CITY GOVERNMENT OF CALAMBA IN PARTNERSHIP WITH SUPPORTED BY

1ST CALAMBA MSME SUMMIT 2024

NOVEMBER 4, 2024
JOSE RIZAL COLISEUM, CALAMBA CITY, LAGUNA

7:30 - 8:30 AM Registration and Assembly

8:30 - 8:35 AM Invocation and Philippine National Anthem
8:35 - 8:45 AM Cultural Presentation Calamba Bayside Integrated School
8:45 - 8:50 AM Welcome Remarks Hon. Angelito S. Lazaro Jr.
Vice Mayor, City of Calamba
8:50 - 9:30 AM Messages of Support Hon. Roseller H. Rizal
Mayor, City of Calamba
Hon. Ramil L. Hernandez
Governor, Province of Laguna
Hon. Charisse Anne C. Hernandez-Alcantara
Representative, Lone District of Calamba
Consul Enunina V. Mangio
President, Philippine Chamber of Commerce and Industry (PCCI)
9:30 - 9:35 AM Introduction of Keynote Speakers Ms. Bernadette D. Opulencia
Head, Business Permits and Tricycle Franchising Office (BPTFO)
9:35 - 10:00 AM Keynote Messages Undersecretary Blesila A. Lantayona
Department of Trade and Industry - Regional Operations Group
Secretary Ernesto V. Perez
Director General, Anti-Red Tape Authority (ARTA)
10:00 - 10:10 AM Awarding of Seal of eBOSS Compliance
10:10 - 10:30 AM Video Presentations
Calamba City Accomplishments and Initiatives for the MSME and Cooperative Sector
CalambaGO TechBiz Finalists
10:30 - 10:40 AM Ceremonial MOA Signing of the City Government of Calamba and PCCI Calamba
10:40 - 10:50 AM Response from the Business Sector Ms. Sherill R. Quintana, CFE
Charter President, PCCI Calamba

10:50 - 11:00 AM Cultural Presentation Calamba Bayside Integrated School

11:00 - 11:50 AM Panel Discussion #1: Mr. Kristian Carlsson Gardner

Chief Strategy and Innovation Officer, Axis Meg Petroleum Corp.
INNOVATE: Strengthening Calamba MSMEs
Ms. Cherry Kho
Founder, Bluethumb Brand Experience Design
Mr. Jose Caparas
Senior Business Coach, Action Coach Philippines

11:50 AM - 12:40 PM Panel Discussion #2: Ms. Jessica Gutierrez

ELEVATE: Transforming Local Businesses CEO, Amazing Foods Corporation
for Global Success Ms. Wilhelmina Garcia
Founder and CEO, JunkNot Eco Creatives OPC

12:40 - 12:45 PM Closing Remarks Mr. Leonardo F. Opulencia Sr., PhD.

Head, Cooperatives and Livelihood Development Department

1:00 - 5:00 PM One-on-one Mentoring Sessions at Convention Hall A ALAFOP PH and PCCI Calamba Mentors
Franchise Roadshow at Main Lobby Philippine Franchise Association

Hosts Moderator
Mr. Kristian Carlsson Gardner & Ms. Danica Milario Ms. Ma. Lorelei Fajardo
Vice President - Internal, PCCI Calamba City Asst. Professor, CCC Vice President - External, PCCI Calamba City
 CITY GOVERNMENT OF CALAMBA IN PARTNERSHIP WITH SUPPORTED BY

EVENT BRIEF
1ST CALAMBA MSME SUMMIT 2024

EVENT NAME 1st Calamba MSME Summit 2024

THEME Innovate to Elevate

DATES November 4-6, 2024

TIME 8:00 AM to 5:00 PM

Convention Hall and Main Lobby of the Jose Rizal Coliseum, Calamba
VENUE City

This event aims to provide Calamba MSMEs with the following: (1)
awareness of the services offered by the LGU, government agencies, and
other private partners, (2) business opportunities/investment portfolios
OBJECTIVES for MSMEs and cooperatives through the Franchise Roadshow and Trade
Fair, and (3) to gather pertinent information from MSMEs for easier
communication and planning of future interventions

Business Permits and Tricycle Franchising Office (BPTFO)

ORGANIZERS Cooperatives and Livelihood Development Department (CLDD)

Philippine Chamber of Commerce and Industry - Calamba City (PCCI

PARTNER Calamba)

Philippine Franchise Association (PFA)

SUPPORTING Association of Local Artisans, Food, and Other Producers of the
ORGANIZATIONS Philippines (ALAFOP)

Department of Trade and Industry (DTI)

Department of Labor and Employment (DOLE)
Cooperative Development Authority (CDA)
PARTICIPATING Department of Information and Communications Technology (DICT)
GOVERNMENT AGENCIES Department of Science and Technology (DOST)
Intellectual Property Office of the Philippines (IPOPHL)
Food and Drug Administration (FDA)

Kakanin Makers of Calamba City

Trade Fair featuring homegrown entrepreneurs assisted by CLDD
SHOWCASES TechBiz Finalists
Government Help Desks
 CITY GOVERNMENT OF CALAMBA IN PARTNERSHIP WITH SUPPORTED BY

EVENT BRIEF
1ST CALAMBA MSME SUMMIT 2024
4-6 NOVEMBER 2024

DAY 1 - NOVEMBER 4, 2024

Calamba Business Forum

The Calamba Business Forum, conducted in partnership with the Philippine Chamber of Commerce and Infustry (PCCI) Calamba Chapter,
will be a venue, stakeholders in the business sector can come together to learn more and explore areas for active collaboration and
partnership. Panel discussions focusing on the theme: “Innovate to Elevate” will feature seasoned and homegrown MSMEs and MSME
enablers to share their experiences and own entrepreneurial journey.

One-on-one Mentoring
The One-on-one Mentoring Sessions will be conducted in partnership with the Association of Local Artisans, Food, and Other Producrs of
the Philippines (ALAFOP). The ALAFOP are comprised of homegrown MSMEs and certified mentors. They will be giving free one-on-one
mentoring to guide aspiring and existing entrepreneurs.

Franchise Expo
The Philippine Franchise Association (PFA) will be showcasing several franchise brands such as Mister Donut, Oryspa, Living Water, and
other franchise packages of PFA members. They will also be providing a free seminar on how to invest in the right franchise for would-be
franchisees and aspiring entrepreneurs.

Kakanin Exhibit
Six (6) local kakanin makers of Calamba City will showcase their heritage kakanins. They were also the beneficiaries of the Food
Compliance and Product Development Project of the Cooperatives and Livelihood Development Department (CLDD). This exhibit aims to
promote and strengthen the kakanin industry in Calamba City.

Trade Fair
Ten (10) homegrown micro, small, and medium enterprises (MSMEs) based in Calamba City will be showcasing their products during the
1st Calamba MSME Summit. These MSMEs are among the assisted clients of CLDD on business and product development.

Government Help Desks

Partner government agencies will be providing their frontline services and attend to the queries and concerns of the participants.

TechBiz Showcase
The finalists of the CalambaGO TechBiz Challenge will be showcasing their innovative solutions for MSMEs. Participants will be able to
learn about the systems or applications that they have developed and how they can apply it in their businesses.
 CITY GOVERNMENT OF CALAMBA IN PARTNERSHIP WITH SUPPORTED BY

EVENT BRIEF
1ST CALAMBA MSME SUMMIT 2024
4-6 NOVEMBER 2024

DAY 2 - NOVEMBER 5, 2024

Livelihood Demo Sessions

The Livelihood Development and Monitoring (LDM) Division of the Cooperatives and Livelihood Development Department (CLDD) will be
conducting a series of livelihood demo sessions including: perfume making, massage oil making, basic baking, and icing decoration.

Learning Sessions with Government Partners

The Learning Sessions will be conducted in partnership with the Intellectual Property Office of the Philippines (IPOPHL) and the
Department of Information and Communications Technology (DICT). IPOPHL will provide a seminar entitled “Understanding the Basics of
Intellectual Property”.

DAY 3 - NOVEMBER 6, 2024

Consumer Education Seminar

The Department of Trade and Industry - Laguna Provincial Office, through its Negosyo Center Calamba City, will conduct a consumer
education seminar to the participants. This is also in line with the celebration of Consumer Welfare Month last October 2024. In this
seminar, DTI aims to educate the participants regarding the consumer rights and responsibilities.

DTI Tindahan Mo, eLevel Up Mo!

The Sari-Sari Store Advancement Program aims to enable MSMEs in embracing digital transformation, enhancing financial literacy, and
promoting sustainable business practices. For the last module features “e-Level Up ang Operations” that focuses on operational efficiency
and systainibality. In addition, DTI will also talk about sustainable consumption

Sessions with Industry Partners

Industry partners in the finance and telecommunication sectors, will present their special packages for micro, small, and medium
enterprises (MSMEs).

Coop Month Culminating Program

The Cooperatives and Livelihood Development Department (CLDD) will be hosting the Coop Month Culminating Program. This is the
closing ceremony for the Cooperative Month Celebration last October 2024. In the program, the winners of the various activities and
competitions will be awarded. Also, selected cooperatives will be awarded based on their growth and contribution to the community. This
program will also feature an awarding ceremony for cooperatives who completed the mandatory training sessions. MSMEs who also
completed the business training program of the Product Development and Marketing (PDM) Division and the winners of the TechBiz
Challenge will also be recognized in this event.