BUSINESS DEVELOPMENT PLAN

VIDYASAGAR UNIVERSITY

Report submitted by-

Name - Rakib Hossain
Roll No – VU/PG/503/23/09/04-IIIS – 0484

This Project is Submitted For the Partial Fulfilment Of Masters

Of Business Administration From Vidyasagar University

1
 Executive Summary
Eco Paperworks branded as “Nature’s Tradition,” embodies an innovative approach to
addressing environmental challenges by offering eco-friendly products. The core business idea
focuses on creating solutions that combat deforestation while providing sustainable alternatives
for daily needs. The flagship products, including paper bags and invitation cards, are designed to
replace traditional, non-biodegradable materials, emphasizing renewable resources and
environmental preservation.

The uniqueness of Eco Paperworks products lies in their multiple eco-friendly attributes. Made
from biodegradable and renewable materials, these products contribute to reducing the ecological
footprint. Additionally, the production process is energy-efficient and encourages nutrient
recycling, enhancing their appeal to environmentally conscious customers. By leveraging these
strengths, Eco Paperworks positions itself as a pioneer in the sustainable product market.

Key points of focus for the business include offering solutions to deforestation, which remains a
critical global challenge. By promoting the use of sustainable materials, Eco Paperworks not
only preserves forest resources but also aligns with global sustainability goals. Moreover, the
brand’s commitment to creating eco-friendly products is coupled with empowering communities.
Initiatives such as providing employment opportunities for women and supporting farmers with
cattle-based resources amplify its social impact.

Targeting diverse markets through both B2B and B2C channels, Eco Paperworks employs a
strategic marketing plan that includes digital advertising, partnerships with wholesalers, and
collaborations with government initiatives. By embracing online shopping platforms and
engaging eco-conscious consumers, the company maximizes its reach.

In conclusion, Eco Paperworks represents a fusion of innovation, environmental consciousness,

and social responsibility. With a mission to reduce carbon emissions and deforestation while
offering unique, sustainable products, the brand sets the foundation for a greener and more
equitable future. It is well-positioned to meet the rising demand for eco-friendly alternatives in a
rapidly evolving market.

2
 Company Description: Eco Paperworks - Nature’s Tradition

About Eco Paperworks: Nature’s Tradition

Eco Paperworks is a pioneering venture dedicated to providing sustainable and eco-friendly
products designed to address the pressing global issue of deforestation. By creating innovative
alternatives like biodegradable paper bags and handcrafted invitation cards, Eco Paperworks
champions environmental conservation while offering high-quality, practical solutions for
everyday needs. The company’s ethos is deeply rooted in promoting sustainability, ensuring that
its products are both environmentally responsible and socially impactful.

Vision and Mission

The vision of Eco Paperworks is to lead the charge toward a greener, more sustainable future.
The company aspires to become a symbol of eco-conscious living, inspiring individuals and
organizations to adopt environmentally friendly practices. Eco Paperworks aims to reduce
deforestation by offering products made from renewable and biodegradable materials, ensuring
that every purchase contributes to a healthier planet.

The mission of Eco Paperworks centers around three key objectives:

1. Eco-consciousness: Promoting awareness about the environmental benefits of using

sustainable products and encouraging a global shift toward green alternatives.

2. Reducing Deforestation: Actively combating the adverse effects of deforestation by

providing practical, eco-friendly substitutes that eliminate the need for conventional
materials like plastic.

3. Empowering Communities: Supporting local farmers and artisans by integrating them

into the supply chain, fostering economic development while adhering to sustainability
principles.

Eco Paperworks commitment to excellence and innovation ensures that its products are not only
functional but also aesthetically pleasing, making sustainability an appealing choice for
consumers. By aligning its operations with environmental, social, and governance (ESG)

3
principles, Eco Paperworks strives to create a meaningful impact, paving the way for a world
where economic growth and environmental conservation go hand in hand.

Market Overview: Demand for Eco-Friendly Products and Key

Trends:

The demand for eco-friendly products has been growing steadily over the past decade, driven by
increased consumer awareness about environmental issues and the need for sustainable living
practices. As climate change and environmental degradation take center stage globally,
businesses and consumers alike are seeking alternatives to traditional products that harm the
planet. This shift has created a robust market for eco-friendly goods, offering immense
opportunities for innovative companies like Eco Paperworks, Nature’s Tradition.

One of the primary drivers of this demand is the heightened concern about deforestation and its
impact on biodiversity and climate. Products such as paper bags and biodegradable materials,
which are made using renewable resources, are gaining traction as they align with environmental
conservation goals. Consumers are becoming more inclined to support brands that exhibit social
and ecological responsibility, further propelling the adoption of sustainable products.

Key trends in this market include regulatory support for environmental initiatives and the
imposition of stricter laws against the use of non-biodegradable materials. Governments
worldwide are encouraging the use of renewable and recyclable products by introducing bans on
single-use plastics and offering subsidies or incentives for sustainable business practices.
Additionally, corporate social responsibility (CSR) initiatives are encouraging businesses to
adopt greener supply chains and manufacturing processes.

Digital marketing and online platforms have also played a significant role in promoting eco-
friendly products. The rise of e-commerce and the growing reach of digital campaigns have
made it easier to target eco-conscious customers across diverse markets. Eco Paperworks can
leverage these trends by positioning itself as a pioneer in sustainable product development and
tapping into the growing consumer base that prioritizes sustainability.

4
This favorable market environment positions Eco Paperworks to thrive, offering innovative
solutions to modern environmental challenges while meeting the evolving demands of its target
audience.

Customer Analysis:

Eco Paperworks, Nature’s Tradition, serves two primary segments of the market—Business to
Business (B2B) and Business to Consumer (B2C). The company’s target audience primarily
includes eco-conscious individuals, businesses, and online shoppers. Each of these customer
segments presents unique needs that Eco Paperworks addresses with its sustainable, renewable,
and biodegradable products, such as paper bags and invitation cards.

B2B (Business to Business) Market: In the B2B sector, Eco Paperworks targets businesses
looking for sustainable solutions to replace traditional, environmentally harmful materials. Many
organizations, especially those in retail, hospitality, and event management, are shifting towards
eco-friendly alternatives as part of their sustainability strategies. Companies aiming to reduce
their environmental impact are increasingly interested in sustainable packaging, which makes
Gaurgith’s product line, particularly paper bags, a viable option. Additionally, Eco Paperworks
products appeal to businesses promoting green branding or striving to meet regulatory standards
on environmental practices.

B2C (Business to Consumer) Market: In the B2C segment, Eco Paperworks focuses on eco-
conscious consumers who prioritize sustainability in their purchasing decisions. These customers
are typically individuals who actively seek out eco-friendly, renewable, and biodegradable
products for personal use, whether in the form of paper bags or personalized invitation cards.
There is a growing trend among consumers, particularly millennials and Gen Z, to support
brands that align with their values on environmental responsibility. Eco Paperworks appeals to
these customers by providing unique, high-quality products that meet their environmental
standards.

5
Online and Offline Shoppers: Eco Paperworks marketing efforts cater to both online and
offline customers. Online shoppers, who increasingly prefer to make purchases through e-
commerce platforms, are targeted via digital marketing campaigns and online shopping sites.
Offline customers, including wholesalers and local businesses, are reached through direct
engagement and collaborations with retailers who want to stock eco-friendly products. Eco
Paperworks hybrid approach ensures it meets the needs of a diverse range of customers, making
it accessible both in digital and physical retail spaces.

This customer-centric approach, combined with segmentation into B2B and B2C markets,
positions Eco Paperworks as a leading brand in sustainable products, catering to environmentally
conscious consumers and businesses alike.

6
 Product or Service Overview

Eco Paperworks, Nature's Tradition, offers a range of eco-friendly products designed to

contribute to environmental sustainability. The primary products include paper bags and
invitation cards, which are crafted using renewable and biodegradable materials. These products
aim to address the global concern of deforestation by providing consumers with environmentally
conscious alternatives to conventional paper-based products.

Product Offerings:

 Paper Bags: Eco Paperworks paper bags are a sustainable alternative to plastic bags,
which are notorious for their environmental impact. Made from renewable resources,
these bags are designed to be durable, reusable, and fully biodegradable. They cater to
both businesses and individual consumers who prioritize sustainability.

 Invitation Cards: The company also offers eco-friendly invitation cards, perfect for
weddings, birthdays, and other special occasions. These cards are made from recycled
paper, ensuring that no new trees are cut down in their production. The designs are not
only environmentally conscious but also aesthetically appealing, offering a unique and
sustainable option for customers.

7
Unique Features of the Products:

1. Renewable Resources: Both paper bags and invitation cards are crafted using renewable
materials, which means they can be replenished naturally, unlike plastic products that rely
on fossil fuels and have long-lasting environmental consequences.

2. Biodegradability: These products are fully biodegradable, ensuring that they do not
contribute to long-term waste in landfills. Once discarded, they break down into natural
elements, reducing the burden on the planet’s waste management systems.

3. Energy Efficiency: The production process of these products is energy-efficient,

minimizing carbon emissions during manufacturing. This energy-efficient approach
aligns with Eco Paperworks goal to reduce the ecological footprint of its operations.

By offering these innovative, sustainable products, Eco Paperworks is not only contributing to
reducing deforestation but is also providing consumers with guilt-free, eco-friendly alternatives
for their everyday needs.

8
 Business Model

Core Operational Approach

Eco Paperworks, Nature’s Tradition, operates by providing sustainable, eco-friendly products
aimed at reducing deforestation. The company’s core operational approach is centered around
creating biodegradable and renewable alternatives to common consumer goods, such as paper
bags and invitation cards. The primary focus is on using natural fibers, ensuring that the products
are not only environmentally friendly but also energy-efficient in their production processes. By
using fibers that are both biodegradable and recyclable, Eco Paperworks significantly minimizes
the environmental impact of its products. The company also emphasizes a waste-free production
process, where the resources are utilized efficiently to reduce waste and energy consumption,
thereby promoting sustainability.

Partnerships and Processes to Create Products

To bring its vision to life, Eco Paperworks relies on strategic partnerships with local farmers and
suppliers of eco-friendly raw materials. The company works closely with farmers who grow
sustainable crops, ensuring that they are provided with fair wages and contributing to the
economic empowerment of rural communities. Additionally, Eco Paperworks collaborates with
local artisans and women’s employment programs to produce the items, contributing to social
impact and community development.

The manufacturing process follows a well-defined, sustainable method: First, the raw materials
are sourced from eco-friendly suppliers. These materials are then processed using energy-
efficient machinery, reducing the carbon footprint. The products, such as paper bags and
invitation cards, are carefully crafted, keeping quality and sustainability in mind. The company
ensures that every product is biodegradable, reducing waste and contributing to a circular
economy.

Moreover, Eco Paperworks utilizes digital marketing and partnerships with online shopping
platforms to reach a wider audience, both in B2B (business-to-business) and B2C (business-to-
consumer) markets. By creating a strong online presence and collaborating with government
initiatives, the company positions itself as a leading brand in eco-friendly products.

9
 Revenue Model

The revenue model for Eco Paperworks, Nature’s Tradition, is based on a multi-channel sales
approach that ensures the company taps into various profitable markets. The primary revenue
streams are derived from product sales via online platforms, wholesalers, and government
initiatives, strategically aligned to promote sustainability and drive business growth.

1. Online Platforms:
The increasing popularity of e-commerce has created a robust avenue for product
distribution. Eco Paperworks leverages popular online shopping platforms, including its
own website, to offer eco-friendly products such as paper bags and invitation cards. The
online market attracts eco-conscious customers seeking sustainable alternatives to
traditional products. By partnering with large e-commerce platforms, Eco Paperworks
extends its reach and visibility, ensuring convenient access to its products. This approach
is effective in driving direct-to-consumer sales and building a loyal customer base that
values sustainability.

2. Wholesalers:
Eco Paperworks also collaborates with wholesalers, positioning its products in bulk sales
to businesses in need of eco-friendly solutions. Businesses from various sectors such as
retail, event management, and hospitality are increasingly adopting sustainable practices.
Eco Paperworks paper bags and invitation cards serve as practical and environmentally
responsible alternatives to conventional products. By establishing strong wholesale
partnerships, Eco Paperworks creates a stable revenue stream that supports long-term
growth.

3. Government Initiatives:
The company actively participates in government initiatives and programs aimed at
promoting sustainability. Through these partnerships, Eco Paperworks benefits from
government contracts and tenders to supply eco-friendly products to various public and
private sector organizations. Government support for environmentally friendly
businesses, especially those combating deforestation, adds a layer of financial security to
the revenue model.

10
 4. Digital Marketing Integration:
Digital marketing is at the core of Eco Paperworks sales strategy. By utilizing social
media platforms, SEO, and content marketing, the company engages with
environmentally conscious communities and potential customers. Targeted ads,
influencer collaborations, and online campaigns further amplify brand awareness and
product sales.

Together, these revenue streams ensure Eco Paperworks financial sustainability while promoting
environmental benefits.

11
Competitive Analysis: Market Differentiation and Strengths over
Competitors

Eco Paperworks, under its brand Nature's Tradition, stands out in the eco-friendly product
market through its distinct approach to sustainability. Unlike many competitors, Eco Paperworks
places a strong emphasis on offering uniquely crafted products, such as paper bags and invitation
cards, made from renewable resources like fiber. This ensures that the products are not only eco-
friendly but also biodegradable, energy-efficient, and support nutrient recycling.

The primary market differentiation lies in Eco Paperworks commitment to the environment,
addressing key issues like deforestation through its products. Most competitors focus solely on
individual eco-friendly products but fail to integrate a comprehensive sustainability model that
includes carbon footprint reduction, the recycling of nutrients, and direct support for
environmental preservation. Eco Paperworks use of fiber, a sustainable and renewable resource,
is a significant edge, as it appeals to a growing demand for environmentally conscious materials
in industries like packaging and event planning.

In comparison to other companies offering similar products, Eco Paperworks unique selling
proposition (USP) revolves around its holistic approach. While many competitors may offer
paper products, Eco Paperworks fiber-based products are specifically designed with multiple
environmental benefits, including energy efficiency and minimal waste production during
manufacturing.

Additionally, Eco Paperworks targets both B2B and B2C markets, focusing on customers who
seek more than just eco-friendly options but also products that provide a unique and
differentiated experience. This is particularly attractive to businesses and consumers looking for
innovation, quality, and a clear commitment to sustainability.

Through these competitive advantages—innovative products made from renewable resources, a

strong sustainability focus, and a diverse target audience— Eco Paperworks positions itself as a
leader in the eco-friendly product market, offering more than just alternatives to traditional
materials but also fostering a deeper environmental impact.

12
 Marketing Plan

Eco Paperworks, Nature’s Tradition, aims to create a significant impact on both the environment
and the market with its eco-friendly products. The marketing strategy revolves around three key
elements: digital marketing, online shopping platforms, and government support. These elements
ensure maximum reach while staying true to the company’s sustainable mission.

Digital Marketing:
A robust digital marketing strategy is essential to reaching today’s tech-savvy and eco-conscious
consumers. Eco Paperworks will focus on content marketing, social media campaigns, and paid
digital advertisements to raise awareness about the environmental impact of deforestation and the
importance of sustainable products. Engaging content, including blogs, videos, and infographics,
will highlight the benefits of using paper bags and invitation cards, particularly focusing on their
renewable, biodegradable, and eco-friendly qualities. Social media platforms like Instagram,
Facebook, and Pinterest, where eco-conscious customers actively engage, will be utilized for
brand building and customer interaction.

Online Shopping Platforms:

With the increasing trend of online shopping, Eco Paperworks will partner with popular e-
commerce sites and develop its own user-friendly online store. This allows customers to easily
access and purchase eco-friendly products. Through digital storefronts, the company will target
B2B (Business-to-Business) clients seeking sustainable products for their operations, as well as
B2C (Business-to-Consumer) clients looking for unique, environmentally friendly alternatives.

Government Support:
The government’s initiatives promoting sustainable products and businesses will be a crucial part
of Eco Paperworks marketing strategy. By aligning with governmental programs that offer
incentives for eco-friendly businesses, Eco Paperworks can increase its credibility and visibility.
Additionally, government partnerships will provide opportunities for public relations efforts that
highlight the company's contribution to reducing deforestation and carbon emissions.

Engaging Eco-Conscious Communities:

To build brand loyalty and trust, Eco Paperworks will connect with eco-conscious communities

13
both online and offline. Engaging in green initiatives, collaborations with environmental
influencers, and hosting sustainability-focused events will amplify brand awareness and create a
passionate customer base.

14
 Initial Capital Requirements:

These are the funds required to start the business. This would typically cover expenses like
setting up the production facility, initial inventory, marketing costs, and other operational needs.

 Production Facility Setup: ₹5,00,000

 Initial Inventory (Raw Materials for Paper Bags & Invitation Cards): ₹2,00,000

 Marketing and Digital Advertising: ₹1,50,000

 Employee Salaries (First 3 Months): ₹3,00,000

 Legal and Regulatory Costs: ₹50,000

 Miscellaneous Costs (Utilities, Rent, etc.): ₹1,00,000

Total Initial Capital Requirement: ₹12,00,000

Revenue Projections and Cost Efficiency:

The business aims to sell eco-friendly products to both B2B (business to business) and B2C
(business to customer) segments.

 Paper Bags (Selling Price per Unit): ₹20

 Invitation Cards (Selling Price per Unit): ₹50

Assuming the business will sell an estimated number of units in the first year:

 Estimated Units Sold per Month (Paper Bags): 20,000 units

 Estimated Units Sold per Month (Invitation Cards): 5,000 units

Monthly Revenue:

 Paper Bags: ₹20 × 20,000 = ₹4,00,000

 Invitation Cards: ₹50 × 5,000 = ₹2,50,000

Total Monthly Revenue: ₹6,50,000

15
Total Yearly Revenue: ₹6,50,000 × 12 = ₹78,00,000

Startup Costs:

These are the one-time costs to set up the business.

 Total Initial Capital Requirements: ₹12,00,000

Operating Expenses:

These are the recurring monthly expenses to keep the business running.

 Rent: ₹30,000/month

 Salaries (Employees): ₹1,50,000/month

 Raw Materials for Production: ₹1,50,000/month

 Marketing and Advertising: ₹50,000/month

 Utilities (Electricity, Water, Internet, etc.): ₹20,000/month

 Other Operational Costs: ₹50,000/month

Total Monthly Operating Expenses: ₹4,00,000

Total Yearly Operating Expenses: ₹4,00,000 × 12 = ₹48,00,000

Revenue Projections:

 Monthly Revenue: ₹6,50,000

 Yearly Revenue: ₹78,00,000

Gross Profit Margin:

Gross profit is the difference between revenue and cost of goods sold (COGS).

 COGS for Paper Bags: ₹8/unit

 COGS for Invitation Cards: ₹20/unit

16
Monthly Gross Profit:

 Paper Bags: (₹20 - ₹8) × 20,000 = ₹240,000

 Invitation Cards: (₹50 - ₹20) × 5,000 = ₹150,000

Total Monthly Gross Profit: ₹240,000 + ₹150,000 = ₹390,000

Yearly Gross Profit: ₹390,000 × 12 = ₹4,68,000

Gross Profit Margin: (Gross Profit / Revenue) × 100 = (₹4,68,000 / ₹78,00,000) × 100 = 6%

Operating Profit Margin:

Operating profit margin is the ratio of operating profit to revenue, after deducting operating
expenses.

 Operating Expenses: ₹4,00,000/month

Operating Profit: Revenue - Operating Expenses - COGS

Monthly Operating Profit:

 Revenue: ₹6,50,000

 COGS: ₹240,000 (Paper Bags) + ₹150,000 (Invitation Cards)

 Operating Expenses: ₹4,00,000

Operating Profit = ₹6,50,000 - ₹240,000 - ₹150,000 - ₹4,00,000 = ₹60,000

Operating Profit Margin = (Operating Profit / Revenue) × 100 = (₹60,000 / ₹6,50,000) × 100
= 9.23%

Cash Flow:

Cash flow refers to the inflow and outflow of cash over a specific period.

 Initial Cash Flow (Start-Up): ₹12,00,000 (Initial Capital Investment)

 Monthly Cash Flow (Net Profit): ₹60,000

17
  Yearly Cash Flow: ₹60,000 × 12 = ₹7,20,000

Breakeven Analysis:

The breakeven point is when total revenue equals total costs (fixed + variable).

 Fixed Costs: ₹4,00,000 (Operating Expenses)

 Contribution per Unit (Paper Bags): ₹20 - ₹8 = ₹12

 Contribution per Unit (Invitation Cards): ₹50 - ₹20 = ₹30

Breakeven Units for Paper Bags:

 Fixed Costs / Contribution per Unit = ₹4,00,000 / ₹12 = 33,333 units per month

Breakeven Units for Invitation Cards:

 Fixed Costs / Contribution per Unit = ₹4,00,000 / ₹30 = 13,334 units per month

Return on Investment (ROI):

ROI measures the gain or loss relative to the investment made.

 Net Profit for Year 1: ₹7,20,000 (Cash Flow)

 Initial Investment: ₹12,00,000

ROI = (Net Profit / Initial Investment) × 100 = (₹7,20,000 / ₹12,00,000) × 100 = 60%

18