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    Origin-Based Branding of Laguna Products: Kalakal Community Market and Exhibit

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    Adrimar Aquino
    This document outlines the schedule for a series of seminars and workshops held from October 28-31, 2021 in Laguna, Philippines focused on origin-based branding of local products. The events covered topics such as regulations for collective marks and geographical indications, creating social media pages for business, virtual merchandising, entrepreneurship mindset, and livelihood skills training. Speakers included representatives from DTI, IPOPHL, and local business owners. The goal was to provide education and consultation to artisans and producers in Laguna on protecting and promoting their local products.

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    Origin-Based Branding of Laguna Products: Kalakal Community Market and Exhibit

    Uploaded by

    Adrimar Aquino
    32 views4 pages
    This document outlines the schedule for a series of seminars and workshops held from October 28-31, 2021 in Laguna, Philippines focused on origin-based branding of local products. The events covered topics such as regulations for collective marks and geographical indications, creating social media pages for business, virtual merchandising, entrepreneurship mindset, and livelihood skills training. Speakers included representatives from DTI, IPOPHL, and local business owners. The goal was to provide education and consultation to artisans and producers in Laguna on protecting and promoting their local products.

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    This document outlines the schedule for a series of seminars and workshops held from October 28-31, 2021 in Laguna, Philippines focused on origin-based branding of local products. The events covered topics such as regulations for collective marks and geographical indications, creating social media pages for business, virtual merchandising, entrepreneurship mindset, and livelihood skills training. Speakers included representatives from DTI, IPOPHL, and local business owners. The goal was to provide education and consultation to artisans and producers in Laguna on protecting and promoting their local products.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    32 views4 pages

    Origin-Based Branding of Laguna Products: Kalakal Community Market and Exhibit

    Uploaded by

    Adrimar Aquino
    This document outlines the schedule for a series of seminars and workshops held from October 28-31, 2021 in Laguna, Philippines focused on origin-based branding of local products. The events covered topics such as regulations for collective marks and geographical indications, creating social media pages for business, virtual merchandising, entrepreneurship mindset, and livelihood skills training. Speakers included representatives from DTI, IPOPHL, and local business owners. The goal was to provide education and consultation to artisans and producers in Laguna on protecting and promoting their local products.

    Copyright:

    © All Rights Reserved
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    of 4

    ORIGIN-BASED BRANDING OF LAGUNA PRODUCTS:

    A SEMINAR-WORKSHOP AND CONSULTATION FOR LUMBAN BARONG EMBROIDERERS AND


    LAGUNA COFFEE PRODUCERS
    Cum KALAKAL COMMUNITY MARKET AND EXHIBIT
    EVENT CENTER, CLA MALL, PAGSANJAN, LAGUNA | OCTOBER 28, 2021

    8:30-9:00 Registration

    9:00-9:05 Opening Ceremonies …………… Prayer Ms. Joemarie C. Valizado


    National Anthem Ms. Lea F. Decena

    9:05-9:20 Welcome Remarks…………………Chairman Cesar V. Areza


    Areza Group of Companies

    Hon. Rolando G. Ubatay


    Mayor of the Municipality of Lumban, Laguna

    9:20-9:45 Inspirational Message…………… Domingo R. Tolentino Jr.


    DTI Assistant Secretary
    Regional Operations Group

    Marilou Q. Toledo
    DTI Regional Director of CALABARZON

    Atty. Rowel S. Barba


    IPOPHL Director General

    Mr. Clarke S. Nebrao


    DTI Provincial Director of Laguna

    9:45-10:00 Ribbon Cutting and Opening of KALAKAL Laguna / Exhibit

    10:00-10:20 Photo Opportunity

    10:20-12:00 Follow-up Workshop on the Regulations Regarding the Use of


    Collective Marks and Draft Code of Practice

    IPOPHL Facilitators

    12:00-1:00 Lunch Break

    1:00-2:30 Public Consultation on Draft GI Regulations and Bill

    Atty. Irma Vera P. Morcillo


    Division Chief of the Bureau of Trademarks

    Atty. Jesus Antonio Z. Ros


    Director IV, Bureau of Trademarks

    2:30-4:50 Livelihood Training for Coffee and Carp Beneficiaries of Laguna

    4:50-5:00 Closing Ceremonies


    Marcelina B. Alcantara
    Division Chief of the Business Development Divison, DTI-Laguna
    ORIGIN-BASED BRANDING OF LAGUNA PRODUCTS:
    A SEMINAR-WORKSHOP AND CONSULTATION FOR LILIW FOOTWEAR MANUFACTURERS
    AND PAETE WOODCARVERS
    Cum KALAKAL COMMUNITY MARKET AND EXHIBIT
    EVENT CENTER, CLA MALL, PAGSANJAN, LAGUNA | OCTOBER 29, 2021

    8:30-9:00 Registration

    9:00-9:05 Opening Ceremonies………………………Prayer Ms. Joemarie C. Valizado


    National Anthem Ms. Lea F. Decena

    9:05-9:15 Welcome Remarks………………………….Chairman Cesar V. Areza


    Areza Group of Companies

    Mr. Clarke S. Nebrao


    DTI Provincial Director of Laguna

    9:15-9:45 Introduction to Intellectual Property Office of the Philippines (IPOPHL) and


    Intellectual Property Rights

    Atty. Rowel S. Barba


    IPOPHL Director General

    9:45-10:00 Photo Opportunity and Coffee Break

    10:00-10:30 Introduction to Trademarks, Collective Marks, and Geographical Indications

    Atty. Irma Vera P. Morcillo


    Division Chief of the Bureau of Trademarks

    10:30-10:45 Importance and Benefits of Protecting Geographical Indications

    Ms. Lea F. Decena


    Trademark Examiner of the Bureau of Trademarks

    10:45-11:00 Different Initiatives by IPOPHL on Geographical Indications and


    Collective Marks

    Ms. Marie Kim B. Gayoso


    Trademark Examiner of the Bureau of Trademarks

    11:00-12:00 Developing a Geographical Indication: Next Steps

    Atty. Jesus Antonio Z. Ros


    Director of the Bureau of Trademarks

    12:00-1:30 Lunch Break

    1:10-2:30 Public Consultation on the Proposed GI Law and Regulations

    Atty. Irma Vera P. Morcillo


    Division Chief of the Bureau of Trademarks

    Atty. Jesus Antonio Z. Ros


    Director IV, Bureau of Trademarks

    2:30-4:50 Workshop and Assessment of Workshop Output

    IPOPHL Facilitators

    4:50-5:00 Closing Ceremonies


    SEMINAR ON VIRTUAL MERCHANDISING and HOW TO
    CREATE FB PAGES FOR BUSINESS
    EVENT CENTER, CLA MALL, PAGSANJAN, LAGUNA | OCTOBER 30, 2021

    8:30-9:00 Registration

    9:00-9:05 Opening Ceremonies

    Prayer
    National Anthem

    9:05-9:20 Welcome Remarks

    Chairman Cesar V. Areza


    Areza Group of Companies

    Mr. Clarke S. Nebrao


    DTI Provincial Director of Laguna

    9:20- 12:00 SMERA on Virtual Merchandising and How to Create FB Pages


    for Business

    12:00-1:00 Lunch Break

    01:00-4:30 Livelihood and Skills Training

    Ms. Maila P. Maturan


    Owner – Beadiday Bead Shop

    4:30-5:00 Closing Ceremonies


    CREATING A MINDSET OF ENTREPRENEUR AND
    SKILLS TRAINING
    EVENT CENTER, CLA MALL, PAGSANJAN, LAGUNA | OCTOBER 31, 2021

    8:30-9:00 Registration

    9:00-9:05 Opening Ceremonies

    Prayer
    National Anthem

    9:05-9:20 Welcome Remarks

    Chairman Cesar V. Areza


    Areza Group of Companies

    Mr. Clarke S. Nebrao


    DTI Provincial Director of Laguna

    9:20- 12:00 SMERA on How to Start a Business

    Ms. Joemarie C. Valizado


    Negosyo Center Business Counsellor – Santa Maria

    12:00-1:00 Lunch Break

    01:00-4:30 Livelihood and Skills Training

    Mr. Augusto P. Tengonciang


    Owner – Farmshare Prime

    Mr. Emmanuel B. Sadsad


    Owner – Kabute sa Kubo Farm

    4:30-5:00 Closing Ceremonies

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