top pops

Top Pops
Graphic Design Thesis Research Report
Name: Hijab Zahra

Roll no: 2025140027
Session: 2020-2024
Introduction
Started on 6th march 1989, by Niaz (Pvt.) Ltd. (Lahore). Top Pops is a baked, not fried, product. Its
ingredients are imported cheese and flavor along with carefully selected local corn, vegetable oil and
spices.
Niaz (Pvt.) Ltd. is a sister company of Sh. Ghulam Ali & Sons . The Food Division of Sh. Ghulam Ali
& Sons was spun off as an independent company Niaz (Pvt.) Ltd., established in 1991. Shahid Niaz
is a managing Director of the company. He is an MBA (1980) from the eminent European business.
Top Pops is the snack food brand of the company Niaz (Pvt.) Ltd. It’s a corn-based snack launched
in Pakistan in 1989. Almost a generation has grown enjoying Top Pops. Top Pops having nutrition
with cheese and proteins, crispy, crunchy corn snack being baked, not fried brand. Form the heating
up competing Niaz’s repositioned their product as slogan
Thora Ziada Magic. Thori Ziada Masti
Vision Statement
To be the leading brand of fun and innovative snacks that bring joy and connect the older and
younger generation
Mission Statement
To provide high-quality, delicious, and innovative snack products that bring joy to people and help
establish unbreakable bonds between them, while staying on the forefront of technology and culture.
Current Slogan
Thora Ziada Magic. Thori Ziada Masti!!!
Product
Top Pops, baked corn puff snack
Competitors
Lays, Slanty, Kurkure,
Lays
Lays is a well-established and globally recognized brand in the snack food industry, with a strong
presence in various countries.
Lays offers a wide range of flavors and varieties, catering to different consumer preferences and
creating a sense of choice and customization.
Lays has a robust distribution network, ensuring its products are widely available in various retail
outlets, making it easily accessible to consumers.
Lays employs effective marketing and advertising strategies, including celebrity endorsements and
engaging campaigns, to enhance brand visibility and attract consumers.
The brand employs various strategies to promote its products and captivate consumers. These
strategies include celebrity endorsements, social media campaigns, attractive packaging, diverse
flavors, offers, and giveaways.
Lay’s is a high-calorie snack containing a high amount of fats, people are now more concerned with
their health which reduces the product sales of Lay’s.
Lays packaging is non-recyclable which affects the reputation of the company
Slanty
Slanty is an extruded snack sold in retail stores across Pakistan and other countries globally. It was
launched in 1999 by the then K.S. Sulemanji Esmailji & Sons (Pvt.) Ltd. It is company’s flagship
brand and contributes to about 52% of company’s sales. Slanty is being manufactured in Karachi,
Lahore & Islamabad plants to cater its monthly demand of more than 2 million cartons. Slanty is
available in 5 exciting flavors (Salted, Vegetable, Jalapeno, Ketchup & Cheese) with Salted flavor as
the most liked flavor among masses. It is the No.1 extruded snack brand in Pakistan and also
considered as the biggest snacking brand among kids Slanty’s remaining flavors in the market are
Jalapeno, Salty, Vegetable, Chicken. Slanty uses social media platforms Facebook, Instagram to
boost its online presence.
Problems with Original Branding &
Marketing
Problems
They are not advertising their brand properly. Brands advertising is limited to Facebook and Instagram
.Original branding caters to middle aged people to relive their childhood whilst targeting younger
generation as well.
The consistency of social media posts is lacking as the last post was uploaded on 31 Dec, 2022
Top pops is a Quality snack, but due to less awareness the snacks TG limits to millennials (People
born between 1980’s to 90’s)
Production and distribution is only in Lahore
Product is not available in street shops or supermarkets. Product only available online
Packaging needs a redesign as the products packaging is not attractive enough to gain a larger TG.
The typographic logo of top pops has a neon effect, associated with modern and night time life which
can have a positive impact on brands image if executed properly.
The current logo limits the brand logo to be used effectively on different platforms & applications,
Intense and glowing logo can be difficult to adapt on various production material or digital platforms
And neon logo limits the use of adding fun and exciting colors on the packaging, when introducing
new flavors
Solutions
Advertisement should be done properly

Increase brands social media presence
Posting consistently & following latest trends
Using a mix of digital and traditional advertising strategies
Increasing areas of distribution and production
Retain our old customers and attracting new ones
The generation of 90's has grown up enjoying these snacks. The new Generation can also be placed
in this category.
Increasing awareness of health and wellness can lead consumers to opt for healthier snack options
By consistently implementing these strategies, Top pops can reinforces its brand position and
continues to enjoy a strong presence in the market.
New Slogan
DARE YOU TO EAT JUST ONE!
Brands Image
DARE YOU TO EAT JUST ONE! Indicates that eating just one is not enough. Top pops aims to connect
Y & Z generations through bonding over this delicious & irresistible snack. Top pops can create a series
of short ads that includes millennials introducing their favorite snacks to gen z. The ads will include a
series of dares given to gen z by millennials which gradually creates strong bond between the 2
generations. Top pops will become a brand that connects & creates special bond btw generations.
Marketing Strategy
Top pops needs a variety of marketing strategies to increase its brand awareness. Using a mix of digital
and tradition mediums consistently will increase brand awareness.
Placing billboards, posters on major roads ,bridges and crossing so that the new branding of top pops
inescapable for both y and z generations. Similarly using digital streamers, transit media, bus stop
branding especially near schools, colleges, universities will greatly increase brand recognition.
Using a distinct & unique point of sale design will definitely attract the younger TG and help establishing
the brand in the TG’s mind. Providing complementary stickers with top pops packet will engage the
audience and provide an interactive experience for the younger TG.
Consistently producing interactive and attractive social media posts on Instagram , will reach the TG and
register the brand in their minds as people spend hours on digital mediums.

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Top Pops

Graphic Design Thesis Research Report

Name: Hijab Zahra

Thora Ziada Magic. Thori Ziada Masti

Advertisement should be done properly

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