Mba syllabus I & II year_230618_174633

DR. A.P.J.
ABDUL KALAM TECHNICAL UNIVERSITY,

UTTAR PRADESH, LUCKNOW
Revised Evaluation Scheme & Syllabus
MBA
(Dual Specialization in Marketing, HR, Finance, Operation, IB & IT)
First Year
AS PER
AICTE MODEL CURRICULUM
(Effective from the Session: 2020-21)
MBA Revised CURRICULUM Effective from the Session2020-21 Page 1

MBA 1st Year Course Structure in accordance with
AICTE Model Curriculum Effective w.e.f.
Academic Session 2020-21
Semester I
END
INTERNAL EVALUATION
PERIODS SEMESTER
SCHEME
EVALUATION
SN SUBJECT TOTAL CREDIT
Codes
L T P CT TA PS TOTAL TE PE
1 MANAGEMENT CONCEPTS
KMBN101 & ORGANISATIONAL 4 0 0 30 20 0 50 100 0 150 3
BEHAVIOUR
2 KMBN102 MANAGERIAL ECONOMICS 4 0 0 30 20 0 50 100 0 150 3
3 KMBN103 FINANCIAL ACCOUNTING

3 1 0 30 20 0 50 100 0 150 3
& ANALYSIS
4 KMBN104 BUSINESS STATISTICS &
3 1 0 30 20 0 50 100 0 150 3
ANALYTICS
5 MARKETING
KMBN105 4 0 0 30 20 0 50 100 0 150 3
MANAGEMENT
6 KMBN106 DESIGN THINKING 2 0 0 15 10 0 25 50 75 2
7 KMBN107 BUSINESS
3 1 0 30 20 0 50 100 0 150 3
COMMUNICATION
LAB / PRACTICALS
8 KMBN151 IT SKILLS LAB -1 0 0 3 0 50 50 - 100 150 3
9 KMBN152 MINI PROJECT -1 0 0 3 0 0 25 25 0 50 75 3
1200 26

Semester II
INTERNAL END
PERIODS EVALUATION SEMESTER
CODE SCHEME EVALUATION
SN SUBJECT TOTAL CREDIT
TOTA TE
L T P CT TA PS PE
L
BUSINESS ENVIRONMENT
KMBN201
1 & LEGAL ASPECT OF 4 0 0 30 20 0 50 100 0 150 3
BUSINESS
KMBN202 HUMAN RESOURCE
2 4 0 0 30 20 0 50 100 0 150 3
MANAGEMENT
KMBN203 BUSINESS RESEARCH
3 4 0 0 30 20 0 50 100 0 150 3
METHODS
KMBN204 FINANCIAL MANAGEMENT
4 3 1 0 30 20 0 50 100 0 150 3
& CORPORATE FINANCE
KMBN205 OPERATIONS
5 3 1 0 30 20 0 50 100 0 150 3
MANAGEMENT
KMBN206 QUANTITATIVE
6 TECHNIQUES FOR 3 1 0 30 20 0 50 100 0 150 3
MANAGERS
KMBN207 DIGITAL MARKETING &

7 4 0 0 30 20 0 50 100 0 150 3
E COMMERCE
KMBN208 MANAGEMENT
8 2 0 0 15 10 0 25 25 0 50 2
INFORMATION SYSTEMS
LAB / PRACTICALS
9 KMBN251 IT SKILLS LAB-2 0 0 2 0 0 25 25 0 25 50 1
MINI PROJECT -2
10 KMBN252 0 0 3 0 0 25 25 0 25 50 2
1200 26
L/T/P – Lecture/Tutorial/Practical, CT/TA/PS- Class Test/Teachers Assessment/Practical Session, TE/PE-
Term End/ Practical End

SEMESTER I
MANAGEMENT CONCEPTS AND ORGANISATIONAL BEHAVIOUR
Course Credit: 3 Contact Hours: 40
Course Objectives:
1. To provide basic understandings of management processes

2. To help the students understand the concepts of organizational behaviour
3. To apply the concepts of management and organizational behaviors in real world situations
4. Familiarizing the students with the contemporary issues in management.
5. Developing managerial and leadership skills among students
UNIT I (8 Lectures)
Fundamentals of Management: Management practices from past to present, Different levels of
management, Managerial skills and Managerial Functions , Case Studies
Planning- Objective of planning, Planning process, Types of planning, Types of plans, Management by
Objective, Decision-making- types, process & techniques,. Case Studies
UNIT-II (8 Lectures)
Organising & Staffing- Types of organization, Organization structure and decentralization of authority,
Meaning of staffing, Recruitment, selection & placement, Training & development..
Directing & Controlling- Principle of directing, Essence of coordination, Different control techniques,
Management by exception. Case Studies
UNIT III(8 Lectures)

Fundamentals of individual behavior, Personality, types of personality, Personal effectiveness, meaning
of Attitudes, Types, Components, attitude formation and attitude change. Meaning & Type of Group
Behaviour, Interpersonal skills, Transactional Analysis, Johari Window,
UNIT IV (8 Lectures)
Motivation:, Theory of Motivation: Maslow’s, Herzberg’s, McClelland, Contemporary theories of
Motivation: Self Determination Theory, Self Efficacy Theory, Vroom’s Expectancy Theory, Equity
Theory, Reinforcement Theory, Meaning of Perception, process, behavioral applications of perception.
Case Studies
UNIT V: (8 Lectures)
Leadership: What is leadership, types of leaders and leadership styles, traits and qualities of effective
leader, trait theory, LSM – Leadership Situational Model, Team Building, Tuckman Model of Team
Development. Organizational Change: Meaning of organizational change approaches to managing
organizational change, creating a culture for change, implementing the change, Kurt Lewin Model of
change. Case Studies

COURSE OUTCOME
Course Outcomes Bloom’s taxonomy
CO 1: Developing understanding of managerial Knowledge ( K 2)

practices and their perspectives. Remembering ( K1)
CO2: Understanding and Applying the concepts Knowledge ( K 2)

of organizational behaviour Applying ( K 4)
CO 3: Applying the concepts of management Applying ( K 4)
and analyze organizational behaviors in real Analyzing ( K 5)
world situations
CO 4: Comprehend and practice contemporary Comprehending (K 3)

issues in management.
CO 5: Applying managerial and leadership skills Applying (K4)

among students
Suggested Readings
1. Koontz Harold &Weihrich Heinz – Essentials of management (Tata McGraw Hill, 5th Edition,2008)
2. L. M. Prasad- Principles and Practices of Management, Sulatn Chand & Sons, 7th edition, 2007.
3. Stephen P. Robbins, ―Organizational Behaviour‖, 12th Edition, Prentice Hall
4. Dr. Premvir Kapoor, Principles and Practices of Management, Khanna Publishing House, Delhi
5. Robbins & Coulter - Management (Prentice Hall of India, 9th Edition)
6. Principles of Management, George R. Terry & S.G. Franklin, AITBS, Delhi.
7. N M Khandelwal- Indian Ethos & Values for Management- Himalyan Publishing
8. Fred Luthans, ―Organizational Behaviour‖, 12th Edition, McGraw Hill International Edition
9. Aswathappa K, ―Organizational Behaviour (Text, Cases and Games)‖, Himalaya Publication
10. UdaiPareek, ―Organizational Behavior‖, Oxford University Press

MANAGERIAL ECONOMICS
Course Objective:
1. To understand the importance of Managerial Economics in management and businesses

2. To apply the principles of managerial economics in achieving business objectives
3. Be equipped with the tools necessary in forecasting product demand
4. Understand and be able to apply latest pricing strategies
5. Understand and analyze the macro environment affecting the business decision making.
UNIT –I (6 Hours)
Basic Concepts and principles: Definition, Nature and Scope of Economics-Micro Economics and Macro
Economics, Managerial Economics and its relevance in business decisions. Fundamental Principles of
Managerial Economics - Incremental Principle, Marginal Principle, Opportunity Cost Principle,
Discounting Principle, Concept of Time Perspective, Equi-Marginal Principle, Utility Analysis, Cardinal
Utility and Ordinal Utility. Case Studies
UNIT –II (8Hours)

Demand and Supply Analysis: Theory of Demand, Types of Demand. Determinants of demand, Demand
Function, Demand Schedule, Demand curve, Law of Demand, Exceptions to the law of Demand, Shifts in
demand curve, Elasticity of Demand and its measurement. Price Elasticity, Income Elasticity, Arc
Elasticity. Cross Elasticity and Advertising Elasticity. Uses of Elasticity of Demand for managerial
decision making, Demand forecasting meaning, significance and methods.( numerical Exercises) Case
Studies
Supply Analysis; Law of Supply, Supply Elasticity; Analysis and its uses for managerial decision
making.
Price of a Product under demand and supply forces . Case Studies
UNIT –III (10Hours)

Production and cost Analysis: Production concepts & analysis; Production function, Types of production
function, Laws of production: Law of diminishing returns, Law of returns to scale.
Cost concept and analysis: Cost, Types of costs, Cost output relationship in the short-run. Cost output
relationship in the Long-run. Estimation of revenue. Average Revenue, Marginal Revenue . Case Studies
UNIT –IV (10Hours)

Market structures: Perfect and Imperfect Market Structures, Perfect Competition, features, determination
of price under perfect competition. Monopoly: Feature, pricing under monopoly, Price Discrimination.
Monopolistic: Features, pricing under monopolistic competition, product differentiation. Oligopoly:
Features, kinked demand curve, cartels, price leadership. Case Studies
UNIT –V (6Hrs)
National Income; Concepts and various methods of its measurement, Circular flows in 2 sector, 3 sector,
4 sector economies, Inflation, types and causes, Business Cycle & its phases.

Course Outcomes:
Course Outcomes Bloom’s taxonomy
CO1: Students will be able to remember the concepts of micro • Knowledge ( K 2)
economics and also able to understand the various micro economic • Remembering ( k1)
principles to make effective economic decisions under conditions of risk
and uncertainty.
CO2: The students would be able to understand the law of demand & • Knowledge ( K 2)
supply & their elasticities , evaluate & analyse these concepts and apply • Applying ( K 4)
them in various changing situations in industry . Students would be able
• Synthesizing ( K6)
to apply various techniques to forecast demand for better utilization of
resources. • Evaluating ( K7)
CO3: The students would be able to understand the production concept • Comprehending (K 3)
and how the production output changes with the change in inputs and • Applying ( K 4)
able to analyse the effect of cost to business and their relation to
• Analyzing ( K 5)
analyze the volatility in the business world
• Evaluating ( K7)
CO4: The students would be able to understand & evaluate the different • Applying ( K 4)
market structure and their different equilibriums for industry as well as • Analyzing ( K 5)
for consumers for the survival in the industry by the application of
• Synthesizing ( K6)
various pricing strategic
CO5: The students would be able to analyse the macroeconomic • Knowledge ( K 2)
concepts & their relation to micro economic concept & how they affect • Comprehending (K 3)
the business & economy.
Suggested Readings
1. Managerial Economics ,D.N.Dwivedi,Vikas Publication, 7th Ed
2. Managerial Economics, GEETIKA, McGraw-Hill Education 2nd Ed.
3. Managerial Economics: Concepts and Applications (SIE), THOMAS& MAURICE, McGraw-Hill
Education, 9th Ed
4. Managerial Economics, H.L Ahuja, S.Chand, 8th Ed
5. Managerial Economics – Theory and Applications, Dr.D.M.Mithani, Himalaya Publications, 7th Ed.
6. Sociology & Economics for Engineers, Dr. Premvir Kapoor, Khanna Publishing House

FINANCIAL ACCOUNTING AND ANALYSIS
Course Objectives:
1) To understand the fundamentals, basic theory and concepts of financial accounting.

2) To have a knowledge about various Accounting Standards used in preparation of financial statements.
3) To have an understanding of preparation and presentation of financial statements.
4) To acquire knowledge about various techniques used for analysing financial statements with its
application.
5) To enable students acquainted with current trends and social responsibility accounting.
UNIT I (6Hrs)
Meaning and Scope of Accounting: Evolution and Users of Accounting, Basic Accounting terminologies,
Principles of Accounting, Accounting Concepts & Conventions, Accounting Equation, Deprecation
Accounting.
UNIT II (6Hrs)
Mechanics of Accounting: Accounting Standards and IFRS: International Accounting Principles and
Standards; Matching of Indian Accounting Standards with International Accounting Standards, Double
entry system of Accounting, journalizing of transactions; Ledger posting and Trial Balance.
UNIT III (12 Hrs)
Presentation of Financial Statement: Preparation of final accounts (Profit & Loss Account and Balance
Sheet) according to companies act 2013 (vertical format), Excel Application to make Balance sheet, Case
studies and Workshops, Preparation of Cash Flow Statement and its analysis.
UNIT IV (10 Hrs)
Analysis of financial statement: Ratio Analysis- Solvency ratios, Profitability ratios, activity ratios,
liquidity ratios, Market capitalization ratios; leverage Ratio, Detailed Analysis using excel application.
UNIT V (6 Hrs)
Financial Statement Analysis and Recent Types of Accounting: Common Size Statement; Comparative
Balance Sheet and Trend Analysis of manufacturing, Service & banking organizations, Case Study and
Workshops in analysing Balance sheet. Human Resource Accounting, Forensic Accounting, Accounting
for corporate social responsibility.

Course Outcome:
After successful completion of this course students will be able to
S.No Course Outcome Bloom’s Taxonomy
1 CO1.Understand and apply accounting concepts, principles and Knowledge (K2)/

conventions for their routine monetary transaction. Comprehending (K 3)
CO2. Understand about IFRS, Ind AS and IAS for preparation Knowledge (K2)
2 and reporting of financial statements. Synthesizing (K6)/
CO3. Create and prepare financial statements and Cash flow in Remembering (k1)
3 accordance with Generally Accepted Accounting Principles
CO4. Analyse, interpret and communicate the information Analysing (K 4) / Evaluating

contained in basic financial statements and explain the (K7))
4 limitations of such statements.
CO5. Recognising various types of accounting and utilize the Knowledge (K2)
technology and social responsibility in facilitating and Applying (K 4)
5 enhancing accounting and financial reporting processes
Suggested Readings
1. Maheshwari S.N &Maheshwari S K – A text book of Accounting for Management (Vikas, 10th
Edition)
2. Essentials of Financial Accounting (based on IFRS), Bhattacharya (PHI,3rd Ed)
3. Khan and Jain - Financial Management (Tata McGraw Hill, 7th Ed.)
4. PC Tulsian- Financial Accounting (Pearson, 2016)
5. Dhamija - Financial Accounting for managers: (Prentice Hall, 2nd Edition).
6. Narayanswami - Financial Accounting: A Managerial Perspective (PHI,5th Ed)
7. DhaneshkKhatri- Financial Accounting (TMH,2015)
8. Ambrish Gupta - Financial Accounting: A Managerial Perspective (Prentice Hall, 4th Edition)
9. Ramchandran&Kakani - Financial Accounting for Management (TMH, 2nd Edition).
10. Mukherjee - Financial Accounting for Management (TMH, 2nd Edition).

BUSINESS STATISTICS & ANALYTICS
Course Credit: 3 Contact Hours: 40 hours

Course Objectives
1. Understand the different basic concept / fundamentals of business statistics.

2. Understand the importance of measures of Descriptive statistics which includes measures of central
tendency, Measures of Dispersion, Time Series Analysis, Index Number, Correlation and
Regression analysis and their implication on Business performance.
3. Understand the concept of Probability and its usage in various business applications.
4. Understand the Hypothesis Testing concepts and use inferential statistics- t, F, Z Test and Chi
Square Test
5. Understand the practical application of Descriptive and Inferential Statistics concepts and their uses
for Business Analytics.
Unit I (10 Sessions): Descriptive Statistics

Meaning, Scope, types, functions and limitations of statistics, Measures of Central tendency – Mean,
Median, Mode, Quartiles, Measures of Dispersion – Range, Inter quartile range, Mean deviation, Standard
deviation, Variance, Coefficient of Variation, Skewness and Kurtosis.
Unit II (8 Sessions):Time Series & Index Number

Time series analysis: Concept, Additive and Multiplicative models, Components of time series,
Trend analysis: Least Square method - Linear and Non- Linear equations, Applications in business
decision-making.
Index Numbers:- Meaning , Types of index numbers, uses of index numbers, Construction of Price,
Quantity and Volume indices:- Fixed base and Chain base methods.
Unit III (6 Sessions): Correlation & Regression Analysis

Correlation Analysis: Rank Method & Karl Pearson's Coefficient of Correlation and Properties of
Correlation.
Regression Analysis: Fitting of a Regression Line and Interpretation of Results, Properties of Regression
Coefficients and Relationship between Regression and Correlation.
Unit IV ( 8 Sessions): Probability Thoery & Distribution

Probability: Theory of Probability, Addition and Multiplication Law, Baye’s Theorem
Probability Theoretical Distributions: Concept and application of Binomial; Poisson and Normal
distributions.
Unit V (8 Sessions) Hypothesis Testing& Business Analytics

Hypothesis Testing: Null and Alternative Hypotheses; Type I and Type II errors; Testing of Hypothesis:
Large Sample Tests, Small Sample test, (t, F, Z Test and Chi Square Test)
Concept of Business Analytics- Meaning types and application of Business Analytics, Use of Spread Sheet
to anlayze data-Descriptive analytics and Predictive analytics.

Course Outcome Blooms Taxanomy
CO1. Gaining Knowledge of basic concept / • Knowledge ( K 2)
fundamentals of business statistics.
CO2. To compute various measures of central • Remembering ( K1)
tendency, Measures of Dispersion, Time Series • Applying ( K 4)
Analysis, Index Number, Correlation and
Regression analysis and their implication on
Business performance.
CO3. Evaluating basic concepts of probability and • Comprehending (K 3)
perform probability theoretical distributions • Applying ( K 4)
CO4. To apply Hypothesis Testing concepts and • Analyzing ( K 5)
able to apply inferential statistics- t, F, Z Test and • Synthesizing ( K6)
Chi Square Test
CO5. To perform practical application by taking • Evaluating ( K7)
managerial decision and evaluating the Concept of • Applying ( K 4)
Business Analytics.
Suggested Readings
1. G C Beri – Business Statistics, 3rd ed, TATA McGrawHill.

2. Chandrasekaran & Umaparvathi-Statistics for Managers, 1st edition, PHI Learning
3. Davis , Pecar – Business Statistics using Excel, Oxford
4. Ken Black – Business Statistics, 5th ed., Wiley India
5. Levin and Rubin – statistics for Management, 7th ed., Pearson
6. Lind, Marchal, Wathen – Staistical techniques in business and economics, 13th ed, McGrawHill
7. Newbold, Carlson, Thorne – Statistics for Business and Economics, 6th ed., Pearson
8. S. C.Gupta – Fundamentals of Statistics, Himalaya Publishing
9. Walpole – Probability and Statistics for Scientists and Engineers, 8th ed., Pearson

MARKETING MANAGEMENT
COURSE CREDIT: 3 HOURS : 40
Course Objectives
1. Assess market opportunities by analyzing customers, competitors, collaborators, context, and the
strengths and weaknesses of a company.
2. Understand consumers’ requirements and their behaviors.
3. Develop effective marketing strategies to achieve organizational objectives.
4. Communicate and defend your recommendations and critically examine and build upon the
recommendations of your classmates both quantitatively and qualitatively.
5. Develop the understanding the current global and digital aspect of marketing.
Unit 1(6 hours)

Introduction: Nature and scope of marketing, Various marketing orientations, Need, Want, Demand,
Elements of Marketing mix, customer value and the value delivery process.
Understanding Consumer Behavior: Buying motives, factors influencing buying behavior, buying habits,
stages in consumer buying decision process, types of consumer buying decisions.
Unit 2 (8 hours)
Market segmentation, Targeting and Positioning: Meaning, Factors influencing segmentation, Market
Aggregation, Basis for segmentation, Segmentation of Consumer. Targeting: Meaning, Basis for identifying
target customers, Target Market Strategies. Positioning: Meaning, product differentiation strategies, tasks
involved in positioning. Branding: Concept of Branding, Brand Types, Brand equity, Branding Positioning.
Unit 3 (8 hours)
Product Decisions: Concept, product hierarchy, new product development, diffusion process, Product Life
cycle, Product mix strategies. Packaging / Labeling: Packaging as a marketing tool, requirement of good
packaging, Role of labeling in packaging. Pricing Decisions: Pricing concepts for establishing value, Pricing
Strategies-Value based, Cost based, Market based, Competitor based, New product pricing – Price
Skimming & Penetration pricing
Unit 4 (8 hours)
Place Decision: Meaning, Purpose, Channel alternatives, Factors affecting channel choice, Channel design
and Channel management decisions, Channel conflict, Retailing & Types of Retailers. Advertising:
Advertising Objectives, Advertising Budget, Advertising Copy, AIDA model, Public Relation: Meaning,
Objectives, Types, and Functions of Public Relations. Sales Promotion: Sales Promotion Mix, Kinds of
promotion, Tools and Techniques of sales promotion, Push-pull strategies of promotion, Personal Selling:
Concept, Features, Functions, Steps/process involved in Personal Selling, Direct Marketing: Meaning,
Features, Functions, Growth and benefits of direct marketing, different forms.
Unit 5 (6 hours)
CRM: Meaning, Relationship Marketing Vs. Relationship Management, Types of Relationship
Management, Significance of Customer Relationship Management. Global Marketing: current scenario,
Global Marketing environment, Entry strategies, Global P’s of Marketing., Recent trends and Innovation in
Marketing- Green Marketing, Agile Marketing

Course Outcomes: Upon the successful completion of this course, the student will be able to:
S.No Course Outcome Bloom's taxonomy
 Remembering ( k1)
1 CO1. Remember and Comprehend basic marketing concepts.  Knowledge ( K 2)
CO2. Understand marketing Insights on application of basic  Synthesizing ( K6)

2
marketing concepts.  Comprehending(K3)
3 CO3. Able to Apply and develop Marketing Strategies and Plans  Applying ( K 4)
 Analyzing ( K 5)
4 CO4. Understand and Analyzing Business/ Consumer Markets and
ability Identify & evaluate Market Segments and Targeting
 Evaluating ( K7)
5 CO5. Develop skills to understand the current global and digital
aspect of marketing.
Recommended Text Books :

1. Marketing Management: A South Asian Perspective - Kotler, Keller, Kevin 15/e, Pearson Education,
2016.
2. Marketing Management - Ramaswamy V. S. & Namakumari S, 6/e, Sage Publication India Pvt Ltd.,
2018.
3. Marketing Management - Tapan Panda, 5/e, Excel Publication, 2007.
4. Fundamentals of Marketing Management - Etzel M. J, B J Walker & William J. Stanton, 14/e,
McGrawHill Education Publishers, 2015.
5. Marketing: Asian EditionPaul Bainies, Chris Fill Kelly Page third edition, Oxford.

DESIGN THINKING

Course Objectives:
1. How to transform creative thinking into design thinking in every stage of your problem
2. How to apply design thinking to your real life problems / situations in order to evolve an innovative
and workable solutions
Lecture Sessions on Design thinking (16 hours)
Unit 1- Innovation & Creativity: Meaning of Innovation and creativity. Difference between innovation and
creativity, and its role in Industry and organizations, dynamics of creative thinking, Process of Design
Thinking , implementing the process in driving innovation, Case Study
Unit 2- An exercise in design thinking & implementing design thinking through a workshop & exercise
case studies in design thinking, design thinking process. Case Study
Unit 3- Design Thinking in Various Sectors (Health sector, Finance, Education, Infrastructure) Design
thinking case studies in retail, design thinking case studies in banking, design thinking case studies in
management decisions
S.
Course Outcome Bloom’s Taxonomy
No.
CO1. Gain in depth knowledge about creative thinking
1 Knowledge (K2)
and design thinking in every stage of problem
CO2. Applying design thinking to your real life
problems / situations in order to evolve an innovative
2 Applying (K4)
and workable solutions
CO3. Understand and implement design thinking to
your real life problems / situations in order to evolve an
3 Synthesizing ( K6)
innovative and workable solutions
Books are recommended for the subject design Thinking
1. Design Thinking by Michael G Luchs, K Scott Swan, Abbie Griffin ( WILEY)

2. The Design Thinking by Patrick , Michael Lewrick, Larry Leifer (WILEY)
3. The Art of Creative Thinking by Rod Judkins
4. Design Thinking - Strategic innovations by IRIS

BUSINESS COMMUNICATION
Course Credits: 3 Contact Hours: 40
Course Objectives
1. To understand business communication strategies and principles for effective communication in
domestic and international business situations.
2. To understand and appropriately apply modes of expression, i.e., descriptive, expositive, narrative,
scientific, and self-expressive, in written, visual, and oral communication.
3. To develop the ability to research and write a documented paper and/or to give an oral presentation.
4. To develop the ability to communicate via electronic mail, Internet, and other technologies for
presenting business messages.
5. To understand and apply basic principles of critical thinking, problem solving, and technical
proficiency in the development of exposition and argument.
UNIT I : ( 8 Hours)
Introduction: Role of communication – defining and classifying communication – purpose of
communication – process of communication –characteristics of successful communication – importance
of communication in management – communication structure in organization – communication in crisis
barriers to communication. Case Studies
UNITII: (8 Hours)
Oral communication: What is oral Communication – principles of successful oral communication –what
is conversation control – reflection and empathy: two sides of effective oral communication – effective
listening – non – verbal communication. Written communication: Purpose of writing – clarity in writing
– principles of effective writing – approaching the writing process systematically: The 3X3 writing
process for business communication: Pre writing – Writing – Revising – Specific writing features –
coherence – electronic writing process.
UNITIII: (8 Hours)
Business letters and reports: Introduction to business letters – writing routine and persuasive letters –
positive and negative messages- writing memos – what is a report purpose, kinds and objectives of
report writing. Presentation skills: What is a presentation – elements of presentation – designing a
presentation. Advanced visual support for business presentation types of visual aid
UNITIV: (8 Hours)
Employment communication: Introduction – writing CVs – Group discussions – interview skills Impact
of Technological Advancement on Business Communication networks – Intranet – Internet – e mails –
SMS – teleconferencing – video conferencing. Case Studies
UNITV : (8 Hours)
Group communication: Meetings – Planning meetings – objectives – participants – timing – venue of
meetings – leading meetings. Media management – the press release press conference – media
interviews Seminars – workshop – conferences. Business etiquettes. Case Studies

Course Outcomes
Upon successful completion of this course, the student should be able to:
S. No. Course Outcome Bloom’s Taxonomy

1 CO1. Apply business communication strategies and Applying (K4)
principles to prepare effective communication for
domestic and international business situations.
2 CO2. Analyse ethical, legal, cultural, and global issues
affecting business Communication. Analyse (K5)
3 CO3. Develop an understanding of appropriate
organizational formats and channels used in business Knowledge (K2)
communications
4 CO4. Gaining an understanding of emerging electronic Comprehending(K3)
modes of communication.
5. CO5. Developing effective verbal and non verbal Remembering(K1)/
communication skills. Applying (K4)
Suggested Readings:
1. Bovee&Thill – Business Communication Essentials A Skill – Based Approach to Vital Business
English. Pearson.
2. Kulbhushan Kumar & R.S. Salaria, Effective Communication Skills, Khanna Publishing House,
Delhi
3. Bisen&Priya – Business Communication (New Age International Publication)
4. Kalkar, Suryavanshi, Sengupta-Business Communication(Orient Blackswan)
5. Varinder Bhatia, Business Communications, Khanna Publishing House
6. Business Communication: Skill, Concepts And Applications – P D Chaturvedi, MukeshChaturvedi
Pearson Education.
7. AshaKaul, Business Communication, Prentice Hall of India.

IT SKILLS LAB-1
Course Objectives
1. To provide knowledge about the functioning of computers and its uses for managers
2. To provide hands on learning on Internet and its applications
3. To provide hands on learning on Word processing software
4. To provide hands on learning of applications on Spreadsheet software
5. To provide hands on learning on Presentation software
UNIT I (05 hours) Conceptual Framework

Hardware: (a) Input devices - keyboard, printing devices, voice speech devices, scanner, MICR, OMR,
Bar code reader, digital camera etc. (b) Output devices - Visual Display UNIT, printers, plotters (c)
Storage Devices – Magnetic storage devices, Optical storage devices, Flash Memory.
Software: Types of software with examples; Introduction to languages, compiler, interpreter and
Assembler, Operating System Functions, Types and Classification, Elements of GUI based operating
system. Network and Internet: Types of computer networks (LAN, WAN and MAN), Netiquettes,
Basic services over Internet like WWW, FTP, Telnet, Gopher, URL, Domain names, Web Browsers,
Multimedia and its applications: Concepts of Text, Graphics, Animation, Audio, Images, Video.
Multimedia Application in Education, Entertainment, Marketing. Names of common multimedia file
formats,
UNIT II : Windows and Users Interface (Lab Work)- 7 hours
Windows operating System: Introduction and characteristics, Elements of GUI. Using Mouse, My
Computer Icon, The Recycle Bin, Status Bar, Start and Menu & Menu-selection, Running an
Application, Windows Explorer: Viewing of File, Folders and Directories Creating and Renaming of
files and folders Opening and closing of different Windows, Windows Setting: Control Panels, Wall
paper and Screen Savers Setting the date and Sound. Concept of menu, Using Help, Using right Button
of the Mouse, Creating Short cuts, Basics of Window Setup, Notepad, Window Accessories
UNIT III: Word Processor Software (Lab Work) – 8 hours
Word processing concepts: Opening, Saving, Closing the file, Opening an existing document, Selecting
text, Editing text, Finding and replacing text, printing documents, Creating and Printing Merged
Documents, Character and Paragraph Formatting, Page Design and Layout. Editing and Profiling Tools:
Checking and correcting spellings. Using Graphics, Tables, Charts, Document Templates and Wizards.
UNIT IV: Spreadsheet Software (Lab Work) – 10 hours

Spreadsheet Package Spreadsheet: Concept and Working Interface, Creating, Saving and Editing a
Workbook, Inserting, Deleting Work Sheets, entering data in a cell / formula Copying and Moving from
selected cells, handling operators in Formulae. Functions in Spreadsheet: Mathematical, Logical,
statistical, text, financial, Date and Time functions, Using Function Wizard. Formatting a Worksheet and
Cell: changing data alignment, changing date, number, character or currency format, changing font,
adding borders and colors. Printing worksheets, Charts and Graphs – Creating, Previewing, and
Modifying Charts. Integrating word processor, spread sheets, web pages.
UNIT V: Presentation Software (lab Work) – 8 hours
Interface of the Presentation Package: Creating, Opening and Saving Presentations. Professional Look of
the Presentation: Working in different Design & Views, Working with Slides. Formatting and Editing:
Text, Image and Paragraph formatting, Checking Spelling and Correcting Typing Mistakes, Making
Notes Pages and Handouts, Drawing and Working with Objects, Adding Clip Art and other pictures,
Designing Slide Shows, Running and Controlling a Slide Show, Printing Presentations.
Course Outcomes
Upon successful completion of this course, the student should be able to:
1 CO1. Gain in depth knowledge about the functioning Knowledge (K2)
of computers and its uses for managers
2 CO2. Learn to use Internet and its applications Applying (K4)
CO3. Understand and implement Word processing Synthesizing ( K6)

3 software
Applying (K4)
4 CO4. Learn applications on Spread sheet softwares Knowledge (K2)
5 CO5. Analyse and learn Presentation software Analyse (K5)
Suggested Readings
1. Nasib Singh Gill – Handbook of Computer Fundamentals, Khanna Publishing House, Delhi
2. Shrivastava-Fundamental of Computer& Information Systems (Wiley Dreamtech)
3. Leon A and Leon M - Introduction to Computers ( Vikas, 1st Edition).
4. ITL ESL – Introduction to Information Technology (Pearson, 2nd Edition).
6. Introduction to Computers, Norton P. (TATA McGraw Hill)
7. Leon - Fundamentals of Information Technology, (Vikas)
8. Satish Jain-BPB's Computer Course Windows 10 with MS Office 2016 (BPB)
9. Linda Foulkes- Learn Microsoft Office 2019: A comprehensive guide to getting started with Word,
PowerPoint, Excel, Access, and Outlook (Packt Publishing Limited)

MINI PROJECT -1
Course Credit -2
Course Objective-
1. To develop an innovative idea for product or services in form of a project report.
2.To understand importance and relevance of innovative idea, its feasibilities and detail
descriptions.
Project/Practical work / Seminar

In first semester, the students are required to develop an innovative idea for product or services and a project
report to be prepared on that idea under the guidance of faculty member. Report will be prepared
individually and this report will consist of importance and relevance of innovative idea, its feasibilities and
detail descriptions. The report will be evaluated by one external examiner appointed by university. Student
has to present his output through a seminar.

1 CO1. Gain in depth knowledge on innovative idea for Knowledge (K2)
product or services in form of a project report.
2 CO2. To apply innovative idea, its feasibilities and Applying (K4)

detail descriptions.

Semester II
Business Environment & Legal Aspect of Business
Course Objectives:
1. The basic objective of the course is to develop understanding and provide knowledge about
business environment to the management students.
2. To promote basic understanding on the concepts of Business Environment and international

business environment.
3. To provide basic understanding of law of contract
4. To impart basic understanding of provisions of Companies Act concerning incorporation and

regulation of business organizations.
5. To appraise the students on the leading practical application oriented case studies – relevant and
updated and analyzing case laws in arriving at conclusions facilitating business decisions.
Unit I - (10Hrs)
Introduction to Micro Environment –

Meaning of Business & Business Environment,, Types of Business Organizations , SWOT analysis ,
Types of Environment-Internal to the Enterprise (Value System, Management Structure and Nature,
Human Resource, Company Image and Brand Value, Physical Assets, Facilities, Research &
Development, Intangibles, Competitive Advantage), External to the Enterprise , Micro- Suppliers,
Customers, Market Intermediaries; Macro- Demography, Natural, Legal & Political, Technological,)
Michael Porter’s Five Forces Analysis, Competitive Strategies
Unit II - (6 Hrs)
Macro Cont: Economic, Socio-Cultural, Competitive & International Environment –

Economy, Competition, Socio-cultural and International); Business Environment with reference to
Global Integration; Comparative Analysis of Business Environment: India and Other Countries ,
Factors affecting international business environment, Business Policy : LPG model & International
forces in business.
UNIT- III (8 hrs)
Law of Contract: Definition, essentials and types of contracts, offer definition and essentials,
acceptance – definition and essentials, consideration – definition and essentials, exceptions to the
rule, no consideration, no contract, doctrine of privity of contract, capacity of parties, free consent,
quasi contract, legality of object, performance of contract, termination of contract, remedies for
breach of contract.
Sale of Goods Act: Essentials, sale v/s agreement to sell. Condition v/s warranties, rights of unpaid
seller
UNIT IV (8hrs)
Companies Act Definition, characteristics and kinds of companies, steps in formation of company.
Memorandum of Association, Articles of Association, prospectus. Directors: appointment, power,
duties and liabilities, meeting and resolutions: types of meetings. Auditor: appointment, rights and
liabilities, modes of winding up of a company.
UNITV (8 hrs)
Consumer Protection Act: Definitions - Aims and objectives, Consumer protection councils,
Redressal agencies and penalties for violation.
The Information Technology Act: Definition, Digital Signature, Electronic Governance, Attribution,
Acknowledgment and Dispatch of Electronic Records, Sense Electronic Records and Sense Digital
Signatures, Regulation of Certifying Authorities, Digital Signature Certificates, Duties of
Subscribers, Penalties and Offences.

CO1) Develop understanding and fundamental Remembering ( k1)
1
knowledge about business environment Knowledge ( K 2)
CO2) Develop understanding on the concepts of Business
2 K2 Knowledge
Environment and international business environment.
3 CO3) Develop basic understanding of law of contract K2 Knowledge

CO4) understanding of provisions of Companies Act
4 concerning incorporation and regulation of business K2 Knowledge
organizations
CO5) Able to analyze case laws in arriving at conclusions K4 Applying
5
facilitating business decisions. K5 Analysing
Suggested Readings
1. Business Environment ---Francis Cherunilam, Himalaya Publishing House

2. Business Environment: Test and Cases , PAUL, Mc Graw Hill Education , 3rd Ed.
3. V. Neelamegam – Business Envirnoment (VrindaPublications , 2nd Edition)
4. Shaikh & Saleem - Business Environment (Pearson, 2nd Edition)
5. International Business Environment—Ian Brooks, Jamie Weatherstom and GrahmWilkinson
6. Kuchhal M.C. - Business Law (Vikas Publication)
7. Gulshan S.S. - Business Law Including Company Law (Excel Books)
8. N D Kapoor – Elements of Mercantile Law – Sultan Chand-2014.

HUMAN RESOURCE MANAGEMENT
Course Objectives: In this course the students will learn the basic concepts and frameworks of
Human Resource Management (HRM) and understand the role that HRM has to play in effective
business administration. It will provide an insight as to how to use Human Resource as a tool to
implement strategies.
UNIT I: (7 Hours)
Essentials of HRM: Functions of HRM, HRM vs.HRD, Strategic HRM: Meaning and Roles in
Strategy formulation and implementation, Barriers to strategic HRM, Linking HR strategy with
business strategy, Roles of HR Manager, roles of HR in merger and acquisitions, Technology & HR
and changing roles of HR due to technology, HRM linkage with TQM & productivity. Case Studies
UNIT II: (8 Hours)
Human Resource Planning and Employee Hiring : Meaning of job Analysis, job design, Human
Resource Planning, methods demand forecasting for manpower planning, factors influencing HRP,
Employee hiring- methods of Recruitment, Employee selection, process of employee selection,
recent trends in recruitment. Case Studies
UNIT III: (8 Hours)
Employee Training & Development: Meaning importance of Training, types and methods and types
of training, career planning, promotion, transfer, demotion and separation, Performance Appraisal:
Meaning and types of appraisal, Job Evaluation: Meaning and methods of job evaluation. Case
Studies
UNIT IV: (9 Hours)
Compensation Management and Employee Relations: Introduction to compensation management,
Components and structure of employee compensation, Factors affecting employee compensation,
Employee incentive schemes, and recent trends in compensations management, Meaning of
employee relation and industrial relations. Case Studies
UNIT V: (8 Hours)
Employee Safety/ Health and International Human Resource Management: Needs and leagal
provision of employee health, measures to promote employee health , purpose of employee safety,
accidents: causes & prevention, effective safety management ,& legal provisos. basic principles
governing International Human Resource Case Studies

COURSE OUTCOME
CO1. Synthesize the role of human resources
management as it supports the success of the
K6 Synthesizing
1 organization including the effective
development of human capital as an agent for
organizational change.
CO2. Demonstrate knowledge of laws that
impact behaviour in relationships between
2 employers and employees that ultimately K2 Knowledge
impact the goals and strategies of the
organization.
CO3. Understand the role of employee benefits
and compensation as a critical component of
3 K3 Comprehending
employee performance, productivity and
organizational effectiveness.
CO4.Show evidence of the ability to analyze,
manage and problem solve to deal with the
4 K5Analysing
challenges and complexities of the practice of
collective bargaining.
CO5. Demonstrate knowledge of practical
application of training and employee K2 Knowledge
5
development as it impacts organizational K4 Applying
strategy and competitive advantage.
Suggested Readings
1. V.S.P.Rao, Human Resource Management (Text and Cases) Himalaya Publications, Thirteenth
Edition.
2. Durai Praveen, Human Resource Management Pearson Publication, 2nd Edition.
3. Gary Dessler and BijuVarkkeyHuman Resource Management, Person Publication, 2013, 14th
Edition.
4. SeemaSanghi, Human Resource Management, VikasPubllications, 2014, 5th Edition.
5. K. Aswathappa, Human Resource Management, McGraw Hill Education, 2013, 7th Edition.

BUSINESS RESEARCH METHODS
Course Credit: 3 Contact Hours:40
Course objectives
1. Understand the concept / fundamentals of research and their types.
2. Understand the practical application of various research techniques.
3. Understand the importance of scaling & measurement techniques and sampling techniques
4. Understand the importance of coding, editing, tabulation and analysis in doing research.
5. Understanding and applying the concept of statistical analysis which includes ANOVA technique
and technique of report writing.
Unit 1 (8 Sessions)
Research: – Definition, Meaning, Importance types and Qualities of Research; Research applications in
functional areas of Business, Emerging trends in Business research.
Research & the Scientific Method: Characteristics of scientific method. Steps in Research Process
Concept of Scientific Enquiry: – Formulation of Research Problem – Management Question – research
Question – Investigation Question
Research Proposal – Elements of a Research Proposal, Drafting a Research Proposal, evaluating a
research proposal.
Unit 2 (8 Sessions)
Research design: Concept, Features of a good research design, Use of a good research design;
Qualitative and Quantitative research approaches, Comparison – Pros and Cons of both approaches.
Exploratory Research Design: Concept, Types: Qualitative techniques – Projective Techniques, Depth
Interview, Experience Survey, Focus Groups, Observation.
Descriptive Research Designs: Concept, types and uses. Concept of Cross-sectional and Longitudinal
Research
Experimental Design: Concept of Cause, Causal relationships, Concept of Independent & Dependent
variables, concomitant variable, extraneous variable, Treatment, Control group.
Unit 3 (6 Sessions)
Scaling & measurement techniques: Concept of Measurement: Need of Measurement; Problems in
measurement in management research – Validity and Reliability. Levels of measurement – Nominal,
Ordinal, Interval, Ratio. Attitude Scaling Techniques: Concept of Scale – Rating Scales viz. Likert
Scales, Semantic Differential Scales, Constant Sum Scales, Graphic Rating Scales – Ranking Scales –
Paired comparison & Forced Ranking – Concept and Application.
Unit 4 (6 Sessions)
Sampling:Basic Concepts: Defining the Universe, Concepts of Statistical Population, Sample,
Characteristics of a good sample. Sampling Frame (practical approach for determining the sample frame
expected), Sampling errors, Non Sampling errors, Methods to reduce the errors, Sample Size constraints,
Non Response.
Probability Sample: Simple Random Sample, Systematic Sample, Stratified Random Sample, Area
Sampling & Cluster Sampling.

Non Probability Sample: Judgment Sampling, Convenience Sampling, Purposive Sampling, Quota
Sampling & Snowballing Sampling methods. Determining size of the sample – Practical considerations
in sampling and sample size, sample size determination.
Unit 5 (8 Sessions)
Data Analysis: Editing, Coding, Tabular representation of data, frequency tables, Construction of
frequency distributions, Graphical Representation of Data: Appropriate Usage of Bar charts, Pie charts,
Histogram.
Hypothesis: Qualities of a good Hypothesis –Framing Null Hypothesis & Alternative Hypothesis.
Concept of Hypothesis Testing – Logic & Importance. Analysis of Variance: One way and two way
Classifications.
Mechanism of Report Writing- Report Preparation: Types, Report Structure: preliminary section, main
report, interpretation of results, suggestions and recommendations, limitations of the study, Report
formulation.
COURSE OUTCOME
Course Outcomes Blooms Taxanomy
CO1. Knowledge of concept / fundamentals for different • Knowledge ( K 2)
types of research.
CO2. Applying relevant research techniques. • Remembering ( K1)
• Applying ( K 4)
CO3. Understanding relevant scaling & measurement • Comprehending (K 3)
techniques and should use appropriate sampling • Applying ( K 4)
techniques
CO4.Synthesizing different techniques of coding, editing, • Analyzing ( K 5)
tabulation and analysis in doing research. • Synthesizing ( K6)
CO5.Evaluating statistical analysis which includes • Evaluating ( K7)
ANOVA technique and prepare research report.
Suggested Readings
1. Research Methodology, Deepak Chawla, NeenaSondhi, Vikas Publication
2. Business Research Methods, Naval Bajpai, Pearson Education
3. Research Methodology, C R Kothari, New Age International.
4. Business Research Methods by Donald Cooper & Pamela Schindler, TMGH, 9th Edition.
5. Business Research Methods by Alan Bryman & Emma Bell, Oxford University Press, 2ndEdition.
6. Business Research Methods by T N Srivastava & Shailaja Rao, TMH Publication, 2ndEdition.

FINANCIAL MANAGEMENT AND CORPORATE FINANCE
Course Credit: 3 Contact Hours: 40 Hrs
Course Objectives: This course is intended to introduce the basic theory, concepts and practical
applications in corporate finance and to enable students to analyse various corporate decisions. The
course objectives are outlined below:
1) To understand the fundamentals, various models and agency problems of Corporate Finance.
2) To acquire knowledge about various techniques used for analysing various long-term projects.
3) To have an understanding about various capital structure techniques and selecting best source of
finance.
4) To have an understanding of various dividend models and its applicability.
5) To acquaint students about corporate valuation in mergers and acquisitions.
UNIT I (6 Hrs)
Introduction to Finance & Corporate Finance: Corporate Finance & its scope, Corporate
Governance and Agency Problem, Corporate valuation Models: Asset Based Valuation Model,
Earning based Valuation Model, Cash flow-based Model, CAPM Model, APT, EVA Analysis,
Introduction to start-up finance, Financial Decisions, Time Value of Money.
UNIT II (10 Hrs)
Investment and Financing Decision: Concept of Opportunity Cost, Cost of Debenture, Preference
and Equity capital, Composite Cost of Capital, Cash Flows as Profit and components of Cash Flows,
Capital Budgeting Decisions, Calculation of NPV and IRR, Excel Application in Analysing Projects.
UNIT III (10 Hrs)
Financial Decision: Capital Structure, Relevance and Irrelevancy theory, Leverage analysis –
financial, operating and combined leverage along with its implications, EBIT EPS Analysis, Point of
Indifference.
UNIT IV (10 Hrs)
Dividend Relevance: Factors affecting Dividend Policy, Forms of Dividends, Types of Dividend
Policies, Dividend Models: Walter and Gordon Model, Miller- Modigliani (MM) Hypothesis.
UNIT V (4 Hrs)
Mergers and Acquisition: Introduction, Exchange Ratio, Synergy Benefits, Post Merger EPS, Post
Merger Price of share, Required rate of return of merged company, De-Merger.
Course Outcome: After successful completion of this course students will be able:

S.No Course Outcome Bloom’s Taxonomy
1. CO1 Understand the different basic concept / Models  Knowledge (K2)

of Corporate Finance and Governance  Remembering(K1)
2. CO2 Understand the practical application of time value  Analyzing (K5)

of money and evaluating long term investment  Evaluating(K7)
decisions
3. CO3 Develop analytical skills to select the best source  Analyzing(K5)

of capital, structure and leverage.  Synthesizing(K6)
4. CO4 Understand the use and application of different  Comprehending(K3)

models for firm’s optimum dividend pay-out.
 Applying(K4)
CO5 Understand the recent trends of mergers and

5. acquisition and its valuation
 Comprehending(K3)
 Synthesizing (K6)
Suggested Readings
1) Khan and Jain - Financial Management (Tata McGraw Hill, 7th Ed.)
2) Pandey I M - Financial Management (Vikas, 11th Ed.)
3) William HakkaBettnerCarcello- Financial and Management Accounting (TMH-16th Ed.)
4) Sheebakapil-Fundamental of financial management (Wiley,2015)
5) Prasanna Chandra - Fundamentals of Financial Management (TMH, 9th Ed.)
6) Bark DemazoThampy- Financial Management (Pearson,2nd Ed.)
7) R P Rustagi - Financial Management (Galgotia, 2000, 2nd revised ed.)
8) Damodaran, A., Applied Corporate Finance, 3rd Edition, Wiley, 2012
9) Ravi.M Kishore – Financial Management (Taxman, 7th Ed)
10) Fundamentals to Financial Management, Brigham & Houston, 14/e, Cengage Learning
11) Van Horne - Financial Management and Policy (Prentice hall, 2003, 12th Ed.)

OPERATIONS MANAGEMENT
Course Objectives:-
1. To understand the role of Operations in overall Business Strategy of the firm.

2. To understand the application of operations management policies and techniques to the
service sector as well as manufacturing firms.
3. To identify and evaluate the key factors and their interdependence of these factors in the
design of effective operating systems.
4. To understand the trends and challenges of Operations Management in the current business
environment.
5. To familiarize the students with the techniques for effective utilization of operational
resources and managing the processes to produce good quality products and services at
competitive prices.
UNIT –I (7 sessions) Production Concepts:

Introduction, meaning, nature and scope of production and operations management. Difference
between production and operations management. Productivity, factors affecting productivity and
productivity measurement. Work study— Method study and work measurement. Production
Technology – Types of manufacturing processes. Plant location and types of plant layout.
UNIT –II (8 sessions) Operations Concepts:

Services scenario in India, difference between product and service, characteristics of services,
classification of services, product and service design, factors affecting service design, service
designing process, service blueprinting, service capacity planning. Dimensions of quality in services,
understanding service quality gap, measuring service quality using SERVQUAL model. Case
Studies
UNIT-III (10 sessions) Material and Inventory Management:

Types of production planning, process of production planning and control (PPC) – routing,
scheduling and loading. Master production schedule, aggregate production planning. Types of
inventories, inventory control techniques- EOQ, ABC, VED, FSN, HML and SDE (Simple
numerical problems on Inventory control techniques). Just-in-time (JIT) and KANBAN. Case
Studies
UNIT-IV (8 sessions) Supply Chain Management:

Overview of supply chain management, conceptual model of SCM, supply chain drivers, measuring
supply chain performance, core and reverse supply chain, global supply chain, inbound and
outbound logistics, Bullwhip effect in SCM, push and pull systems, lean manufacturing, agile
manufacturing, role of IT in SCM. Demand forecasting in supply chain—
Simple moving average method, weighted moving average method, linear regression and
exponential smoothing method. Case Studies
UNIT-V (7 sessions) Productivity and Quality:
TQM, Deming’s 14 principles, Juran’s quality triology, PDCA cycle, KAIZEN, quality circles, 7QC
tools and its 7 new management tools, ISO 9000-2000 clauses, six sigma, Total Productive
Maintenance (TPM), 5S. Case Studies
Expected Course Outcomes:

S.No. Course Outcomes Bloom’s Taxonomy
Understand the role of Operations in overall
• Knowledge ( K2)
Business Strategy of the firm - the application of
CO1. • Comprehending (K 3)
OM policies and techniques to the service sector as
• Remembering ( K1)
well as manufacturing firms.
Understand and apply the concepts of Material • Knowledge ( K2)
CO2. Management, Supply Chain Management and TQM • Remembering ( K1)
perspectives. • Applying (K4)
Identify and evaluate the key factors and their
• Comprehending (K3)
CO3. interdependence of these factors in the design of
• Applying ( K4)
effective operating systems.
Analyze / understand the trends and challenges of
CO4. Operations Management in the current business • Analyzing ( K5)
environment.
Apply techniques for effective utilization of
operational resources and managing the processes • Synthesizing ( K6)
CO5.
to produce good quality products and services at • Evaluating ( K7)
competitive prices.
Suggested Readings:-
1. Aswathappa, K. & Bhat, K.S.-- Production and Operations Management (Himalaya
Publishing House, 2nd Edition)
2. Chase, R.B., Shankar, R. & Jacobs, F.R. -- Operations & Supply Chain Management (Tata
McGraw Hill, 14th Edition)
3. Chunawalla, S.A. & Patel, D.R. – Production & Operations Management (Himalaya
Publishing House, 9th Edition)
4. Chary, S.N. -- Production and Operations Management (Tata McGraw Hill, 6th Edition)
5. Charantimath, P.M. – Total Quality Management (Pearson Education, 3rd Edition)
6. Bedi, Kanishka – Production & Operations Management (Oxford University Press, 3rd
Edition)
7. Adam, Everett E. & Ebert, Ronald J. – Production and Operations Management (Prentice
Hall, 5th Edition)
8. Gopalakrishnan, P. & Sundaresan, M. – Materials Management (Prentice Hall of India)

QUANTITATIVE TECHNIQUES FOR MANAGER
Credit 3 Contact Hour: 40
Course Objectives
1. Understand the importance of the use of OR application in decision Making environment
2. To formulate LPP and Obtain Graphical Solutions & Acquire General idea of the Simplex
method.
3. To understand and solve transportation & assignment models.
4. To know optimal sequence model and understand concepts of queuing theory.
5. To identify right time for replacement of equipment and understand project management
techniques
Unit I (6 Sessions)-Operations Research & Decision Making Environments

Operations Research:- Uses, Scope and Applications of Operation Research in managerial decision-
making .Decision-making environments:- Decision-making under certainty, uncertainty and risk
situations; Decision tree approach and its applications.
Unit II (10 Sessions)-Linear Programming Problem & Transportation Problem
Linear programming: Mathematical formulations of LP Models for product-mix problems; graphical
and simplex method of solving LP problems; duality.
Transportation problem: Various methods of finding Initial basic feasible solution-North West Corner
Method, Least Cost Method & VAM Method and optimal solution-Stepping Stone & MODI Method,
Maximization Transportation Problem
Unit III (8 Sessions)-Assignment model & Game Theory
Assignment model: Hungarian Algorithm and its applications, Maximization Assignment Problem.
Game Theory: Concept of game; Two-person zero-sum game; Pure and Mixed Strategy Games; Saddle
Point; Odds Method; Dominance Method and Graphical Method for solving Mixed Strategy Game.
Unit IV (6 Sessions)-Sequencing & Queuing Theory
Sequencing Problem: Johnsons Algorithm for n Jobs and Two machines, n Jobs and Three Machines,
Two jobs and m - Machines Problems.
Queuing Theory: Characteristics of M/M/I Queue model; Application of Poisson and Exponential
distribution in estimating arrival rate and service rate; Applications of Queue model for better service to
the customers.
Unit V (6 Sessions)-Replacement Problem & Project Management
Replacement Problem: Replacement of assets that deteriorate with time, replacement of assets which fail
suddenly.
Project Management: Rules for drawing the network diagram, Applications of CPM and PERT
techniques in Project planning and control; crashing of operations.

Course Outcomes
Be able to understand the characteristics of different types of Knowledge ( K2)/

CO1 decision-making environments and the appropriate decision making Remembering ( K1)
approaches and tools to be used in each type.
To formulate linear programming problem and to find optimal Knowledge ( K2)
CO2
solution by graphical simplex method.
Be able to build and solve Transportation Models and Assignment
Applying ( K 4)
CO3 Models also to solve game theory problems by understanding pure
and mix strategies.
CO4 To assign optimal sequence of difference jobs on different machines Applying ( K 4)
and develop understanding of queuing theory concepts.
To implement replacement of equipments at right time and able to
Synthesizing ( K6)/
CO5 implement project management concepts like CPM, PERT to reduce
Evaluating ( K7)
cost and time.
Suggested Readings
1. R. Panneerselvam - Operations Research ( PHI, 2nd Edition)
2. Sharma J K - Operations Research (Pearson, 3rd Edition
3. Apte-Operation Research and Quantitative Techniques (Excel Books)
4. S Kalawathy-Operation Research (Vikas IVth Edition)
5. Natarajan- Operation Research(Pearson)
6. Singh & Kumar—Operation Research(UDH Publisher edition 2013)
7. Taha Hamdy - Operations Research - An Introduction (Prentice-Hall, 9th edition)
8. Vohra - Quantitative Techniques in Management (Tata McGraw-Hill, 2nd)
9. Kothari - Quantitative Techniques (Vikas 1996, 3rd Edition).

DIGITALMARKETING AND E COMMERCE
COURSE CREDIT: 3 HOURS: 40
Course Objectives
1. To help Student understand the concept of Digital Marketing & E-commerce in today’s scenario
2. To enable student in creating and maintaining a good website and blog posts.
3. To make student understand the importance of SEO and Email Marketing in today’s modern
world
4. To understand the functioning and importance of Social Media Marketing via various platforms
5. To understand various Analytics tools of online marketing
UNIT 1 (8 Hours)
Introduction to Digital Marketing & Website and Blog Development: Introduction to Digital
Marketing and its Significance; Traditional Marketing Vs Digital Marketing; Digital Marketing
Process; The contemporary digital revolution, digital transformation framework. Types of websites,
Keywords, Understanding Domain and Webhosting, Building Website/Blog using CMS WordPress,
Using WordPress Plug-ins; Blog Creation: Including Headlines, Links, Posts ; Using various plug-
ins like Elimentor
UNIT 2 (8 Hours)
SEO& Email-Marketing: Introduction to SEO; SEO Keyword Planner Tools; On Page SEO
Techniques: Indexing and Key Word Placement, Content Planning & Optimization, Display
Advertising, Various SEO Plug-in, Off –Page SEO Techniques; Email Marketing- Introduction and
Significance, campaigns using Mail Chimp; Email Marketing Strategy and Monitoring.
UNIT 3 (8 Hours)
SEM & Social Media Marketing: Introduction to SEM, Mobile Marketing, Video Marketing on
YouTube. Introduction to Social Media Marketing: Facebook, Instagram, Linked-in, Twitter, Google
G Suit and online marketing campaigns on theses Social Media platforms. Content Marketing,
Content creation process, Influencer marketing.
UNIT 4(6 Hours)

Using Marketing Strategies & Analytics Tools: Understanding Digital marketing Strategies, Using
Marketing analytics tools to segment, target, position; Online PR and reputation management,
Digital Marketing Strategies and its ROI. Using Google Analytics and other social media analytics
tools. Using Apps and Gamification.
UNIT 5 (6 Hours)
Applications of E-Commerce: Introduction, History of Electronic Commerce, Advantages and
Disadvantage of E-commerce, Roadmap of e-commerce in India, E-business Models Based on the
Relationship of Transaction Parties, e-commerce Sales Life Cycle (ESLC) Model, Electronic
Payment Systems, Electronic Cash, Smart Cards and Electronic Payment Systems, Credit Card
Based Electronic Payment Systems, Risks and Electronic Payment Systems, Electronic Data
Interchange (EDI)

Course Outcomes
Be able to understand the concept of Digital Marketing & Knowledge ( K2)/

CO1
E-commerce in today’s scenario. Remembering ( K1)
To able to create and maintain a good website and blog Applying ( K 4)
CO2
posts.
Comprehending
Be able to understand and apply SEO and Email Marketing
CO3 (K3)
in today’s modern world
Applying ( K4)
CO4 To apply the Social Media Marketing techniques via Applying ( K 4)
various platforms
Synthesizing ( K6)/
CO5 To implement various Analytics tools of online marketing
Evaluating ( K7)
Suggested Readings:
1. Vandana, Ahuja; Digital Marketing, Oxford University Press India (November, 2015).
2. Seema Gupta; Digital Marketing, McGraw Hill Education; First edition (November 2017)
3. Ryan, Damian; Understanding Digital Marketing: marketing strategies for engaging the digital
generation; Kogan Page (3rd Edition, 2014).
4. Ravi Kalakota :Frontiers of E Commerce (Pearson)

MANAGEMENT INFORMATION SYSTEMS
Course Objective
1. To help the students understand the importance of information management in business and
management
2. To provide understanding about different types of information systems in business
3. To apply the theory and concepts in practical with help of software
4. To understand various security and ethical issues with Information Systems
5. To provide hands on learning of applications on Spreadsheet and database software
UNIT -1 (6 Hours)
Management Information Systems - Need, Purpose and Objectives, Contemporary Approaches to

MIS, Information as a strategic resource, Use of information for competitive advantage, MIS as an
instrument for the organizational change. Information Technology – Characteristics and emerging
trends, IT Capabilities and their organizational impact, IT enabled services. Transaction Processing
System: Characteristics and its importance
UNIT -II (6 Hours)
Information, Management and Decision Making - Attributes of information and its relevance to
Decision Making, Types of information. Models of Decision Making - Classical, Administrative and
Herbert Simon's Models. Management Support Systems: Decision Support Systems, Group Decision
Support Systems, and Executive Information Systems.
UNIT -III (8 Hours)
Managing Data Resources- The need for data management, Challenges of data management, Data
independence, Data redundancy, Data consistency, Data administration. Database Management
System – Concepts and types of DBMS, Fields, Records, Table, View, Reports and Queries. Data
warehouse and Data mining – Characteristics and uses of Data warehouse, Techniques of Data
Mining, Business Intelligence
Database Management System (Lab): Creation of Table, View and Reports. Basics of SQL and
running queries

Course Outcomes
Be able to understand the importance of information Knowledge( K2)

CO1
management in business and management. / Remembering ( K1)
To understand and formulate different types of Knowledge ( K2)
CO2
information systems in business
Be able to apply the theory and concepts in practical Applying ( K 4)
CO3
with help of software
CO4 To apply various security and ethical issues with Applying ( K 4)
Information Systems
To synthesize applications on Spread sheet and Synthesizing ( K6)/
CO5
database software Evaluating ( K7)
Suggested Readings
1. Management Information System – James ‘O’ Brian

2. Management Information Systems, Laudon and Laudon, 7th Edition, Pearson
Education Asia
3. Management Information Systems, Jawadekar, Tata McGraw Hill
4. Analysis and Design of Information Systems, Rajaraman, Prentice Hall
5. Database Management Systems: A Business-Oriented Approach Using ORACLE,
MySQL and MS Access, by Sotirios Zygiari
6. Computer Applications in Business (CBCS) by Dr. Sushil Kumar Sharma & Ms.
Mansi Bansal (Taxmann)
7. Excel 2019 All-In-One: Master the new features of Excel 2019 / Office 365, Lokesh
Lalwani (BPB)

IT SKILLS LAB-2
Lab work 20 Hours
Course Objective
1. To develop pivot table and understand the validating & auditing techniques
2. To understand different charting techniques in MS Excel
3. To understand different formatting techniques in MS Excel
Unit I ( Lab work on spreadsheet )
Pivot Table: Developing Pivot Table, Analyzing data using goal seek and solver, Scenarios Create
named scenarios. Show, edit, delete scenarios, Creating a scenario summary report. Validating and
Auditing: Set, edit validation criteria for data entry in a cell range like: whole number, decimal, list,
date, time, Trace precedent, dependent cells. Identify cells with missing dependents. Creating
applications in Spreadsheet and Macros.
Unit II ( Lab work on spreadsheet) 15 Hours
Creating and formatting Charts: Understanding chart types, column chart, bar chart, line chart, pie
chart, XY Scatter chart , Area chart, surface chart, bubble chart. Create a combined chart like:
column and line, column and area. Change the chart type for a defined data series, Add, delete a data
series in a chart, Re-position chart title, legend, data labels. Change scale of value axis: minimum,
maximum number to display, major interval. Change display units on value axis without changing
data source: hundreds, thousands, millions. Format columns, bars, pie slices, plot area, chart area to
display an image.
References
Excel Data Analysis: Modeling and Simulation , Hector Guerrero (Springer )
COURSE OUTCOME
1 CO1. To gain knowledge of pivot table and understand Knowledge (K2)
the validating & auditing techniques
2 CO2. Learn to use different charting techniques in MS Applying (K4)
Excel Synthesizing ( K6)
3 CO3. Learn to use different formatting techniques in Applying (K4)
MS Excel Knowledge (K2)

MINI PROJECT -2
Course Credit: 2
Seminar by students
Objective –
1. To identify the issues challenge of the industry
2. To able to prepare report on the application of emerging technologies in the selected industry
In second semester, the students are required to take one industry as per his/her interest for analysis
and preparing a project report. Preference should be given on the application of emerging
technologies in the selected industry. It may consists of Fintech, Block chain, Financial Services,
Data Science, Social Entrepreneurship or any other suitable area of interest. The report will be
prepared individually. The report will be evaluated by one external examiner appointed by
university.
COURSE OUTCOME
1 CO1. To gain knowledge of issues challenge of the Knowledge (K2)
industry
CO2. Learn to prepare report on the application of Applying (K4)
2
emerging technologies in the selected industry Synthesizing ( K6)

MBA MAIN SYLLABUS 2021-22
DR. A.P.J. ABDUL KALAM TECHNICAL UNIVERSITY

LUCKNOW
Teaching and Evaluation Scheme
For
MBA Main Second Year
AS PER AICTE MODEL CURRICULUM
(Effective from the Academic Session: 2021-22)
MBA MAIN Page 1

PREAMBLE
The Evaluation Scheme and Syllabus for Second Year MBA (Common) programme is designed
with a view to enhance the skills, knowledge & leadership of management graduates in order to
maximize the employment opportunities in various functional areas. The guidelines of Model
Curriculum of AICTE are duly considered by incorporating relevant emerging areas in all
specializations offered during the program. It has also followed the guidelines of New
Education Policy (NEP) to emphasis on skill building through project and practical work
specifying the learning outcomes for each subject and used Bloom’s hierarchical model as
expected indicators of learning levels. The specified levels of learning outcomes are indicative
and could be used suitably for assessment and evaluation.
The management education is dynamic and driven by socio-economic and technological changes
as well as innovations. Hence, it is expected that, latest updates from research, industry practices
and cases must be discussed extensively during teaching to achieve the desired levels of
knowledge and skills with practical outlook among graduating students. The detailed syllabus
has introduced case studies and latest updates also.
Visits to Manufacturing Units, malls, ware house & logistic hubs, Ports etc. and some short
duration live Projects will be helpful to buddy managers in gaining the feel real corporate culture
and working practices. It will help in orienting the students towards entrepreneurship and to start
their own start-ups.
Today IT is enable of all areas of management be HR, Finance, Marketing and hence
technological integrations with all functions have changed the face of planning and decision
making in all manufacturing and service industries. The Supply Chain processes are driven by
ERP System and High-End Technologies for real time tracking and identifications during
transportation for better customer’s support. Therefore in the real time scenario , while
designing the syllabus, we have given equal emphasis on the quantitative and analytics
approaches which will help the students to understand the practical know how of corporate and
will understand the pattern & interpretation of large data. Therefore we have given equal
emphasis on building student’s IT skills .
MBA MAIN Page 2

GUIDELINES FOR SUMMER INTERNSHIP (III SEMESTER) AND RESEARCH

PROJECT REPORT(IV SEMESTER)
SUMMER TRAINING PROJECT REPORT

.
1. At the end of the second semester examination, it is mandatory for every student of MBA
to undergo on-the-job practical training in any manufacturing, service or financial
organization. The training will be of 6 to 8 weeks duration. The college/institute will
facilitate this compulsory training for students.
2. During the training, the student is expected to learn about the organization and analyze
and suggest solutions to a live problem. The objective is to equip the students with the
knowledge of actual functioning of an organization and problems faced by them for
exploring feasible solutions.
3. During the course of training, the organization (where the student is undergoing training)
will assign a problem/project to the student.
4. The student, after the completion of training will present the work to his / her faculty
guide / mentor. Guide will assess student’s contribution and will award internal marks
out of 50. Thereafter students will submit a report to the College/Institute which will
form part of the third semester examination. However, the report must be submitted by
the end of October 30.
5. The report (based on training and the problem/project studied) prepared by the student
will be known as Summer Training Project Report. The report should ordinarily be based
on primary data. It should reflect in depth study of a micro problem, ordinarily assigned
by the organization where the student undergoes training. Relevant tables and
bibliography should support it. One comprehensive chapter must be included about the
organization where the student has undergone training. This should deal with brief
history of the organization, its structure, performance products/services and problem
faced. This chapter will form part 1 of the report. Part 2 of the report will contain the
study of micro research problem. The average size of report ordinarily will be of
minimum 100 pages in standard font size (12) and double spacing. Two neatly typed
(one sided only) and soft bound copies of the report will be submitted to the
College/Institute. The report will be typed on A-4 size paper.
6. The report will have three certificates, one by the Head of the Department, another by the
Faculty guide and third one from reporting officer of the organization where the student
has undergone training. These three certificates should be attached in the beginning of
the report.
7. The Summer Training Project Report will carry 150 marks and will be evaluated by two
examiners (external and internal). The evaluation will consist of (1) Project Report
evaluation (2) Project Presentation and Viva Voce.
8. The Project Report evaluation will comprise of 50 sessional marks and would be
evaluated by internal project guide. The Presentation and Viva Voce would comprise of
100 marks and would be evaluated by two examiners (1 external and 1 internal). The
average of the marks awarded by the 2 examiners will be taken into account for the
results. In case the difference in the awards given by the examiners is 30 or more marks,
the project report will be referred to a third examiner. Only such person will evaluate the
project report who has minimum three years of experience of teaching MBA classes in a
College/University. Experience of teaching MBA classes as guest faculty shall not be
counted.
9. The parameters on which external evaluation would be carried out are as under:
Project Report Evaluation:
MBA MAIN Page 3

Evaluation Understanding of Understanding Interpretation & Presentation Query

Criteria & objectives with of Relevance of Analysis (20) handling
Marks topic (20) topic (20) (20) (20)
10. It is mandatory that the student will make presentation in the presence of teachers and
students. The student is expected to answer to the queries and questions raised in such a
meeting.
11. The student shall prepare the Summer Training Project Report as per the format given in
the Summer Training Manual as prescribed by the University
12. In the beginning of III semester and before commencement of regular classes each
student has to choose dual specialization of his/her choice or interest. University offers
dual specialization in area Human Resource Management (HR), Marketing Management
(MM), Financial Management (FM), International Business (IB) and Information
Technology (IT) and Operations Management (OM). Institute shall help students to
choose specialization by conducting workshop, Industry Interaction etc.
13. Institute has a right to close the date of choosing area of specialization in order to smooth
functioning of classes and department and effective utilization of resources. However,
this process shall complete before commencement of regular classes.
RESEARCH PROJECT REPORT (RPR)

1. In fourth semester, the candidates will have to submit a Research Project Report on a
problem/topic (from the specialization areas) to be assigned by the MBA department
under the supervision of a core faculty member of the department.
2. The Research Project Report will carry 150 marks.
3. The evaluation of the project report will be done by two examiners (external & internal).
The evaluation will consist of (1) Evaluation of Project Report (2) Presentation and Viva
Voce.
4. The evaluation of Project Report will comprise of 50 marks and would be evaluated by
the internal guide.
5. The evaluation of Viva Voce of Project would comprise of 100 marks and would be
evaluated by two examiners (1 external and 1 internal).The average of the marks awarded
by the 2 examiners will be taken into account for the results. In case the difference in the
marks given by the examiners is 30 or more, the project report will be referred to a third
examiner. In such cases the average of two closer awards (given by three examiners) will
be taken into account for the results.
6. The report will contain the objectives and scope of the study. Research Methodology, use
and importance of the study, analysis of data collected, conclusions and
recommendations. It will contain relevant charts, diagrams and bibliography. A
certificate of the supervisor and the Head of the MBA program certifying the authenticity
of the report shall be attached therewith. The student will submit two copies of the report
to the Head of MBA program. The number of pages in the report will be minimum 75 or
more. The report should be typed in A-4 size paper. The parameter on which both
evaluation (1 & 2) would be carried on would be on the basis of:
The scheme of evaluation for Project Report
Relevance of Relevance of Research Interpretation &

Criteria & Objectives with Methodology(20) Analysis (20)
Marks topic (10) Total (50)
The scheme of evaluation of Viva voce
MBA MAIN Page 4

Understandin Understand Interpretation & Presentati Query

Evaluation g of ing of the Analysis (20) on & Handling
Criteria and Objectives relevance Communi (20) Total
Marks with topic of cation (100)
(20) Research skills (20)
(20)
MBA II Year Teaching and Evaluation Scheme

W.E.F. Academic Session 2021-22
(In Accordance with AICTE Model Curriculum & New Education Policy)
SEMESTER III
END
INTERNAL EVALUATION
PERIODS SEMESTER
SCHEME
EVALUATION
SNo SUBJECT TOTAL CREDIT
Codes
1 KMBN301 STRATEGIC MANAGEMENT

4 0 0 30 20 0 50 100 0 150 3
2 KMBN302 INNOVATION AND 4 0 0 30 20 0 50 100 0 150 3
ENTREPRENEURSHIP
3 KVE 301 HUMAN VALUES AND 3 1 0 30 20 0 50 100 0 150 3
ETHICS
4 Elective- 1
4 0 0 30 20 0 50 100 0 150 3
Specialization Group-1
5 Elective -2
4 0 0 30 20 0 50 100 0 150 3
6 Elective -1
4 0 0 30 20 0 50 100 0 150 3
7 Elective -2
4 0 0 30 20 0 50 100 0 150 3
Summer Training Project 0 2 0 0 50 0 50 0 100 150 4
8 KMBN308
Report & Viva Voce
TOTAL 1200 25
SEMESTER IV
END
INTERNAL EVALUATION
PERIODS SEMESTER
SCHEME
EVALUATION
SNo SUBJECT TOTAL CREDIT
Codes
1 KMBN401 Emerging Technologies in

Global Business Environment 4 0 0 30 20 0 50 100 0 150 3
2 Elective- 3 4 0 0 30 20 0 50 100 0 150 3

3 Elective -4 4 0 0 30 20 0 50 100 0 150 3
4 Elective- 5
4 0 0 30 20 0 50 100 0 150 3
5 Elective -3
4 0 0 30 20 0 50 100 0 150 3
6 Elective -4
4 0 0 30 20 0 50 100 0 150 3
7 Elective -5
4 0 0 30 20 0 50 100 0 150 3
MBA MAIN Page 5

Research Project Report 0 2 0 0 50 0 50 0 100 150 4

8 KMBN408
& Viva Voce
TOTAL 1200 25
Specialization Group: HUMAN RESOURCE (HR)

Elective Subjects in III Semester
S.No. Code Course Title
1 KMBN HR01 TALENT MANAGEMENT
2 KMBN HR02 EMPLOYEE RELATIONS AND LABOUR LAWS
Elective Subjects in IV Semester

1 KMBN HR03 HR ANALYTICS
2 KMBN HR04 PERFORMANCE AND REWARD MANAGEMENT
3 KMBN HR05 INTERNATIONAL HRM
Specialization Group: MARKETING (MK)

1 KMBN MK01 CONSUMER BEHAVIOUR AND MARKETING

COMMUNICATION
2 KMBN MK02 MARKETING ANALYTICS

1 KMBN MK03 B2B AND SERVICES MARKETING
2 KMBN MK04 SALES AND RETAIL MANAGEMENT
3 KMBN MK05 SOCIAL MEDIA AND WEB ANALYTICS
MBA MAIN Page 6

Specialization Group: FINANCE (FM)

1 KMBN FM01 INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT
2 KMBN FM02 FINANCIAL PLANNING AND TAX MANAGEMENT

1 KMBN FM03 FINANCIAL DERIVATIVES
2 KMBN FM04 FOREIGN EXCHANGE AND RISK MANAGEMENT
3 KMBN FM05 FINANCIAL AND CREDIT RISK ANALYTICS
Specialization Group: INTERNATIONAL BUSINESS (IB)

1 KMBN IB01 INTERNATIONAL BUSINESS MANAGEMENT
2 KMBN IB02 EXPORT IMPORT DOCUMENTATION

1 KMBN IB03 INTERNATIONAL LOGISTICS
2 KMBN IB04 CROSS CULTURAL MANAGEMENT
3 KMBN IB05 INTERNATIONAL TRADE LAWS
Specialization Group: INFORMATION TECHNOLOGY (IT)

1 KMBN IT01 DATA ANAYTICS FOR BUSINESS DECISIONS
MBA MAIN Page 7

2 KMBN IT02 AI AND ML FOR BUSINESS

1 KMBN IT03 DATA BASE MANAGEMENT SYSTEM
2 KMBNI T04 CLOUD COMPUTING FOR BUSINESS
3 KMBN IT05 BUSINESS DATA WAREHOUSING & DATA MINING
Specialization Group: OPERATION MANAGEMENT (OM)
1 KMBN OM 01 SUPPLY CHAIN & LOGISTICS MANAGEMENT
2 KMBN OM 02 OPERATIONS PLANNING & CONTROL

3 KMBN OM 03 QUALITY MANAGEMENT
4 KMBN OM 04 PROJECT & SOURCING MANAGEMENT
5 KMBN OM 05 MANAGEMENT OF MANUFACTURING SYSTEM
MBA MAIN Page 8

STRATEGIC MANAGEMENT
Code: KMBN 301
Credits: 3 Teaching Hours: 36
Course Objectives
1. To have a clear understanding of the key concepts and principles of strategic
management
2. To have skills and understanding of tools and techniques for analyzing a company
strategically
3. To provide a basic understanding of the nature and dynamics of the strategy formulation
and implementation processes.
4. To encourage students to think critically and strategically.
5. The ability to identify strategic issues and design appropriate courses of action.
UNIT 1 (5 Hours)
Introduction: meaning nature, scope, and importance of strategy; Model of strategic
management, Strategic Decision-Making Process.
Corporate Governance: Composition of the board, Role and Responsibilities of the board of
directors, Trends in corporate governance, Corporate Social Responsibility. Case Studies and
Latest Updates.
UNIT 2 (8 hours)
Environmental Scanning: Understanding the Macro Environment: PESTEL Analysis,
Industrial Organization (IO) & the Structure Conduct Performance (SCP) approach, Porter’s
Five Forces Model, Understanding the Micro Environment: Resource Based View (RBV)
Analysis, VRIO Framework, Using resources to gain Competitive advantage & its
sustainability, Value Chain Analysis. Case Studies and Latest Updates.
UNIT 3 (9 hours)
Strategy Formulation: Situational Analysis using SWOT approach
Business Strategies: Competitive Strategy: - Cost Leadership, Differentiation & Focus,
Cooperative Strategy: - Collusion & Strategic Alliances
Corporate Strategies: Directional Strategy: Growth strategies, Stability Strategies &
Retrenchment Strategies. Corporate Parenting
Functional Strategies: Marketing, Financial, R&D, Operations, Purchasing, Logistics,
HRM & IT. The sourcing decision: Outsourcing & offshoring
Case Studies and Latest Updates.
Unit 4 (9 hours)
Strategy Choice and Analysis: Scenario Analysis Process, Tools & Techniques of
strategic Analysis: BCG Matrix, Ansoff Grid, GE Nine Cell Planning Grid, McKinsey’s 7’S
framework. Case Studies and Latest Updates.
Strategy implementation: Developing Programs, Budget and Procedures, Stages of
Corporate Development, Organizational Life cycle, Organizational Structures: Matrix,
Network & Modular/Cellular; Reengineering and Strategy implementation, Leadership and
corporate culture, Case Studies and Latest Updates.
Unit 5 (5 hours)
MBA MAIN Page 9
Strategy Evaluation & Control: Evaluation & Control process, Measuring performance:
types of controls, activity based costing, enterprise risk management, primary measures of
corporate performance, balance scorecard approach to measure key Performance,
responsibility centers, Benchmarking, Problems in measuring Performance & Guidelines for
proper control. Strategic Audit of a Corporation. Case Studies and Latest Updates.
COURSE OUTCOMES
Course Outcomes Expected Levels of Learning as per
Bloom’s Taxonomy for Assessment
of Course Outcome.
CO 1: Formulate organizational vision, Applying (K3)
mission, goals, and values Understanding (K2)
Remembering (K1)
CO2. Develop strategies and action Create (K6)
plans to achieve an organization's Evaluating (K5)
vision, mission, and goals. Analysing (K4)
Applying (K3)
Understanding (K2)
Remembering(K1)
CO3. Develop powers of managerial Analysing (K4)
judgment, how to assess business risk, and Applying (K3)
improve ability to make sound decisions Understanding (K2)
and achieve effective outcomes.
Remembering(K1)
CO4. Evaluate and revise Analysing (K4)
programs and procedures in Applying (K3)
order to achieve organizational Understanding (K2)
goals; Remembering(K1)
CO5. Consider the ethical dimensions of the Analysing (K4)
strategic management process; Applying (K3)
Understanding (K2)
Remembering(K1)
Suggested Readings:
1. Wheelen, L. Thomas and Hunger, David J.; Concepts in Strategic Management and
Business Policy, Pearson Education,
2. Stewart Clegg, Chris Carter, Martin Kornberger & Jochen Schweitzer : Strategy - Theory
and Practice.(SAGE Publishing India)
3. Kazmi, Azhar; Business Policy and Strategic Management; McGraw-Hill Education.
David, Fred; Strategic Management: Concepts and Cases; PHI Learning.
4. Thomson, Arthur A. and Strickland, A. J.; Strategic Management: Concept and
Cases; McGraw Hill Education,
5. Jauch, L.F., and Glueck, W.F.; Business Policy and Strategic Management;
McGraw-Hill Education,
MBA MAIN Page 10

INNOVATION & ENTREPRENEURSHIP

Code: KMBN302
COURSE OBJECTIVES:
1. The purpose of this course is to expose the student to the basic concepts of
entrepreneurship, functions of entrepreneurs and problems faced by them in the real
world
2. To provide insights to students in converting an Idea to an opportunity and develop
understanding of various funding sources for a startup
3. Familiarizing the students with SME sector activities, venture capital financing and
international entrepreneurial opportunities.
4. To understand the role of innovation and technical change in enterprise and global level
economic performance
5. To understand the technological, human, economic, organizational, social and other
dimensions of innovation
Unit 1 (7 Hours)
Innovation: Meaning, difference between innovation and creativity, Innovation types &
Platforms, Business Model Innovation, Service Innovation, Design-led innovation,
Improvisation, Large firm Vs. Start-up innovation, Co-creation and open innovation, developing
an innovation strategy, Sources of innovation, Innovation Environment, Creative Destruction
Unit 2 (6 Hours)
Entrepreneurship: Meaning, definition and concept, Factors affecting entrepreneurship,
characteristics and skills of an entrepreneur, entrepreneur v/s manager. Concept of
intrapreneurship, types of entrepreneurs, functions of entrepreneur, entrepreneurial decision-
process, challenges faced by entrepreneurs and changing role of entrepreneur. Women
enterprises, social, and rural entrepreneurship
Unit 3 (9 Hours)
Entrepreneurial Finance, Assistance and Entrepreneurial Development Agencies:
Estimating financial funds requirement; Sources of finance – banks, & financial institutions,
financing of small-scale industries in developing countries.
Role of central government and state government in promoting entrepreneurship with various
incentives, subsidies, grants, export oriented units – fiscal & tax concessions, other government
initiatives and inclusive entrepreneurial growth. Overview of MSME policy of government in
India,
Role of agencies assisting entrepreneurship: DICs, SSIs, NSICs, EDIINIESBUD, NEDB,

Entrepreneurship Development Institute (EDI). New initiatives taken by government to promote
entrepreneurship
Unit 4 (9 Hours)
From Idea to opportunity: Idea generation- sources and methods, identification and
classification of ideas. Individual creativity: idea to business opportunity, Opportunity
MBA MAIN Page 11

assessment, Process of New Venture and its Challenges, Venture capital, Angel investing,
Crowdfunding
Developing a Business Plan: Business Planning Process: elements of business planning,
preparation of project plan, components of an ideal business plan – market plan, financial plan,
operational plan, and, Feasibility Analysis – aspects and methods: Economic analysis, financial
analysis, market-, and technological feasibility.
Unit 5 (5 Hours)
Launching a New Venture: Steps involved in launching a business (Process charts), Various
Forms of business ownership, Registration of business units; start-up to going IPO; revival, exit
and end to a venture.
COURSE OUTCOMES
Course Outcome Expected Levels of Learning as

per Bloom’s Taxonomy for
Assessment of Course Outcome.
CO 1: Remember and comprehend basic  Remembering ( K1)
concepts of entrepreneurship  Knowledge ( K 2)
CO2: Develop knowledge on  Applying ( K 4)
Entrepreneurial Finance, Assistance and role  Analyzing ( K 5)
of Entrepreneurial Development Agencies  Evaluating ( K7)
CO3: Develop understanding of converting  Analyzing ( K 5)
an Idea to an opportunity and develop  Evaluating ( K7)
understanding of various funding sources
CO4: Gain in depth knowledge of  Remembering ( K1)
innovation and its various sources  Knowledge ( K 2)
 Analyzing ( K 5)
CO5: Develop understanding of various  Knowledge ( K 2)
dimensions of innovation along with current  Synthesizing ( K6)
trends and general awareness of innovation  Evaluating ( K7)
and startup
Suggested Readings
1. Roy: Entrepreneurship, OUP
2. Ahmad, Ali and Bhatt, Punita.: Entrepreneurship in Developing and Emerging Economies,
SAGE Publishing India
3. Mitra, Jay: The Business of Innovation, 2017, SAGE Publishing
4. Entrepreneurship 10th Ed (Indian Edition) 2016 by Robert Hirsch Michael Peters Dean
Shepherd, McGraw Hill
5. Khanka, S.S.; Entrepreneurial Development; S. Chand and Co.
6. Kumar, Arya; Entrepreneurship; Pearson Education.
7. Desai, Vasant; Dynamics of Entrepreneurial Development and Management; Himalaya
Publishing
8. Blundel, R. and Lockett, N.; Exploring Entrepreneurship Practices and Perspectives; Oxford
Publications.
9. Dollinger, M. J.; Entrepreneurship: New Venture Creation; PHI Learning.
10. "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and
Henning Kagermann)
11. Afuah, A.. Innovation Management: Strategies, Implementation, and Profit. Oxford
University Press.
MBA MAIN Page 12

UNIVERSAL HUMAN VALUES AND

PROFESSIONAL ETHICS
Code: KVE 303
Credit: 3 Teaching Hours: 36
Course Objectives
1. To help students distinguish between values and skills, and understand the need, basic
guidelines, content and process of value education.
2. To help students initiate a process of dialog within themselves to know what they ‘really
want to be’ in their life and profession
3. To help students understand the meaning of happiness and prosperity for a human being.
4. To facilitate the students to understand harmony at all the levels of human living, and
live accordingly.
5. To facilitate the students in applying the understanding of harmony in existence in their
profession and lead an ethical life
Course Outcomes
1. Understand the significance of value inputs in a classroom, distinguish between values and
skills, understand the need, basic guidelines, content and process of value education,
explore the meaning of happiness and prosperity and do a correct appraisal of the current
scenario in the society
2. Distinguish between the Self and the Body, understand the meaning of Harmony in the Self
the Co-existence of Self and Body.
3. Understand the value of harmonious relationship based on trust, respect and other naturally
acceptable feelings in human-human relationships and explore their role in ensuring a
harmonious society
4. Understand the harmony in nature and existence, and work out their mutually fulfilling
participation in the nature.
5. Distinguish between ethical and unethical practices, and start working out the strategy to
actualize a harmonious environment wherever they work.
Course Description
Every human being has two sets of questions to answer for his life: a) what to do? and, b)
how to do?. The first set pertains to the value domain, and the other to the skill domain. Both
are complimentary, but value domain has a higher priority. Today, education has become
more and more skill biased, and hence, the basic aspiration of a human being, that is to live
with happiness and prosperity, gets defeated, in spite of abundant technological progress.
This course is aimed at giving inputs that will help to ensure the right understanding and right
feelings in the students in their life and profession, enabling them to lead an ethical life. In
this course, the students learn the process of self‐ exploration, the difference between the
Self and the Body, the naturally acceptable feelings in relationships in a family, the
comprehensive human goal in the society, the mutual fulfillment in the nature and the co‐
existence in existence. As a natural outcome of such inputs, they are able to evaluate an
ethical life and profession ahead.
UNIT-1: Course Introduction - Need, Basic Guidelines, Content and Process for Value
Education (6 Hours)
Understanding the need, basic guidelines, content and process for Value Education, Self-
Exploration–what is it? - its content and process; ‘Natural Acceptance’ and Experiential
Validation- as the mechanism for self-exploration, Continuous Happiness and Prosperity- A look
at basic Human Aspirations, Right understanding, Relationship and Physical Facilities- the basic
requirements for fulfillment of aspirations of every human being with their correct priority,
MBA MAIN Page 13
Understanding Happiness and Prosperity correctly- A critical appraisal of the current scenario,
Method to fulfill the above human aspirations: understanding and living in harmony at various
levels.
UNIT-2: Understanding Harmony in the Human Being - Harmony in Myself (7 Hours)

Understanding human being as a co-existence of the sentient ‘I’ and the material ‘Body’,
Understanding the needs of Self (‘I’) and ‘Body’ - Sukh and Suvidha, Understanding the Body
as an instrument of ‘I’ (I being the doer, seer and enjoyer), Understanding the characteristics and
activities of ‘I’ and harmony in ‘I’, Understanding the harmony of I with the Body: Sanyam and
Swasthya; correct appraisal of Physical needs, meaning of Prosperity in detail, Programs to
ensure Sanyam and Swasthya.
UNIT-3: Understanding Harmony in the Family and Society- Harmony in Human-Human

Relationship (8 Hours)
Understanding harmony in the Family- the basic unit of human interaction , Understanding
values in human-human relationship; meaning of Nyaya and program for its fulfillment to ensure
Ubhay-tripti; Trust (Vishwas) and Respect (Samman) as the foundational values of relationship,
Understanding the meaning of Vishwas; Difference between intention and competence,
Understanding the meaning of Samman, Difference between respect and differentiation; the
other salient values in relationship, Understanding the harmony in the society (society being an
extension of family): Samadhan, Samridhi, Abhay, Sah-astitva as comprehensive Human Goals,
Visualizing a universal harmonious order in society- Undivided Society (AkhandSamaj),
Universal Order (Sarvabhaum Vyawastha )- from family to world family!.
UNIT-4: Understanding Harmony in the Nature and Existence - Whole existence as Co-
existence (8 Hours)
Understanding the harmony in the Nature, Interconnectedness and mutual fulfilment among the
four orders of nature- recyclability and self-regulation in nature, Understanding Existence as Co-
existence (Sah-astitva) of mutually interacting units in all-pervasive space, Holistic perception of
harmony at all levels of existence.
UNIT-5: Implications of the above Holistic Understanding of Harmony on Professional

Ethics ( 7 Hours)
Natural acceptance of human values, Definitiveness of Ethical Human Conduct, Basis for
Humanistic Education, Humanistic Constitution and Humanistic Universal Order, Competence
in Professional Ethics: a) Ability to utilize the professional competence for augmenting universal
human order, b) Ability to identify the scope and characteristics of people-friendly and eco-
friendly production systems, technologies and management models, Case studies of typical holistic
technologies, management models and production systems, Strategy for transition from the present state
to Universal Human Order: a) At the level of individual: as socially and ecologically responsible
engineers, technologists and managers, b) At the level of society: as mutually enriching institutions and
organizations
Suggested Readings
1. R R Gaur, R Sangal, G P Bagaria, 2009, A Foundation Course in Human Values and
Professional Ethics.
2. Ivan Illich, 1974, Energy & Equity, The Trinity Press, Worcester, and Harper Collins,
USA
MBA MAIN Page 14

3. E.F. Schumacher, 1973, Small is Beautiful: a study of economics as if people

mattered, Blond & Briggs, Britain.
4. Sussan George, 1976, How the Other Half Dies, Penguin Press. Reprinted 1986, 1991
5. Donella H. Meadows, Dennis L. Meadows, Jorgen Randers, William W. Behrens III,
1972, Limits to Growth – Club of Rome’s report, Universe Books.
6. A Nagraj, 1998, Jeevan Vidya Ek Parichay, Divya Path Sansthan, Amarkantak.
7. P L Dhar, RR Gaur, 1990, Science and Humanism, Commonwealth Publishers.
8. A N Tripathy, 2003, Human Values, New Age International Publishers.
9. Subhas Palekar, 2000, How to practice Natural Farming, Pracheen (Vaidik)
KrishiTantraShodh, Amravati.
10. E G Seebauer & Robert L. Berry, 2000, Fundamentals of Ethics for Scientists &
Engineers, Oxford University Press
11. M Govindrajran, S Natrajan & V.S. Senthil Kumar, Engineering Ethics (including
Human Values), Eastern Economy Edition, Prentice Hall of India Ltd.
12. B P Banerjee, 2005, Foundations of Ethics and Management, Excel Books
13. B L Bajpai, 2004, Indian Ethos and Modern Management, New Royal Book Co.,
Lucknow. Reprinted 2008
MBA MAIN Page 15

EMERGING TECHNOLOGIES IN GLOBAL

BUSINESS ENVIRONMENT
Code: KMBN401
Course Credits:3 Teaching Hours :36
Course Objectives
a. To give students an exposure to the VUCA environment of International Business

b. To provide in-depth understanding of digital transformation on business processes
c. To understand the impact of Industry 4.0 has on the context of International Business
d. To understand in detail the shifts taking place in the Political, Economic, Social and
Technological environments that are shaping business realities
e. To understand the changing role of International Organizations and changing dynamics
in Geo Politics.
Unit 1 Industry 4.0 and Digital Transformation (6 Hours)

Meaning and Nature of Industry 4.0 and Latest Trends. Realignment in Political, Economic,
Socio-Cultural, Technological Factors that are driving change in International Business
Management, the changing nature of Globalization, The changing nature of regulatory
environment, natural environment, new age ethics. Overview of Digital Transformation.
Unit 2 Emerging Technologies as Drivers of Global Business (8 Hours)

Artificial Intelligence- Machine Learning, Deep Learning Singularity – Time Lines and
Implication. Augmented Reality, Virtual Reality and Mixed Reality and Applications. Block
chain – Concepts and Industrial Applications, Challenges in adopting Block chain. Additive
Manufacturing: Advantages and Disadvantages, new applications of additive manufacturing,
impact of additive manufacturing on supply chain management, mass customization and the
customer experience. Introduction of Neuroscience in Business. Internet of Things (IoT).
Unit 3 : New Age Economies (8 Hours)

Circular Economy- Concept of Circular Economy, difference between Linear and Circular
Economy, Role of Circular Economy in Sustainable Business and Innovation. Behavioral
Economics- Core Concepts of Behavioral Economics, Nudging and Choice Architecture, Ethical
Concerns of Behavioral Economics. Economic Nationalism -Nature of Economic Nationalism,
Contemporary Cases in Economic Nationalism, Future of Economic Integration. Sharing
Economy – New Business Models , Characteristics , Difference Between Platforms and
Traditional Business Models, Different Types of Platforms , implications on future of work.
Unit 4 : Changing Natures of Global Politics (6 Hours)
Identity Politics – Issues & Challenges, The Rise of Authoritarianism and what that means for
geo politics, Reviving Democratic Ideals, The Rise of China and its impact on global trade.
Unit 5 : Social, Cultural and Global Challenges (8 Hours)

Diversity of different generations in the workplace, issue of inter-generational equity.
Migration – Political, Economic and Human Rights Perspective, the Migrant Crisis in the EU.
MBA MAIN Page 16

Climate Change – Political Dimensions of Climate Change, Plight and Issue of Climate
Refugees, Sustainable Development Goals.
Rising Inequality: Historical Context of Inequality and Social Unrest, Global Inequality, Social
and Economic Reforms. Privacy in the Digital World – Complexity of Privacy Issues, Basics
of GDPR (General Data Protection Regulation) , Importance of Personal Data, Existential
Threats – Five Types of Risks associated with AI , Need for New Age Ethics .
COURSE OUTCOMES
Course Outcomes Learning Levels as per Bloom’s Taxonomy
for Evaluation and Assessment
CO1: To get an overview of the changing Analysing (K4)
context of International Business in the Applying(K3)
wake of Industry 4.0 Understanding (K2)
Remembering (K1)
CO 2 : Conceptual understanding of the Analysing (K4)
new technologies that are driving change in Applying(K3)
business operations and strategy Understanding (K2)
Remembering (K1)
CO 3: Understand shifts in economic Understanding (K2)
thought and its impact on business Remembering (K1)
decisions.
CO 4 : Understand changing geo politics Analysing (K4)
and analyses its impact on international Applying(K3)
Business Understanding (K2)
Remembering (K1)
CO 5 : Critically think about issues and Applying(K3)
challenges in the Global World and find Understanding (K2)
sustainable solutions Remembering (K1)
Suggested Readings
1. Kapoor, Mansi – Global Business Environment: Shifting Paradigms in the Fourth

Industrial Revolution, SAGE Publishing India
2. Narendra Jadhav, New Age technology an Industrial Revolution 4.0(Konark Publisher)
3. Pranjal Sharma, India Automated (McMillan)
4. Kapoor, M – Global Business Environment: Shifting Paradigms in the Fourth Industrial
Revolution, SAGE India
5. Arun Sundararajan, The Sharing Economy: The End of Employment and the Rise of
Crowd-Based Capitalism (MIT Press)
6. Mark Van Rijmenam, The Organisation of Tomorrow: How AI, blockchain and analytics
turn your business into a data organisation (Routledge)
7. Nitin Seth, Winning in Digital Age (Penguin)
8. Hu, Ming, Sharing Economy (Springer)
9. Hill, International Buisness , Mc Graw-Hill
10. Cherunilam, F - International Trade and Export Management, Himalaya
11. Daniels - International Business (Pearson)
MBA MAIN Page 17

Specialization Group: Human Resource Management(HR)
TALENT MANAGEMENT
Code: KMBNHR01
Course objective
1. This course focuses on the attraction, acquisition, and retention of talent in organizations
2. A clear understanding of talent management and its linkage with organizational strategy
and other HR practices.
3. To provide the understanding of acquiring and retaining the talent in the organization.
4. To provide them the process of identifying and developing the potential talent to fulfil
the present and future need of the organization.
5. In addition, the course will cover the negotiation problems that managers may face in
decision-making processes; for example, the hiring negotiation, the promotion
negotiation, the firing decision, and HR-relevant cross-cultural negotiation issues.
Unit 1 (6 hours)
Introduction to Talent Management: Concept, Meaning & Objectives, Role of Talent
Management in building Sustainable Competitive Advantage to a firm; Key Processes of Talent
Management: Recruitment, Selection, Human Resource Planning, Retention, Talent vs.
Knowledge, Consequences of Failure in Managing Talent, Identifying and Assessing High-
Potential Talent: Current Organizational Practices . Case Studies
Unit 2 (8 hours)
Talent Acquisition: Job Analysis, Questionnaires, Interviews, Developing job Description &
Job Specification, Attracting and Recruiting the best Talents, Strategic Trends in Talent
Acquisition, Talent acquisition management solutions. HR Planning for Talent Management:
Process (using MS-Excel and quantitative tools), Evaluation of factors affecting HR Planning,
Strategic view of Recruitment & Selection. Case Studies
Unit 3 (7 hours.)
Recruitment and Selection Process: Introduction, Sources of Recruitment, Use of Assessment
Centers, Selection Errors & Minimizing Selection Errors, Reliability & Validity of Selection
Tests, Choosing suitable types of Interviews, Formulating a recruitment strategy for senior level
executives. Employee Engagement: Process and outcomes of Employee Engagement, Ways of
Achieving Employee Engagement; Talent Development: Need Analysis, Knowledge
Management, Competency Development and Developing Leadership Talent. Case Studies
Unit 4 (8 hours)
Employee Retention: Comprehensive approach to Employees Retention, Managing Voluntary
Turnover, Dealing with Job Withdrawal; Strategic Compensation plan for Talent
Engagement: Defining the Elements of Total Rewards, Integrated Rewards Philosophy,
Designing Integrated Rewards, Sustainable Talent Management and Reward Model. , Career and
Succession Planning. Case Studies
Unit 5. (7hrs)
MBA MAIN Page 18

Emerging Trends in HR: Human Resource Audits, Human Resource Information System
(HRIS), Human Resource Accounting (HRA), Business Process Re-engineering, Contemporary
Talent Management Issues and Challenges. Case Studies
COURSE OUTCOME
CO 1: Knowledge of Talent Management K1(Remember)
Processes K2(Understand)
CO 2: Understanding for analysis of the K1(Remember)
impacts of Talent management in the K2(Understand)
organization K3(Apply)
K4(Analyze)
CO 3: Competency to implement Talent K4(Analyze)
Management practices K5(Evaluate)
K6(Create)
CO 4: Competency to develop leadership K4(Analyze)
qualities among subordinate K5 (Evaluate)
CO 5: Knowledge about the reward system K2(Understand)

to support Talent management K3(Apply)
Suggested Readings:
1. Gowri Joshi &VeenaVohra, Talent Management, Cengage Learning

2. Mamta Mohapatra & Swati Dhir, Talent Management, SAGE Publishing India
3. Dessler Gary, VarkkeyBiju, Fundamentals of Human Resource Management, Pearson
Publication,
4. Lance A Berger, Dorothy R Berger,Talent Management Hand Book, McGraw Hill
5. Hasan, M., Singh, A. K., Dhamija, S., Talent management in India: Challenges and
opportunities, Atlantic Publication
6. Rob Silzer (Editor), Ben E. Dowell (Editor), Strategy-Driven Talent Management: A
Leadership Imperative, Wiley
7. K.Aswathappa – Human Resources and Personnel Management, Tata McGraw Hill
8. Robbins SP, Timothy A, Judge &Sanghi Seema, Organizational Behaviour, Pearson
Education, New Delhi
9. Sonal Minocha: Global Talent Management (SAGE Publishing India)
MBA MAIN Page 19

EMPLOYEE RELATIONS AND LABOR LAWS

Code: KMBN HR 02
Course Credits: 3 Teaching Hours: 36 Hr
Course Objectives:
1. To Provide conceptual framework of Industrial Relation
2. To make students aware with the Indian Labor legislation
3. To make students aware with the basic requirements and mandate of labor legislations
4. To help the students to understand the existing framework of Industrial Relation and Labor
legislation.
Unit 1: (8 Hours)
Employee Relations Management (ERM) & Industrial Relation: Introduction and
Importance of Employee Relations, Employee Relations Management Tools, Approaches
to Understand IR, the Trends of Industrial Relations in India, Factors Leading the Present State
of Industrial Relations, Impact of Globalization on the Liberalized Economy Emerging
challenges of IR in India, Linking Industrial Relations with economic growth of a country,
Trade Unionism: Development of trade unionism, functions, type and structure of trade union,
Why Employees Join Trade Unions , Trade Unions in the Eyes of the Management, Politics and
Trade Unions, Outside Leadership of Trade Unions problems & suggestive remedial measures of
trade unions, The Trade Unions Act 1926& Amendment Bill, 2019: Objective, Recognition and
registration, Industrial Democracy & Participative Management. Case Studies.
Unit2: (8 Hours)
Collective Bargaining: Significance, types & procedure of Collective bargaining Discipline:
The Industrial Employment (Standing Orders) Act 1961, Misconduct, Disciplinary Action,
Types of Punishments, Code of Discipline, Domestic Enquiry, Grievance Handling in IR:
Grievance Settlement Procedure, Industrial Disputes, Preventive & Settlement Machinery in
India. Employee Participation and Empowerment: Objectives, Employee
Participation, Advantages of Employee Participation, Employee Participation in India,
Methods of Participation, Employee Empowerment. Case Studies
Unit 3 (7 Hours)
The Factories Act, 1948 & The Factories (Amendment) Bill, 2016 & The shop & Establishment
Act 1948, The Payment of Wages Act, 1936 and amendment in 2020, The Workmen’s
compensation Act, 1923, The Industrial Disputes Act, 1947.
Unit 4 (7 Hours)
The Payment of Minimum wages act 1948 & its revisions 2019, 2020 & 2021, The Contract
Labor (Abolition & regulative) act The ESI Act, 1948 and latest amendments, Child Labour
(Prohibition & Regulation) Act, 1986 and its latest amendment. The Trade unions act, 1926 &
Amendment Bill, 2019, Child Labour (Prohibition & Regulation) Act, 1986 and its latest
amendment.
Unit 5 (6 Hours)
MBA MAIN Page 20

The payment of Bonus Act, 1965 and amendments, The payment of Gratuity Cat, 1972 and its
amendment 2018 ,The Maternity Benefit Act, 1961 and amendments, Employee’s Provident
fund & Miscellaneous Provisions Act, 1952 .
COURSE OUTCOME
Course Outcomes Learning Levels as per Bloom’s

Taxonomy for Evaluation and Assessment
CO1: Knowledge of Industrial Relation K1(Remember)
framework K2(Understand)
CO2: Competency to understand the importance K1(Remember)
of Employee Relation within the perspective of K2(Understand)
Industrial Relation K3(Apply)
K4(Analyze)
CO3: Knowledge about relevant Laws of HR K1(Remember)
management K2(Understand)
K3(Apply)
CO4: Competency to interpreted and implement K4(Analyze)
the Labor Laws within organization K5 (Evaluate)
CO5: Competency to use Collective Bargaining K1(Remember)
and Grievance redressal Mechanism K2(Understand)
K3(Apply)
Suggested Readings:
1. Indian Bare Acts

2. Srivastava SC - Industrial Relations and Labor Laws (Vikas,)
3. Gupta, Parul – Industrial Relations and Labor laws, SAGE Publishing India
4. Monappa Arun, “Industrial Relations and Labor laws”, Tata McGraw Hill Edition, New
Delhi,
5. Taxmann Labor Laws”, Taxmann Allied Services Pvt. Ltd.
6. Sinha, P.R.N., Sinha, InduBala and Shekhar, Seema Priyadarshini, Industrial Relations,
Trade Unions and Labour Legislation, Pearson Education, New Delhi.
7. Mamoria, Mamoria and Gankar, “Dynamics of Industrial Relations”, Himalaya Publishing
House, New Delhi,
8. D. P Sahoo: Employee Relations Management - Texts and Cases, SAGE Publishing India
MBA MAIN Page 21

HR ANALYTICS
Code: KMBN HR 03
COURSE OBJECTIVES:
1. This course introduces the student to the theory, concepts, and business application of HR
analytics, and the ability to track, store, retrieve, analyze and interpret HR data to support
decision making.
2. The student will use applicable benchmarks/metrics to conduct research and statistical
analyses related to Human Resource Planning and Recruitment and Selection.
3. Employ appropriate software to record, maintain, retrieve and analyze Performance and
training effectiveness.
4. Apply quantitative and qualitative analysis to understand and design compensation system.
5. Demonstrate how to connect HR results to business results.
UNIT 1 8 Hours
Introduction to HR Analytics: Evolution of HR Analytics, HR information systems and data
sources, Evolution of HR Analytics; HR Metrics and HR Analytics; Intuition versus analytical
thinking; HRMS/HRIS and data sources; Analytics frameworks like LAMP, HR Scorecard &
Workforce Scorecard.
UNIT 2 8 Hours
Human Resource Planning and forecasting: Quantitative and Qualitative Dimensions of HR
Planning, Methods and Techniques of HR Demand Forecasting, Data Base for Manpower
Forecasting.
Recruitment and Selection Analytics: Evaluating Reliability and validity of selection models,
Finding out selection bias, Predicting the performance and turnover.
UNIT 3 8 Hours
Performance Analysis: Predicting employee performance, Training requirements, evaluating
training and development, Optimizing selection and promotion decisions, Analyzing and
Classifying training needs, Measuring training effectiveness, Predicting training effectiveness
and performance.
Designing a Compensation System: Understanding compensation Analytics, quantifiable data,
Factors affecting Compensation & Benefits, Analytics for compensation planning, Competency
Scorecard.
UNIT 4 4 Hours
Monitoring impact of Interventions: Tracking impact interventions, Evaluating stress levels
and value-change. Formulating evidence based practices and responsible investment, Evaluation
mediation process, moderation and interaction analysis.
UNIT 5 8 Hours
Applications of HR Metrics and Creating HR Dashboards: HR Metrics, Types of HR
Metrics, Staffing Metrics, Training and Development Metrics, Application-oriented Exercises :
Dashboards: Few Key Excel Add-ins/Functions to Help Create Dashboards, Name Range, The
Developer Tab, Form Controls, Important Excel Formulas Useful for Creating Dashboards,
VLOOKUP, INDEX, SUMIF, AVERAGEIF and COUNTIF, Application of Excel Functions in
Creating HR Dashboards, Storyboarding: Connecting the Dots and Integrating the Findings.
MBA MAIN Page 22


CO 1: Apply HR Analytical techniques in the Remembering ( K1)
areas of HRP, recruitment and selection, Knowledge ( K 2)
Compensation and Benefits and Training etc. Comprehending(K3)
CO2: Demonstrate HR function in adding Applying ( K 4)
value in business terms. Analyzing ( K 5)
CO3: Utilise soft factors in a people Applying ( K 4)
management context and convert them into Analyzing ( K 5)
measurable variables. Evaluating ( K7)
CO4: Design a Metrics and Analysis index Applying ( K 4)
for recruitment, performance and or a training Synthesizing ( K6)
and development context Analyzing ( K 5)
CO5: Predict the issues using the available Knowledge ( K 2)
HR data and formulate the best strategies. Synthesizing ( K6)
Evaluating ( K7)
Suggested Readings
1. Bhattacharya Kumar Dipak, HR Analytics Understanding Theories and Applications, SAGE

Publishing
2. Banerjee Pratyush, Pandey Jatin and Gupta Manish (2019), Practical Applications of HR
Analytics, SAGE Publishing
3. Sesil. J, Applying advanced analytics to HR management decisions: Methods for recruitment,
managing performance and improving knowledge management. Prentice Hall.
4. Barnett K, Berk J, Human Capital Analytics. Word Association Publication. Fitz-Enz J,
5. The HR Analytics: Predicting the Economic Value of your Company's Human Capital
Investments, AMACOM.
MBA MAIN Page 23

PERFORMANCE AND REWARD MANAGEMENT
Code: KMBNHR04
Course Credits: 3 Teaching Hours: 36 Hr
Course Objective:
1. To create an understanding of the key concepts of performance management and
contemporary methods for administering compensation and rewards in practices.
2. To articulate the benefits of using a performance development plan and the consequences
of not having one in place.
3. To distinguish the elements of an effective, integrated performance development system.
4. To devise “SMART” annual performance objectives (e.g., objectives that are specific,
measurable, attainable, relevant and track able).
5. To familiarize the students with the concept of competency mapping and understanding
its role in career development.
6. To familiarize students with various aspects of compensation system in India and make
them understand various issues linked with the process of fixing salary dearness
allowance, bonus, incentive scheme and benefits.
Unit1: (7 hours)
Introduction to Performance Management System :Meaning, Uses and purpose of
Performance Management, Performance Management vs Performance Appraisal, Performance
management and its challenges in current scenario, Performance management as a System and
Process, Establishing Performance Criterion of developing an Effective Appraisal System,
Criteria (KRA, KSA VS KPI). Case Studies
Unit2: (7 hours)
Managing Performance: Methods of managing performance of all the levels of Management(
including labor), 360 degree Performance Appraisal, Performance Feedback & Counseling
methods, Performance analysis for Individual and organizational development. Case Studies
Unit3: (7 hours)
Contemporary Issues: Potential appraisal, Competency mapping & its linkage with Career
Development and Succession planning, Balance score card: Introduction and Applications,
Advantages and limitations, Advantage & Disadvantage of online appraisal, Case Studies
Unit 4: (7 hours)
Reward System: Compensation- Meaning, Function, Job evaluation: Methods of job
evaluation, Inputs to job evaluation, Practical implication for technical/non-technical and
executive/managerial positions and significance of wage differentials. Case Studies
Unit 5: (8 Hours)
Compensation: Method of pay and Allowances, Pay structure: Basic Pay, DA, HRA, Gross
Pay, Take home pay etc. Incentive schemes; Methods of payment: Time and piece rate. Fringe
benefits & other allowances: Overtime, City compensatory, Travelling etc. Regulatory
compliance: Introductions, Wage and Pay commissions, Overview of minimum wages Act-
1948 and Equal Remuneration Act-1976. Profit Sharing options; Case Studies.
COURSE OUTCOME

Taxonomy for Evaluation and
Assessment
CO 1: Knowledge of Performance Management K1(Remember)
and Performance Appraisal K2(Understand)
CO 2: Competency to understand the importance K1(Remember)
MBA MAIN Page 24
of importance of Performance Management K2(Understand)

CO 3: Knowledge about the Compensation andK1(Remember)
Reward Systems K2(Understand)
CO 4: Competency to implement the effective
K3(Apply)
reward systems in the organization K4(Analyse)
K5 (Evaluate)
CO 5: Ability to explain the relevance of K1(Remember)
competency mapping and understanding its K2(Understand)
linkage with career development K3(Apply)
Suggested Reading:
1. T V Rao: Performance Management: Towards organizational Excellence (SAGE Publishing)

2. Michael, Armstrong Performance Management. Kogan Page.
3. Shrinivas R Kandula, Performance Management: Strategies, Intervention & Drivers.
Pearson
4. Chadha, P. Performance Management: It’s About Performing Not Just Appraising.
McMillan India Ltd.
5. B D Singh, Compensation and Reward Management, Excel Book
6. Robert Bacal , Performance Management, McGraw-Hill Education.
MBA MAIN Page 25

INTERNATIONAL HUMAN RESOURCE MANAGEMENT

Code: KMBN HR05
Course Objectives:
a. To familiarize the students with HR management in Global perspective.

b. To make the students understand the complexity of workforce diversity in international
context.
c. To make the students aware of the international labor relations.
d. To help develop an understanding of expatriate’s recruitment & training programs.
Unit 1: (8 Lectures)
International Human Resource Management-Overview, Developments leading to International
HRM Perspectives, International Human Resource Management: Role and Distinguishing
Activities, Organizational Structure and HRM, International Human Resource Planning. Case
Studies.
Unit 2 (8 lecture)
Staffing Practices in International Human Resource Management, Recruitment and Selection for
Overseas Assignments, Global Staffing Practices, International Transfers and Repatriation
Strategies, Training and Development in International Context, International Performance
Management, Global Compensation Practices. Case Studies
Unit 3(6 Lectures)

Industrial Relations and International Practices in Industrial Relations, Shifts in IHRM and IR,
International Strategic Human Resource Management, International Labor Standards, Global
Unions, Regional Integration and Framework Agreements. Case Studies
Unit 4 (8 Lectures)
Equal Opportunity and Diversity Management in Global Context. Sensitivity to Cultural
Diversity, Global Organization Structures, Emerging Trends in Employee Relations and
Employee Involvement, Convergence or divergence in personnel management in developed and
developing economies, Case Studies
Unit 5 (6 Hours)
Emerging Trends in International HRM, HR/IR issues in MNCs and Corporate Social
Responsibility, Case Studies
COURSE OUTCOME

Assessment
CO 1: Understanding the Contexts of K1(Remember)

International HRM
K2(Understand)
MBA MAIN Page 26

CO 2: Knowledge about the HR Processes K1(Understand)

in International Context Sug
K3(Apply) gest
CO 3: Able to evaluate the impacts of K4(Analyze) ed
Globalization on HRM Rea
K5(Evaluate) din
gs:
CO 4: Desired level of expertise on K4(Analyze) 1. P
organizational e
K5 (Evaluate)
t
K6 (Create) e
r
CO 5: Understanding the International K2(Understand)
culture in SHRM J
K3(Apply)
D
o
wling, Marion Fosting, Allen D Engle Sr- International Human Resource Management
(Cengage learning)
2. Anne Wil Harzing, Ashly H Pinnington- International Human Resource Management
(SAGE Publishing)
3. P L Rao – International Human Respource Management (Excel Books)
4. P SubbaRao – International Human Resource Management (Himalaya Publishing)
5. K Ashwathappa & Sadhna Dash – International Human Resource Management (McGraw
Hill Education)
6. Srinivas R. Kandula – International Human Resource Management, 2018 SAGE
Publishing
MBA MAIN Page 27

Specialization Group: Marketing(MK)
CONSUMER BEHAVIOR & MARKETING COMMUNICATION
Code: KMBNMK01
Course Objectives
1. To understand consumer behavior and explain the consumer decision making process
2. To define external and internal influences on buying behavior
3. To provide an understanding of integrated marketing communications (IMC) and its influences
on other marketing functions and other promotional activities.
4. Help to understand what advertising is and its role in advertising and brand promotion.
5. Understand the importance of message design and the creativity involved in message designing.
UNIT-1 (5 Hours)
Introduction: Consumer Behavior & the Marketing Mix, Consumer Goals, Consumer Decision Making
Process: Need Recognition, Search for information, Pre purchase evaluation of alternatives, Purchase,
Consumption, Post consumption Evaluation & Divestment, Interrupts in buying process & their effects,
Customer involvement, Consumer Journey through the World of Technology
UNIT-2 (8 Hours)
Consumers as individuals and in the social context: Consumer Perception, Consumer Learning &
Knowledge, Consumer Attitude Formation & Change, Reference Groups, Family Gender & Age
Influences, Culture and Social Mobility
UNIT-3 (10 Hours)

Marketing Communication: The Role of Marketing Communication Developing Effective
Communication: Target Audience, Communication Objectives Design the Communication, Select the
Communication Channels & Total Marketing Communication Budget. Communication Mix &
Managing the IMC Process
Advertising Management: Meaning, Nature and Scope of Advertising, Classification of advertising,
Process of Advertising, Fundamentals of Advertising Campaigns, The Creative Brief, and Advertising
Appeal. Advertising Agencies – their role, functions. Global vs local advertising
UNIT-4(9 Hours)
Developing the Advertising Campaign: Message Strategies, Executional Framework of messages,
Sources and Spokespersons, Source Characteristics, Advertising Effectiveness & its measurement
Media Planning and Strategy: Steps involved in media planning, Media Types and their characteristics;
Setting Media objectives, Media Selection & Media Strategy
UNIT 5 (4 Hours)
Interactive Marketing: Its advantage and disadvantages, Placing Ads and Promotions online, Buzz
Marketing, Viral Marketing, and Mobile marketing
MBA MAIN Page 28

COURSE OUTCOME
Course Outcomes Learning Levels as per
Bloom’s Taxonomy for
Evaluation and Assessment
CO1. Understand the three major influences on customer Understand (K2)
choice: the process of human decision making in a
marketing context; the individual customers make up; the
environment in which the customer is embedded.
CO2. Develop the cognitive skills to enable the application

of the above knowledge to marketing decision making and Create (K6)
activities
CO3. Be able to demonstrate how concepts may be applied Apply (K3)

to marketing strategy.
CO4. Apply an IMC approach in the development of an Apply (K3)

overall advertising and promotional plan.
CO5. Enhance creativity, critical thinking and analytical Analyze (K4)

ability through developing an integrated marketing
communication campaign
Suggested Readings
1. Consumer Behavior, Schiffman, L. G. and Kanuk, L. L., Pearson.
2. Consumer Behaviour : Sethna Zubin & Blythe Jim, SAGE Publishing India
3. Integrated Advertising, Promotion and Marketing Communications: Clow, Kenneth E. &
Baack Donald E., Pearson
4. Advertising & promotions an IMC perspective: Kruti Shah & Alan D’ Souza, McGraw
Hill education
5. 5 Advertising and promotion- An integrated Marketing Communication Perspective,
George E Belch & Michael A Belch, McGraw Hill Education
6. 6 Advertising, Brand and Consumer Behaviour, 2020, S. Ramesh Kumar, SAGE
Publishing India
MBA MAIN Page 29

MARKETING ANALYTICS
Code: KMBN MK02
CREDIT: 3 Teaching Hours: 36
COURSE OBJECTIVES
a. To understand the basic concepts of Marketing Analytics
b. To study various tools to have marketing insights in various marketing areas through
empirical data
c. To interpret the marketing data for effective marketing decision making
d. To draw inferences from data in order to answer descriptive, predictive, and
e. prescriptive questions relevant to marketing managers
Unit -1: Introduction to marketing Analytics (4 hrs.)

Meaning, characteristics, advantages and disadvantages of marketing analytics, Market Data Sources
(Primary and Secondary). Market Sizing: Stakeholders, Applications & Approaches (Top-down and
Bottom-up), PESTLE Market Analysis, Porter Five Force Analysis
Unit-2: Pricing Analytics (8 hrs.)

Pricing Policy and Objectives, Estimating Demand: Price Elasticity, Estimating Linear and Power
Demand Curves, Optimize Pricing, Incorporating Complementary Products, Pricing using Subjective
Demand Curve, Pricing Multiple Products,
Price Bundling & Nonlinear Pricing: Pure Bundling & Mixed Bundling, Determine Optimal
Bundling Pricing, Profit Maximizing strategies using Nonlinear Pricing Strategies, Price Skimming
& Sales, Revenue Management: Markdown Pricing and Handling Uncertainty
Unit-3: Sales Forecasting (8 hrs.)

Introduction, Simple Linear Regression & Multiple Regression model to forecast sales, Forecasting
in Presence of Special Events, Modeling trend and seasonality; Ratio to moving average forecasting
method, Using S curves to Forecast Sales of a New Product
Unit-4: Customer Analytics (8 hrs.)

Customer Lifetime Value: Concept, Basic Customer Value, Measuring Customer Lifetime value,
Estimating Chance that customer is still active, Using Customer Value to value a business
Market Segmentation : The segmentation-targeting-positioning (STP) framework, Segmentation,
The concept of market segmentation, managing the segmentation process, Deriving market segments
and describing the segments using Cluster analysis,
Unit-5: Retailing & Advertising Analysis (8 hrs.)

Market Basket analysis: Computing two way and three-way lift, RFM Analysis, Allocating Retail
Space and Sales Resources: Identifying the sales to marketing effort relationship & its modeling,
optimizing sales effort
Advertising Analysis: Measuring the Effectiveness of Advertising, Pay per Click (PPC) Online
Advertising
COURSE OUTCOME
S. No. Course Outcome Learning Levels as per Bloom’s

Assessment
1 CO1. Students will develop the skill Apply (K3), Create (K6)
in marketing analytics
2 CO2. Students will be acquainted Evaluate (K5)
with better understanding of real life
marketing data and its analysis
3 CO3.Students will develop analytical Analyze (K4), Create (K6)
skill for effective market decision
MBA MAIN Page 30

making in real life environment.
Suggested Readings
1. Marketing Analytics: Data-Driven Techniques with Microsoft Excel by Wayne L
Winston, Wiley India Pvt. Ltd.
2. Marketing Analytics: Strategic Models and Metrics by Stephan Sorger, Create
Space Publishing
3. Marketing Engineering and Analytics by Gary Lilen, Arvind Rangaswamy,and Arnaud De
Bruyn, Decision Pro, Inc.
4. Marketing Metrics by Dugar Anurag, SAGE Publishing India\
MBA MAIN Page 31

B2B & SERVICE MARKETING

Code: KMBNMK03
Course Credits: 3 Contact Hours: 36 Hrs
Course objectives
1. Make students have an understanding of B2B marketing and its characteristics
2. To enhance knowledge of emerging trends in integrated marketing communication and
Distribution channel.
3. To understand pricing strategy of B2B marketing and its impact on selling
4. To analyse consumer behaviour in service marketing
5. To understand service delivery promises and gaps.
UNIT I (7 Hours)
Fundamentals of B2B marketing: Consumer market Vs Business market, Classification of
business products & customers, Elements of B2B offering, Strategic tools for managing product
offerings.
Organizational Buying Behavior: Organizational buying process, buying situations, buying
grid, buying center. Buyer seller relationships: Types, Managing relationships with suppliers,
Customers and Distributors, CRM process, Strategic alliances,
UNIT II (7 Hours)
Market communication Brand expression, Communication mix and customer acquisition
process. Relationship communication, sales responsibilities. The relationship communication
process, call preparation, selling to low-priority and high-priority customers. Value selling and
consequences-order fulfilment-relationship building.
Marketing Distribution: Distinctive nature, Channel design, Managing and administering
channel members, Direct & Indirect channels, Supply chain and Logistics management.
UNIT III (7 Hours)

Pricing & Negotiation: Pricing basics and objectives, Price models and skills, pricing tactics,
Negotiated pricing. Price setting in B2B markets: 3 C’s of pricing cost, Customer and
competition pricing strategy, Price positioning, Roles of sales force in pricing, Bid pricing,
Internet auctions, Ethical aspects of B2B pricing.
Managing the personal selling function: Personal selling, Industrial sales force management,
Sales force selection, Training, Control and evaluation.
UNIT- 4 (6 Hours)
Service Design: Services vis-à-vis goods, Customer Expectations and Perceptions of Services, the Gaps
Model of Service Quality. Service innovation & Design, Customer Defined Service Standards, Physical
Evidence,
UNIT- 5 (9 Hours)
Delivering, Pricing and Managing Service Promise .Delivering Services: Role of Employees and
Customers in service delivery; Demand and Capacity Management., Managing Service Promise:
Pricing of Services: Pricing Considerations and Strategies, Role of Advertising, Personal Selling, Sales
Promotion, Publicity and Public Relations.
MBA MAIN Page 32

Service Performance: Evaluating Success of Service Offering, Complaint handling, Recovery

management, Service Guarantees.
COURSE OUTCOME
Assessment
CO1.Understand and nature of B2B marketing Understand(K2)
CO2. Ability to create an integrated marketing Analyze (K4)
communications plan which includes promotional
strategies
CO3.Define and apply knowledge of various aspects of Apply (K3)
managerial decision making related to pricing strategy
Analyze (K4)
and tactics.
CO4. Be able to identify critical issues related to Analyze (K4)
service design, such as identifying and managing
customer service experience, expectations, perceptions
and outcomes.
CO5. Use critical analysis to perceive service Apply (K3)
shortcomings in reference to ingredients to create
service excellence.
Suggested Readings:
1. Services marketing, Zeithaml Valerie and Mary jo Bitner, Gremler & Pandit, Tata
McGraw Hill.
2. Services Marketing, Lovelock, Christopher, Prentice Hall
3. B2B Marketing , Hutt, M.D. & Speh, T.W., Cengage Learning
4. Business to Business Marketing, Ross Brennan, Louise Canning & Raymond McDowell,
Sage Publications,
5. B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer
Engagement, Heidi Taylor, Kogan page,
6. Innovative B2B Marketing: New Models, Processes and Theory, Simon Hall, Kogan
Page
MBA MAIN Page 33

SALES AND RETAIL MANAGEMENT

Code: KMBNMK04
Objectives:
1. To build knowledge, understanding, and skills in Sales and Retail Management.
2. Enable development and implementation of Sales and Retail Management strategies.
3. Help to analyze decision alternatives and criteria in the context of realistic problem
situations in Sales and Retail Management.
Unit1: (4 Hours)
Introduction to Sales: Role of selling in marketing, Personal selling, Types of sales personnel,
Characteristics of a successful salesman, Process of effective selling.
UNIT 2: (7Hours)
Negotiation and Bargaining: Negotiation Strategies, conflicts and dispute resolution,
negotiation and discussion stages.
Listening skills - Controlling emotions, Art of persuasion and emotions, ethics in sales,
Influencing and assertiveness skills, Spotting the signs, non-verbal communication and voice
clues
The Bargaining and Closing Stage -• Making concessions, the techniques, Closing techniques,
Confirming agreement
UNIT 3: (9Hours)
Building Sales Organization: Types of sales organizations and their structure, Functions and
responsibilities of sales person. Filling sales positions: Recruitment, Selection, Training and
Development.
Leading Sales Organization: Sales force motivation & compensation, designing incentives and
contests, Sales forecasting, Sales budget, Sales quota, Sales territory, Building sales reporting
mechanism and monitoring, Sales force productivity, Sales force appraisal.
UNIT 4: (8 Hours)
Introduction to retailing: Factors Influencing Retailing, Strategic Retail Planning Process,
Retail Organization, Retail Models and Theory of Retail Development, Modern retail formats in
India,
Store Location& Site Selection: Trading Area Analysis, Types of Location, Location and Site
Evaluation, Objectives of Good store Design
UNIT 5: (8 Hours)
Store Layout and Space planning: Types of Layouts, Visual Merchandising Techniques,
Controlling Costs and Reducing Inventory Loss, Parking Space Problem at Retail Centers
Retail Stores & Operations Management Responsibilities of Store Manager, Store Security,
Store Record and Accounting System, Coding System, Material Handling in Stores, Logistic and
Information system, Promotion, CRM & Brand Management in retailing.

CO1: Students will develop knowledge, K1(Remember)
understanding and skills in Sales force K2(Understand)
management.
CO2: Acquainted with better understanding K1(Understand)
of implementation of sales management K3(Apply)
strategies. K4(Analyze)
MBA MAIN Page 34

CO3:Develop analytical skills for effective K4(Analyze)

decision alternatives in sales management K5(Evaluate)
problems K6(Create)
CO4: Develop the knowledge, K2(Understand)
understanding and skills in retail K3(Apply)
management.
CO5: Acquainted with better understanding K4(Analyze)
of implementation of retail management K5 (Evaluate)
strategies and develop analytical skills for
effective decision alternatives in retail
operations.
Suggested Readings
1. Still, R.R., Cundiff, E.W. and Govani, N.A.P.; Sales Management; Pearson Education
2. Venugopal, Pingali, Sales and Distribution Management, SAGE Publishing
3. Berman, Evans, Retail Management Strategic approach, Pearson
4. Chaudhary Prashant , Selling and Negotiation, SAGE Publishing
5. Tapan Panda: Sales and Distribution Management, OUP.
6. Havaldar, K.K., and Cavale, V.M.; Sales and Distribution Management; McGraw- Hill Education.
7. Pradhan Swapna; Retailing Management; McGraw-Hill Education
MBA MAIN Page 35

SOCIAL MEDIA AND WEB ANALYTICS

Code: KMBNMK05
Objectives:
a. To provide basic understanding of the use and deployment of Digital marketing tools and
web/social/mobile analytics platforms
b. Gaining a grounded understanding of web analytics and business implication.
c. To prepare the students with growth potentials for Web Analysts professionals
Unit 1 ( 6 hrs)
Social Media & Analytics: Introduction to Social Media, Social media landscape, Social Media
Analytics & its need. SMA in Small and large organizations; Application of SMA in different
social media platforms.
Introduction to Web Analytics: Definition, Process, Key terms: Site references, Keywords and
Key phrases; building block terms: Visit characterization terms, Content characterization terms,
Conversion metrics; Categories: Offsite web, on site web; Web analytics platform, Web
analytics evolution, Need of web analytics, Advantages & Limitations.
Unit 2 ( 8 hrs.)
Network fundamentals: The social networks perspective - nodes, ties and influencers, Social
network, web data and methods.
Data Collection and Web Analytics Fundamentals: Capturing Data: Web logs, web Beacons,
java script tags, packet sniffing; Outcome data: E-commerce, Lead generation, Brand/ Advocacy
and support; Competitive Data: Panel Based measurement, ISP based measurement, Search
Engine Data; Organizational Structure.
Type and size of data, identifying unique page definition, cookies, Link Coding Issues.
Unit 3 ( 8 hrs.)
Web Metrics & Analytics: Common metrics: Hits, Page views, visits, unique page views,
Bounce, Bounce rate & its improvement, Average time on site, Real time report, traffic source
report, custom campaigns, content report, Google analytics; Key Performance Indicator: Need,
characteristics, perspective and uses.
Graphs and Matrices- Basic measures for individuals and networks. Random graphs & network
evolution, Social Context: Affiliation & Identity
Web analytics tools: A/B testing, online surveys, Web crawling and Indexing. Natural
Language Processing Techniques for Micro-text Analysis
Unit 4 ( 5 hrs.)
Facebook Analytics: Introduction, parameters, demographics. Analyzing page audience: Reach
and engagement analysis. Post-Performance on FB; Social Campaigns: Goals and evaluating
outcomes, Measuring and analyzing social campaigns, Social Network Analysis like Instagram,
twitter, LinkedIn, YouTube etc. AdWords, Benchmarking, Categories of traffic: Organic traffic,
Paid traffic;
Google Analytics: Brief introduction and working, Google website optimizer, Implementation
technology, Limitations, Performance concerns, Privacy issues.
MBA MAIN Page 36

Unit 5 ( 9 hrs.)
Qualitative Analysis: Heuristic evaluations: Conducting a heuristic evaluation, Benefits of
heuristic evaluations; Site Visits: Conducting a site visit, Benefits of site visits; Surveys: Website
surveys, Post-visit surveys, creating and running a survey, Benefits of surveys.
Web analytics 2.0: Web analytics 1.0 & its limitations, Introduction to WA 2.0, competitive
intelligence analysis and data sources; website traffic analysis: traffic trends, site overlap and
opportunities.
COURSE OUTCOME
Sl. No. Course Outcome Learning Levels as per
Evaluation and
Assessment
1. CO1: Students will develop knowledge, K1(Remember)
understanding and skills in analysis of Social Media K2(Understand)
2. CO2: Acquainted with better understanding of K1(Understand)
implementation Web Analytics tool K3(Apply)
K4(Analyse)
3. CO3:Develop analytical skills for effective decision K4(Analyse)
alternatives in social media problems K5(Evaluate)
K6(Create)
4. CO4: Develop the knowledge, understanding and K2(Understand)
skills in Facebook and google analytics. K3(Apply)
5. CO5: Acquainted with better understanding of K4(Analyse)
implementation of web analytics strategies and K5 (Evaluate)
develop analytical skills for effective decision
alternatives in social media operations.
Suggested Readings
1. Rob Stokes, (2014), e marketing: The Essential Guide to Digital Marketing, Quirk Education.
2. Tuten & Bikramjit Rishi, Social Media Marketing, 3rd Ed. 2020, SAGE Publishing India
3. Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer, Kevin Johnston, (2012), Internet
Marketing: Strategy, Implementation and Practice, Prentice Hall.
4. Liana Evans, Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other
Social Media, Que Publishing.
5. Vandana Ahuja, (Digital Marketing, 1stedition, Oxford University Press.
6. Avinash Kaushik, Web Analytics 2.0: The Art of Online Accountability and Science of
Customer Centricity,
7. Clifton B., Advanced Web Metrics with Google Analytics, Wiley Publishing, Inc.2nd ed.
8. Kaushik A., Web Analytics 2.0, The Art of Online Accountability and Science of Customer
Centricity, Wiley Publishing, Inc. 1st ed.
9. Sterne J., Web Metrics: Proven methods for measuring web site success, John Wiley and Sons
10.Annmarie Hanlon, Digital Marketing, SAGE Publishing India
MBA MAIN Page 37

Specialization Group: Finance(FM)

INVESTMENT ANALYSIS & PORTFOLIO MANAGEMENT
Code: KMBN FM01
Course Credits: 3 Teaching Hours: 36 Hrs
Course Objectives:
1. Emphasizing an understanding of the economic forces that influence the pricing of
financial assets.
2. Understanding of investment theory will be stressed and tied in with
discussion of applicable techniques such as portfolio selection.
3. The course material will cover formulae that can be applied in different
business situations regarding active portfolio management.
4. To expose the students to the concepts, tools and techniques applicable in the
field of security analysis and portfolio management.
5. To provide a theoretical and practical background in the field of investments.
Unit I Investment (7 Hrs)

Overview of Capital Market: Market of securities, Stock Exchange and New Issue Markets -
their nature, structure, functioning and limitations; Trading of securities: equity and debentures/
bonds. Securities trading - Types of orders, margin trading, clearing and settlement procedures.
Regularity systems for equity markets, Type of investors, Aim & Approaches of Security
analysis.
Unit II Portfolio Theory (9 Hrs)

Risk & Return: Concept of Risk, Component & Measurement of risk, covariance and
correlation, Fundamental coefficient, Measurement of systematic Analysis: Economic, Industry,
Company Analysis, Portfolio risk and return, Beta as a measure of risk, calculation of beta,
Selection of Portfolio: Markowitz’s Theory, Single Index Model, Case Studies.
Unit III Capital Market & Asset Pricing (6 Hrs)

Technical Analysis: Dow Theory, Support and Resistance level, Type of charts & its
interpretations, Trend line, Gap Wave Theory, Relative strength analysis, Technical Versus
Fundamental analysis. Nature of Stock Markets: EMH (Efficient Market Hypothesis) and its
implications for investment decision. Capital market theorem, CAPM (Capital Asset Pricing
Model) and Arbitrage Pricing Theory. Case Studies.
Unit IV Bond, Equity and Derivative Analysis: (8 Hrs) Valuation of Equity Discounted Cash-
flow techniques: Balance sheet valuation, Dividend discount models, Intrinsic value and market
price, earnings multiplier approach, P/E ratio, Price/Book value, Price/sales ratio, Economic
value added (EVA). Valuation of Debentures/Bonds: nature of bonds, valuation, Bond theorem,
Term structure of interest rates.
Unit V Active Portfolio Management (6Hrs)

Portfolio Management and Performance Evaluation: Performance Evaluation of existing
portfolio, Sharpe, Trey nor and Jensen measures; Finding alternatives and revision of portfolio;
Portfolio Management and Mutual Fund Industry
COURSE OUTCOME
MBA MAIN Page 38

CO 1: Understand about various investment K1 (Remember)

avenues. K2(Understand)
CO 2: Understand the value of assets and K1(Remember)
manage investment portfolio. K2(Understand)
C0 3 : Understand various Models K2(Understand)
of Investment and its application K3(Apply)
CO 4: Understand and create various K1 (Remember)
investment strategies on the basis of various K2(Understand)
market conditions. K3(Apply)
CO 5: Measure riskiness of a stock or a K1 (Remember)
portfolio position. K2(Understand)
Suggested Readings
1.
2. Ranganatham
Chandra
Ed) - Security Analysis
P - Investment Analysis and
and Portfolio
Portfolio Management
Management(Pearson Education)
(Tata McGraw Hill, 3rd
3. Bhatt- Security Analysis and Portfolio Management (Wiley)
4. Pandian P - Security Analysis and Portfolio Management (Vikas)
5. Bodie, Kane, Marcus &Mohanti - Investment and Indian Perspective (TMH)
6. William F. Sharpe, Gordon J.Alexander and Jeffery V.Bailey: Investments, (Prentice
Hall).
7. Abhishek Kumar, Index Investing, 2020, SAGE Publishing
8. Donald E. Fischer and Ronald J.Jordan: Security Analysis and Portfolio Management,
(Pearson Education, )
9. Charles P. Jones, Investments Analysis and Management, (John Wiley & Sons,)
10. Edwin J. Elton, Martin J. Gruber: Modern Portfolio Theory and Investment
Analysis,John Wiley & Sons,
11. Sidney Cottle, Roger F. Murray, Frank E. Block, Graham and Dodd: Security Analysis,
Tata McGraw-Hill, New Delhi.
MBA MAIN Page 39

FINANCIAL PLANNING &TAX MANAGEMENT

Code: KMBN FM02
COURSE OBJECTIVES:
a. The present course aims are familiarizing the participants with the principles & practices
and structure of different types of taxes in Indian economy.
b. A student of taxation will have to make a detailed study of tax policy and tax provisions
in India.
c. A broad understanding or role of taxation in economic and industrial development of an
economy.
d. A broad understanding of financial planning process
e. An Understating of asset allocation process and retirement planning
Unit I (8 Hours)
Financial Planning : Definition , Need of financial Planning and process of Financial Planning,
Role of Financial Planner , Myths about Financial Planning, Factors that influence that influence
the personal financial planning ,Investors life cycle, Financial goals of investors , Risk Appetite,
Risk Profiling, Systematic approach to investing: SIP,SWP,STP, Financial Plan; Goal based
Financial Plan; Comprehensive Financial Plan; Financial Blood Test Report.
Unit II (8 Hours)
Asset Allocation: Guidelines for asset Allocation, Classification of Assets, Risk return
characteristics of assets, Factors involved in Asset allocation ,Principles of Asset Allocation,
Retirement planning , Need for retirement planning , Golden Rules of retirement planning,
Retirement planning process, Retirement planning investment options, Estate planning
Definition and Need of Estate Planning.
Unit III (6 Hours)

Introduction to Tax: Definition, Cannons of Taxation Person, Assesse, Income, Previous Year,
Assessment Year, Income Tax Important Dates and Forms. Residential Status & Tax Incidence:
Individual Income Exempted from Tax
Unit IV (8 Hours)
Heads of Income: Salaries, Income from House Property, Profits & Gains from Business or
Profession, Capital Gains, Income from Other sources., Clubbing of incomes, Calculation of
Taxable Income ,Tax Calculation including Surcharge and Marginal relief, Deduction, Rebate,
Relief, Set Off & Carry Forward of Losses-Principles, Meaning, Inter-sources & Inter-head Set
Off.
Unit V (6 Hours)
Tax Planning & Management: Tax Avoidance, Planning & Evasion, Income Tax Authorities-
Their appointment, Jurisdiction, Powers and functions, Provisions relating to collection and
recovery of tax, refund of tax, offences, penalties and prosecutions, appeals and revisions,
Advance Tax, TDS, Advance Rulings, Avoidance of Double Taxation Agreements.
COURSE OUTCOME

MBA MAIN Page 40

Assessment
CO1: Understand about various tax provision K1 (Remember)
and planning
CO2: Understand the scope tax planning K1 (Remember)
concerning various business and managerial K2(Understand)
and strategic activities can be explored
CO3: Have Know about various Tax Dates K2(Understand)
Rates and Forms K3(Apply)
CO4: Have Knowledge of Financial Planning K1 (Remember)
and its Process K2(Understand)
K3(Apply)
CO5: Have knowledge about asset allocation K1 (Remember)
and retirement planning process K2(Understand)
K3(Apply)
Suggested Readings
1. Dr. Vinod K. Singhania& Dr. Monica Singhania Students Guide to Income Tax (Taxmann
Publication ,Latest Edition according to assessment year
2. Yashwant Sinha, Vinay K. Shrivastava, Indirect Tax reform in India, SAGE Publishing
3. Sid Mitra & Shailendra Kumar Rai, Financial Planning, SAGE Publishing India
4. Dr.B.K. Agarwal& Dr. Rajeev Agarwal Tax Planning and Management (Nirupam Publication,
Latest Edition according to assessment year)
5. Paolo M. Panteghini Corporate Taxation in a Dynamic World (Springer, Latest Edition)
6. GirishAhuja& Ravi Gupta Direct Tax Laws & Practice (Bharat Law House, Latest Edition)
7. Personal Financial Planning (Wealth Management): S. Murali, K.R. Subbakrishna, (Himalaya
Publishing House)
MBA MAIN Page 41

FINANCIAL DERIVATIVES
KMBN FM03
Course Objectives:
1. To make students aware of different types of Derivatives.
2. To develop an understanding amongst students of financial derivatives and

associated regulatory framework
3. To have an understanding of the derivative tools such as options, futures and

their application to hedging.
Unit 1 (4 Hrs.)
Introduction: Derivatives Market; Definition, Evolution and Features of Derivatives, Types of

Derivatives, forward , futures and options market, Forward market transactions, Forward
Contracts, Forward market in India , Hedging with forwards.
Unit 2 (9 Hrs.)
Forwards and Futures Contracts: Introduction to Forward Contracts, features of forward
contracts, Futures Contract-types , functions , distinction between futures and forward contracts,
pricing of future contracts, Currency Futures , Hedging in Currency-Futures, Speculation and
Arbitrage in Currency Futures , Pricing of Futures, Cost of Carry Model , Application of Market
Index , Index Futures in the Stock Market , Indian Derivatives Market.
Unit 3 (9 Hrs.)
Options: Introduction to options, hedging with Currency Options, Speculation and Arbitrage
with Options, Pricing Options, General Principles of Pricing, Black Scholes option pricing
Model. Index Options, Hedging with Index Options, Speculation and Arbitrage with Index
Options, Index Options Market in Indian Stock Market, use of different option strategies to
mitigate the risk.
Unit 4 (7 Hrs.)
Introduction to Commodity Markets- History of commodity trading, Major commodities traded
in derivatives exchange in India, Participant in commodity derivative markets, Commodity
Market Indices, Commodity Futures, Commodity Options, Uses of commodity derivatives-
Hedging, Speculation and Arbitrage.
Unit 5 (7 Hrs.)
Swaps and other derivatives: Financial Swaps, Types of swaps, Derivatives v/s swaps,
Managing Interest Rate Exposure, Interest Rate Swaps, Currency Swaps, Forward Rate
Agreement (FRA).
MBA MAIN Page 42

COURSE OUTCOME
Assessment
CO1: Understand about various derivatives  Knowledge (K2)

instruments and derivative Market structure  Remembering(K1)
CO2 Understand the forward and future pricing  Knowledge (K2)

mechanism and strategies for hedging using  Comprehending(K3)
various futures products  Applying(K4)
CO3 Understand the option pricing mechanism  Knowledge (K2)

and using options strategies for mitigating risk  Comprehending(K3)
 Applying(K4)
CO4 Understand the Commodity derivative  Knowledge (K2)

market  Comprehending(K3)
 Applying(K4)
CO5 Understand the Swaps derivatives and  Knowledge (K2)

their mechanism  Comprehending(K3)
 Applying(K4)
Suggested Readings
1. Thomas Susan, Derivatives Market in India; Tata McGraw Hill,

2. Financial Derivatives: Theory, Concepts and practices by S.L. Gupta,
PHI
3. Financial Derivatives by S.S.S Kumar, PHI ,.
4. Options, Futures and other Derivatives, John C. Hull; Prentice Hall of India; New
Delhi,
Websites:
1. www.bseindia.com
2. www.nseindia.com
3. www.nism.ac.in
4. www.sebi.com
5. www.careratings.com
6. www.crisil.com
7. www.icraindia.com
MBA MAIN Page 43

MBA MAIN Page 44

FOREIGN EXCHANGE & FOREX RISK MANAGEMENT

KMBN FM04
Course Credit: 3 Contact Hours: 36 Hrs
Course Objectives: This course is intended to introduce the basic theory, concepts and
practical approach in Foreign Exchange Management and to enable students to handle
various risk associated with forex and its management. The course objectives are outlined
below:
 To enable the students to understand about the Concepts of BOP and evaluation of
international exchange rate system.
 To facilitate the students to understand the various theories of exchange rate
determination.
 To enable the students to understand various foreign exchange transactions.
 To facilitate the students to understand various forex risks and its management.
UNIT I (7 Hrs.)
Foreign Exchange and Foreign Trade, Exchange Rate, Foreign Exchange as stock, Balance of Payments,
Balance of Payments accounting, Components of Balance of Payments; Current Account, Capital
Account, Official Reserve Accounts, Debit and Credits Entries, International Exchange Systems; Fixed
and Floating Exchange rate system. Exchange Rate System prior to IMF; Gold currency standard, Gold
bullion standard, Gold exchange standard, Exchange Rate System under IMF: Bretton woods system, The
Smithsonian Agreement, The Flexible Exchange Rate Regime.
UNIT II (8 Hrs.)
Convertibility of rupee; Current account convertibility, Capital Account Convertibility; Theories of
Foreign exchange rate: Purchasing power parity (PPP), International Fisher Effect (IFE), Interest Rate
Parity (IRP); Administration of Foreign Exchange; Authorized persons, Authorized dealers, Authorized
Money Changers; Foreign Currency Accounts: Nostro Account, Vostro Account and Loro Account in
foreign transactions.
UNIT III (8 Hrs.)
Foreign Exchange Transactions; Purchase and sale transactions; Exchange quotations: Direct and Indirect
Quotations, Two way Quotation; Spot and Forward Transactions: Forward margin, Factors Determining
forward margin; Merchant Rates: Basis of Merchant Rates, Types of buying and Selling rates, Ready
rates based on cross rates; Forward exchange contract: Fixed and option forward contracts, Calculation of
fixed and option forward rates; Inter Bank Deals; Execution of forward Contracts.
UNIT IV (5 Hrs.)
Exchange Dealings: Dealing position- Exchange position, Cash Position; Accounting and Reporting:
Mirror account, Value date, Exchange profit and loss, R returns; Forex Risk Management: Risk in Forex
Dealing, Measure of Value at Risk; Foreign Exchange markets; Settlement of Transactions: Swift, Chips,
Chaps, Fed wire.
Unit V (8 Hrs.)
Exchange Risk: Exchange exposure and exchange risk; Transaction Exposure, Managing Transaction
exposure: External Hedge-Forward contract hedge, Money market hedge, hedging with futures and
options, Internal Hedge; Translation exposure, Methods of translation, managing translation exposure;
Economic exposure, managing economic exposure; Interest rate risk.
MBA MAIN Page 45

COURSE OUTCOME

 Knowledge (K2)
CO1 Understand the BOP and evaluation  Remembering(K1)
various exchange rate system  Comprehending(K3)
CO2 Understand the theories of exchange rate  Knowledge (K2)

determination  Comprehending(K3)
 Applying(K4)
CO3 Understand the foreign exchange
transactions mechanism  Knowledge (K2)
 Applying(K4)
 Analyzing (K5)
CO4 Understand the exchange dealings  Knowledge (K2)

 Applying(K4)
CO5 Understanding the various foreign  Knowledge (K2)

exchange risk and its management  Comprehending(K3)
 Applying(K4)
 Analyzing (K5)
Suggested Readings
1. C.Jeevanandam -Foreign Exchange and Risk Management - Sultan Chand & Sons
2. Madhu .Vij – International Financial Management- Excel Books Publications
3. Alen C.Shapiro, Peter Moles- International Financial Management- Wiley
MBA MAIN Page 46

FINANCIAL CREDIT RISK ANALYTICS

Code: KMBN FM 05
Course Credit: 3 Teaching Hours: 36 Hrs
UNIT I : Introduction (6 hours)
Financial Credit: Meaning & Objectives, Credit Risk, Credit Analysis, Seven C’s, Credit
Analysis Process, Credit Process, Documentation, Loan Pricing and Profitability Analysis.
Regulations, Types of Credit Facilities: Various types of Credit Facilities- Cash Credit,
Overdrafts, Demand Loan, Bill Finance – Drawee Bill Scheme, Bill Discounting. Cash Delivery:
Types of Facilities, Modes of Delivery.
UNIT II: Trade Credit Risk (8 hours)
Sole -Banking Arrangement, Multiple Banking Arrangement, Consortium Lending, Syndication.
Credit Thrust, Credit Priorities, Credit Acquisitions, Statutory & Regulatory restrictions on
Advances. Credit Appraisal: Validation of proposal, Dimensions of Credit Appraisals,
Structuring of Loan documents, Credit Risk, Credit Risk Rating, Credit Worthiness of Borrower,
Purpose of Loan, Source of Repayment, Cash Flow, Collateral.
UNIT III : Letter of Credit and Loan Commitments (8 hours)
Quasi Credit Facilities: Advantages of Non-Fund Facilities, Various types of NFB Facilities,
Various types Letter of Credits, Assessment of LC limits, Bills Purchase/ Discounting under LC.
Loan commitments, Un-funded lines of credit and their characteristics
Various types of Bank Guarantees: Performance Guarantee, Financial Guarantees, Deferred
Payment Guarantees, Types of Performance and Financial Guarantees, Assessment of Bank
Guarantees Limit, Period of Claim under Guarantee.
UNIT IV: Operational Risk: Overview (6 hours)

Risk & Uncertainty, Financial Sector, Risk Types, Operational Risk Management- Recruitment
& Training, Work flow Design, Work Flow Documentation, Delegation of Authority,
Independent Internal Audit, Independent Compliance Function, Independent Risk Management
Function, System Audit, Corporate Governance, Whistle Blower Policy, Risk Management
Culture.
UNIT V: Credit Analysis & Rating (8 hours)
Importance of credit analysis, Stages of credit analysis profitability analysis and pricing of loans,
Credit risk analysis (Debt ratios and risk of leverage), Analysis of working capital, liquidity,
operating and cash cycle risk.
Credit Rating: Measurement of Risk, Objective of Rating, Internal & External Rating, Model
Credit Rating, Methodology of Rating, Internal & External Comparison, Model Rating Formats.
COURSE OUTCOME
CO 1: Understand about various types K1 (Remember)
of financial credit. K2(Understand)
CO 2: Understand the credit risk K1(Remember)
and its rating. K2(Understand)
C0 3 : Understanding of K2(Understand)
MBA MAIN Page 47
credit commitments and K3(Apply)

its application
CO 4: Understanding of risk K1 (Remember)
management and corporate K2(Understand)
governance. K3(Apply)
CO 5: Measure riskiness of a stock or K2(Understand)
a portfolio position. K5 (Evaluation)
Suggested Readings
1. Fundamentals of Credit and Credit Analysis: Corporate Credit Analysis Kindle
Edition by Arnold Ziegel (Author), Ronna Ziegel (Editor)
2. Credit Appraisal Risk Analysis & Decision Making by V.Rajaraman (Author)
3. Financial Engineering, Risk Management & Financial Institutions (English,
Paperback, Rao S.S. Prasada)
4. The Bank Credit Analysis Handbook: A Guide for Analysts, (Wiley
Finance) Hardcover by Jonathan Golin (Author), Philippe Delhaise (Author)
5. Credit Risk Measurement: New Approaches to Value at Risk and Other Paradigms
(Wiley Finance) by Anthony Saunders (Author), Linda Allen (Author)
6. Credit Risk Analytics: Measurement Techniques, Applications, and Examples in SAS
(Wiley and SAS Business Series) Hardcover – by Daniel Roesch (Author), Harald
Scheule (Author), Bart Baesens (Author)
7. Credit Risk Modeling Theory And Applications by David Lando, New Age
International (P) Ltd., Publishers
MBA MAIN Page 48

Specialization Group: International Business(IB)
INTERNATIONAL BUSINESS MANAGEMENT

Code: KMBN IB 01
Course Objectives
a. To give the student an exposure to the dynamic environment of
International Business
b. To understand the impact of environment on the International Business
Operations of the firm
c. To explain the functions and form of the global monetary system
d. To explain the role of International organizations and Regional Trade
Unit I( 8 hours)
Introduction: Meaning, Nature and Scope of International Management, Driving and
Restraining Forces, Domestic to Transnational Business, Modes of Entry. Globalization –
Forces, Meaning, dimensions and stages in Globalization, Characteristics and role of MNCs.
International Business Environment – The economic environment; social and cultural
environment, political, legal and regulatory environment, natural environment, technological
environment.
Unit 2 (8 hours)
International Trade Theories: Mercantilism; Absolute Cost theory, Comparative Cost theory,
Factor endowment theory, International Product life Cycles Theory, International Investment
Theories: Theory of Capital Movements, Market Imperfections theory; Internationalization
Theory; Location Specific Advantage Theory; Eclectic Theory Free Trade: Advantages and
Disadvantages, Forms of Protection: Tariffs, Subsidies, Import Quotas, Voluntary Export
Restraints, Administrative Policy, Anti-dumping Policy
Unit 3 ( 8 hours)
International Marketing: Nature & significance, International Marketing Orientations,
International Segmentation, International Product Life Cycle International HRM: International
Staffing Approaches, Expatriate Management, International Labor Relations.
Unit 4 (6 hours)
Foreign Exchange Determination Systems: Basic Concepts Relating to Foreign Exchange,
Various types of Exchange Rate Regimes, Factors Affecting Exchange Rates, Brief History of
Indian Rupee
Unit 5 (6 hours)
International Institutions: Objectives and Functions of WTO, IMF, IBRD, UNCTAD,
Regional Economic Integration: Introduction, Levels of Economic Integration, Objectives and
Functions of EU, NAFTA, ASEAN, SAARC, BRICS
COURSE OUTCOMES
Course Outcomes (CO) Learning Levels as per Bloom’s
Assessment
CO 1: To get an overview of the key Knowledge (K2)
MBA MAIN Page 49

issues and concepts of International Comprehending (K3)

Business.
CO 2: Understand how and why the Comprehending (K 3)
world’s countries differ.
CO 3: Understand the monetary Comprehending (K 3)
framework in which international Knowledge ( K 2)
business transactions are conducted .
CO 4: Understand the role of Knowledge ( K 2)
International Organizations and Evaluating ( K7)
Regional Trade blocks
CO 5: Implement the decisions for Evaluating ( K7)
international operations in a superior Applying ( K 4)
manner
Suggested Readings:
1. 1.Joshi, R M : International Business, OUP

2. Hill - International Business, McGraw-Hill2.Cherunilam F- International Business: Text
and Cases, PHI
3. Ehud Manipaz and Shiv S. Tripathi, International Business, SAGE Publishing India
4. Aswathappa- International Business, McGraw-Hill
5. Cherunilam, F - International Trade and Export Management, Himalaya
6. Daniels - International Business (Pearson).
7. Sinha Yashwant & Srivastava Vinay K , The Future of Indian Economy: Past reforms
and challenges ahead, Rupa India
Websites: www.ibef.org www.cia.gov.in
MBA MAIN Page 50

EXPORT IMPORT DOCUMENTATION

Code: KMBN IB02
Corse Objectives:
1. The basic objective of this course is to provide to the country a steady stream of competent young
men & women with the necessary knowledge, skills and foundations for acquiring a wide range
of rewarding careers into the rapidly expanding world of Import & Export Management
2. To promote basic understanding on the concepts of export & import documentations to enable
them to realize
Unit 1 Introduction (8Hrs)

Introduction to exports, Registration process, Selection of products and market Payment
terms, Export costing and pricing, Preliminaries for exports. Registration – IEC, RCMC, EPC,
Central Excise. (BCMC changed to RCMC) Categories of Export, Physical – Direct &
Indirect, Deemed Exports Merchant& Manufacturer Exports
Unit 2 (8Hrs)
Shipment procedures, Role of clearing and forwarding agent, Cargo management
Containerization, Shipping documents and terms used in shipping, Export Procedures Excise
clearance for exports, Marine insurance of Export cargo Shipment goods, Quality and Pre
Shipment inspection, EGC Services, GSP rules of origin
Unit 3(8Hrs)
Meaning and importance of letter of credit, Documentation papers of L/CEXPORT incentives,
risk and insurance, Benefits of Exports, excise clearance Benefit / Rebate, Income Tax Benefit ,
(IPRS is discontinued), Shipment & Transport – Sea, Air, Rail, Road, Pipeline, Role of overseas
agent & remittance of commission.
Unit 4 (8 Hrs)
The organization of exports –imports firms and business planning, planning of export/import
operations. Import procedures Overview of various export promotion schemes Duty Drawback-
Advance License, (Replenishment Licenses, Special Interest License is discontinued), Remission
Scheme, DEPB Scheme
Unit 5 ( 4Hrs)
Export Promotion Capital Goods Scheme. Diamond & Jewelry, Agricultural & Pharmaceutical
product exports promotion, scheme. Export of Principal Commodities in India, SEZ,
EHTP,STP& EOU’s, Types of Export Houses. (Free trade zones have been changed to SEZ)
COURSE OUTCOME
S.No Course outcomes Learning Levels as per Bloom’s
Assessment
MBA MAIN Page 51

Co1. Identify the process of Registration process, Knowledge (k1)

Payment terms, Export costing and pricing.
Understand (k2)
Co2 Interpret the process of Shipment
procedures, & summarize the various
documents used in Shipping,
Understand (k2)
Co3 Classify the concept ofvarious incentives,
benefits&risk involved in shipping process
Discuss the various business planning Import Understand (k2)

Co4
procedures&various export promotion
schemes
Apply (k3)
Co5 Demonstrate the various export promotion
schemes &Types of Export Houses.
Suggested Readings
1. Ram Singh, Export and Import Management, 2021, SAGE Publishing

2. C RamagopaL, Export import Policy Procedure & Documentation ,Newage publisher
3. Kiran rai Usha,Export import & logistics management--,Eastern economy edition
4. Singh, ram,Internationa trade Logistics , Oxford publishing house.
5. New Import Export Policy - Nabhi Publications
6. EXIM Policy & Handbook of EXIM Procedure – VOL I & II
7. A Guide on Export Policy Procedure & Documentation– Mahajan
8. How to Export – Nabhi Publications
9. Export Management – D.C. Kapoor
MBA MAIN Page 52

INTERNATIONAL LOGISTICS MANAGEMENT

Code: KBN IB 3
Course Credit: 3 Teaching Hours 36
Course Objectives:
a. To help students understand the issues in International Logistics.
b. To provide an understanding of Sales Contract in International Logistics.
c. To provide a detail understanding of models of Forecasting in Supply Chain
Management.
d. To provide a detail understanding of various methods for Demand Forecasting.
e. To help the students understand skills for inventory management.
Unit 1 : Foundation Concepts in International Logistics (6 Hours)

Managing the Supply Pipeline for Global Trade Flows, The Global Logistics Operators,
Comparison between National and International Logistics, International Transport System,
Globalisation and International Trade Environment. Factors Driving Global Supply Chain
Management, Customs and Global Supply Chain Management. Case Studies and Latest
Updates
Unit 2 Export Sales Contract in International Logistics (8 Hours)

Constituents of the Export Sales Contract, Contract of Affreightment: Terms of Delivery &
Incoterms standards. International Purchasing Systems- Constituents, Strategy and its Interface
with the Management of the Global Supply Chain, Negotiating the Contract, Selecting the
International Logistics Operator, Criteria of Selecting the Third-Party Logistics Operator. Case
Studies and Latest Updates
Unit 3 Integrating International Logistics with Supply Chain (8 Hours)

Trade-Offs in International Logistics, Multi-Modalism, Key Factors in a Transport Mode(s) &
Trade-Off. Considerations of Speed, Frequency, Packing and Insurance in International
Transportation. Warehousing & Benchmarking in Global Supply Chain Management, Supply
Chain Cycle Time Reduction, Demand-Driven Supply Network in International Logistics. Case
Studies and Latest Updates.
Unit 4: International Transport Systems (7 Hours)

Introduction to International Transport System- Basic Terms, Characteristics and Relations,
Significance of Transportation Services, Characteristics of Modes of Transports -Road
Transportation, Rail Transportation, Maritime Transport, Air Transport. Technical performance
& Transport Economic Indicators, Maritime Routing Patterns, The Containerization of
Commodities, Transcontinental Bridges. Case Studies and Latest Updates.
Unit 5: Cost and Economy of International Logistics (7 Hours)

International Transport and Economic Development, Transportation and Commercial
Geography, Components of International Transport Costs, International Transport Supply and
Demand, Location Analysis, Market Area Analysis, The Nature of International Transport
Policy, International Transport Planning, International Transport Safety and Security, Traffic
Counts and Traffic Surveys, Cost / Benefit Analysis. Case Studies and Latest Updates.
COURSE OUTCOME

MBA MAIN Page 53

CO1 : Understanding the issues in Applying(K3)
International Logistics for SCM Understanding (K2)
Remembering (K1)
CO 2: Knowledge of Processes in Applying (K3)
Export Sales Contracts. Understanding (K2)
Remembering (K1)
CO 3: Application of various techniques Analysing (K4)
for Integrated Supply Chain Processes Applying (K3)
Understanding (K2)
Remembering (K1)
CO 4: Knowledge of International Analysing (K4)
Transportation Applying(K3)
Understanding (K2)
Remembering (K1)
CO 5: Understanding and application Applying (K3)
Costs factors with International Understanding (K2)
Logistics Remembering (K1)
Suggested Readings
1. Alan E. Branch, Global Supply Chain Management and International
Logistics(Routledge)
2. Jean-Paul Rodrigue, Claude Comtois and Brian Slack, “THE GEOGRAPHY OF
TRANSPORT SYSTEMS” (2009), New York: Routledge,.
3. Douglas Long: International Logistics Global Supply chain management, Kluwer
academic publishers-
4. Asopa, V.N: Shipping Management: Cases and Concepts, Macmillan, New Delhi.
5. Lambert, D et al: Strategic Logistic Management, Tata McGraw Hill, New Delhi.
6. Morlok, Edward K. “The Freight Transportation System,” Excerpted from CRC
Engineering Hand Book.
MBA MAIN Page 54

CROSS CULTURAL MANAGEMENT

Code: KMBN IB04
Course Objectives
1. To consider the nature of intercultural communication
2. To learn to think across cultural differences
3. To experiment with different ways of acting in cross-cultural situations
4. To reflect on the cultural foundations of economic systems and of organizational practices
Unit 1 (6 Hours)
Introduction: Understanding culture: Values, world views and socio-cultural systems what is
culture and why is it important? How do people react to cultural differences?
Can we measure or graph cultural differences? Is it possible to change a culture? If so, how?
What does culture have to do with business? Ways of describing cultural differences Going
International, (Assignment): Come to class with an idea for discussion
Unit 2 (8 Hours)
Cultural diversity and multicultural teams: The impact of cultural differences on individuals,
Verbal and non-verbal communication across cultures, Kohlberg’s theory of moral reasoning,
Measuring cultural development, The historical origins of beliefs and values, Impact of cross
cultural communication, , Kohlberg, Malcolm X, and Martin Luther King Jr, Are some societies
better than others?, Relativism vs. development, Respect cultural differences vs. stages of
development, The possibility of an international subculture
Unit 3 (8 Hours)
Conflict and negotiation: Gender differences, Gender, multi-ethnicity, religion, geography
Body language, the culture of poverty, Hofstede’s dimensions, Cultural aspects of international
business negotiations, Negotiation process, Negotiation Strategies
Unit 4 (8 Hours)
Cultural diversity and multicultural teams: National cultures vs. organizational cultures,
Knowledge cultures, Cross-cultural intelligence and managerial competence, Motivating across
cultures, Management of cross-culture teams, Leadership traits required for managing cross
culture teams Participatory Strategic Planning and the Technology of Participation Change in
corporate culture: the example of quality improvement
Unit 5 (6 Hours)
Culture and ethics: Understanding significance of cultural values & ethics in cross boarder
businesses, Corporate Culture and Cross Border HRM and Employment Practices with respect to
Japan, European countries, US, China, corporate social responsibility in MNC’s , The
McDonald’s Corporation
MBA MAIN Page 55

COURSE OUTCOME
Course Outcome Learning Levels as per Bloom’s
Assessment
CO1. Understand and apply different Understand (K2)
meanings and dimensions of “culture” Apply (K3)
CO2. Describe and analyze the Understand (K2)

impact of culture on business Analyze (K4)
practices
Evaluate (K5)
CO3. Explain and evaluate the impact
of national culture on organizational
cultures Understand (K2)
CO4. Understand the

impact of culture on Human
Resource Management
Understand (K2)
CO5. Explain how leadership differs

across cultures
Suggested Readings
1. Cross culture management by Ms Shobhana Madhavan, Oxford University Press,

2. Eastern and Cross Culture Management by N K Singh , Springer
3. Gannon, Martin J. Paradoxes of Culture and Globalization. Sage
Publications,
 Class notes are available at www.gwu.edu/~umpleby/mgt216
 For information on group projects see www.gwu.edu/~rpsol/service-learning
MBA MAIN Page 56

INTERNATIONAL TRADE LAW

Code: KMBN IB05
Course Objectives
International Trade Law has two objectives: public and private.
1. The public aspect deals with the harmonization and coordination of national commercial
policies
2. Private aspect seeks to provide a legal framework for International commercial
transactions between individuals belonging to different nationalities. This course
covers both public and private aspects.
Unit 1 (8 Hours)
The World Trade Organization-Part 1: Introduction to International trade and the law of
the WTO, Sources of WTO Law, Basic rules and principles of WTO Law, Economic
Theories of free trade-Absolute Advantage theory; Comparative Advantage theory;
Huckster–Ohlin theory; Leontief Paradox and New trade theory, Evolution of GATT as a
trading institution and transition of GATT to WTO; Marrakesh Agreement, Institutional
structure of the WTO, WTO Dispute Settlement challenges, Principles of Non-
discrimination-Most favored nation treatment and National treatment obligation,
Dumping-Anti-dumping Measures
Unit 2 (8 Hours)
The World Trade Organization-Part 2: WTO jurisprudence on TBT and SPS
Agreements-Agreement on Sanitary and Phy, What is the difference between sanitary
and phytosanitary, WTO and environment protection, General Agreement on Trade in
Services (GATs) - Meaning of trade in services, General obligations, Specific
obligations in Financial services, Telecommunication services, India and the GATs.
Trade-Related Aspects of Intellectual Property Rights (TRIPs), IPRS covered by TRIPs,
Indian response to the TRIPs, Agreement on Agriculture, Trade Related Investment
Measures (TRIMS)
UNIT 3 (8 Hours)
Transnational, Transactions and Resolution: Transnational Commercial Laws:
Meaning and scope of Transnational Commercial Law, Sources of Transnational
Commercial Law, Movement towards unification of national commercial laws
.UNIDROIT and UNCITRAL, International Carriages- Carriage of goods by sea;
Carriage by air; Multimodal transportation, International Sales of goods, The role of
International Chamber of Commerce in the development of Transnational Commercial
Laws; Uniform Customs and Practices on Documentary Credits. International
Commercial Arbitration. UNCITRAL Model Law on International commercial
arbitration. Indian Arbitration and Conciliation Act, 1996; Enforcement of foreign
arbitral awards.
Unit 4 (8 Hours)
Introduction to Law and Policy of Export-Import Trade in India:
MBA MAIN Page 57

Foreign Trade Development and Regulation) Act, 1992. Foreign Exchange Management
Act, 1999. Special Economic Zones and International trade. Law relating to Customs-
Customs Act, 1962. Foreign Investment in India-Liberalization in the nineties. Foreign
Investment Promotion Board. Current issues relating to foreign direct investment.
The Industries (Development and Regulation) Act and its application.
Unit 5 (4 Hours)
The recent challenges and proposed amendments by third world. Role of SAARC and
B|RICS
S. Course Outcome Learning Levels as per Bloom’s

No. Taxonomy for Evaluation and
Assessment
1 CO1. Understand the objectives and Remember (K1)
functioning of WTO Understand (K2)
2 CO2. Review and apply the various Understand (K2)

WTO agreements for effective Apply (K3)
international trade
3 CO3. Analyze the forces that shape the Analyse (K4)

international commercial laws.
Understand (K2)
CO4. Understand and evaluate
Evaluate (K5)
the export import policy in India.
4
CO5. Analyze the recent challenges in Understand (K2)

international trade and role of international Analyse (K4)
5 institutions
Suggested Readings
1. Law of International Trade , Author : Dr. Jason Chuah , Edition : 5th South Asian
Edition 2017
2. Foreign Trade - Theory, Procedures, Practices and Documentation by Dr.
Khushpat S. Jain and Apexa V. Jain
3. International trade law by Dr. S.R MYNENI
4. International Trade Law by Hemant Goel
5. International Trade Law by NiharikaVij
MBA MAIN Page 58

Specialization Group: Information Technology(IT)

DATA ANALYTICS FOR BUSINESS DECISIONS
Code: KMBN IT01
Course Objectives:
1. Understanding the Role of Business Analyst and Data Science in business.
2. Understanding the basic concept of data management
3. To understand the basic concept of R programming
4. To understand the application of business analysis.
5. Understanding the basic concept of Data Science Project Life Cycle.
Unit 1: (4 Hrs.)
Introduction: What is business analytics? Historical Overview of data analysis, Data
Scientist vs. Data Engineer vs. Business Analyst, Career in Business Analytics, What is data
science, Why Data Science, Applications for data science, Data Scientists Roles and
Responsibility
Unit 2: (8 Hrs.)
Data Analysis: Data Collection, Data Classification, Data Management, Big Data
Management, Organization/sources of data, Importance of data quality, Dealing with noisy
data, Dealing with missing or incomplete data, Outlier Analysis, Methods to deal outlier, Data
Visualization
Unit 3: (8 Hrs.)
Data Science Project Life Cycle: Business Requirement, Data Acquisition, Data Preparation,
Hypothesis and Modeling, Evaluation and Interpretation, Deployment, Operations,
Optimization
Unit 4: (8 Hrs.)
Introduction to R and Visualization of Data: R graphical user interfaces, data import and
export, attribute and data types, descriptive statistics, exploratory data analysis, visualization
before analysis, analytics for unstructured data. Visualization of Categorical Data in R: Bar
Chart Simple, Bar Chart with Multiple Response Questions, Column Chart with two-line
labeling, Column chart with 45o labeling, Profile Plot, Dot Chart for 3 variables, Pie Chart and
Radial Diagram, Chart Tables.
Unit 5 (8 hrs.)
Application of Business Analysis: in Retail Analytics, Marketing Analytics, Financial
Analytics,Healthcare Analytics, Supply Chain Analytics.
COURSE OUTCOME
Course Outcome Learning Levels as per Bloom’s Taxonomy
MBA MAIN Page 59

CO1. Understand the basics of business analysis Knowledge (K2)

and Data Science
CO2. Understand data management and handling Comprehending (K3)
and Data Science Project Life Cycle
CO3. Understand the data mining concept and its
Applying (K4)
techniques
CO4. Understand and Analyzing machine learning Analyzing (K5)
concept
CO5. Understand the application of business
analysis in Applying (K4)
different domain
Suggested Readings:
1. Essentials of Business Analytics: An Introduction to the methodology and its application,

Bhimasankaram Pochiraju, SridharSeshadri, Springer
2. Business Analytics : Albright & Winston, Cengage
3. Business Analytics, Tanushri Banerjee & Arindam Banerjee, SAGE Publishing
4. Introduction to Data Science, Laura Igual Santi Seguí, Springer
MBA MAIN Page 60

AI AND MACHINE LEARNING FOR BUSINESS

Code: KMBN IT02
Course Objectives:
1. To understand the need of Machine Learning & Statistics for solving various problems
2. To understand the basic concepts of Supervised and Unsupervised learning.
3. To apply regression analysis on the data available.
4. To design appropriate machine learning and apply on real world problems
5. To optimize different Machine Learning & Deep Learning Techniques
UNIT 1 Artificial Intelligence for Business Planning (4 Hours)

Introduction and Data sources for AI, Knowledge acquisition, Knowledge representation, History of
ML, Framework for building ML Systems-KDD process mode, Introduction of Machine Learning
Approaches – (Artificial Neural Network, Clustering, Reinforcement Learning, Decision Tree Learning,
Bayesian networks, Support Vector Machine, Genetic Algorithm), Issues in Machine Learning, Data
Science Vs Machine Learning.
UNIT 2; Supervised Learning and Applications (8 Hours)

Supervised Learning: Introduction to classification, Linear Regression, Metrics for evaluating linear
model, Multivariate regression, Non-Linear Regression, K-Nearest Neighbor, Decision Trees, Logistic
Regression, Support Vector Machines, Model Evaluation, Applications of supervised learning in
multiple domains Application of supervised learning in solving business problems such as pricing, customer
relationship management, sales and marketing.
UNIT 3: Unsupervised Learning algorithms (8 Hours)
Unsupervised Learning: Clustering, Hierarchical clustering, Partitioning Clustering- K-mean clustering,
Density Based Methods DBSCAN, OPTICS, Applications of unsupervised learning in multiple
domains, Association rules: Introduction, Large Item sets, Apriori Algorithms and applications
UNIT 4: Artificial Neural Networks & Deep Learning (8 hours)
Perceptron model, Multilayer perceptron, Gradient descent and the Delta rule, Multilayer networks,
Backpropagation Algorithm,
DEEP LEARNING - Introduction, concept of convolutional neural network, Types of layers –
(Convolutional Layers, Activation function, pooling, fully connected), Concept of Convolution (1D and
2D) layers, Training of network, Recent Applications
UNIT 5: Reinforcement Learning– (8 Hours)
Introduction to Reinforcement Learning , Learning Task, Example of Reinforcement Learning in
Practice, Learning Models for Reinforcement – (Markov Decision process , Q Learning - Q Learning
function, Q Learning Algorithm), Application of Reinforcement Learning, Introduction to Deep Q
Learning.
Suggested Readings
1. Artificial Intelligence for Business Leaders: Ajit Kr. Jha

2. Machine Learning in Business: John C. Hull
3. An Introduction to Statistical Learning with Applications in R : James, G., Witten, D., Hastie,
T., Tibshirani, R. (Springer)
MBA MAIN Page 61

4. Artificial Intelligence Business Applications: How to Learn Applied Artificial Intelligence and
Use Data Science for Business. Includes Data Analytics, Machine Learning for Business and
Python : William J Ford
5. AI and Machine Learning: Was Rahman, SAGE Publishing India
At the end of course, the student will be able to:
Course Outcome (CO) Learning Levels as per Bloom’s Taxonomy

To understand the need of Machine K1 (Remember)
CO1 Learning & Statistics for solving various K2(Understand)
problems.
To understand the basic concepts of K1 (Remember)
CO2 Supervised and Unsupervised learning. K3(Apply)
To apply regression analysis on the data K2(Understand)

CO3 available.
K3 (Apply
To design appropriate machine learning K2(Understand)
CO4 and apply on real world problems
K3 (Apply
CO5
To optimize different Machine Learning & K3 (Apply)
Deep Learning Techniques
MBA MAIN Page 62

DATABASE MANAGEMENT SYSTEMS

Code: KMBNIT03 Course Credits: 3 Teaching Hours: 36
Course Objective: The course has been designed to introduce the students with the applications of
systems designed to manage the data resources of organizations.
Unit-I (8 hrs.)
Introduction: Overview, database system Vs file system, Database system concept and architecture,
data model schema and instances, data independence and database language and interfaces, data
definitions language, DML, Overall Database Structure. Data modeling using the Entity Relationship
Model: ER model concepts, notation for ER diagram, mapping constraints,
Unit-II (7 hrs.)
Relational data Model and Language: keys, Concepts of Super Key, candidate key, primary key,
Relational data model concepts, integrity constraints, entity integrity, referential integrity, Keys
constraints, Domain constraints, relational algebra, relational calculus, and tuple and domain calculus.
Unit-III (10 hrs.)
Introduction on SQL: Characteristics of SQL, advantage of SQL. SQL data type and literals. Types of
SQL commands. SQL operators and their procedure. Tables, views and indexes. Queries and sub
queries. Aggregate functions. Insert, update and delete operations, Joins, Unions, Intersection, Minus,
Cursors, Triggers, and Procedures in SQL/PL SQL
Data Base Design & Normalization: Functional dependencies, normal forms, first, second, third
normal forms.
Unit-IV (7 hrs.)
Transaction Processing Concept: Transaction system, Testing of serializability, serializability of
schedules, conflict & view serializable schedule, recoverability, backup ,Recovery from transaction
failures, log based recovery, checkpoints, deadlock handling.
Concurrency control, Locking Techniques for concurrency control, Time stamping protocols for
concurrency control, validation based protocol, multiple granularity, Multi version schemes,
Unit-V (6 hrs.)
Recent Trends in Database Management Systems: Centralized and Client-Server Architectures,
Distributed Databases, Object-Oriented Database, Spatial & Temporal Databases, Decision Support
Systems, Data Analysis, Data Mining & Warehousing, Data Visualization, Mobile Databases, OODB &
XML Databases, Multimedia & Web Databases, Spatial and Geographical Databases, Web and Mobile
Databases, Active Databases
Suggested Readings:
1. Navathe E - Fundamentals of Database Systems (Pearson Education,)
2. Majumdar and Bhattacharya - Database Management System (Tata McGraw Hill)
3. Chakrabarti- Advance Database Management System (Wiley Dreamtech)
4. Beynon -Davies P- Database Systems (Palgrave)
5. Karthikeyan-Understanding Database Management System (Acme Learning)
6. Hoffer - Modern Database Management (Pearson Education)
COURSE OUTCOME
CO 1: Knowledge about the DBMS K1 (Remember)
Technology K2(Understand)
CO 2: Understanding the business K1 (Remember)
application of DBMS K2(Understand)
K3 (Apply)
CO 3: Application of DBMS for K2(Understand)
business process K3(Apply)
MBA MAIN Page 63
K4 (Analyze)
CO 4: Knowledge and uses of Data K1 (Remember)
mining techniques K2(Understand)
K3(Apply)
CO 5: Working knowledge of DBMS K1 (Remember)
Software ORACLE K2(Understand)
K3(Apply)
MBA MAIN Page 64

CLOUD COMPUTING FOR BUSINESS

Code: KMBN IT04
Course Objectives:
1. To understand cloud services and solutions
2. To know about cloud virtualization technologies and cloud management
3. To understand the relevance of Cloud storage and virtualization
Unit-1 – INTRODUCTION ( 6)
Introduction to Cloud Computing – Definition of Cloud – Evolution of Cloud Computing - Cloud
Models – Cloud Characteristics - Cloud Computing Characteristics - Essentials - Benefits, Business and
IT perspective
Unit-2 – CLOUD TYPES AND SERVICES (8)

Cloud Services Requirements – Cloud and Dynamic Infrastructure - Cloud Adoption Measured Service
- Cloud Models - Public versus Private Clouds – Hybrid Cloud – Community Cloud - Cloud
Infrastructure Self Service.
Unit-3 – CLOUD ARCHITECTURE (7)
Cloud Architecture -Layered, NIST Cloud Computing Reference Architecture, Service Oriented
Architecture – laaS – PaaS – SaaS – Architectural Design Challenges
Unit -4 – CLOUD STORAGE AND OFFERINGS (8)
Cloud Storage – Storage as-a-Service – Advantages of Cloud Storage – Cloud Storage Providers – S3 in
AWS, Google App Engine, Microsoft Azure
Cloud Offerings - Information Storage, Retrieval, Archive and Protection – Cloud Analytics - Testing
under Cloud - Information Security , Software-as-a-Service Security , Security Governance , Security
Standards.
Unit-5 – CLOUD VIRTUALIZATON TECHNOLOGY (7)
Cloud and Virtualization -Basics of Virtualization – Types of Virtualizations
Virtualization Defined - Virtualization Benefits - Server Virtualization - Hypervisor Management
Software, Storage virtualization, Virtual Machine Security , IAM
References:
1. Rittinghouse, John W., and James F. Ransome, ―Cloud Computing: Implementation, Management and
Security, CRC Press,
2. Rajkumar Buyya, Christian Vecchiola, S. ThamaraiSelvi, ―Mastering Cloud Computing, Tata Mcgraw
Hill,
3. Toby Velte, Anthony Velte, Robert Elsenpeter, “Cloud Computing – A Practical Approach, Tata
Mcgraw Hill,
4. Kumar Saurabh, “Cloud Computing: Insights into new era Infrastructure”, Wiley India,
COURSE OUTCOME
CO 1 Describes the main concepts, key Knowledge (K2)
technologies, strengths and limitations of cloud
computing.
CO 2 Learn the enabling technologies that help in Comprehending (K3)
the development of cloud.
CO 3 Develop the ability to understand and use
Applying (K4)
the architecture cloud, service and delivery
models.
MBA MAIN Page 65
CO 4 Explain the core issues of cloud computing Analyzing (K5)

like cloud virtualization
CO 5 To appreciate the emergence of cloud as
Applying (K4)
the next generation computing paradigm.
MBA MAIN Page 66

BUSINESS DATA WAREHOUSING & DATA MINING

Code: KMBN IT05
Course Objectives:
1. Understanding of data warehousing and its functions
2. To identify the key processes of data warehousing and applications.
3. To understand data mining basic concepts
4. To understand data mining techniques to solve problems in various disciplines
5. Compare and evaluate data mining techniques
Unit 1: (7 hrs)
Data Warehousing: Overview, Definition, Data Warehousing Components, Difference between
Database System and Data Warehouse, Characteristics, Functionality and Advantages; Metadata:
Concepts and classifications; Multi-Dimensional Data Model, Data Cubes, Stars, Snow Flakes, Fact
Constellations, Concept hierarchy, 3 Tier Architecture, ETL, Data Marting ,Concept Hierarchy , Use of
Data warehousing in Current Industry Scenario, Case Study.
Unit 2: (7 hrs)
Data Visualization and Overall Perspective: Aggregation, Query Facility, OLAP function and Tools.
OLAP Servers, ROLAP, MOLAP, HOLAP, Data Mining interface, Security, Backup and Recovery,
Tuning Data Warehouse, Testing Data Warehouse. Warehousing applications and Recent Trends:
Types of Warehousing Applications, Web Mining, Spatial Mining and Temporal Mining.
Unit 3: (7 hrs)
Data Mining: Overview, Motivation, Definition & Functionalities, difference between data mining and
Data Processing, KDD process, Form of Data Preprocessing, Data Cleaning. : Missing Values, Noisy
Data, Binning, Clustering, Regression, Computer and Human inspection, Inconsistent Data, Data
Integration and Transformation. Data Reduction:-Data Cube Aggregation, Dimensionality reduction,
Data Compression. Applications of Data Mining in today’s world.
Unit 4: (8 hrs)
Data Mining Techniques: Data Generalization, Analytical Characterization, Analysis of attribute
relevance, Mining Class comparisons, Statistical measures in large Databases, Statistical-Based
Algorithms, Distance-Based Algorithms, Association rules: Introduction, Large Item sets, Basic
Algorithms, Apriori Analysis, Generating Filtering Rules, Target Marketing, Risk Management,
Customer profiling,.
Unit 5: (7 hrs)
Classification: Definition Decision Tree-Based Algorithms, Clustering: Introduction, Similarity and
Distance Measures, Hierarchical and Partitioned Algorithms. Hierarchical Clustering- CURE and
Chameleon. Parallel and Distributed Algorithms, Neural Network approach, Business , Data mining
Case study, Applications of Data Mining, Introduction of data mining tools like WEKA, ORANGE ,
SAS, KNIME etc
Course Outcome:
Assessment
MBA MAIN Page 67
CO1: Understanding of data warehousing and its Knowledge(K2)

functions Remembering(K1)
CO2: To identify the key processes of data Comprehending(K3)
warehousing and applications. Analyzing(K5)
CO3: To understand data mining basic concepts
Applying(K4)
CO4: To understand data mining techniques to solve

problems in various disciplines Applying(K4)
CO5: Compare and evaluate data mining techniques Analyzing (K5)

Applying(K4)
Suggested Readings
1. Data Mining with R: Learning with Case Studies, Luís Torgo, Chapman and Hall/CRC;
2. R Data Mining: Implement data mining techniques through practical use cases and real world
datasets, Andrea Cirillo, Packt Publishing; 1 edition
3. R Data Science Essentials, By Raja B. Koushik, Sharan Kumar Ravindran, Packt Publishing
4. Jiawei Han, Micheline Kamber, “Data Mining Concepts & Techniques” Elsevier.
5. Alex Berson, Stephen J. Smith “Data Warehousing, Data-Mining & OLAP”, TMH
MBA MAIN Page 68

Specialization Group: Operations Management(OM)

SUPPLY CHAIN & LOGISTICS MANAGEMENT
Code: KMBN OM01
Course Objectives:
This course is intended to provide an understanding of the
1. Components and processes of supply chain and logistics management
2. Drivers of Supply Chain & Creating Strategic Fit
3. Performance drivers of supply chain.
4. Understanding about logistics, transportation & warehousing.
5. Understanding the factors of Global Supply Chain.
Unit 1 (6 Hours)
Supply Chain Concepts: Objectives of a Supply Chain, Stages of Supply chain, Value Chain Process,
Cycle view of Supply Chain Process, Key issues in SCM, logistics & Supply Chain Drivers and
obstacles, Supply chain strategies, strategic fit, Best practices in SCM, Obstacles of streamlined SCM.
Unit 2 (8 Hours)
Logistics :Evolution, Objectives, Components and Functions of Logistics Management, Distribution

related Issues and Challenges; Gaining competitive advantage through Logistics Management,
Transportation- Functions, Costs, and Mode; Network and Decision, Containerization, Cross docking.
Unit 3 (8 Hours)
Supply Chain Performance: Bullwhip effect and reduction, Performance measurement: Dimension,
Tools of performance measurement, SCOR Model. Demand chain management, Global Supply chain-
Challenges in establishing Global Supply Chain, Factors that influences designing Global Supply Chain
Network.
Unit 4 (8 Hours)
Warehousing: Concept and types, Warehousing strategy, Warehouse facility location & network
design, Reverse logistics, Outsourcing- Nature and concept, Strategic decision to Outsourcing, Third
party logistics(3PL), Fourth party logistics(4PL).
Unit 5 (6 Hours)
Supply Chain and CRM- Linkage, IT infrastructure used for Supply Chain and CRM, Functional
components for CRM, Green supply chain management, Supply Chain sustainability.
COURSE OUTCOME
S No Course Outcomes Learning Levels as per

MBA MAIN Page 69
1. CO 1: Apply the basic framework of Supply Chain K1(Remember)

Management and basic concepts in logistics K2(Understand)
K3(Apply)
2. CO 2: Knowledge about distribution, warehousing K1(Remember)
and its roles in strategic planning with supply chain K2(Understand)
K3(Apply)
K4(Analyse)
3. CO 3: Competency to analyze and use inventory K4(Analyse)
management methodologies and evaluate and select K5(Evaluate)
transportation modes K6(Create)
4. CO 4: Assess the strategic role and impact of IT on K4(Analyse)
supply chain integration K5 (Evaluate)
5. CO 5: Knowledge about the latest trends in SCM K1(Remember)

and logistics K2(Understand)
K3(Apply)
Suggested Readings:
1. Chopra, Sunil, Meindl, Peter and Kalra, D. V.; Supply Chain Management: Strategy, Planning and
Operation; Pearson Education
2. Altekar, Rahul V.; Supply Chain Management: Concepts and Cases; PHI Learning Reference Books
3. Ballou, Ronald H.; Supply Chain Management; Pearson Education
4. Sahay, B.S.; Supply Chain Management; Macmillan
5. Ballou, R.H. Business Logistics Management. Prentice-Hall Inc.
6. BowersoxD.J. ,Closs D.J. , Logistical Management, McGraw-Hill,
MBA MAIN Page 70

OPERATIONS PLANNING & CONTROL

Code: KMBN OM02
Course Objectives:
1. To understand the various fundamentals and functions of production planning and control.
2. To impart learning on work study procedures and practices.
3. To generate understanding on the essentials of product/ process planning and useful tools to
accomplish both.
4. To develop knowledge and ability to undertake production scheduling procedures.
5. To know the recent trends in production planning and control such as manufacturing requirement
Planning (MRP II) and Enterprise Resource Planning (ERP) and global practices.
Unit 1 (6 hours)
Introduction: Meaning and objective of Production Planning & Control, functions, roles &
responsibilities of PPC manager. Forecasting – qualitative and quantitative analysis techniques.
Unit 2 (8 hours)
Process of Production Planning and Control –
Capacity planning –Concept, types, plant capacity, capacity planning strategies-Routing –procedure,
materials flow patterns -Scheduling –production scheduling, machine scheduling and Line Balancing
with numerical -Loading –process, strategies and relationship between capacity and loading-numerical,
PPC in different production systems ie. Job, batch, Mass (assembly) and continuous
Unit 3 (8 hours)
Aggregate Planning –Meaning, Strategies and Cost, concept of Aggregate planning; capital-intensive,
labor-intensive, and fashion industries. Materials requirement planning (MRP I), MRP-Manufacturing
resource planning (MRP II) – Master production scheduling, Enterprise Resource Planning (ERP) and
global practices.
Unit 4 (7 hours)
Waste Management: Value and waste, Types of waste; 5S techniques of eliminating wastes, Lean
process to minimize wastages
Unit 5 (7 hours)
Control Systems: Production control systems, Gantt Charts, Bar Charts, production progress reporting
and performance analysis, system feedback, strategies for corrective actions, role of control rooms in
production plants.
COURSE OUTCOME
Sl Course Outcome Learning Levels as per
No Bloom’s Taxonomy for
1. CO1 : It will help in understanding the fundamentals of K1(Remember)
production planning and profit considerations. K2(Understand)
2. CO2: It will provide quantitative knowledge and capability K1(Understand)
to use various product/process planning tools. K3(Apply)
K4(Analyse)
3 CO3: It will enable them to devise appropriate strategies K4(Analyse)
concerning aggregate panning and cost. K5(Evaluate)
K6(Create)
MBA MAIN Page 71

4. CO4: It help in resolving complex scheduling issues by K4(Analyse)

way of implementing standard scheduling procedures. K5 (Evaluate)
5. CO5: It will enhance exposure to recent trends in K2(Understand)
production planning and control and increase adaptability K3(Apply)
with latest global-production practices.
Suggested Readings
1. Martand Telsang, “Industrial Engineering and Production Management”, S. Chand and
Company,
2. S.K. Mukhopadhyay, Production Planning and Control, Prentice Hall of India private limited,
3. James.B.Dilworth, “Operations Management – Design, Planning and Control for manufacturing
and services” Mcgraw Hill International edition.
4. S.N.Chary, “Theory and Problems in Production & Operations Management”, Tata McGraw
Hill,
5. KanishkaBedi, “Production and Operations management”, Oxford university press,
6. Elwood S.Buffa, and RakeshK.Sarin, “Modern Production / Operations Management”, John
Wiley and Sons,
7. Norman Gaither, G. Frazier, “Operations Management” Thomson learning
8. K.C.Jain& L.N. Aggarwal, “Production Planning Control and Industrial Management”, Khanna
Publishers
MBA MAIN Page 72

QUALITY MANAGEMENT
Code : KMBN OM03
Course Credit : 3 Teaching Hours : 36
Course Objective: This course is designed to help students understand
1. The concepts of Quality Management & Control

2. Describe Quality Management Systems
3. Recognise the value of Total Quality Management
4. Practice Quality Assurance and Control
5. Measure Quality and make improvements
6. Apply Quality Management Tools and Techniques
UNIT 1(6 Hours)
Quality Concepts ( 8 lectures) : Evolution of Quality Management, Concepts of Quality, Quality

Control v/s Quality assurance , Dimensions of Quality, Principles of Quality, Deming’s, Juran’s &
Crosby’s Quality Philosophy, Quality Cost, Quality Leadership, Role of Top Management.
UNIT 2 (8 Hours)
Quality Management System (QMS) & Process Quality Improvement : Basics of QMS, 7 QC tools,
Regression Control Charts, Process Capability and Analysis, Measurement system Analysis, Design and
Analysis of Experiment (DOE), Acceptance sampling plan, Different Cost associated with Quality like
Assurance cost, Failure cost , prevention cost, rectification cost, appraisal cost, Process failure mode
and effect analysis (PFMEA), Understanding Service Quality, case studies.
UNIT 3(6 Hours)
Product Quality Improvement: Quality Function Deployment, Robust Design and Taguchi Method,
Design Failure Mode & Effect Analysis, Product Reliability Analysis.
UNIT 4 (8 Hours)
Total Quality Management: Meaning of TQM, Elements of Total Quality Management, Quality
Circles, Six Sigma, Six sigma for Process Improvement, Six Sigma in Product Development & Design.
Benchmarking, Quality Function Deployment (QFD), Taguchi’s Quality Engineering, Total Productive
Maintenance (TPM)
UNIT 5 (6 Hours)
Quality Standards : ISO-9000 and it concept of Quality management, ISO 14001, ISO 22000, ISO
27001, OHSAS 18001 and QS 9000, Indian Quality standards, Quality Audit, Quality Awards.
MBA MAIN Page 73

COURSE OUTCOME
CO 1: Knowledge about the quality dimensions and its K1(Remember)

importance
K2 (Understand)
CO 2: Knowledge about the techniques of quality K1(Remember)

control and its importance for organizational
competitiveness K2 (Understand)
CO 3: Competency to analyze and impacts of Quality K4(Analyse)

Control tools in the organization
K5(Evaluate)
K6(Create)
CO 4: Understanding of the International and Indian K1(Remember)

Quality Control Standards
K2 (Understand)
CO 5: Competency to use statistical methods for K1(Remember)

process quality control
K2 (Understand)
K3(Apply)
K4(Analyse)
K5(Evaluate)
Suggested Readings
1. Mitra A., Fundamentals of Quality Control and Improvement, PHI

2. Lt. Gen. H. Lal, “Total Quality Management”, Eastern Limited
3. Greg Bounds, “Beyond Total Quality Management”, McGraw Hill
4. Menon, H.G, “TQM in New Product manufacturing”, McGraw Hill
5. D. C. Montgomery, Introduction to Statistical Quality Control, John Wiley & Sons,
6. J Evans and W Linsay, The Management and Control of Quality, Thomson
7. Besterfield, D H et al., Total Quality Management, 3rd Edition, Pearson Education,
8. D. C. Montgomery and G C Runger, Applied Statistics and Probability for Engineers, John
Wiley & Sons.
MBA MAIN Page 74

PROJECT AND SOURCING MANAGEMENT

Course Code: KMBN OM04
Total Credit: 3 Teaching Hours: 36
Learning Objective:
Upon successful completion of this course, students will be able to:
1) Understand the Basics of Purchasing Principles

2) Lear the process vendor selection & evaluation process
3) Identify the key processes and requirements of project management.
4) Learn how to initiate & execute the project. .
5) Learn how to plan for time and cost.
6) Plan for project risks, communication, and change control.
7) Learn the closer of the project.
This course is designed to help the students to understand all aspects of sourcing and procurement
management
Unit 1 ( 7 Hours)
Sourcing Management: Introduction to Sourcing, Sourcing v/s Procurement, Purchasing: Purchasing
Cycle, 8 R’s of Purchasing, Role of a Purchasing Manager, Risks associated with purchasing process
and its mitigation, Concept and applications of Make or Buy Decision:. Case Studies
Unit 2 (7 Hours)
Evaluating Suppliers' Efficiency: Vendor Rating, Selection and Development: Need for Measuring
Supplier Performance, Categorization of Suppliers, Suppliers Evaluation Methods/ Vendor Rating
Methods, Supplier Selection Process, Vendor Rating process, Factors Affecting the Selection of Optimal
Suppliers or Vendor Rating, Advantages of Vendor/Supplier Rating, Identify and evaluating the
international suppliers. Case Studies
Unit 3 (7 Hours)
Price Determination and Negotiation: Objectives of Pricing, Factors Influencing Pricing, Types of
Pricing Strategies, Negotiation in sourcing: Meaning of Negotiation, Examples of Negotiation, Types
of Negotiations, The Process of Negotiation, Skills for Successful Negotiating, and Obstacles to
Negotiation. Case Studies
Unit 4(7 Hours)
Introduction of Project: Characteristics of Project, Types of Projects, Project Life Cycle, Concepts of
Deliverables, The Project Management Process, Roles of Project Team & Project Leader, Fundamental
components of Project Cost, Types of Costs: Direct, Indirect, Recurring, Non-Recurring, Fixed,
Variable, Project Financing and Budgeting: Sources of Finance, Top down Budgeting, Bottom up
Budgeting, Activity Based Costing
Unit 5 (8 Hours)
Project Scheduling, Network Analysis & Control : Steps in Project Scheduling and Network design,
Gantt Chart, Work Breakdown Structure (WBS) , Identifying and application of the Nodes and
Activities, Activity on Arrow (AoA) and Activities on Node (AoN) methods, Application of PERT and
CPM, Planning- Monitoring and Control Cycle, Tracking through Gantt chart. Earned Value Analysis
(EVA): Planned Value (PV), Earned Value (EV), Cost Variance (CV), Schedule Variance (SV), Cost
performance Index (CPI), Schedule performance Index (SPI). Project Termination: Types of
Terminations, Project Termination Process. Case Studies
MBA MAIN Page 75

COURSE OUTCOME

CO 1: Conceptual knowledge about the K1(Remember)
procurement and sourcing management K2(Understand)
CO 2: Understanding of the processes of K1(Remember)
sourcing management K2(Understand)
K3(Apply)
K4(Analyse)
CO 3: Competency to vendor selection and K4(Analyse)
rating K5(Evaluate)
CO 4: Assess the importance of effective K4(Analyse)
sourcing K5 (Evaluate)
CO 5: Understanding of laws of K1(Remember)

Procurements K2(Understand)
K3(Apply)
Suggested Readings
1. Dobler, D. W., jr, L. L., & Burt, D. N., Purchasing and Materials Management. New Delhi: Tata
McGraw-Hill Publishing Company Limited
2. Gopalakrishnan P., Purchasing and Materials Management, Tata McGraw-Hill Publishing
Company Ltd, New Delhi.
3. David N. Burt, Sheila Petcavage, Richard Pinkerton: Proactive Purchasing in the Supply Chain:
The Key to World-Class Procurement, McGraw Hill
MBA MAIN Page 76

MANAGEMENT OF MANUFACTURING SYSTEM

Code: KMBN OM05
Total Credit: 3 Teaching Hours: 36
Learning Objective:
1. Understand the practical application of different type of manufacturing system.
2. Understanding the use of IT enabled technology in manufacturing system.
3. Understanding the entire value chain.
4. Develop an ability to analyze the capacity utilization & Strategy.
5. Understanding of tools for maintenance and capacity planning
Unit 1( 6 Hours)
Manufacturing System: Introduction and components, Importance of Manufacturing for Technological
and Socioeconomic developments, Production versus Productivity; Strategic benefit of Plant location &
Plant Layouts. Types of manufacturing System: Job shop. Mass, Batch, Project shop, Continuous
process Linked cell system (Cellular manufacturing system), Flexible Manufacturing System (FMS)
Unit 2(8 Hours)
Manufacturing Support System: Process Planning, Computer Aided Process Planning, Production
planning and Control Systems, Aggregate Planning and Master Production schedule, Material
Requirement Planning, Capacity Planning; Shop Floor Control: Introduction, Overview of Automatic
Identification and Data capture, Bar Code Technology and Radio Frequency Identification
Unit 3: (8 Hours)
Describe the key components of the entire value chain including supplier, Relationships between
manufacturing cost and customer satisfaction, internal and external customer relationship, Evaluate the
effective use of Lean techniques, Adopting Continuous Process Improvement (CPI), Just in Time,
Enterprise Resource Planning (ERP, Analyze sustainable and green manufacturing practices.
Unit 4: (6 Hours)
Capacity planning: Analysis of designed capacity, installed capacity, commissioned capacity, utilized
capacity, factors affecting productivity and capacity expansion strategies.
Unit 5(8 Hours)
Maintenance System: Maintenance strategies and planning, Maintenance economics: quantitative
analysis, optimal number of machines, Replacement strategies and policies, economic service life,
opportunity cost, replacement analysis using specific time period, spares management. Maintenance
records
COURSE OUTCOME

CO 1: Conceptual knowledge of working of K1(Remember)
Manufacturing unit and complete system K2(Understand)
CO 2: Understanding of the processes of and K1(Remember)
activities of Manufacturing K2(Understand)
K3(Apply)
CO 3: Competency to implement effective managerial K2(Understand)
practices in manufacturing K3(Apply)
K4(Analyse)
MBA MAIN Page 77

K5(Evaluate)
CO 4: Understanding of tools for maintenance and K4(Analyse)
capacity planning K5 (Evaluate)
CO 5: Knowledge about the support systems of K1(Remember)

manufacturing K2(Understand)
Suggested Readings
1. Kalpakjian and Schmid, Manufacturing Engineering and Technology, Pearson.
2. Lindberg, Processes & Materials of Manufacture, Prentice Hall India.
3. J P Kaushik: Manufacturing Processes , PHI
4. James. B. Dilworth, “Operations Management – Design, Planning and Control for
Manufacturing and Services”, McGraw Hill Inc. Management Series,
5. P. Radhakrishnan, S. Subramanyan and V. Raju, “CAD / CAM / CIM”, New Age
International (Pvt.) Ltd. Publishers
MBA MAIN Page 78

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DR. A.P.J.

ABDUL KALAM TECHNICAL UNIVERSITY,

Revised Evaluation Scheme & Syllabus

(Effective from the Session: 2020-21)

MBA Revised CURRICULUM Effective from the Session2020-21 Page 1

3 KMBN103 FINANCIAL ACCOUNTING

8 KMBN151 IT SKILLS LAB -1 0 0 3 0 50 50 - 100 150 3

9 KMBN152 MINI PROJECT -1 0 0 3 0 0 25 25 0 50 75 3

MBA Revised CURRICULUM Effective from the Session2020-21 Page 2

KMBN207 DIGITAL MARKETING &

9 KMBN251 IT SKILLS LAB-2 0 0 2 0 0 25 25 0 25 50 1

MBA Revised CURRICULUM Effective from the Session2020-21 Page 3

1. To provide basic understandings of management processes

UNIT III(8 Lectures)

MBA Revised CURRICULUM Effective from the Session2020-21 Page 4

CO 1: Developing understanding of managerial Knowledge ( K 2)

CO2: Understanding and Applying the concepts Knowledge ( K 2)

CO 4: Comprehend and practice contemporary Comprehending (K 3)

CO 5: Applying managerial and leadership skills Applying (K4)

MBA Revised CURRICULUM Effective from the Session2020-21 Page 5

Course Credit: 3 Contact Hours: 40

1. To understand the importance of Managerial Economics in management and businesses

UNIT –II (8Hours)

UNIT –III (10Hours)

UNIT –IV (10Hours)

MBA Revised CURRICULUM Effective from the Session2020-21 Page 6

MBA Revised CURRICULUM Effective from the Session2020-21 Page 7

Course Credit: 3 Contact Hours: 40

1) To understand the fundamentals, basic theory and concepts of financial accounting.

UNIT III (12 Hrs)

UNIT IV (10 Hrs)

MBA Revised CURRICULUM Effective from the Session2020-21 Page 8

After successful completion of this course students will be able to

S.No Course Outcome Bloom’s Taxonomy

1 CO1.Understand and apply accounting concepts, principles and Knowledge (K2)/

CO4. Analyse, interpret and communicate the information Analysing (K 4) / Evaluating

MBA Revised CURRICULUM Effective from the Session2020-21 Page 9

Course Credit: 3 Contact Hours: 40 hours

1. Understand the different basic concept / fundamentals of business statistics.

Unit I (10 Sessions): Descriptive Statistics

Unit II (8 Sessions):Time Series & Index Number

Unit III (6 Sessions): Correlation & Regression Analysis

Unit IV ( 8 Sessions): Probability Thoery & Distribution

Unit V (8 Sessions) Hypothesis Testing& Business Analytics

MBA Revised CURRICULUM Effective from the Session2020-21 Page 10

1. G C Beri – Business Statistics, 3rd ed, TATA McGrawHill.

MBA Revised CURRICULUM Effective from the Session2020-21 Page 11

COURSE CREDIT: 3 HOURS : 40

Unit 1(6 hours)

MBA Revised CURRICULUM Effective from the Session2020-21 Page 12

S.No Course Outcome Bloom's taxonomy

CO2. Understand marketing Insights on application of basic  Synthesizing ( K6)

Recommended Text Books :

MBA Revised CURRICULUM Effective from the Session2020-21 Page 13

Course Credit: 2 Contact Hours: 20

Lecture Sessions on Design thinking (16 hours)

1. Design Thinking by Michael G Luchs, K Scott Swan, Abbie Griffin ( WILEY)

MBA Revised CURRICULUM Effective from the Session2020-21 Page 14

Course Credits: 3 Contact Hours: 40

MBA Revised CURRICULUM Effective from the Session2020-21 Page 15