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    Food Delivery App - Daily Active Users

    Uploaded by

    Nidhi Kaushik

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Food Delivery App - Daily Active Users

    Uploaded by

    Nidhi Kaushik
    1 views9 pages

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    1 views9 pages

    Food Delivery App - Daily Active Users

    Uploaded by

    Nidhi Kaushik

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 9

    Let's solve a

    consulting case
    Problem Statement
    Your client is a
    food delivery app
    looking to increase
    a metric - Daily
    Active Users (DAU)
    for their app.
    Please advice.
    Interview Thread
    Interviewee: Thank you for the case. Can I ask
    some clarifying questions before I begin
    structuring the case?
    Interviewer: You may go ahead.
    Interviewee: Could you please explain what DAU
    means and how it is relevant to the client?
    Interviewer: DAU is an app user who opens and
    engages with the client's mobile application on a
    given day. It is relevant to our client as they look
    to convert some users only when someone opens
    the app.
    Interviewee: Alright, fair enough. I would like to
    know a little more about the client. Is it a food
    delivery app or assists with dine-in or is it
    something else?
    Interviewer: The client currently is a food delivery
    app like Swiggy or Zomato.
    Interviewee: Could you also help me with the
    scale of operations and if the client is looking to
    increase this metric in a particular location?
    Interviewer: The client is primarily based out of
    tier 1 cities. They are looking to increase the DAU
    in all regions of operation.
    Interviewee: I think I have enough information to
    begin the case. When I look at increasing the DAU,
    I will begin with the steps of how an app is
    installed and then how a user begins to use the
    app. Would that be a fair approach?
    Interviewer: Yes, you may proceed with the same.
    Interviewee: I will consider three major steps to
    get a user on the app:
    1. Downloading the app
    2. Signing up on the app
    3. Using the app
    Have I considered all the segments, or would you
    like to consider some more?
    Interviewer: That's a fair consideration. You may
    begin by assessing the users who already have the
    app installed on their phones and how we can
    prompt them to open it.
    Interviewee: Since we are looking to increase the
    engagement by existing users, is it safe to assume
    that right now these users are not opening the app
    daily and we need to look at adding more ways to
    engage them and make them open the app?
    Interviewer: This is a fair assumption, and you may
    suggest recommendations based on the same.
    Interviewee: We can consider attracting users on
    the app by push or pull, where pull refers to
    organically enticing them to open the app. Push is
    by using mobile notifications/SMS to increase the
    visibility & attract them to open the app.

    Interviewer: That's a good break up. Could you


    please help us increase the organic users?
    Interviewee: To attract the organic crowd, I have
    two sets of recommendations:
    1. Attract crowd based on food delivery
    2. Attract the crowd based on additional
    services beyond food
    Do you want me to consider anything more?
    Interviewer: This seems to be exhaustive, could
    you elaborate on each.
    Interviewee: To attract a crowd based on food
    delivery, we can have some limited-time deals
    which will be available only on a first-come,
    first-serve basis. This will make our users
    continuously monitor the app and increase the
    DAU.
    To attract a crowd based on additional services,
    we can create an ecosystem where the app is not
    just about food delivery.
    Interviewee: This means -
    1. Add cooking tutorials
    2. Write blogs about must-try places
    and dishes
    3. Add grocery to the app
    4. Add door delivery of parcels
    services to the app
    Interviewer: That is pretty much it,
    Thank You!

    that's a wrap!
    Framework
    Daily Active
    Users

    Download Sign Up Open the App

    Push
    Pull Mechanism Mechanism

    Limited Time Ecosystem Play Mobile


    Deals with additional Notifications
    services
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