Marketing Essentials

Marketing Essentials
 Chapter 9 Computer Applications and Skills
Section 9.1 Computers

in Marketing
Chapter 9  Computer Applications and Skills 1

SECTION 9.1 Computers in Marketing
What You'll Learn
 The major ways computers are used to

save businesses money
 The characteristics of different types of
computers
 The functions of basic pieces of
computer hardware

Why It's Important
Computers have changed our personal lives in

many ways, including the way that we engage
in marketing. Success in the business world
increasingly depends on an understanding of
and proficiency in the use of computer
technology.

Key Terms
 supercomputer  hardware
 mainframe  disk drive
 minicomputer  CD-ROM
 microcomputer  DVD
 laptop  scanner
 PDAs  software

Computers
Most businesses today could not compete
successfully in the world market without the use of
computer technology. Businesses use computers for
the following purposes:
 To generate correspondence.
 To maintain lists of customers or clients.
 To control inventory.
 To create advertising materials.
 To calculate and produce financial reports.
 To communicate electronically with other.
computer users.
Types of Computers
The supercomputer is the largest and most

powerful type of computer. Supercomputers are
used to direct space travel and track hurricanes.
Mainframes are large computers used where
many people in an organization need frequent
access to the same information.
Slide 1 of 4 Chapter 9  Computer Applications and Skills 6

Types of Computers
A minicomputer is not as large as a mainframe,
but more powerful than a personal computer.

Minicomputers enable small organizations to
deal with large amounts of information and
complex processes, and give access to
multiple users.

Types of Computers
The microcomputer is also known as a personal

computer (PC). This is the computer most people
use at home. Some businesses use a powerful
PC as a server to provide computing power and
storage to a number of work stations.
Laptops, also called notebooks, are smaller,
portable personal computers. A laptop is a fully
functional microcomputer.

Types of Computers
Personal digital assistants (PDAs),

also called palmtops, are the smallest
portable computer. Less powerful than
laptops, they are often used as organizers.
Some wireless cell phones can be used
to send and receive e-mail messages.

Computer System Components
The components of a computer system are

hardware and software. Hardware and software
work together to enable a computer to function.

Hardware
Hardware is the equipment—the physical

components that make up a computer system.
 Central Processing Unit (CPU) The
computer's primary processing hardware.
 Disk drive Used to read data from and
write data to a disk, removable or not.

Hardware
Keyboard Used to type information and

commands into the computer and to control
its action.
Mouse An input device used to control a
computer. By moving a mouse on a flat
surface and clicking its buttons, you can
send the computer commands.

Hardware
Monitor A screen that displays computer

output.
Printer Reproduces an image from the
computer onto paper.
Scanner Transforms images into digital data.

Software
Software is a set of electronic instructions that

directs the CPU to carry out a specific task.
These sets of instructions are also known as
programs or applications and each one has a
specific purpose.

System Software
Also called operating software, system software

tells the computer how to use its own components.
There are two main operating systems for
microcomputers:
 Macintosh (for Apple Macintosh computers)
 Windows (for IBM-compatible computers)

Application Software
Application software is used for functions such

as word processing or production of graphics.
Applications must be compatible with the
operating system of the computer platform
you use.

9.1 ASSESSMENT
Reviewing Key Terms and Concepts
1. What are three ways that computers can
save businesses money?

2. What are the functions of four basic
pieces of computer hardware?
3. What is the function of a scanner?
4. What is operating system software?

9.1 ASSESSMENT
Thinking Critically
What are some advantages and disadvantages
of the use of robots in the medical field?

9.1 Graphic Organizer
Types of Computers
Supercomputer Mainframe Minicomputer
Microcomputer Laptop Personal

or PC Digital Assistant

Marketing Essentials
End of Section 9.1

Marketing Essentials

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Marketing Essentials

 Chapter 9 Computer Applications and Skills

Section 9.1 Computers

Chapter 9  Computer Applications and Skills 1

What You'll Learn

 The major ways computers are used to

Chapter 9  Computer Applications and Skills 2

Why It's Important

Computers have changed our personal lives in

Chapter 9  Computer Applications and Skills 3

Chapter 9  Computer Applications and Skills 4

The supercomputer is the largest and most

Slide 1 of 4 Chapter 9  Computer Applications and Skills 6

A minicomputer is not as large as a mainframe,

but more powerful than a personal computer.

Slide 2 of 4 Chapter 9  Computer Applications and Skills 7

The microcomputer is also known as a personal

Slide 3 of 4 Chapter 9  Computer Applications and Skills 8

Personal digital assistants (PDAs),

Slide 4 of 4 Chapter 9  Computer Applications and Skills 9

The components of a computer system are

Chapter 9  Computer Applications and Skills 10

Hardware is the equipment—the physical

Slide 1 of 3 Chapter 9  Computer Applications and Skills 11

Keyboard Used to type information and

Slide 2 of 3 Chapter 9  Computer Applications and Skills 12

Monitor A screen that displays computer

Slide 3 of 3 Chapter 9  Computer Applications and Skills 13

Software is a set of electronic instructions that

Chapter 9  Computer Applications and Skills 14

Also called operating software, system software

Chapter 9  Computer Applications and Skills 15

Application software is used for functions such

Chapter 9  Computer Applications and Skills 16

Reviewing Key Terms and Concepts

1. What are three ways that computers can

save businesses money?

Chapter 9  Computer Applications and Skills 17

Chapter 9  Computer Applications and Skills 18

Supercomputer Mainframe Minicomputer

Microcomputer Laptop Personal

Chapter 9  Computer Applications and Skills 19

End of Section 9.1

Chapter 9  Computer Applications and Skills 20

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