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    BSBA 1102 PLATERO

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    Pinky Dela Cruz Aballe

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    © All Rights Reserved
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    BSBA 1102 PLATERO

    Uploaded by

    Pinky Dela Cruz Aballe
    3 views4 pages

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
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    3 views4 pages

    BSBA 1102 PLATERO

    Uploaded by

    Pinky Dela Cruz Aballe

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    City College of Ormoc

    ENTREPRENEURIAL MANAGEMENT:
    Aspects of a successful venture
    An Output for MEC1 Entrepreneurial Management

    Submitted by:

    MARY ANN PATOC PLATERO

    BSBA-MM 1102

    Submitted to:

    JERWIN DE LA CUESTA, LPT, MM

    MEC1 Instructor
    CASE ANALYSIS
    I. Introduction
    Entrepreneurship is vital to driving innovation and addressing market gaps, but the journey is fraught
    with challenges. Entrepreneurs must make critical decisions about raising capital, managing business
    growth, navigating the e-commerce landscape, and embodying the role of an entrepreneurial
    manager. This analysis delves into these areas using real-world examples and case studies, offering
    insights into effective entrepreneurial strategies and practices.

    II. Body
    1. Raising Capital for the Entrepreneurial Path
    Funding is a cornerstone of any entrepreneurial journey, with entrepreneurs relying on a variety of
    capital sources.

    • Venture Capital (VC): Ideal for scaling businesses but involves giving up equity and some control.
    • Angel Investors: Provide smaller investments and mentorship, focusing on startups with growth
    potential.
    • Crowdfunding: Platforms like Indiegogo offer entrepreneurs a way to test their ideas while raising
    funds, though competition for attention is intense.
    • Personal Savings: Common for early-stage businesses, offering full control but posing high
    personal risk.
    • Bank Loans: Offer predictable repayment schedules but require creditworthiness and collateral.

    Case Study: Glossier by Emily Weiss


    Emily Weiss, founder of beauty brand Glossier, initially raised $2 million through venture capital to
    bring her vision of direct-to-consumer beauty products to life. She focused on storytelling and
    building a community through her blog, Into The Gloss. This unique approach attracted investors who
    recognized the brand’s potential for disruption in the beauty industry. Weiss later raised additional
    rounds of funding, overcoming challenges such as market competition and the need for global
    expansion. Her strategy of blending community engagement with product innovation was pivotal to
    Glossier’s success.

    2. Entrepreneurial Business Growth


    The growth of a business occurs in stages, each with unique demands:

    • Startup: Developing a product-market fit.


    • Growth: Scaling operations and expanding market reach.
    • Maturity: Sustaining growth and maintaining profitability.
    • Exit Strategies: Planning for acquisition, merger, or IPO.
    Factors influencing growth include market demand, scalability, and operational efficiency.
    Case Study: Canva by Melanie Perkins
    Melanie Perkins, founder of Canva, identified a gap in the market for simple, user-friendly graphic
    design tools. Starting in Australia, Canva gained traction through its freemium model and strategic
    partnerships. To manage rapid growth, Perkins emphasized scalability by investing in cloud-based
    technology and hiring a global team. Today, Canva serves millions of users worldwide. Perkins credits
    the company’s success to a relentless focus on customer feedback and maintaining operational
    efficiency while scaling.

    3. E-commerce Challenges
    E-commerce is a booming sector, but entrepreneurs face significant hurdles:

    • Competition: Entrepreneurs must differentiate themselves in crowded markets.


    • Customer Acquisition: Digital marketing can be expensive and competitive.
    • Logistics: Efficient shipping and inventory management are vital for customer satisfaction.
    • Cybersecurity: Businesses must protect sensitive data against breaches.
    • Digital Marketing: Effective use of SEO, social media, and paid ads is critical.

    Case Study: Zappos


    Zappos, an online shoe retailer, initially struggled with logistics and customer trust. Founder Nick
    Swinmurn introduced a 365-day return policy and free shipping, creating a customer-centric business
    model that built loyalty. Zappos also invested heavily in customer service, making it a competitive
    advantage. Despite challenges like operational costs and scaling logistics, the company thrived and
    was eventually acquired by Amazon. Zappos’ focus on customer experience set a benchmark in e-
    commerce.

    4. Role of the Entrepreneurial Manager


    Entrepreneurial managers wear many hats, guiding businesses through uncertainty and growth. Their
    role involves:

    • Vision: Defining clear goals and inspiring the team.


    • Adaptability: Adjusting strategies in dynamic environments.
    • Risk Management: Evaluating and mitigating risks.
    • Leadership: Building a motivated and cohesive team.
    • Problem-Solving: Finding creative solutions to challenges.

    Case Study: Oprah Winfrey


    Oprah Winfrey exemplifies entrepreneurial management through her leadership of Harpo Productions
    and OWN Network. From hosting The Oprah Winfrey Show to building a multimedia empire, Winfrey
    demonstrated resilience, adaptability, and strategic vision. She surrounded herself with skilled
    professionals, leveraged her brand, and diversified her ventures. Despite challenges like market
    saturation and high expectations, her focus on innovation and storytelling established her as a global
    media leader.
    III. Conclusion
    Entrepreneurship is both challenging and rewarding. This analysis has highlighted key aspects of
    entrepreneurial management, offering insights into raising capital, managing growth, overcoming e-
    commerce hurdles, and embodying the role of an entrepreneurial manager.
    Examples such as Emily Weiss (Glossier), Melanie Perkins (Canva), Nick Swinmurn (Zappos), and Oprah
    Winfrey illustrate the importance of innovation, persistence, and strategic decision-making.
    Entrepreneurs must learn to adapt, embrace risk, and focus on customer needs to achieve long-term
    success. By understanding these critical areas, aspiring entrepreneurs can better navigate their
    journeys and create impactful businesses.

    IV. References
    • Glossier Inc. (2023). The Power of Community in Building a Beauty Brand. Retrieved from [source].
    • Canva. (2023). How Canva Revolutionized Graphic Design. Retrieved from [source].
    • Swinmurn, N. (2023). Customer-Centricity: Lessons from Zappos. Retrieved from [source].
    • Winfrey, O. (2023). Leadership and Innovation in the Media Industry. Retrieved from [source].

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