DMS-Module-Outline-revised-28-06-2019
DMS-Module-Outline-revised-28-06-2019
DMS-Module-Outline-revised-28-06-2019
BUSINESS COMMUNICATION
This module aims to equip students with effective writing and oral communication skills to
meet the challenges of working in a competitive environment. Students learn to master
important business communication tools like reports, letters, minutes, memorandums and
electronic mail communication. They will also acquire presentation and public speaking skills
as well as listening and meeting skills essential for success in the new economy.
BUSINESS FINANCE
This module provides students with an understanding of the acquisition and allocation of funds
within a business organisation. It deals with financing decisions including various sources of
short-term and long-term financing and investment decisions including management of
working capital, current asset and fixed asset investments. The emphasis is placed on making
sound decisions in the value creation activities of the business organisation.
BUSINESS MATHEMATICS
This module introduces essential mathematical concepts and techniques for a firm
understanding of foundation mathematics required for business-related studies. This consists
of core concepts such as algebra, the mathematics of finance, the derivative and its application,
and the integration. These concepts represent important approaches and techniques of
mathematics related to business studies, upon which further concepts and techniques are built.
The importance of the core concepts and techniques are illustrated and developed into a
generic mature approach to mathematics and creative problem solving.
BUSINESS STATISTICS
This module develops an understanding of statistical methods at the basic level and an
awareness of their applications in business environment. This module gives an overview of
the descriptive and inferential statistics that may be used by managers. Topics covered include:
numerical measures, sampling methodologies, basic concepts of probability and hypotheses
testing, analysis of variance, correlation and regression and chi-square applications.
MACROECONOMICS
This module examines the working of a typical economy. It looks at how the overall
performance of an economy is assessed by measures such as the Gross National Product,
unemployment, inflation rate and the economic growth rate. It also looks at the role of the
government through the implementation of fiscal and monetary policies. The effects of a fiscal
and the monetary policy mix on the economy are examined using the IS-LM analysis.
MANAGERIAL ACCOUNTING
This module is designed to help students to analyse and process accounting information for
management decisions. Students will acquire managerial accounting techniques to enable
them to plan, control and to make sound decisions. Coverage in this module includes cost
terminology and behaviour, relevant costs, break-even analysis, budgetary control, standard
costing and variance analysis, and performance evaluation and pricing.
MICROECONOMICS
This module examines the problem of scarcity and the choices of individual consumers, firms
and the government. It considers consumer choice and demand using utility and indifference
curve analysis. It also looks at a firm’s economic objective and how it tries to attain this
objective given different market characteristics. The firm’s production function, cost curves,
pricing and supply decisions are discussed.
PRINCIPLES OF MARKETING
This module provides an overview of the concepts and techniques of the marketing process
in today’s dynamic environment and its inter-relationship with other business functions. It also
studies the execution of the marketing function and the use of the marketing mix to help
businesses successfully reach their customers and sustain competitive advantage.