousness provides a
fertile ground for Eco-Ride's approach, as it aligns with the values and aspirations of
the target market. By offering sustainable and eco-friendly alternatives, Eco-Ride can
capitalize on this positive perception and cater to the growing demand for greener
mobility solutions.

Collaboration Potential: Eco-Ride recognizes the importance of collaboration with

local authorities to enhance infrastructure, establish regulations, and potentially secure
subsidies. Engaging with relevant stakeholders can strengthen the foundation of Eco-
Ride and promote wider adoption of sustainable transportation solutions. By actively
collaborating with local authorities, urban planning departments, and policymakers,
Eco-Ride can advocate for the development of dedicated cycle paths, improved road
safety measures, and supportive regulations. Such collaborations not only benefit Eco-
Ride but also contribute to the overall growth of sustainable mobility in the
community.

Filling the Gap : The absence of existing electric mobility solutions creates an
opportunity for Eco-Ride to fill this gap and offer a unique and timely solution. By
providing a diverse fleet of e-bikes and scooters, Eco-Ride gives individuals an
attractive and sustainable alternative to traditional modes of transportation. This fills a
void in the market and positions Eco-Ride as a leader in promoting electric mobility
and reducing carbon emissions.

Eco-Ride benefits from a positive perception due to the strong environmental

awareness and interest in e-bikes and scooters. Collaborating with local authorities
enhances the foundation of Eco-Ride and promotes wider adoption. Furthermore, Eco-
Ride fills a gap in the market by offering electric mobility options where there is a
clear demand. By leveraging these strengths, Eco-Ride is well-positioned to thrive and
make a significant impact on sustainable mobility in the community.

 Threats :

Economic Fluctuations: Eco-Ride is susceptible to economic fluctuations, which can

impact the demand and financial viability of the initiative. During times of economic
downturn or instability, individuals may have less disposable income to spend on
transportation services, leading to a potential decline in ridership. Moreover, economic
fluctuations can affect the cost of maintenance, repairs, and acquiring new bikes and
scooters, potentially straining Eco-Ride's financial resources. To mitigate this
weakness, Eco-Ride can implement effective financial planning, closely monitor
market conditions, and explore partnerships or sponsorships that can provide stability
during economic fluctuations.

Potential Competition: BGE-TEC: Eco-Ride faces potential competition from BGE-

TEC, which could impact its market share and growth. BGE-TEC, as a competitor,
may offer similar eco-friendly transportation solutions, potentially leading to a divided
customer base and increased competition for ridership. To address this weakness, Eco-
Ride should differentiate its services by highlighting unique features, such as its
diverse fleet, strategic station locations, and collaborations with local authorities.
Additionally, continuous market research and analysis can help Eco-Ride identify
emerging trends and respond proactively to stay ahead of the competition. Building
strong brand loyalty and offering exceptional customer service can also contribute to
maintaining a competitive edge in the market
2-Our Products
5- Target market :
1. Demographic Criteria:

- Age: Our target market comprises individuals aged 16 and older. This
ensures that we're reaching individuals who are legally able to operate
bikes and scooters, and who are likely to be independent commuters,
students, or young professionals.

- Education: We're focusing on students or graduates. This demographic

is often more aware of environmental issues and may be more receptive to
sustainable transportation options. Plus, they're likely to be actively
commuting to schools, colleges, or workplaces, making them a prime
audience for our products.

- Income: Our target market consists of middle-income earners. While

they may have limited disposable income compared to higher-income
groups, they still prioritize quality and value. Offering affordable options
or financing plans can make our products more accessible to this
demographic.

2. Geographic Criteria:

- Urban dwellers: We're targeting individuals living in urban areas. These

are the people who face the daily challenges of traffic congestion, limited
parking, and pollution. By providing eco-friendly transportation solutions
tailored to their needs, we can make a significant impact on their daily
lives.

- Specific urban locations: We're honing in on cities or regions known

for their sustainability initiatives and active lifestyles. These are the areas
where there's already a strong demand for alternative transportation
options, and where our brand values will resonate most strongly.

3. Psychographic Criteria:

- Values eco-conscious living: Our target market prioritizes sustainability

and environmental responsibility. They actively seek out products and
brands that align with their values, making them ideal customers for
EcoRide's eco-friendly bikes and scooters.
 - Active lifestyle: We're appealing to individuals who enjoy physical
activity and see biking or scooting as more than just a mode of
transportation. For them, it's a way to stay active, fit, and engaged with
their surroundings.

- Concerned about environmental impact: By targeting individuals

who are mindful of their environmental impact, we're tapping into a
segment of the population that is actively seeking solutions to reduce their
carbon footprint. Our products offer them a tangible way to make a
positive impact on the planet.

4. Behavioral Criteria:

- Regular commuters: Our target market includes individuals who

commute regularly within urban areas. These are the people who are
actively seeking efficient and convenient transportation solutions to
navigate through traffic and reach their destinations on time.

- Seek alternative transportation solutions: We're focusing on

individuals who are open to exploring non-traditional modes of
transportation. They're looking for alternatives to personal cars that offer
convenience, affordability, and environmental benefits.

- Budget-conscious but willing to invest: Understanding that our target

market is mindful of their spending but values quality, we're offering
products that provide excellent value for money. Offering flexible
financing options or leasing programs can make our products more
accessible to budget-conscious consumers.

5. Technographic Criteria:

- Tech-savvy: Recognizing that our target market is comfortable with

technology, we're incorporating features like GPS tracking, mobile apps
for ride-sharing or maintenance reminders, and smart accessories into our
product offerings. This enhances the overall user experience and sets
EcoRide apart from competitors.

- Social media users: Engaging with individuals who are active on

social media platforms allows us to reach a wider audience and build a
community around our brand. Social media is a powerful tool for building
brand awareness, fostering engagement, and soliciting feedback from our
target market.

6-Launch and offer strategy :

1-Brand Messaging:

-Demonstrate Solution to Transportation Scarcity and Traffic

Congestion: we will highlight how EcoRide's eco-friendly bikes and
scooters offer a solution to the scarcity of transportation options and
alleviate traffic congestion in Algerian cities. and we will Emphasize the
convenience and efficiency of biking and scooting as alternatives to
traditional vehicles.

Highlight Positive International Impact: we will showcase EcoRide's

positive international impact by emphasizing its contribution to reducing
carbon emissions and promoting sustainable transportation practices,
aligning with global efforts to combat climate change.

2-Targeted Advertising:

Digital Marketing Campaigns: we will launch digital marketing

campaigns targeting urban areas in Algeria with high traffic congestion.
and we will utilize targeted advertising on platforms like Facebook,
Instagram, and Google Ads to reach individuals who are actively seeking
alternative transportation solutions.

Social Media: we will use the leverage of social media platforms to

amplify brand messaging and engage with the target audience. And we will
share compelling content highlighting the benefits of EcoRide , and we
will encourage user-generated content and reviews to build credibility and
trust.

3-Mobile App Development:

User-Friendly Mobile App: by developing a user-friendly mobile app for

seamless bike and scooter rentals. We want to allow users to easily locate
and unlock bikes and scooters, track their rides, and make payments
securely. and include features such as real-time GPS tracking, route
planning, for a smooth user experience.

Promotional Offers and Discounts: we will offer special promotional

offers and discounts exclusively. Like free security accessories for students
or loyalty rewards for frequent users.

4-Influencer Collaboration and Launch Event:

Omar Rahmoun Collaboration: we are targeting the influential Algerian

fitness, sustainability, and lifestyle influencer Omar Rahmoun to promote
EcoRide as the go-to eco-friendly transportation option in Algeria. And
utilize his platform to reach a wider audience and leverage his credibility
and influence to endorse the brand.

Launch Event: we want to host a launch event in a prominent location in

Algiers, with Omar Rahmoun as the host. The event will showcase
EcoRide's bikes and scooters, feature live demonstrations, and we will
offer test rides for attendees. We will invite key stakeholders, media
representatives, and influencers to generate buzz and media coverage.
7-Financial:
 Total Turnover : 55 480 000 DA
CA : 40 scooters x 250DA/heure x 80 % x 365 jours x 10 heures/jour = 29 200 000DA
CA: 20 bikes classiques x 100 DA/heure x 80 % x 365 jours x 10 heures/jour = 5 840 000DA
CA: 20 bikes boost x 150 DA/heure x 80 % x 365 jours x 10 heures/jour = 8 760 000DA
CA: 20 bikes fit x 200 DA/heure x 80 % x 365 jours x 10 heures/jour = 11 690 000DA
 Total Costs: 31 048 000DA

 Fixed Costs:

- Repair Equipment: 2,500,000 DA

- Office Equipment: 300,000 DA
- Office and Workshop Rent: 240,000 DA
- Purchase of a Traffic Van: 2,000,000 DA
- 4 Stations for 100,000 DA/ station : 400,000 DA * 12 = 4 800 000DA
- Marketing: 2,000,000 DA
- 8 Jobs at 30,000 DA: 240,000 DA * 12 = 2,880,000 DA
- 2 Repairers at 35,000 DA: 70,000 DA * 12 = 840,000 DA
- Computer Engineer: 80,000 DA * 12 = 960,000 DA
Total Fixed Costs: 16 520,000 DA
 Variable Costs:

Chargers for Electric Bikes and Scooters: 5 DA x 80 x 1 = 400 DA * 12 = 48,000 DA

Repair Equipment: 2,000 DA x 100 = 200,000 DA * 12 = 2,400,000 DA
Batteries: 20,000 DA x 2 = 40,000 DA * 80 = 3,200,000 DA
Depreciation: 360,000 DA
Total Variable Costs: 3,728,000 DA
 Purchase Costs:

Scooters: 40 * 100,000 DA = 4,000,000 DA

Classic Bikes: 20 * 70,000 DA = 1,400,000 DA
Boost Bikes: 20 * 120,000 DA = 2,400,000 DA
Fit Bikes: 20 * 150,000 DA = 3,000,000 DA
Total Purchase Costs: 10,800,000 DA

 Total Costs=Fixed Costs + Variable Costs + Purchase Costs

16 520,000 DA+ 3,728,000 DA+ 10,800,000 DA= 31 048 000DA

 Profit : 24 432 000DA

Total turnover = 55 480 000DA - Total costs= 31 048 000DA

Profit ( Year + 1) 40 592 000 DA

Profit ( Year + 2) 44 651 200 DA

Tank You !