BUILDING AI PRODUCTS AND SERVICES

Program Starts: 30 December 2024

Program Fee: INR 1,75,000 + GST
Duration: 12 Weeks, 6-7 Hours per Week

Delivered in collaboration with

Overview
Artificial Intelligence (AI) is considered the MIT xPRO’s Building AI Products and Services
steam engine of this century. Statista predicts online program has been developed specifically
that the global AI market size will rise from to help meet this demand, delivering the right
241.8 billion USD in 2023 to almost 740 billion mix of strategic and practical insights for a
USD by 2030, accounting for a compound variety of technical professionals. The program
annual growth rate (CAGR) of 17%. Postings for will equip you to apply AI to any industry and
AI jobs are growing 3.5x faster than for all jobs. allow you to create your own innovative AI
For every AI job posting in 2012, there are now product.
seven job postings, according to PWC’s 2024
Global AI Jobs Barometer. Unsurprisingly, every Through your 12-week program journey, you will
industry is clamoring for AI talent to first devise learn a framework for analyzing the various
a strategic plan for AI applications and then stages of an AI product and its solution design,
help manage and optimize them in practice. and the specific organizational and technical
requirements involved.
The demand for AI specialists in India has also
caught up with the global trend. India’s AI You will also gain an understanding of various
market is growing at a CAGR of 25-35% and is machine learning (ML) algorithms and industry
projected to reach around 17 billion USD by applications of AI tools. The program culminates
2027, according to a new report by BCG and IT in a capstone project whereby you will develop
industry apex body Nasscom. Workers in India a design proposal for an AI application of your
with AI skills and knowledge may see salary choice. The immersive curriculum, featuring
hikes of more than 54%, with those in IT and cutting-edge insights from world-renowned
research and development enjoying the highest experts, will broaden your knowledge of
pay increases, according to a report by Amazon AI-based solutions and equip you to drive
Web Services. successful implementation of AI and ML
technologies in your organization.

Program fee Duration

INR 1,75,000+ GST 12 weeks
6-7 Hours per
Week

USD 15.7 trillion

Potential contribution to the global
economy by 2030 from AI
(Source: PwC)
Who Is This Program For?
This 12-week program is ideal for you if you are a technology professional who wants to enhance
understanding of AI technology fundamentals and tools and explore the various design processes
involved in AI-based products. Knowledge of calculus, linear algebra, statistics, and probabilities is
beneficial, along with basic Python experience. The program is ideal for:

Technical Product Managers in charge of machine learning and AI-

based products in their organizations looking to leverage the latest in
AI technologies to add value to their organizations

Professionals who design and develop technology solutions aligned to an

organization's needs in banking, financial services, health care, IT, and
other industries and are looking to broaden their understanding of
developing AI-based solutions

Technology Consultants who focus on the analysis, design, and

development of technology solutions for clients

Founders of AI Startups who build AI-driven applications and want to

learn a proven framework for developing viable AI products and network
with other technologists

UI/UX Designers responsible for developing and managing

user experience of AI-based applications
Key Takeaways
This program is designed to equip you with the skills to broaden your understanding of AI-based
solutions. The program will help you to:

Build a foundation
Learn the four stages of AI product design.
Identify applicable AI technologies to improve organizational processes.
Analyze technical and operational requirements to build AI models.

Expand your knowledge

Differentiate between various ML algorithms.
Design AI products to solve organizational issues.
Learn about challenges you may encounter when designing AI products.

Apply learnings
Learn to apply ML methods to practical problems.
Design intelligent human-machine interfaces.
Assess AI opportunities in various fields, such as health care and education.

Become proficient
Identify an operational challenge and propose a technical solution for it.
Implement the Lawler Model for defining an AI problem, and identify key steps
to build an organization case.
Design and construct an executive summary of an AI product or process using
the AI design process model.
Program Highlights

Earn a certificate from Explore Insights and examples

MIT xPRO. from renowned MIT faculty.

Develop market-ready skills Attend live workshop sessions

AI for evaluating the opportunity on AI and ML models, AI/Gen
for AI solutions and gauging AI applications in e-commerce,
the appropriate technologies the IT industry, and using
for your organization. OpenAI to build product
prototypes.

Develop an AI project Advance your knowledge

proposal to present to through crowdsourcing, demos,
internal stakeholders or and design-support activities.
investors.

Services offered by Emeritus

Live weekly office hours Personalized feedback,

with learning facilitators support, and network
development
Resources and Industry Applications
in the Program

Generative Pre-trained Transformer Generative Adversarial Networks

3 (GPT-3) (GANs)
Get an introduction to the most sophisticated Observe how GANs, a deep learning
language prediction model of our time. architecture that can generate realistic image,
video, and voice outputs, are applied in the
media production field.

Cough Test App

Analyze the industry use case that applies AI Human-Computer Interaction (HCI)
to detect early onset of COVID-19 and Explore a real-world application where AI
Alzheimer’s disease. assists in the development or improvement of
an HCI interface.

Soli
Learn about Google’s miniature radar
used for motion sense detection.

AI proficiency is a top priority in India’s hiring

strategy, with 75% of Indian employers emphasizing
the importance of AI skills for new hires, surpassing
the global average of 66%.
(Source : Microsoft and LinkedIn 2024 Work Trend Index)
Modules
Module 1
Introduction to the Artificial
Intelligence Design Process
Get acquainted with the stages involved in designing an AI-based
product, with a focus on specifics such as the cost metrics and
technical requirements of an AI software development plan.

Module 2
Artificial Intelligence Technology
Fundamentals—Machine Learning
Identify various ML algorithms and study the different approaches,
such as Bayesian and regression models. Learn about unsupervised
and semi-supervised methods of ML algorithms, and run and
analyze the results from various ML algorithms.

Module 3
Artificial Intelligence Technology
Fundamentals—Deep Learning
Building on the knowledge of ML fundamentals gained in Week 2,
explore the basics of deep learning. The topics include neural
networks, artificial neurons, and simulation of complex networks.

Module 4
Designing Artificial Machines to
Solve Problems
Identify superhuman intelligence used in an AI product.
Compare and contrast the advantages and disadvantages of
using an AI technology.
Module 5
Generative AI
Learn about generative AI and how it is different from other AI
approaches. Deep dive into one particular generative AI technology,
transformers. Transformers is the key AI technology behind large
language models (LLMs) such as ChatGPT. This technology has
paved the way for multimodal generative AI offerings that combine
text, sound, image, and video.

Module 6
Designing Intelligent Human-
Computer Interaction (HCI)
Use the resources provided in this module to understand the
techniques, application areas, benefits, and drawbacks of HCI.
Learn to define an appropriate level of machine involvement in
interactions with humans and computers. Seek ways to use AI to
your advantage.

Module 7
Superminds: Designing Organizations That
Combine Artificial and Human Intelligence
Get an introduction to the concept of superminds, and compare
and contrast the different types of superminds. Analyze how
humans and machines can work together to surpass the sum of
their parts. Apply cognitive processes to various organizations
and community problems.

Module 8
Marketplace Frontiers of AI Design:
Research
Learn how AI and GANs can be used to generate fake images
and videos from real data. Assess the technical, social, and
economic impact of AI technologies.
Module 9
Marketplace Frontiers of AI Design:
Practice
Implement the Lawler Model to define an AI problem. Design
and construct a summary of an AI product or process using
learnings from the previous program modules.

Live Sessions by Industry Experts

Live workshop on AI and ML models
Live session on AI/GenAI applications in Ecommerce, IT Industry etc.
Live workshop on using OpenAI to build product prototype with AI

Capstone Project
This program culminates with the creation of an AI design process model. Based on the knowledge
gained throughout the program, you will develop a plan for an AI-based product or service.
Assignments and Projects

Program workbook Capstone project

Workbooks provided at the end of certain This program culminates with the
modules require participants to apply creation of an AI design process model.
insights from program content to Based on the knowledge gained
formulate solutions to assigned problems. throughout the program, you will develop
a plan for an AI-based product or service.

150 million
Technology Jobs—mainly in the area of digital
transformation—to be added globally over five years

Source: LinkedIn Jobs on the Rise

Faculty

Brian Subirana
Former Director of MIT Auto-ID lab, MIT

Brian Subirana has taught at MIT Sloan and the MIT School of
Engineering, and he is also on the faculty of Harvard
University. His research centers on IoT and AI, focusing on
manufacturing, e-learning, the creative industries, and digital
health. He is developing a voice name system that can help
humans talk to any object in an IoT environment. He has over
200 publications, including three books, and is currently
researching open standards for AI and IoT. Subirana earned his
doctorate in computer vision at the MIT Artificial Intelligence
Laboratory (now CSAIL) and his MBA at MIT Sloan.

Andrew Lippman
Former Director of MIT Auto-ID lab, MIT

Andrew Lippman heads the Viral Communications research

group at MIT Media Lab. His work has ranged from digital video
and entertainment to graphical interfaces, networking, and
blockchains. In the 1980s, Lippman developed the Movie Map
that presaged Google’s Street View. He helped pioneer visual
imaging and communications systems such as MPEG and
digital HDTV. He has written both technical and mainstream
articles about the digital future and given over 250
presentations throughout the world on the future of
information and its commercial and social impacts. Lippman
received his bachelor’s and master’s degrees in science at MIT
and doctorate at École Polytechnique Fédérale (EPFL) in
Lausanne, Switzerland.
Stefanie Mueller
X-Career Development Assistant Professor,
MIT Electrical Engineering and Computer Science,
joint with Mechanical Engineering

Stefanie Mueller is the head of the Human Computer

Interaction Communities of Research (HCI CoR) at MIT CSAIL. In
her research, she develops novel hardware and software
systems that advance personal fabrication technologies.
Mueller has received an NSF CAREER Award, an Alfred P. Sloan
Fellowship and a Microsoft Research Faculty Fellowship. She
was also named one of Forbes 30 Under 30 in Science. She
publishes her work at the most selective human-computer
interaction forums of CHI and UIST and has received a best
paper award and two best paper nominations. Mueller earned
her Ph.D. in computer science at Hasso Plattner Institute in
Germany.

Duane Boning
Clarence J. Lebel Professor, Electrical Engineering
and Computer Science

Duane Boning is affiliated with the MIT Microsystems

Technology Laboratories and serves as associate director,
machine learning and statistical methods for modeling, and
control of variation in manufacturing. His work is centered on
statistical characterization and design for manufacturing of
devices and circuits in advanced technologies and the
modeling of chemical mechanical polishing, spin-on coatings,
plasma etch, and nano-imprint/embossing processes. His work
has appeared in over 280 journals and conference
publications. Boning earned his bachelor’s and master’s in
science and his doctorate in electrical engineering and
computer science at MIT.
Bruce Lawler
Managing Director,
MIT Machine Intelligence for Manufacturing and
Operations (MIMO)

Bruce Lawler is a technology entrepreneur and an executive

leader. He has developed several applications across platforms
such as mobile, SaaS, AI, and video distribution networks. He
has headed multiple ventures in fields ranging from consumer
and industrial hardware to wireless and video network
operations. As the managing director MIT MIMO, Lawler
focuses on resolving the data and operational challenges in
manufacturing with measurable and impactful efficiency and
revenue improvement. Lawler earned his bachelor’s in
engineering at Purdue University and his master’s in
engineering and MBA from MIT Sloan School of Management.

Thomas W. Malone
Patrick J. McGovern Professor of Management,
MIT Sloan Founding Director, MIT Center for
Collective Intelligence

Thomas W. Malone is the professor of information technology

and a professor of work and organizational studies at MIT. In
his research over the years, Malone rightly predicted major
business and technology trends decades before they
happened. For instance, he first wrote about video games and
the concept of “gamification” as early as 1980, and in an article
in 1987, he predicted many of the major developments in e-
commerce that we have seen in the last 25 years. Malone has
published over 100 articles, research papers, and book
chapters and has co-written four books. Malone earned his
Ph.D. at Stanford University and an honorary doctorate from
the University of Zurich.
Guest Speakers

Our speakers bring firsthand industry experience and insights straight from their own technical
projects. All guest interviews are recorded.

DAVID ANDERTON-YANG
Chief Executive Officer, Voomer

David Anderton-Yang heads the startup Voomer, which helps

users build confidence in video interviews. The service uses an
AI-enhanced video analysis technique to give users feedback
on their videos. Anderton-Yang is a recipient of the Forbes 30
Under 30. He completed his research at the MIT Media Lab and
teaches big data, IoT, and cybersecurity in the research
organization. He is also a faculty mentor in online teaching
and engagement at Harvard.

ARUNA SANKARANARAYANAN
Research Assistant, MIT Media Lab

Aruna Sankaranarayanan works at the Viral Communications

group at the MIT Media Lab. Her research looks at the ways in
which deep learning and computer vision techniques can
manipulate media to modify perception and inspire creativity.
The lab also studies how such manipulation can create
misinformation. In the past, she has built server infrastructure
for maps at Mapbox, designed science games, and contributed
to free and open-source software communities.
Certificate

Get recognized! Upon successful completion of this program, MIT xPRO grants a certificate of
completion to participants. This program is graded as a pass or fail; participants must receive 75%
to pass and obtain the certificate of completion.

After successful completion of the program, your verified digital certificate will be emailed to you,
at no additional cost, in the name you used when registering for the program. All certificate images
are for illustrative purposes only and may be subject to change at the discretion of MIT.
Career Services
15 Recorded sessions and resources in the following categories
(Please note: These sessions are not live)

Resume And Cover Job Search

Letter Building Navigation

Interview LinkedIn Profile

Preparation Optimization

Access To Interview Preparation Guidebooks in Business Analytics

and Data Science, Digital Marketing, And Product Management.

Note: -
MIT xPRO or Emeritus do NOT promise or guarantee a job or progression in your current job. Career
Services is only offered as a service that empowers you to manage your career proactively. The
Career Services mentioned here are offered by Emeritus. MIT xPRO is NOT involved in any way and
makes no commitments regarding the Career Services mentioned here.
Program Details
Program Fee Starts Duration
INR 1,75,000+ GST 30 December 2024 12 Weeks | Online

Installment Schedule (Option 1)

Particulars Fee Date
Within 7 days
Installment 1 INR 36,225 + GST
from Selection
Installment 2 INR 48,904 + GST 15-January-2025

Installment 3 INR 48,904 + GST 6-February-2025

Installment 4 INR 47,093 + GST 1-March-2025

Note: GST (currently @ 18%) will be charged extra on these components.

Installment Schedule (Option 2)

Particulars Fee Date
Within 7 days
Installment 1 INR 33,311 + GST
from Selection
Installment 2 INR 37,013 + GST 15-January-2025

Installment 3 INR 40,714 + GST 6-February-2025

Installment 4 INR 37,013 + GST 26-February-2025

Installment 5 INR 37,013 + GST 16-March-2025

Note: GST (currently @ 18%) will be charged extra on these components.

About MIT xPRO
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