Strategic planning case study 2

Case Study 2: Community Blood Center of the Carolinas
Alisson Evans
Master of Health Administration, University of North Alabama
Strategic Planning for Healthcare Management
William H. Anderson
November 10, 2024

1.What were the critical success factors for success in blood banking? For CBCC?
One critical success factor for success in blood banking is communication. Without information
most people will not be aware of blood banking/ transfusion services. Meeting the nation’s need
for safe blood and blood products through the donation of human blood should be based on
ethical principles including respect for the individual and his or her worth, the protection of the
individual’s rights and wellbeing, the avoidance of exploitation and the Hippocratic principle of
“primum non nocere” – first do no harm (Greinacher, 2010). Donor’s demographics, marketing
and budgets, and the ability to make blood banking convenient are all factors for success in
blood banking. First time donors primarily belong to the younger age groups. Most people
requiring blood transfusions are in the age groups above 60. This major difference of age
distribution between the two groups render demographic trends important for future blood supply
(World Health Organization, 2010). Marketing and budgets are also very important to the
success in blood banking. In order to market organizations should have educational programs,
communication with blood banks and health services, and have endorsements with mass media
outlets. Budgeting also has a huge impact on the success of blood banking. To move from the
perception of the need for blood to actual donation, organizations should increase the perceived
benefits of donating and reduce its perceived costs (Aldamiz-Echevarria, 2014). The ability to
make blood banking convenient has become better throughout the years. There are mobile blood
banks that make blood donations more convenient and create communities around blood
banking. A critical success factor for CBCC included making blood banking more convenient.
The organization expanded from one blood donation center to adding three mobile blood
banking centers and increased staffing from 26 to 90. Marketing was also very impactful for
blood banking. Ten Charlotte-area hospitals committed to work together to develop a

community-based blood organization.
2. Develop a list of stakeholders that CBCC had to serve in its community. Which of the
stakeholders are most important?
1. Patients
2. Hospitals within the region and clinics
3. Other local blood centers
4. Donors
5. Healthcare professionals
6. Community organizations
7. Employees
8. Volunteers
The most important stakeholders would be patients, donors, hospitals, and clinics. Patients are
the most important beneficiaries and their health/safety should always be essential. Without
donors there would not be a sufficient blood supply to give out. Donors are a crucial aspect of
blood banking. Hospitals and clinics are important because they will be responsible for
delivering the blood supply to the patients in a timely manner and with all safety precautions.
3. Develop a SWOT analysis for CBCC.
Strengths:
● Branding
● Customer Service
● Leadership
● Expansion with multiple blood centers
● Improved financial stability
● Dedicated employees
● Growing organization
Weaknesses:
● High production costs
● Not enough donors
● Outdated technology
● Small organization
● Limited funding
● Competition
Opportunities:
● There could be an increase in blood donations
● There could be potential partnerships with other hospitals and/or clinics
● There could be room for expanding the organization
● Improvement for the blood banking organization
● Increased blood supply
Threats:
● Awareness of blood donations
● Competition from other healthcare providers
● Competition from other clinics

● Funding
● Technological issues
4. List the strategic alternative choices that CBCC was considering and classify them by the type
of adaptive strategy they fit within and why you chose the adaptive strategy.
Expanding recruitment:Maintenance of scope; I chose this strategy because it falls under
enhancement.
More partnership opportunities: Maintenance of scope ; I chose this strategy because it falls
under enhancement.
Budgeting: Contraction of scope ; I chose this strategy because it falls under harvesting.
Looking to implement new services: Maintenance of scope ; I chose this strategy because it falls
under the status quo.
Geographic expansion: Expansion of scope ; I chose this strategy because it falls under
diversification.
Improving donor engagement: Offering training to staff in order to encourage donor engagement
is critical. ; I chose this strategy because it falls under enhancement.

Offering pooled blood donors for sickle cell patients: Contraction of scope ; I chose this strategy
because it falls under enhancement.
Offering cord blood donors: Contraction of scope ; I chose this strategy because it falls under
enhancement .
5. Based on your analysis of the choices, which would you choose to pursue first? Why?
Based on my analysis I would choose to pursue partnership opportunities first. I would choose
this because of the fact the more partnerships you have the more you can budget and enhance the
organizations as a whole. Partnerships could also bring more business to the organization
through advertisement or the partnership in general.
References
Aldamiz-Echevarria, C., & Aguirre-Garcia, M. S. (2014). A behavior model for blood donors
and marketing strategies to retain and attract them. Revista latino-americana de enfermagem,
22(3), 467–475. https://doi.org/10.1590/0104-1169.3398.2439
Greinacher, A., Fendrich, K., & Hoffmann, W. (2010). Demographic Changes: The Impact for
Safe Blood Supply. Transfusion medicine and hemotherapy : offizielles Organ der Deutschen
Gesellschaft fur Transfusionsmedizin und Immunhamatologie, 37(3), 141–148.
https://doi.org/10.1159/000313949
Towards 100% Voluntary Blood Donation: A Global Framework for Action. Geneva: World
Health Organization; 2010. 2, Voluntary blood donation: foundation of a safe and sufficient
blood supply. Available from: https://www.ncbi.nlm.nih.gov/books/NBK305666/

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Case Study 2: Community Blood Center of the Carolinas

Master of Health Administration, University of North Alabama

Strategic Planning for Healthcare Management

November 10, 2024

blood banking. Ten Charlotte-area hospitals committed to work together to develop a

stakeholders are most important?

2. Hospitals within the region and clinics

3. Other local blood centers

3. Develop a SWOT analysis for CBCC.

● Expansion with multiple blood centers

● Improved financial stability

● High production costs

● Not enough donors

● There could be an increase in blood donations

● There could be potential partnerships with other hospitals and/or clinics

● There could be room for expanding the organization

● Improvement for the blood banking organization

● Increased blood supply

● Awareness of blood donations

● Competition from other healthcare providers

● Competition from other clinics

Expanding recruitment:Maintenance of scope; I chose this strategy because it falls under

under the status quo.

is critical. ; I chose this strategy because it falls under enhancement.

because it falls under enhancement.

through advertisement or the partnership in general.

22(3), 467–475. https://doi.org/10.1590/0104-1169.3398.2439

Gesellschaft fur Transfusionsmedizin und Immunhamatologie, 37(3), 141–148.

blood supply. Available from: https://www.ncbi.nlm.nih.gov/books/NBK305666/

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