ELECTIVE 400 - BUSINESS PLAN

ALEGOZA, JAYLO
GA, MONICA PAULA
MELLORIA, ELIH JANE
MINDOG, CINDERELLA
MINDOG, MA. MAY FATIMA
OBENZA, JESSA MAE

BSBA-4G

An undergraduate task in the subject Entrepreneurial Management of

Faculty of Governance, Business, and Management
Davao Oriental State University
In partial Fulfillment for
the Degree

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

MAJOR IN FINANCIAL MANAGEMENT

DECEMBER 2024
 EXECUTIVE SUMMARY

◄ BUSINESS NAME AND LOCATION

JEMC JELLIGHT
Address: Barangay Dahican, Martinez Mati City
Contact Information: 09635600962
Email Address: jemcjellight@gmailcom
Website/Social Media:

Facebook: Jemc Jellight PH

Instagram: Jemc Jellight

Twitter: @jelly

BUSINESS CONCEPT
Jelly spaghetti is a sole proprietorship type of business. Fresh, quality, affordable,
and with flavored dessert that being sold to an eager community. With the
determination and passion of the business owners, we believe that with hard work
and dedication, the business will be successful.

OBJECTIVES;
Short term goals:
Attract more customers and sell more jelly spaghetti
 Talk to more potential customers
 Conduct a promo that will encourage people to buy such product
 Advertise in popular areas
Long term goals:
To gain positive reviews of the customers
 Make JEMC Jelly spaghetti product popular by continuing to provide delicious
with flavored dessert
  Continuous good service for customers, build trust and good relationship with
people
 Earn a good profit to sustain the company and continue to support the
employees and meet the needs of customer

OWNERSHIP AND LEGAL STRUCTURE

Jelly spaghetti operates as a Partnership.

PRODUCTS OR SERVICES
We offer jelly spaghetti, a Dessert-related products presented in a 12 oz
transparent cup to showcase its vibrant jelly. a light, refreshing alternatives to
traditional pasta dishes, appealing to a wide range of consumers seeking healthier
and more exciting culinary experiences. Future offerings may include larger serving
sizes and seasonal flavor variants.

MARKET OPPORTUNITY
As of the moment, our target market is students from Davao Oriental State
University, with its faculties and staff and people of Martinez. As years pass, we are
expecting an expansion of market opportunity in which the target market includes.
The target market individual 8 years and above, but not limited to adults as long as
they can eat and want to enjoy our product, especially since it contains sweets
ingredients that the consumer may like. Moreover, our product is not expensive,
and it is affordable to all customers. As a result, it will be available to nearly all
people, regardless of their varying incomes. The target market also has no choice
when it comes to gender; they are all allowed to avail of our product and be part of
the customers who want to enjoy our flavored jelly spaghetti.

FINANCIAL HIGHLIGHTS
Fiscal Year: [Insert Year]
 Revenue Growth: Achieved an annual revenue of $[XX] million, reflecting a [X]%
increase compared to the previous fiscal year.
  Profit Margins: Maintained a strong net profit margin of [X]%, showcasing
operational efficiency and effective cost management.
 Product Performance:
o Flagship Product: [Name of product] contributed [X]% of total revenue,
marking it as the best-performing item of the year.
o New Launches: Introduced [Name of new product], generating $[X]
million in its first [time period].
 Market Expansion: Expanded into [X] new regions/countries, resulting in an
additional [X]% of market share.
 Sustainability Investment: Allocated $[X] million to sustainable sourcing
initiatives and eco-friendly packaging solutions.
 Customer Retention: Achieved a [X]% customer retention rate, supported by
loyalty programs and exceptional service.
 Operational Milestones: Optimized supply chain logistics, reducing operational
costs by [X]% without compromising quality.

Key Metrics:

 EBITDA: $[X] million ([X]% increase year-over-year).

 R&D Spending: Invested $[X] million in developing innovative beverage
solutions.
 Debt-to-Equity Ratio: Maintained a healthy ratio of [X]:1, reflecting strong
financial stability.
 Cash Reserves: Closed the year with $[X] million in cash reserves, ensuring
robust liquidity.
 COMPANY DESCRIPTION

History

Founded in 2024, JEMC Refreshments began as a small friends-operated

venture, driven by a passion for creating high-quality, refreshing beverages. The
founders, Cinderella, Fatima, Elih, Monica, Jaylo, and Jessa, envisioned a brand that
combined innovative flavors with a commitment to customer satisfaction.

In its early years, JEMC Refreshments made waves with its signature Jelly
Fresh, which quickly became a favorite in local communities. As the demand grew, so
did the company, expanding its product line to include new flavors and toppings, all
crafted with the same dedication to quality and taste.

Throughout its history, JEMC Refreshments has remained true to its core values:
sustainability, innovation, and community engagement. By sourcing premium
ingredients and adopting environmentally friendly practices, the business has built a
reputation as a leader in ethical business operations.

Today, JEMC Refreshments is a household name, delighting customers and

setting the standard for excellence in the beverage industry. From humble beginnings to
a thriving enterprise, the journey of JEMC Refreshments is a testament to the power of
vision, hard work, and an unwavering commitment to quality.

MISSION:
Jelly spaghetti is committed to serving affordable, quality, and decent dessert that
will provide satisfaction to the people. Promotes good relationships with people by
delivering service with manners and care for its customers.

VISION:
To provide flavored and comfortable dessert that will give satisfaction in every
customer.
CORE VALUES
 Quality First
 Customer-Centric Approach
 Innovation & Creativity
 Sustainability & Responsibility
 Integrity & Transparency
 Community Engagement
 Passion for Excellence

LEGAL STRUCTURE

Manager

Operations Finance

Human Resource
Marketing And Product
And
Sales development
Administration

LOCATION AND FACILITIES

INDUSTRY OVERVIEW
JEMC Refreshments operates within the broader refreshments industry, which
includes a variety of beverages and snack products catering to consumer needs for
refreshment, convenience, and indulgence. As the industry is evolving, JEMC
Refreshments must stay competitive by aligning with the latest consumer demands and
market trends.

 Health-Conscious Consumption: JEMC Refreshments could tap into this by

offering healthier alternatives that cater to wellness-oriented customers.

 Sustainability and Eco-consciousness: JEMC Refreshments could strengthen its

brand by highlighting eco-friendly practices and sustainable sourcing.

 Innovation in Product Offerings: JEMC Refreshments could innovate by

developing products that stand out with unique tastes or functional benefits.

 On-the-Go Consumption: JEMC Refreshments may focus on offering easy-to-

carry, single-serve options that fit the on-the-go market.

 Quality and Taste: Prioritizing superior taste and high-quality ingredients will set
JEMC apart from mass-market offerings.

 Niche Markets: Targeting specific consumer groups (e.g., health-conscious

individuals, eco-friendly consumers, or premium customers) can help carve out
a distinctive market position.

 Brand Loyalty and Community Engagement: Building a loyal customer base

through strong brand identity, transparency in sourcing, and community-focused
marketing will increase consumer retention.

 Supply Chain Issues: Sourcing quality ingredients at competitive prices can be

challenging, especially if there’s an emphasis on sustainability and ethical
sourcing.

 Regulatory Compliance: Ensuring that products meet regulatory standards,

especially in health-related claims and environmental practices, is vital to
maintain customer trust and avoid legal pitfalls.
 MARKET ANALYSIS

TARGET MARKET
Jelly spaghetti overload is located in Barangay, Dahican Martinez Mati City
Davao Oriental.
Our target market is within barangay Martinez Mati City and also it involves
identifying specific groups of students, staff, and faculty who would likely benefit
from and purchase jelly spaghetti overload.
Demographic Profile
• Age: (8 years old and above)
• Gender: Both male and female
Geographic Location
MARKET SIZE
MARKET TRENDS
COSTUMER NEEDS
COMPETITION
REGULATORY AND LEGAL CONSIDERATIONS

PRODUCTS OR SERVICES

Product Description
 Introducing Jelly Spaghetti Overload, the ultimate treat for jelly lovers! This
deliciously messy concoction features a mountain of luscious, jiggly jelly spaghetti in
a rainbow of vibrant colors. Each bite is a burst of sweet, fruity flavor that will have
you craving for more.
Features and Benefits
Development Stage
Intellectual Property
Sourcing and Fulfillment
Ingredients:
Gulaman Powder:
- The key ingredient for creating the jelly strands. Choose unflavored gulaman for
a neutral taste.
Water:
- Used for dissolving the gulaman powder and creating the jelly base.
Sugar:
- Adds sweetness to the jelly. Adjust the amount based on your preference.
Optional Flavorings:
- You can add flavorings like pandan extract, lemon juice, or fruit syrups to
enhance the taste of your jelly spaghetti. –
Food Coloring:
- If you want to create colorful jelly strands, you can use food coloring.
Equipment:
Pot:
- For boiling the gulaman mixture.
Whisk:
- For mixing the gulaman powder with water.
Spoon:
- For stirring the mixture and pouring the jelly.
Molds:
- Choose a mold that will create the desired shape for your jelly spaghetti. You can
use a rectangular mold and cut the jelly into spaghetti-like strands, or opt for
specialized spaghetti molds.
Sharp Knife:
- For cutting the jelly into strands if using a rectangular mold.
Procedure:
1. Prepare the Gulaman Mixture: - In a pot, combine the gulaman powder with water
according to the instructions on the package. - Stir continuously with a whisk until the
gulaman powder is fully dissolved. - Add sugar and any optional flavorings to the mixture. -
Bring the mixture to a boil over medium heat, stirring constantly to prevent sticking. - Once
the mixture boils, reduce the heat to low and simmer for 5-10 minutes, stirring occasionally.
2. Pour into Molds: - If using a rectangular mold, pour the hot gulaman mixture into the
mold and let it cool completely at room temperature. - If using spaghetti molds, carefully
pour the hot mixture into the molds, ensuring each mold is filled to the top. - Let the jelly
set completely in the refrigerator for at least 2 hours, or until firm.
3. Create Spaghetti Strands: - If using a rectangular mold, carefully remove the set jelly
from the mold. - Use a sharp knife to cut the jelly into thin spaghetti-like strands. - Arrange
the jelly strands in a cup and add toppings of your choice.
4. Serve and Enjoy:
Pricing Model
Pricing Strategy
A Sweet Deal for Students Our gulaman spaghetti, a refreshing and
delicious ssert, is priced at ₱25 per serving, a price point carefully chosen
to attract students and young professionals while offering excellent value.
A. Competitor Pricing –
Traditional Filipino Desserts: Popular street food desserts like halo-halo and
taho typically range from ₱15-25 per serving. - Other Dessert Options: More
elaborate desserts found in cafes and restaurants can cost upwards of ₱50
per serving, depending on ingredients and complexity.

B. Pricing Strategy Considerations –

Affordable Delights: At ₱25 per serving, our gulaman spaghetti is
competitively priced, making it accessible to students on a budget. This
price point aligns with traditional Filipino desserts while offering a unique
and flavorful alternative. - High-Volume Sales: By serving 30 pieces daily, we
 aim to maximize our reach and appeal to a large student population. This
volume allows us to maintain a competitive price while ensuring profitability.
- Value Perception: Our gulaman spaghetti offers a refreshing, healthy, and
satisfying dessert option, providing excellent value for money compared to
more expensive alternatives. C. How Our Pricing Compares - Our ₱25 per
serving pricing positions our gulaman spaghetti as a budget-friendly yet
high-quality dessert option. It's more affordable than many other dessert
options while still offering a unique and enjoyable experience. This pricing
strategy allows us to attract a wide customer base, particularly students
seeking a delicious and affordable treat. Conclusion: Our pricing strategy for
gulaman spaghetti is designed to be both competitive and appealing to our
target market. By offering a delicious and affordable dessert option, we aim
to become a popular choice among students and young professionals in
Davao Oriental State University. We will continue to monitor competitor
pricing and adjust our strategy as needed to ensure we remain competitive
and meet the needs of our customers.

MARKETING AND SALES STRATEGY

MARKETING PLAN
To ensure the successful launch and ongoing popularity of our product , we will
implement a comprehensive marketing strategy that leverages multiple channels and
techniques to reach and engage our target audience effectively.
Platforms: We will primarily focus on Facebook and Instagram due to their high user
engagement.

1. Content Creation:
○ Product Photos and Videos: High-quality images and videos of our products
will be posted regularly to highlight their , quality, and unique features.
○ Behind-the-Scenes Content: Sharing the process of designing and creating
our apparel will engage customers by giving them an insider's view of our
brand.
2. Engagement:
○ Interactive Posts: Running polls, Q&A sessions, and contests will keep our
audience engaged and encourage interaction.
○ Customer Interaction: Responding promptly to comments and messages to
foster a relationship with our followers and address any inquiries or
feedback.

3. Online post :
○ Targeted : Utilizing Facebook and Instagram's advanced targeting options to
post about our product that reach potential customers based on feedback,
interests, and behaviors.
Local Marketing

1. Posters and Flyers:

 ○ Catchy and Informative Designs: Distributing visually appealing posters and
flyers in strategic locations such as near the university, coffee shops,
libraries, and dormitories.

2. Community Engagement:
○ Pop-Up Shops and Events: Hosting pop-up shops, fashion shows, or other
events in and around Davao Oriental State University to directly engage
with our target market and provide them with a tangible experience of our
brand.
○ Sponsorships and Partnerships: Sponsoring university events or
collaborating with student organizations to increase our brand visibility.

Online Presence and E-commerce

1. Website Development:
○ User-Friendly Interface: Ensuring our website is easy to navigate, mobile-
friendly, and optimized for conversions.
○ Blog and Content Marketing: Creating a blog to share product, sustainability
practices, and other relevant content to attract and engage visitors.

Sales Strategy
Jelly spaghetti overload plans to increase sales and foster brand loyalty through
social media competitions, market branding, loyalty programs, and building a sales
team. Loyalty Rewards, with each purchase, consumers will accrue points in our
rewards program. After that, customers can exchange their points for thrilling benefits
like special deals, freebies, and discounts. Social Media Contests, to use sharing and
reacting criteria to hold a social media raffle contest and fantastic prizes will be awarded
to the winning entry. Last, build a sales team, we should be trained not only on product
knowledge but also on storytelling communicating the unique benefits of jelly spaghetti
overload. This includes emphasizing the high-quality fruit essences used in the
distillation process and the environmental sustainability of the packaging.
Opening and Special Discounts
1. Grand Opening Promotions:
○ Exclusive Discounts: Offering significant discounts during our launch period
to attract initial customers and generate buzz.
○ Limited-Time Offers: Creating a sense of urgency with time-limited
promotions to encourage quick purchases.

2. Seasonal Sales and Events:

○ Holiday Sales: Aligning promotions with major holidays and events (e.g.,
Christmas, Back-to-School) to drive sales.
○ Flash Sales: Organizing surprise flash sales to create excitement and
reward loyal customers.

Distribution Plan
 Online Distribution: An official website equipped with e-commerce capabilities
can allow direct sales to consumers through content on the benefits of jelly
spaghetti overload,

 Loyalty Rewards: Putting in place a loyalty program will help you keep
customers longer. Repeat business can be encouraged through point-based
programs that reward purchases, recommendations, and social media activity.
Consumers may accrue points that can be exchanged for special offers, branded
goods, or exclusive flavors.
 Interacting with the Community: Organizing healthy living-related events, like
tastings, can help you build a relationship with your customers.

 Storytelling: Sharing the brand’s story, including its origins, mission who
contribute to the product, can create a narrative that resonates with consumers.
When customers feel connected to a brand’s mission, they are more likely to
remain loyal.
  Proactive Customer Service: Excellent customer service can set a brand
apart. Responsiveness to inquiries and feedback, coupled with a genuine effort
to resolve issues, builds trust and ensures customer satisfaction, encouraging
them to share their positive experiences with others.

Customer Retention
Partnership and Alliance
 Sourcing and Production Partnership: Collaborating with trusted suppliers to
ensure high-quality, sustainable ingredients for Jelly Spaghetti Overload.

 Distribution Partnership: Partnering with efficient logistics providers to ensure

seamless delivery to customers.

 Sustainability and Social Responsibility Partnership: Working with

organizations to promote eco-friendly practices and social initiatives.

 Community Engagement and Partnership: Collaborating with local

communities to support events and educational programs focused on health and
sustainability.

OPERATIONS AND MANAGEMENT PLAN

Operation Overview
Technology and Tools
Suppliers and Vendors
Staffing Requirement
Hiring Plan
Advisory Board

FINANCIAL PLAN

Start up Cost
The expected start-up costs for the Jelly Fresh company are shown in the table below.
It covers the price of acquiring the components needed to create the product, acquiring
the requisite culinary equipment, and obtaining the licenses and permits needed to
operate lawfully. Additionally, it covers the cost of marketing items to assist promote the
firm, such as flyers and tarpaulins. These expenses are necessary to make sure the
company is prepared to run efficiently, lawfully, and successfully reach clients.
Tools and Equipment
Equipment Quantity Price Total
Freezer 1 5,198 5,198

Tools
Gas stove 1 1,300 1,300
Stainless tray (per 2 475 950.00
set) 2
Measuring cups 3 80.00 240.00
(per set)
Knife 5 40.00 200.00
Total ₱2,690

Cleaning & Quantity Price Total

Sanitizing
Dishwashing liquid 5 30.00 150.00
Sponge 10 pc sponge 15.00 150.00
Handsoap 10 30.00 300.00
Trash bin
Garbage bag(2 2 210.00 420.00
rolled )
Broom 1 50.00 50.00
Dust pan 1 249.00 249.00
Alcohol sanitizer 1 gallon 550.00 550.00
Total ₱1,869

Serving Quantity Price Total

Cups 660 10.00 6,600
 Disposable spoon 298 13.55 4,037
(25pcs per
pack)
Total ₱10,637

Ingredients Quantity Price Total Cost

Gulaman flavored 90 12.60 1,134
(mango,buko,apple
)
White sugar 10kls 110.00 1,100
Mango 1 box 2,799 2,799
Coconut 20kls of coconuts 238.56 4,771
Stick-0 15per set 60.05 240.75.
Sprinklers 20 packs 28.00 560.00
Condensed 25 cans 38.70 967.75
Evaporated milk 25 cans 57.00 1,425
Marshmallow 20 packs 49.00 980.00
Powder graham 18 packs 55.00 990.00
biscuits
Total ₱14,967.5

Production Costs
The ongoing production of Jelly Fresh includes direct materials, direct labor, and
manufacturing overhead costs. These expenses ensure the business can produce
high-quality products consistently. The total monthly production cost is PHP 48,325.00

Revenue Model
Jelly spaghetti overload revenue model shows how we make money by selling
our tasty, locally made Jelly spaghetti overload to customers at schools, markets, and
events.

Jelly spaghetti overload Revenue Model

What is paid?
 Customers pay for Jelly spaghetti overload a freshly made Filipino snack.

For what is paid?

 The payment is for one piece of Jelly spaghetti overload, made from local
ingredients like manggo, buko, and sugar.

How are you paid:

 Payments are received in cash or via GCash at the point of sale.

How much is paid:

 Single cup : PHP 25.00

Who pays:
 Students and teachers in schools.
 Local customers at markets or events.

Funding Requirements

Particular Amount PHP

Direct Materials
Gulaman Flavored 1,134
White Sugar 1,100
Mango 2,799
Coconut 4,771
Stick-O 240.75
Sprinklers 560.00
Condensed 967.75
Evaporated milk 1,425
Marshmallow 980.00
Powder Graham Biscuits 990.00
Total Direct Materials ₱14,967.5

Manufacturing Overhead
Indirect Materials
Freezer 5,198
Stainless tray 950.00
Measuring cups 240.00
Gas Stove 1,300
Knife 200.00
Dishwashing liquid 150.00
Sponge 150.00
Handsoap 300.00
Garbage bag 420.00
Broom 50.00
Dust pan 249.00
Alcohol sanitizer 550.00
Total Indirect Materials ₱9,757

Indirect labor
Manager 7,500
Cashier 6,600
Maintenance 2,000
Fixed Cost
Electricity 2,000
 Water 500.00
Gas tank 1,500
Rent 3,500
Total Indirect labor ₱23,600
TOTAL COST ₱48,324.5

Financial Projections
Break-even Analysis
Exit Strategy
 APPENDIX

Resumes of Key Team Members

Legal Documents
Market Research Data
Product Photos or Prototypes
Additional Financial Information
Other Supporting Documents