AAMIR LMU SOP

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Statement of Purpose

Introduction and Education:

As a dedicated and motivated professional with over three years of experience as an Office
Assistant and a Bachelor's degree in Business Administration (Marketing) from Government
College University, Faisalabad, I am eager to advance my career through the International
Business Management (Top-Up) BSc (Hons) program at the London Metropolitan University.
This degree provides the ideal balance of intellectual and practical knowledge, complementing
my career experience and academic background. My undergraduate studies in Business
Administration (Marketing) gave me a solid foundation in topics such as consumer behavior,
marketing tactics, and business operations.

Why I choose International Business Management (Top-Up) BSc (Hons):

Having a Bachelor’s degree in Business Administration (Marketing) from Government College


University, Faisalabad, I laid a strong groundwork in functional areas of business-like marketing,
strategy, and business management. This degree provided not only the theoretical background
but also the practical competence in such areas as market analysis, planning and development of
strategies, as well as efficient project management. The academic studies done in the marketing
field provided me basic knowledge of consumer behavior and brand management, however,
during this period I started to develop interest in additional issue of management and global
business environment. Taking into consideration when I understood the necessity of globalizing
markets and the need for leaders that can competently manage in different cultures and economy,
determined to take the course BSc (Hons) International Business Management (Top-Up). This
program matches my goal of being versatile from marketing and advancing my skills I the
management of an international business. The peculiar format of this course accompanied with
the modules such as Organising and Managing Across Cultures, Global Marketing and Sales in
the Digital Age, International Trade and Finance would make me gain a further understanding of
the IBO. Furthermore, the ‘taste’ of practice which is offered through the Consultancy Project
and the opportunities to undertake professional placements will enable me to close the gap
between theory and practice. This is especially engaging with features such as Leading
Innovation for modules which I consider to be key components of any course. These are in line
with my state of affairs of creating my own leadership style in uncertain organization
environments. Besides, diversity as for example project management or a new language as
French or Spanish enhances the program by providing me with skills and tools for handling with
multinational companies.

Why I choose UK?

The following are the reasons why I find it appealing to pursue my higher education in the
United Kingdom. First of all, British educational standards and quality are accepted by major
businesses worldwide and have far greater global exposure. Particularly, UK graduates with high
wages and top-level jobs are given preference by large firms in Pakistan since they have both a
degree and practical and professional experience. Second, although important decisions in
Pakistan take four years or longer, studying in the UK will allow me to obtain a degree in three
years. As a result, it will be advantageous in terms of saving money and time and provide me
with the opportunity to begin a career earlier to get a return on investment more quickly than in
other nations. Additionally, UK universities put a lot of effort into ensuring that its graduates are
ready for the needs of the modern educational system and the world's industries by providing
them with the newest teaching resources, seminars, internships, placements, workshops,
corporate visits, presentations, and so forth. Furthermore, according to HESA, the UK is the
world's most cosmopolitan nation, the most hospitable, and among the top two popular locations
for international students. While studying in Pakistan would have just allowed me to interact
with other students at home, studying in the UK will help me to become truly linked globally and
provide me opportunities for international networking.

Why London Metropolitan University?

With its foundations dating back to 1848, London Metropolitan University, located in the
historic capital of England, has a long and illustrious history in education. Students at London
Met will benefit from first-rate specialized instruction, with top-notch courses available in a
range of academic areas. This is supported by the knowledge of seasoned academic staff
members and availability of top-notch resources. All common areas, such as cafes, restaurants,
and libraries, are open to university students. Additionally, London Met has excellent
connections with businesses, and its six separate schools collaborate with different industries to
provide staff and students with research possibilities. All of these factors contribute to the
creation of a stimulating and varied learning environment. London Met takes great pleasure in
the education it offers its pupils. The university was placed ninth in the UK for teaching
excellence in The Times and Sunday Times Good University Guide 2023, demonstrating
recognition of this. London Met is wholly dedicated to assisting international students in
realizing their aspirations and achieving professional success. A placement, client project, or on-
campus work experience are just a few examples of the work-related learning opportunities
included in all undergraduate courses, many of which are approved by professional associations.

Career Plan:

Subsequent to graduating from the International Business Management (Top-Up) BSc (Hons) at
London Metropolitan University, I look forward to bringing the subject knowledge of
international business management and the strategic management acumen acquired throughout
the course to my home country to attain an upper-level position in a multinational corporation or
a domestic firm. I have set my goal to foster the development of businesses and contribute to
cross-functional teams, to lead international projects, and top implement business solutions. I
hope to advance to the next level of business organization as a Business Development Manager
or an International Trade Executive to enable me to foster market enlargement and enhance
business organization. I will also devote attention on networking among the members of the
companies in the industry, as well as, improve my personal competencies in areas such as
strategic management, negotiation, and leadership to sustain a competitive advantage within the
global market.

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