SEO Tips

SEO Tips From Top Rated SEO Experts
(LinkedIn)
Regex............................................................................................................................................ 8
How to Create an SEO Content Strategy that Converts?............................................................13
Add a New "Query" or "Page" Filter to Access ReGex Options.............................................13
Write your ReGex.................................................................................................................. 13
1. Understand User Intent......................................................................................................14
2. Brand Sentiment Monitoring:............................................................................................. 15
3. Uncovering Power of Long Searches:............................................................................... 15
4. Post-Purchase Support, Helping Customers After They Buy............................................ 16
5. Find URLs with Special Characters................................................................................... 16
Why is this so cool?............................................................................................................... 17
This 10,000+ word article covers everything you need to know about JavaScript SEO..............18
22 Places You Should Be Sharing Your Content......................................................................... 21
But where should you be sharing it?......................................................................................21
ক্রল বাজেট অপ্টিমাইজেশন পর্ব -১.........................................................................................................23
#Semantic_SEO প্রাক কথা - ০১.....................................................................................................24
অটোমেটেড এসইও............................................................................................................................. 26
Google’s Site Reputation Abuse Policy....................................................................................... 27
What is Site Reputation Abuse?............................................................................................ 27
Google is Taking Action......................................................................................................... 27
Protect Your Website............................................................................................................. 27
Beware of Gray Areas........................................................................................................... 27
It's Not About Links................................................................................................................ 27
Ecommerce SEO Tip: Search Console has a hidden "Merchant Listings" filter. This allows you to
see your site's visibility in Google's "Popular Products":............................................................. 28
Steal My 7 SEO Tips to Avoid a Google Penalty......................................................................... 30
JavaScript & SEO Data Study: This study set up a test environment on 37,000+ pages to
analyze how Google renders and treats JavaScript in 2024:...................................................... 31
Creating technical SEO documentation.......................................................................................34
Ecommerce SEO Tip: You can use CollectionPage structured data to markup category pages.
This gives Google more information about each product:........................................................... 35
15 SEO UX Mistakes You're Probably Making (& how to fix them)............................................. 37
You don’t need to have coding skills to be a technical SEO........................................................40
SEO Tip: Here's a dead-simple process you can use to get data on how Google's switch from
infinite scroll to pagination has impacted your site:..................................................................... 41
1
Free Technical SEO Audit ALERT............................................................................................... 43
The 4 Levels Of Technical SEO.............................................................................................43
Level 1 of Technical SEO:................................................................................................43
HTML & CSS............................................................................................................. 43
JavaScript.................................................................................................................. 43
Backend Programming.............................................................................................. 43
Data Processing.........................................................................................................44
Here’s why you should embed videos on your key landing pages.............................................. 46
Is your content "Effort" a Google Ranking Factor?...................................................................... 48
Want to create content that ranks high on Google?.................................................................... 51
My Local SEO Checklist to Rank #1 in your area:.......................................................................52
SEO Topic Research For Lead Generation................................................................................. 53
SEO TIP - Crawled currently not indexed SORT IT OUT - it's really no good for your domain... 55
Want to get backlinks, faster?......................................................................................................58
Bad SEO for ECommerce vs Great SEO for ECommerce.......................................................... 59
During my 10-year-long SEO career and dozens of websites and projects I’ve worked on, I had
one favourite type of projects:......................................................................................................60
5 Key Strategies that Helped me Achieve these Results for my Client....................................... 61
Want to increase your existing SEO traffic with minimum budget?............................................. 62
I ranked a website for 1000s of keywords................................................................................... 63
ECOM WEBSITE OWNER CHALLENGES.................................................................................64
1. Indexing Control.................................................................................................................64
2. Index Performance............................................................................................................ 64
3. Google Choosing Canonicals for You................................................................................ 64
4. UX/Engagement/Conversion Rate.....................................................................................64
5. Building Brand................................................................................................................... 65
6. Persisting with an Organic Strategy...................................................................................65
7. Keeping on Top of Trends, Content, and Clutter................................................................65
রোবটস টেক্সট এর কথন..................................................................................................................... 66
ক্রল বাজেট অপটিমাইজেশন................................................................................................................. 67
My Monthly SEO Analytics Strategy:........................................................................................... 68
1/ Create your analytics tech stack........................................................................................68
2/ Make an SEO analytics tracker......................................................................................... 68
3/ Select the data to track monthly........................................................................................ 68
3/ Continue adding data to track............................................................................................68
4/ Fill in the SEO data............................................................................................................68
5/ Set a monthly routine.........................................................................................................68
6/ Analyze & plan To Dos.......................................................................................................68
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7/ Update & improve over time.............................................................................................. 69
What It Takes to Get The 100K Monthly Organic Traffic for a B2B SaaS?........................... 70
How do you know if SEO is good for Your Startup?.............................................................. 70
SEO is NOT Cheap............................................................................................................... 70
How do you build a team that can scale?.............................................................................. 71
Documentation -.................................................................................................................... 72
Audit -.................................................................................................................................... 72
properly! 🤖🥲
Why learn Technical SEO? Because, even the prettiest website is ugly if Google can't crawl it
.............................................................................................................................73
SEO Tip: Write hundreds of meta descriptions in 5 minutes with Screaming Frog + their OpenAI
integration. Here's how to create them at scale:..........................................................................74
Domain migrations - what you need to know...............................................................................76
Jump Links in Google Search Console........................................................................................78
Confused, about how to start your new SEO project?.................................................................79
1. Begin with Keyword Research...........................................................................................79
2. Analyze the SERPs........................................................................................................... 79
3. Identify Your Competitors...................................................................................................79
4. Create 5x Better Content................................................................................................... 79
5. Craft Effective Hooks......................................................................................................... 80
6. Optimize Your On-Page SEO............................................................................................ 80
7. Match Search Intent...........................................................................................................80
8. Structure Your Content...................................................................................................... 80
09. Keep Updating Your Content........................................................................................... 80
10. Start a Link-Building Campaign....................................................................................... 80
What Exactly Is Google E-A-T Algorithm.....................................................................................82
Most SEO gurus would charge $300/hr for this strategy............................................................. 83
Well... Google did warn sites that this was coming......................................................................85
Creating an SEO Topic Cluster from GSC is so easy!!!...............................................................87
SEO 1.0: The End of an Era........................................................................................................ 88
This is the most impressive programmatic SEO case study I’ve seen to date............................ 90
😱
0 to 650K/mo SEO traffic with AI content.................................................................................... 93
Google's latest innovation, AI Overviews, is causing quite a stir in the SEO world. This new
search experience aims to provide users with direct answers and summaries right on the results
page. Many in the SEO and publishing communities are sounding the alarm about potential
downsides....................................................................................................................................94
The key things to know about Google AI Overviews:............................................................ 94
Do H1 heading tags impact rankings and SEO performance? TLDR, absolutely YES!.............. 96
eCommerce SEO Is Easier Than You Think............................................................................... 98
My SEO Keyword Research Strategy using Ahrefs (Hint: Volume on!):......................................99
Let’s say Elon Musk came to you and hired you at Tesla as an #SEO before electric cars were a
thing, and before people knew all about them…....................................................................... 100
Steal An ENTIRE Website Content In Less Than 1 minute with this crazy tool........................ 102
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🚀 As promised, here are the slides from my recent presentation at the SEO Mastery Summit
😱 The story of a no-index tag that wasn't there....................................................................... 104

where I shared my in-depth SEO audit methodology. I hope you like it!................................... 103
📍 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝗘𝗢 𝗖𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁 𝗳𝗼𝗿 𝟮𝟬𝟮𝟰........................................................................................ 108

How I Rank Keywords | I Do Not Even Write | Semantic SEO In 1 Min.................................... 106
There is ONE core SEO concept that will put you in the top 1% of websites............................ 109
𝗪𝗵𝗮𝘁 𝗶𝘀 𝗘-𝗘-𝗔-𝗧?................................................................................................................. 109
The Funnel for SEO is Finished...Here's its Replacement.........................................................112
#SEO tip: Anchor text is hugely important for SEO and there's loads to know about it! Here are
some of the key points:.............................................................................................................. 116
Website Architecture & SEO: This epic guide provides a masterclass on how to improve your
site architecture for search:........................................................................................................117
Unsolicited#SEO tips................................................................................................................. 120
#SEO Trends for 2024:..............................................................................................................122
Google Helpful Content: An SEO Anatomy............................................................................... 123
Here are 10 non-straightforward things in technical SEO you should know.............................. 124
How to Find Semantic Keywords?.............................................................................................125
Steal my eCommerce SEO Cheat Sheet (30 steps to WIN in eCom SEO):..............................126
SEO Case Study: How I increased this client's traffic by 63% in just 3 months!....................... 127
Your E-commerce website is losing money............................................................................... 131
Google obliterated this business website.................................................................................. 132
One of the greatest case studies on site performance. To prove that site speed impacted
revenue, The Financial Times intentionally SLOWED DOWN their site....................................134
My Ultimate Technical SEO Cheat Sheet (10 steps you MUST know):.....................................136
Your brand matters to Google. This SEO data study found losers of the Helpful Content Update
had weak brand signals when compared to link signals:...........................................................138
🤫
My 118 SEO Elements...............................................................................................................140
29+ Ecommerce SEO Checklist Top SEO Agencies Use (But Won't Share) .......................142
SEO TIP!....................................................................................................................................143
SEO has come a LONG way..................................................................................................... 146
Old SEO:..............................................................................................................................146
2024 SEO:........................................................................................................................... 146
RECOVER FROM GOOGLE HCU - based on the rationale of data points from the leak. Those
hit are likely to see recovery at FUTURE UPDATE points and not between updates............... 148
1. USER BEHAVIOUR is at least ONE of the defining factors that determines if something is
HELPFUL - note here HELPFUL and GOOD aren't the same thing....................................148
2. BEHAVIOUR ANALYSIS (from click) NEEDS VISITORS - so we should do the following:...
148
3. CONTENT....................................................................................................................... 149
4. LINKS.............................................................................................................................. 149
5. BRAND SIGNALS............................................................................................................149
6. NAVBOOST..................................................................................................................... 150
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7. CTR Improvement........................................................................................................... 150
We’re making our SEO content secrets public for the first time................................................ 151
Want to get traffic and rank faster?............................................................................................152
Leaked Google Search API Doc Aggregation of Analysis, Tools and Resources..................... 153
10 Crucial Tips for International SEO (for your global SEO success)....................................... 154
SEO Tip: Now that Google has switched to pagination, you can see 100 results in the SERP at
once. Just add "&num=100" to the end of the search URL:...................................................... 155
It’s one of the most frustrating things in technical SEO…..........................................................157
99% Of Website Migrations Go Wrong | My 6-Step SEO Migration Fundamentals.................. 158
Google won't visit your pages....................................................................................................160
SEO internal links are very important, yet very underrated....................................................... 161
27 Tips to Boost Conversions from SEO:.................................................................................. 162
SEO TIP.....................................................................................................................................163
Here are some KEY CONSIDERATIONS:...........................................................................163
Things you can do:.............................................................................................................. 164
You can look for outliers in the data.....................................................................................164
Technical SEO: rendering strategy | Rendering JavaScript for crawlers | Simplified enterprise
SEO guide................................................................................................................................. 165
Technical SEO Tip: The capitalization of your URLs matters. Google treats uppercase and
🔥
lowercase URLs as COMPLETELY DIFFERENT pages:..........................................................167
My SEO Tech Stack Revealed ............................................................................................. 169
27 SEO Mistakes you should NEVER make:............................................................................ 170
Ecommerce SEO Tip: Use Screaming Frog's Custom Search to discover "Out Of Stock" product
pages accessible in your sitemap.xml:...................................................................................... 172
The SEO Hack Nobody Is Talking About................................................................................... 174
👇
My SEO Competitor Research Process using Ahrefs (14 detailed steps w/ screenshots)........177
There’s a TON of tips you can find for ECommerce SEO. Here are 16 who really matter ....178
Technical SEO Tip: Google treats your sitemap.xml as a canonical signal. Buried in the
documentation, you can find "Sitemap inclusion" as a weak signal:......................................... 180
How I Rank #1 With SEO ↓↓↓.................................................................................................... 181
STOP STOP STOP STOP STOP PRODUCING CONTENT FOR THE SAKE OF IT!.............. 182
SEO Tip: Before any site migration, always save a crawl of the historical version of the site. This
one action will make your migrations go 1000x smoother:........................................................ 185
ক্যানোনিক্যাল লিংক......................................................................................................................... 187
This is the EXACT checklist our SEO team has used to optimize Fortune 10 and Fortune 500
companies' websites to drive more website traffic and grow sales........................................... 189
Tracking Set-up.................................................................................................. 189
Keyword Research.............................................................................................189
Content Creation................................................................................................ 189
On-Page SEO.................................................................................................... 190
Testing a new URL............................................................................................. 191
Technical SEO....................................................................................................191
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Link Building.......................................................................................................191
Optimizing CTR..................................................................................................192
Optimizing CTR..................................................................................................192
Content Updates................................................................................................ 192
The SEO’s Guide to Google Search Console: A comprehensive guide that showcases all the
different GSC reports and uses cases for SEOs:...................................................................... 194
🤔
My Ecom SEO Checklist + ChatGPT Prompts to Automate These Tasks!............................... 196
Do you know how to diagnose and optimize websites that rely heavily on JavaScript for
search engines? I've created a presentation that covers the essentials of JavaScript SEO, and
I'd love for you to check it out!................................................................................................... 197
6 Website Speed Concepts | Nobody Told You About...............................................................198
1 ___ Core Web Vitals > Website Speed.............................................................................198
2 ___ What Are Core Web Vitals?....................................................................................... 198
3 ___ Site Speed ≠ Page Experience..................................................................................198
4 ___ ‘100 Score’ Is Not Relevant....................................................................................... 199
5 ___ How Site ‘Speed’ Is Measured?.................................................................................199
6 ___ How to Make Your Website Fast?..............................................................................199
Steal My SEO Competition Analysis Process:...........................................................................201
SEO ISN'T THE PROBLEM, cheap shit SEO is the problem, clients being burnt by cheap SEO
is the problem, unrealistic SEO expectations is the problem.....................................................202
👇☀️✌️
Is your e-commerce SEO strategy ready for the era of generative AI?..................................... 205
Great SEO = technological understanding of IR + testing + ranking experience......... 207
Shopping Graph Optimization....................................................................................................209
Steal My SEO Keyword Labelizer..............................................................................................210
🤔
SEO TIP!....................................................................................................................................212
Is the Google Leak a true bombshell for SEO? Let's find out.............................................. 215
Do Not Even Read This Post Too Boring...................................................................................217
🔥
How to Create 10x Better Pages for SEO:................................................................................ 218
The FREE EEAT Checklist (EEAT Audit Template) is now available to help you audit your
👀
website in terms of E-E-A-T/YMYL/Helpful Content/Google Quality!........................................ 219
Get Internal Link Opportunities with Ahrefs Webmaster Tools for Free ............................... 221
Technical SEO Tip: You can use Screaming Frog + the Google Analytics API to identify
orphaned pages on your website. Here's the process:..............................................................222
Helpful Content Update Analysis: This data analysis found that websites that were more
optimized were actually the losers of the Helpful Content Update:........................................... 224
SEO TIP!....................................................................................................................................226
Steal My SEO Growth Process in 2024.....................................................................................228
SEO In 90 Days | With My DIY 15-Step Guide..........................................................................229
30 Harsh Truths about SEO in 2024:.........................................................................................230
SEO Is Free Traffic They Say...It Might Be True........................................................................232
7 Tips for SEO Internal Linking with ChatGPT.......................................................................... 233
I Can Talk To My SEO Data So You Can Do It Too In ~ 1 min...................................................234
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Get 7,000,000 Pageviews with just ONE SEO Tactic................................................................ 235
👇
99% Chances Are You Did Not Think About This......................................................................236
8 SEO Mantras .....................................................................................................................237
27 Reasons This SEO Backlink is BAD:....................................................................................238
SEO TIPS Wednesday!............................................................................................................. 240
Steal My Link Building Process for Local SEO:......................................................................... 242
I’ve been doing SEO migrations for 10+ years.......................................................................... 243
How to use Google Keyword Planner data to build SEO Backlinks (8 step SOP w/ example from
Fery Kaszoni):............................................................................................................................247
☀️✌️ 👇
Internal Links Automated With GPT | Steal My 10-Step Process..............................................248
😱
How Google search (ranking) may works today .......................................................... 249
The recent leak of Google’s internal API documents has provided some eye-opening insights
into how their search algorithms might work..............................................................................251
You don't rank by reading leaked documents............................................................................ 252
How to earn Google's E.E.A.T for your SaaS brand?................................................................254
How do I Revive a site after a 95% traffic drop post-migration?................................................255
Need a quick way for your new website to rank on Google?.....................................................257
7 Tips for Local SEO with ChatGPT.......................................................................................... 258
Read this if your competitors are outranking you (Let's beat them).......................................... 259
TEMPLATE - On-Page SEO Checklist...................................................................................... 260
👇
Keywords are not enough in 2024............................................................................................. 262
OnPage SEO Checklist To Follow in 2024.. ..........................................................................263
🛠️
With these exact steps we’ve achieved rankings of:................................................................. 264
🔍
SEO Basics.................................................................................................................... 264
✅
Keyword Research......................................................................................................... 265
📝
On-Page SEO Checklist.................................................................................................265
⚙️
Content Checklist........................................................................................................... 266
🔗
Technical SEO................................................................................................................267
Link Building................................................................................................................... 267
📌
Bad Local SEO vs Great Local SEO......................................................................................... 270
15-Day Content Plan for SEO .............................................................................................. 271
7 Easy SEO Backlink Opportunities You’re Missing:................................................................. 275
Technical SEO Tip: How is Google even discovering this page!?!? You can use Search
Console's URL Inspector to uncover EXACTLY how:............................................................... 277
Learn what skills you need to succeed in talking to developers and getting your
recommendations implemented.................................................................................................279
7 Underrated SEO Ranking Factors in 2024:............................................................................ 280
6 Technical SEO Issues and Solutions Guide by Kristina Azarenko......................................... 281
🔥✌️ 👇
Generate schema markup in minutes. (Quick step guide).........................................................282
I have expanded our infographic on the possible influencing factors on E-E-A-T with 3
points. ...................................................................................................................................283
SEO Tips from Other Source..................................................................................................... 284
7
Regex
Shanta N
Today, I'm letting you in on a little GSC secret: Regex! It's like a magic wand for increasing
website traffic. With Regex, you can target exactly who you want to reach, making it easier for
them to find your site. It's like shining a spotlight on your content.
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How to Create an SEO Content Strategy that Converts?
Mithilesh Joshi
Guess what? Not everyone's using regex properly in GSC for SEO. So, here
I am to spill some of my favorite ways to make the most out of regex for
SEO.
For those who aren't familiar with regex, think of it like a super filter for your
GSC.
Add a New "Query" or "Page" Filter to Access ReGex Options
When adding your new filter, select the "Query" or "Page" option:
Now, click on the drop down option for your filter, this will either be labelled
"queries containing" or "URLs containing" depending on whether you
selected a query filter or page filter.
Once you have clicked the drop down option, select the "Custom (regex)"
option.
Write your ReGex
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Now, it's time to write or paste your RegEx into Google Search Console.
1. Understand User Intent
Regex isn't just for tech wizards. It can help you understand what users are
searching for. Ever wondered about those "who," "what," "where" questions?
Regex can help you nail down those user intents. Here are some
expressions to try out:
Informational
● RegEx to use:
who|what|where|when|why|how|was|did|do|is|are|aren't|won't|does|if|can|could|sh
ould|would|won't|were|weren't|shouldn't|couldn't|cannot|can't|didn't|did
not|does|doesn't|wouldn't
Navigational
● Regex to use: .*brand.*
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Another potential use for this brand could be to check if you are ranking for
queries, including a competitor name. It's popular to build pages targeting
"versus" and "alternative to", so this is an excellent expression to check
those rankings.
Commercial
● RegEx to use: .*(best|top|vs|review*).*
Transactional
● RegEx to use: .*(buy|cheap|price|purchase|order).*
2. Brand Sentiment Monitoring:
Wanna know what people are saying about your brand? Regex can help
monitor queries with your brand name and sentiment.
● RegEx to use: (your brand name) (love|hate|great|terrible|scam).*
3. Uncovering Power of Long Searches:
Regex can unearth valuable long-tail keywords - those detailed search

phrases that reveal user intent perfectly.
● RegEx to use: (\w*\W){5,}
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You can see in screenshot left side that it's showing list of keywords which have 5 or 5+
words in as keywords
4. Post-Purchase Support, Helping Customers After They Buy
RegEx can help you find what post-purchase queries your site is currently
ranking. This is useful for knowing potential problems with your products and
creating content around these searches.
● The RegEx is: \b(clean|broken|wash off|shattered|polish|problem|treat|doesn't

work|replace|doesn't
start|scratch|repair|manual|fix|protect|renew|coverage|warranty)[" "]
5. Find URLs with Special Characters
This regular expression helps you identify URLs containing special

characters that aren't typically found in standard website addresses.
● The RegEx is: [^\/\.\-:0-9A-Za-z_]
How it works:
● [^] : This part signifies we're looking for characters outside the specified range.
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● \/\.\-\: : These characters represent common non-word elements allowed in
URLs, like forward slashes (/), periods (.), dashes (-), and colons (:) used in
protocols (like http://).
● 0-9A-Za-z_ : This defines the range of characters we want to exclude from the
match. It includes numbers (0-9), uppercase and lowercase letters (A-Z, a-z),
and underscores (_).
In simpler terms, this regex matches any string containing characters that
aren't letters, numbers, underscores, common URL separators, or characters
typically used in website protocols.
Read More on Google's Guide for Regex filters
Why is this so cool?

● Because you can make content that hits the bullseye and makes you a search
superstar!
● Google really love those sites that deliver what people want, so your SEO
ranking will skyrockets!
● When folks find what they need, they hang around longer—happy users mean a
happy site!
Here's the takeaway: Regex isn't just for techies. It's like a hidden
superpower in your SEO toolbox, helping you uncover exactly what your
audience craves. So, forget boring content and start giving people what
they're asking for.
Your website and your bank account will thank you later!
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This 10,000+ word article covers everything you need to
know about JavaScript SEO.
Chris Long
Olga Zarr SEO must have put tons of hours into this post as it's one of the
most complete JavaScript SEO articles I've read. I can't begin to summarize
all of it but some highlights include:
1. You can use Chrome's Web Developer plugin to check individual pages for
reliance on JavaScript. Install the plugin and choose "Disable JavaScript".
Then you can audit if a site utilizes JS to load content.
2. If you want to check for JavaScript in bulk, you can use a crawler like
Screaming Frog. Turn on "Text Only" crawling and audit if the crawl is
missing content, links or other crucial components.
3. Using either the URL Inspector or Rich Results Test, you can audit if
Googlebot is able to see content loaded through JavaScript. Run a page
through those tools and then review the "HTML" sections to verify that the
content loads there.
4. You'll also want to check if JavaScript content is actually indexed. You can
perform a "site:" search and look for text that is JavaScript dependent. If
Google returns the content, you'll know that it's getting indexed properly.
5. You can also use Screaming Frog to audit for JavaScript links. The
"Contains JavaScript links" section will tell you if any links on the site require
search engines to execute JavaScript to load.
6. JavaScript can also have an impact on site performance. In PageSpeed

Insights, you can see the JS files that are the biggest contributors to slow
script evaluations in the "Reduce JavaScript execution time" report.
Whether your new to auditing JavaScript issues or are looking for some
helpful tips, this post is as comprehensive as they get. Highly recommend
checking it out as learning how to audit JS-issues can take your technical
SEO skills to the next level.
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Source: JavaScript SEO - Comprehensive Guide For SEOs &
Developers
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22 Places You Should Be Sharing Your Content
Search Engine Journal
Content sharing is not as simple as reposting content exactly as it appears on your

website or blog. Content has to be optimized for each channel or method of
distribution.
But where should you be sharing it?

Take a look as Kevin Rowe walks you through where to focus your strategy by
highlighting the 22 places you should be sharing your content!
https://bit.ly/3US13DQ
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ক্রল বাজেট অপ্টিমাইজেশন পর্ব -১
Abdul Aouwal
মনে করুন, আপনি কিছু টাকা ধার নেওয়ার জন্য একজনের অফিসে গেলেন। গিয়ে দেখলেন অফিসে উনি নাই।
আপনি কি করবেন? পরের দিন আসবেন আবার।
.
কিন্তু যদি গিয়ে জানতে পারেন উনি এখান থেকে পার্মানেন্টলি চলে গেছেন তাহলে কি আপনি সেখানে আবার যাবেন?
অবশ্যই না।
.
৪০৪ - মানে হচ্ছে পেজটি এই মুহুর্তে নেই কিন্তু ভবিষ্যৎ এ আসতে পারে
৪১০ মানে হচ্ছে পেজটি স্থায়ীভাবে মুছে দেওয়া হয়েছে।
.
গুগল বট যখন দেখে পেজটি ৪০৪ তখন সে মনে করে এই মুহুর্তে নাই কিন্তু পরে আসতে পারে। কিন্তু পরে যতবার ই
গুগল যায় পেজটি পায় না। ফলাফল ক্রল বাজেট অপচয় হয়। এক সময় গুগল বিরক্ত হয়ে আর যায় না।
.
৪১০ হচ্ছে পার্মানেন্টলি Gone. গুগল যখন জানেই এই পেজ আর ফেরত আসবে না তখন গুগল সেটাতে পুনরায় যায়
না।
,.
গল্প দিয়ে শুরু করেছিলাম। আশা করি এখন বুঝতে পেরেছেন এই গল্পের কারন। ৪০৪ পেজ সার্চ কন্সোল থেকে
রিমুভ হতে ৪৫-৯০ দিন সময় লাগে। ৪১০ মোটামুটি ৭-১০ দিনে রিমুভ হয়ে যায়।
.
অডিট সাইটে ক্রল বাজেট অপটিমাইজেশনের প্রথম এই কাজ করেছি। বাকিটা পরের পর্বে লিখব
#Live_Strategy এই হ্যাশট্যাগে বাকি পোষ্ট গুলা করব।
23
#Semantic_SEO প্রাক কথা - ০১
Abdul Aouwal
Bank শব্দের অর্থ কি ?
ব্যাংক শব্দের অর্থ আসলে আশে পাশের শব্দের উপর বা কন্টেক্সটের উপর নির্ভ র করে । উদাহরন হিসাবে যদি বলি
River Bank তাহলে প্রথমে আপনার মাথায় যেই জিনিস আসছে সেটা কিন্তু না। আবার বলতে পারি Bank Shot
শব্দটা ব্যবহার করা হয় বাস্কেটবল বা বিলিয়ার্ডে । আর আশে পাশে যদি টাকা জমা দেওয়া , বা উইথড্র করার টপিক
থাকে তাহলে বুঝতে হবে ব্যাংক হচ্ছে একটা ফিনানশিয়াল ইন্সটিউশন ।
শুধু মাত্র একটা শব্দের ব্যবহার ও পুরা কন্টেক্সটকে চেঞ্জ করে দিতে পারে। ধরেন কিওয়ার্ড হচ্ছে Green Tea
Recipes
দুজন কন্টেন্ট রাইটার দুইটা হেডিং দিল
১ম জনঃ Find Green Tea Recipes
২য় জনঃ Find the green tea recipes
দুইটা জায়গায় পার্থক্য হচ্ছে একটা The । কিন্তু ইউজার ইন্টেন্টের পার্থক্য হিউজ।
প্রথমজনের হেডিং দেখে ইউজার মনে করতে পারে এখানে অনেক গ্রীন টি এর রেসিপি আছে । Sencha , Matcha
এইগুলা জাপানের গ্রীন টি এর ক্লাসিফিকেশন । আবার চায়নাতে খায় Biluochun গ্রীন টি । ইউজারের যদি জাপানী
গ্রীন টি খাইতে হয় তাহলে সে Sencha এর রেসিপি খুজবে আর যদি চাইনিজ হয় তাহলে চাইনিজ গ্রীন টি এর
রেসিপি খুজবে । তার মানে এই টাইটেলে ইউজার ইন্টেন্ট ফিলাপ করা অনেক কষ্টকর । কারন হচ্ছে যদি লিখতে হয়
তাহলে মোটামুটি সব ধরনের গ্রীন টি কাভার করতে হবে ।
সেকেন্ড জনঃ যখন The এর ইউজ হবে তখন আসলে স্পেসিফিক টাইপস এর গ্রীন টি এর কথা বলা হচ্ছে । সেটা যে
কোন স্পেসিফিক টাইপ হতে পারে ।
আরেকটা উদাহরন দেই তাহলে হয়ত ক্লিয়ার করতে পারব
১. Browse our collection of green tea
২. Browse our exclusive collection of the finest green teas
দুইটার মধ্যে কি পার্থক্য বুঝা যায় কমেন্টে জানাতে পারেন।
গুগল কিভাবে কাজ করে এইটার মুল জায়গাটা আসলে এখানেই । গুগল কন্টেন্টের প্রতিটা ওয়ার্ড কে রিড করে ।
সেটাকে টোকেনাইজিং করে , পার্সিং করে , পার্ট স অফ স্পীচ ট্যাগিং করে , এন্টিটিটি গুলাকে রিকগনিশন করে,
সেন্টিমেন্ট এনালাইসিস করে , এরপর ল্যাংগুয়েজ মডেলিং করে...... তারপর কন্টেন্টের ইন্টেন্ট ধরতে পারে। সেই
ক্ষেত্রে একটা Determiner এর ব্যবহারের কারনেও গুগল আপনাকে রেংক নাও দিতে পারে। আপাতত দৃষ্টিতে the
তেমন কিছু মনে নাহলেও গুগলের কাছে এইটা অনেক কিছু ।
নিচের ছবিটা NLP তে ব্যবহৃত পার্ট স অফ স্পীচ ট্যাগিং এর ট্যাগগুলা । দেখে নেন কাজে লাগবে পরের যখন আরো
ডিপ আলোচনা করব তখন
24
25
অটোমেটেড এসইও
Abdul Aouwal
১। আমার সাইটে সব মিলে ৫০০+ পোষ্ট আছে। যেগুলা মেক্সিমাম অটোমেটেড ওয়েতেই তৈরী। অনেকটা ডাটা
ড্রাইভেন।
.
২৷ প্রতিটা পোষ্টের নিচে রিলেটেড পোষ্ট তিনটা দেখাইতাম। এইটা মুলত ওই ক্যাটাগরির ৩ টা। নরমালি যেভাবে
দেখায় আর কি
.
আইডিয়া আসল ইউটিউব স্টাইলের কিছু করা। মানে সাজেস্টেড পোষ্টে বা রিলেটেড পোষ্টে ইউটিউব এর মত কিছু
করা যায় কিনা। তবে এইটা ইউটিউব এর মত হবে না কারন এত ডাটা আমার কাছে নাই
.
সেমেন্টিক এনালাইসিস করে অই কন্টেন্টের সাথে রিলেটেড কন্টেন্টের তালিকা তৈরী করলাম। যেটা আগে
ইন্টারলিংক এসিস্ট্যান্ট এর সময় দেখিয়েছিলাম।
.
তখন দেখা গেল একটা কন্টেন্টের সাথে রিলেটেড কন্টেন্ট অনেকগুলা হয়ে যায়। সেটা কোন পোষ্টের ক্ষেত্রে ১০ টা
কোনটার ক্ষেত্রে ৩০/৪০ টাও।
.
এবার এইগুলাকে দেখানো শুরু করলাম ৩ টা করে প্রতিটা পোষ্টের নিচে। সাথে ডাটাবেসে ট্রাক করা শুরু করলাম।
প্রতি ১০০ বার পেজে লোডে রিলেটেড পোষ্টের কোনটাতে ক্লিক পরে আর কয়টা ক্লিক পরে। সাপ্তাহ খানেকে আমার
মোটামুটি ডাটা পেয়ে গেছি।
.
কিছু রিলেটেড পোষ্টে ১% আর কিছু পোষ্টে ২৫% ও ক্লিক পরছে। টেস্ট শেষ। এবার আমার বেস্ট রিলেটেড পোষ্ট
গুলা পেয়ে গেছি। তাদের অবস্থান ফিক্সড করে বসাই দিলাম।
.
রেজাল্ট হচ্ছে এভারেজ ডিউরেশন আগের তু লানায় ৩১% বাড়ছে। আর পেজ ভিউ বাড়ছে ২৩%।
.
পোষ্ট লিখার উদ্দেশ্য হচ্ছে এখন যেহেতু আগের মত এসইও নাই ভিন্ন এংগেলে ট্রাই করা খুব ই দরকারি। নেক্সট প্লানিং
করতেছি টেম্পলেট লেভেলে টেস্ট চালানোর জন্য।
.
এই কাজ সহজে করতে পারবেন না সবাই। ওয়ার্ড প্রেসে এবি টেস্টিং এর কিছু প্লাগিন আছে। যারা ইজয়িক ইউজ
করেন টাইটেল ট্যাগ ও চাইলে এবি টেস্টিং করতে পারেন।
26
Google’s Site Reputation Abuse Policy
Olga Zarr
😱 Google has introduced the Site Reputation Abuse policy to combat the practice of
hosting third-party content primarily to manipulate search rankings, also known as
parasite SEO.
Here's what you need to know:
What is Site Reputation Abuse?

👉 Hosting third-party content (e.g., coupon pages, sponsored content, low-quality
affiliate pages) unrelated to your site's main theme, provides little value to users, and is
designed to exploit your site's authority to manipulate rankings.
Google is Taking Action

👉 Manual penalties began rolling out on May 6, 2023
👉 Many big-name publishers have been hit (CNN, USA Today, LA Times, etc.)
👉 Entire subdomains and directories have been deindexed
👉 Algorithmic demotions are coming in the future
Protect Your Website
👉 Audit your site for potential Site Reputation Abuse
👉 Remove or noindex offending content immediately
👉 Implement strict content guidelines for third-party content
Beware of Gray Areas
👉 Some content (e.g., syndicated content, user-generated content) may not be
considered abuse, but be cautious.
It's Not About Links

👉 The Site Reputation Abuse policy is not related to linking practices.
👉 It's about the content itself and how it's used to manipulate rankings.
Want to dive deeper into the Site Reputation Abuse policy?
Check out my detailed article covering everything you need to know, including real-life
examples, timelines, and actionable tips to protect your website:
Google’s Site Reputation Abuse Policy: All You Need To Know
27
Ecommerce SEO Tip: Search Console has a hidden "Merchant
Listings" filter. This allows you to see your site's visibility in
Google's "Popular Products":
Chris Long
This is a great Search Console report that allow you to quickly find conversion driving
queries where your products are showing up in features such as the "Popular Products"
results. Inclusion in these features can be extremely attractive as they reflect instances
where Google is listing your products direct, oftentimes for non-brand results.
You can use Search Console to see where your site is getting listed for these results:
1. Navigate to Search Console and go to "Search results"

2. Select the "Date" filter to set the timeframe you want to analyze
3. Click "+ New" > Search appearance > Merchant listings. This will show you only the
merchant listings results you appear for.
4. Click Query > Queries not containing > [Your_Brand_Name]. This will filter out all
queries containing your brand information
5. Now review the queries at the bottom to review non-brand queries where you you're
getting visibility in the Product Grids.
This is a fantastic report that ecommerce sites should be utilizing. You'll be able to
quickly identify high-impact queries where you're visible in a coveted section of the
SERP such as "Popular Products". You can then review these queries and understand if
there's ways to better optimize your results.
28
29
Steal My 7 SEO Tips to Avoid a Google Penalty
Samy Thuillier
(Keep your website safe from Google's wrath!)
Google’s updates can hit hard.
Many websites tank, even when they think they’re doing the right things.
Content and links are essential, but the devil is in the details.
After the March and August updates, I dove deep—reading testimonials from those hit
and those who recovered.
Here are 7 things you must ALWAYS do to keep your website alive, indexed, and
ranking (whether it’s a niche site or not):
→ Diversify targeted keywords

→ Keep a slow publishing pace
→ Have strong internal linking
→ Go easy on ads (like, EASY!)
→ Take time to optimize E-E-A-T
(do your best, nobody knows the real effects)
→ Affiliate marketing, but not too much
→ Do your Manual Review
Google doesn’t play around, and neither should you.
These steps are your first line of defense.
Don’t wait for the next update to clean up your act.
& remember: a little vigilance goes a long way.
Agree with me?
1724238826822.pdf
30
JavaScript & SEO Data Study: This study set up a test
environment on 37,000+ pages to analyze how Google renders
and treats JavaScript in 2024:
Chris Long
This study from Vercel & Merj looked at how Google crawls, renders and treats
JavaScript. Their goal was to provide data to confirm or deny common myths around
JavaScript crawling.
To analyze how Googlebot crawls JavaScript, they used middleware to intercept and
analyze the crawl. They injected a small JavaScript library into the HTML of the page
that sent back the URL, request ID and timestamp. Using this test environment allowed
them to confirm whether Google could see the content.
Some of the takeaways included:
1. 100% of the pages they tested resulted in complete full-page renders of the
JavaScript. Google was able to successfully render the JavaScript in all cases.
2. All of the API calls executed were able to be rendered as well.
3. The study also tested comparing a page rendered with CSS vs JavaScript to see if
Googlebot treats them differently. During the test, they found no significant differences
Google's success rate for the CSS pages vs the JavaScript pages.
4. On average, it took Google about 10 seconds to complete the rendering of the pages
using JavaScript. There were some pages in the 90th+ percentile that took 3+ hours to
fully render.
5. They also found that URLs with query strings on average took longer to render. The
median non-query string URL took 10 seconds, while once with it took 13 seconds.
However, at the 75th percentile, pages without them took 22 seconds, page with them
took 31 minutes.
6. The study also found that Google was able to consistently discover and render the
links found in the JavaScript content.
31
7. They also found that if a "noindex" tag is present on in the initial HTML, Google will
not render the JavaScript on the page. This is true even if the "noindex" tag is removed
in the JS-rendered version.
Really interesting case study with some good nuggets of information. As we know,
Google's crawling of JavaScript has gotten a lot better over time.
Credit to Ryan Siddle & Giacomo Zecchini for the article here!
32
33
Creating technical SEO documentation
Kristina Azarenko
During my 10-year-long SEO career and dozens of websites and projects I’ve worked on, I had one
favourite type of projects:
I did it for new, complicated websites.
I did it for migrations.
And I did it for a big content management system empowering dozens of dealership websites.
Creating technical SEO documentation is hard: you need to take so many things into account and
also understand the business really well.
It gets much easier when you have a solid understanding of technical SEO.
Here’s the 7-step process that will help you nail technical SEO on any website:
1725639935674.pdf
34
Ecommerce SEO Tip: You can use CollectionPage structured
data to markup category pages. This gives Google more
information about each product:
Chris Long
Structured data is probably the most important on ecommerce sites. This is because
Google needs to crawl and index them at scale, so every little thing you do matters to
enhance Google's understandings. This is doubly true for sites that use complex
JavaScript to load content.
CollectionPage structured data gives you a way to markup your category pages. While
you can use different properties, we generally utilize the following ones:
Name: Product name

URL: Product URL
Image: Image link
Position: Position on the category page
Now you've given Google more information about the contents of your product page. In
case search engines have trouble understanding the content of your category pages,
you've now given them a safeguard.
We've seen examples where adding CollectionPage structured data on JavaScript

heavy sites, resulted in the site getting image thumbnails in the results after the
implementation. This might be because it helps search engines understand the contents
of the page.
In SEO, there really hasn't been a standard way to markup category pages on
ecommerce sites. We've seen different implementations such as multiple product
listings, ItemList schema and more.
35
36
15 SEO UX Mistakes You're Probably Making (& how to fix them)
Connor Gillivan
First, the don'ts...
1/ Ignore mobile optimization

2/ Overload pages with heavy media
3/ Bury key links in dropdowns
4/ Overlook ADA compliance
5/ Forget about structured data
6/ Assume all visitors have the same goals
7/ Use long or unclear URLs
8/ Use tiny or hard-to-read fonts
9/ Overwhelm users with pop-ups
10/ Have inconsistent design across pages causing confusion
11/ Rely solely on assumptions
12/ Clutter the layout
13/ Ignore usability testing
14/ Ask for unnecessary information
15/ Set it and forget it
Now, how to solve them...
1/ Prioritize Mobile Experience

2/ Optimize Page Load Speed
3/ Use Clear Navigation
4/ Create Accessible Content
5/ Implement Schema Markup
6/ Design for User Intent
7/ Utilize Descriptive URLs
8/ Focus on Readable Typography
9/ Engage with Interactive Elements
10/ Ensure Consistent Design
11/ Test User Flows Regularly
12/ Leverage Visual Hierarchy
13/ Encourage User Feedback
14/ Create Simple Forms
15/ Monitor Analytics & Adjust
---
37
Find this useful?
Repost ♻️ and Slam my 🔔 for daily SEO advice.

P.S. Did you know I own TrioSEO? We just upgraded our website Home page. Give it a
look: https://trioseo.com
38
39
You don’t need to have coding skills to be a technical SEO.
Kristina Azarenko
Technical SEOs are NOT required to code.
Does having a tech background help in SEO?
Yes.
Is it absolutely required to be successful?
No.
Here's what you should learn instead 👇👇👇

1719597264574.pdf
40
SEO Tip: Here's a dead-simple process you can use to get data
on how Google's switch from infinite scroll to pagination has
impacted your site:
Chris Long
If you're curious about whether Google sunsetting pagination has impacted your site or
not, you can get data behind this.
Use this process to analyze the impact:
1. Use your rank tracker or Search Console to identify pages that are generally
appearing on page 2.
2. In Search Console's Performance report, filter down to pages that are ranking on the
second page. You can use "Custom Regex" and separate each URL with the "|"
expression
3. Create a comparison filter. You'll want to compare the date of June 26th - current date
vs the previous period.
4. Filter down to "Desktop" queries
5. You can then compare the performance of things like clicks, impressions & CTR of
pages that are ranking on the second page.
You'll then be able to see if there's any notable changes in any of these metrics. It might
be useful to analyze if things like impressions and CTR are dropping now that's there no
infinite scroll in the search results.
Now if you have someone asking you about the impact of the switch, you'll have actual
data to present them.
Activate to view larger image,
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42
Free Technical SEO Audit ALERT
Jairo David Guerrero Vasquez
Register In The Comments
The 4 Levels Of Technical SEO
Level 1 of Technical SEO:
HTML & CSS

↳ json
↳ href lang
↳ navigation
↳ URL structure
↳ mobile UI / UX
↳ sitemap check
↳ optimize on-page
↳ basic schema data
↳ website architecture
JavaScript
↳ CRO upgrades
↳ core web vitals
↳ optimal crawling
↳ server log analysis
↳ fixing server issues
↳ advanced schema data
↳ advanced analytics
↳ dynamic rendering
↳ better indexing
↳ xxTLDs
Backend Programming
↳ database changes
↳ enhanced CMS
↳ APIs Access
43
↳ server upgrades
↳ bulk data changes
↳ programmatic SEO
↳ custom data processing
↳ user-agent responsiveness
Data Processing
↳ advanced SEO automation
↳ in-depth data analysis
↳ predictive analysis
↳ nlp processing
↳ web scraping
Which level are you working on?
--
I am Jairo👨‍🏭
Growing websites traffic and revenue x10 with SEO Content
Posting about my learning while doing it
44
45
Here’s why you should embed videos on your key landing pages
Darren Shaw
Thanks to the Google leak, we now know that user engagement signals like
time-on-page can positively impact your rankings.
Video embeds can also improve your conversions because they:
🔹 Tell stories about your work and why people should hire you
🔹 Provide engaging content for visitors
But it also matters which video hosting platform you use. It’s best to use YouTube (sorry
Vimeo and Wistia).
Joy Hawkins shared a case study in 2023, where a client switched from a YouTube
embed to a Vimeo embed, and their rankings drastically dropped. Upon replacing Vimeo
with YouTube again, their rankings spiked right back up (see the graph below).
This is not surprising, as Google owns YouTube, and they love it when people engage
with their products.
Joy wrote that many SEOs avoid YouTube embeds because they can decrease site
speed, but argued that the ranking gains YouTube provides are worth the slightly slower
load time.
So, here’s your to do list:
🔹 Create videos for each primary service you offer.

🔹 Upload to YouTube
🔹 Embed on your web pages
🔹 Profit
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Is your content "Effort" a Google Ranking Factor?
Cyrus S.
Sounds silly at first, but hear me out.
There's growing evidence that Google deliberately designed its systems to recognize +
reward "High-Effort" Content
To start, all human evaluators working in Google's army of Quality Raters are asked to
evaluate the "Effort" of any given webpage they visit. Here's how the Quality Rater
Guidelines define Effort:
"The extent to which a human being actively worked to create satisfying content."
(While "Effort" is only one of many features Quality Raters consider, it contributes to the
overall page score. Google engineers use these scores to evaluate + adjust the
algorithm, and also to train Google machine learning systems.)
Now, some sharp eyes in the SEO community—including Dmytro Klepko—have spotted
"contentEffort" in the leaked Google Docs
And the really mind-blowing thing: this "contentEffort" score is powered by AI –

"LLM-based effort estimation for article pages"
When I worked as a Google Quality Rater, it was fairly easy to identify "Low-Effort" web
pages - and raters are instructed to rate these pages lower. Now, we don't know how, or
even if Google is using this new LLM-powered contentEffort score, but your effort might
now be scored by an AI!
Regardless, keep putting effort into those pages :)
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49
50
Want to create content that ranks high on Google?
Jules Ignacio Canlas
Then it's time to pay attention to EEAT (if you're not already).
EEAT isn't a silver bullet solution…
…but it’s a key factor Google search quality raters use to determine websites that are
worth pushing up the ranks.
This means if you master EEAT...
... your chances of ranking well improves ridiculously.
In this post, I’ll break down what EEAT is (and what it isn’t) and highlight some crucial
areas to focus on.
——
Found this useful? Please like and share! ♻️

Want to create content that ranks high on Google.pdf
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My Local SEO Checklist to Rank #1 in your area:
Samy Thuillier
1719216441423.pdf
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SEO Topic Research For Lead Generation
99% Do Keyword Research

1% Do Customer Research
To get leads out of SEO do this
- Video call with a bunch of customers

- Take notes
- Team meeting
- Develop your ICP
- Choose only *one* ICP
- Target 1000s of topics
- Check the search demand
- Curate a strong content backlog
- Prioritize based on your ICP
- Start content execution
Customer research ain't that difficult

You just need to talk to them
Then when creating content you will be solving real life issues
And THAT generates leads > sales > cash
Use that research to populate content into other channels

Best combo for B2B: LinkedIn + SEO
🔄 Repost and you will have a nice day

💬 Ask me anything in the comments
📩 DM me if you really need my SEO brain
And for those who do not know...
ICP means "I Cook Pancakes"
Naah: Ideal Client Profile :)
--
I am Jairo 👨‍🏭
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Posting about my learnings while doing it
54
SEO TIP - Crawled currently not indexed SORT IT OUT - it's
really no good for your domain.
Daniel Foley Carter
Here's what I do:
1. Create a google sheet
2. Tab with a full screaming frog site crawl export, call it [Full Site Crawl]
3. Tab with a FULL export of GSC click data from SEO Stack, call it [GSC Click Data]
4. Tab with an export of crawled currently not indexed URLS
I then:
In the crawled currently not indexed export I add these cell formulas and cascade them
down:
Column for GSC Clicks - COLUMN C starting at C2

=IFERROR(VLOOKUP(A2,'GSC Click Data'!$A$1:$ZZ$999999,2,FALSE),"-")
Column for GSC Impressions - COLUMN D starting at D2

=IFERROR(VLOOKUP(A2,'GSC Click Data'!$A$1:$ZZ$999999,3,FALSE),"-")
Column for Crawl HTTP Status - COLUMN E starting at E2

=IFERROR(VLOOKUP(A2,'Full Site Crawl'!$A$1:$ZZ$999999,2,FALSE),"-")
NB: In your full site crawl find the column number for the HTTP status and update the
formula above (between 999999 and false change the number to that of the index for
the HTTP column)
Column for Internal Links - COLUMN F starting at F2

Same here for the column index number (In most cases 46 is right)
Column for Word Count - COLUMN G starting at G2

Same here for the column index number. (In most cases 36 is right)
Then, for column H we call this "LAST UPDATED".
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Go to a URL in column A i.e. news or blog, open it up. On the page, look for a last
updated or publish date.
Hit F12 to open chrome Devtools.
Click on the DATE in the page content so that the element is highlighted in Chrome
Devtools > Elements
Right click the date element, click COPY > Full XPATH
Edit this code snippet:

Remove paste xpath here and paste the copied XPATH code
=IMPORTXML("URL", "paste xpath here")
i.e.
=IMPORTXML("URL",
"/html/body/div[1]/main/section[2]/div/div/div[1]/div/div/div[1]/div/span[1]/span")
Column H cell 2 (h2) paste your =IMPORTXML("URL",

"/html/body/div[1]/main/section[2]/div/div/div[1]/div/div/div[1]/div/span[1]/span") and
cascade down.
You will now be able to APPLY A DATA FILTER.
You can then see:
> Which URLS haven't been served in the last 16 months where the HTTP STATUS is
HTTP 200, you can see internal links and hopefully the date of when the content was
published
> You can segment URLS served vs non served by COPYING all the content in the tab
and then click COPY and then PASTE SPECIAL > PASTE VALUES ONLY.
Duplicate the tab.
Select ROW 1 and then click DATA > CREATE A FILTER
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> Then select GSC IMPR L16M (Column D) and select TEXT CONTAINS and then
enter - and apply - this will show you all URLS not served in the last 16 months, you can
then filter by HTTP status
> You can then filter by LAST UPDATED/PUBLISHED i.e. data filter > text contains and
you could put 2019, 2020, 2021 and find content by age that's not been served in the
last 16 months
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Want to get backlinks, faster?
Here are (more) backlink tips to boost your site’s visibility and traffic.
From becoming a source for bloggers to using keywords in anchor text, these methods can make a
big difference.
One of our clients saw a 60x increase in organic traffic!
Swipe through the carousel to learn more.
PS. Interested in learning more about these tips? DM 'link building' for more insights!
1720200952902.pdf
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Bad SEO for ECommerce vs Great SEO for ECommerce
Samy Thuillier
❌ Bad SEO for ECommerce

1. You rush into keyword research & optimize all with AI
2. You use a random site structure because who cares
3. You spend $10 on 100,000 backlinks on Fiverr
4. You expect #1, #2 & #3 to magically work
✅ Great SEO for ECommerce

1. You learn more about your clients & competitors
2. You spend time on structure & add quality content
3. You treat link building as a key aspect
4. You make #1, #2 & #3 generate steady revenue flows
Some of my clients did that.
😅
They opted for great content, a good site structure and a handsome SEO consultant (not sure of that
last point ).
Check out the results below 👇

€0 to €13K per month with ECommerce SEO PDF.pdf
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During my 10-year-long SEO career and dozens of websites and
projects I’ve worked on, I had one favourite type of projects:
Kristina Azarenko
Creating technical SEO documentation.
I did it for new, complicated websites.
I did it for migrations.
And I did it for a big content management system empowering dozens of dealership websites.
Creating technical SEO documentation is hard: you need to take so many things into account and
also understand the business really well.
It gets much easier when you have a solid understanding of technical SEO.
Here’s the 7-step process that will help you nail technical SEO on any website:
7 step process to nail Tech SEO - Tech SEO Pro PDF.pdf
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5 Key Strategies that Helped me Achieve these Results for my
Client
Amanpreet Singh
👉70k+ Monthly Organic Clicks.

👉639k+ Monthly Organic Impressions.
👉11% Click-through Rate...
For more details, check the carousel below 👇
- Like this post.
- Follow for more.
- Save for future reference.
5 key strategies that helped me achieve robust results. PDF.pdf
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Want to increase your existing SEO traffic with minimum budget?
I’m talking about an increase of between 30-100% easy.
Make your website easier to navigate.
…And you can do this through effective internal linking.
I break down the why and how of internal linking:
👉 Internal linking tactics to move traffic to your lucrative pages.

👉 Real-world proof of how optimising internal links can lead to explosive traffic growth (featuring our
👉 A step-by-step walkthrough on creating your own powerful internal linking strategy.
client's success story!).
HOW TO CREATE AN EFFECTIVE INTERNAL LINKING STRATEGY PDF.pdf
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I ranked a website for 1000s of keywords
Davor Bomeštar
Here are the exact 17 steps that made that happen.
I ranked for 1000s of keywords PDF.pdf
63
ECOM WEBSITE OWNER CHALLENGES
Daniel Foley Carter
1. Indexing Control
⛔ Indexing Issues: Difficulty getting products indexed or managing numerous SKUs with minor
variations.
⛔ Duplicate Content: Product descriptions duplicated on external sites may not add new value,
leading to less indexing by Google.
⛔ Filter Control: Tight control on filtering to avoid creating many low/non-value URLs.
2. Index Performance
📝 Unique Content: Ensure product content is unique and valuable, leveraging product reviews and
user-generated content. Elaborate on product attributes, capitalise on UGC, incorporate purchase
trends
🔨 Static Routes: Balance static routes for categories with filtering control to channel link equity and
improve performance.
3. Google Choosing Canonicals for You
╰☆╮ Canonical Issues: Avoid over-reliance on canonicals; ensure a solid URL structure and strict
filtering/pagination controls.
╰☆╮ Internal Linking: Avoid UTMs in URLs, eliminate internal 301s, and maintain consistent internal
linking.
4. UX/Engagement/Conversion Rate
📲 Light UX: Focus on a non-intrusive navigation and quick checkout experience. Nav appear on
upward scroll, easy cart access across device/platform, one click checkout, guest checkout
💻 Product Accessibility: Ensure well-presented filtering, accessibility, and CTAs.

📊 Click Signals: Use long-tail traffic growth to build positive click signals that convert. Focus on
building long tail / ZSV queries, whilst scaling organic leverage user behaviour analysis as you grow
Key Considerations:
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✅ Product Coverage: Sufficient product volume in target categories.
Pricing: Competitive pricing.
✅ Delivery/Returns: Attractive delivery terms and reputable reviews.

Customer Support: Easy contact options and reliable support.
✅ USP Jamming: Highlight unique selling points quickly.

Checkout Experience: Simplified and quick checkout process.
5. Building Brand
💥 Brand Challenges: Competing against established sites requires building trust and community,
which takes time and investment.
💥 Brand Investment: Invest in social, paid, UGC, and organic channels to build brand, aiding SEO
and traffic generation.
6. Persisting with an Organic Strategy
⚠ Hyper-competitive Niches: ROI may take months or years; focus on building brand and attracting
long-tail traffic.
⚠ Link Building: Invest in high-quality links; persistence is key to long-term growth. Avoid shit crappy
guest posts, be SUPER careful with niche edits (most are bollocks)
7. Keeping on Top of Trends, Content, and Clutter
👉 Content Strategy: Avoid excessive blogging; focus on high-quality, cross-sell-friendly content.

👉 Google Discover: Capitalize on hot topics and integrate product offerings within content to
leverage Google Discover.
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রোবটস টেক্সট এর কথন
Abdul Aouwal
অনেকের ধারনা রোবট টেক্সট ফাইল দিয়ে ব্লক করে দিলে গুগল সেটা ক্রল করবে না। বাক্যটা কিছু টা সত্য হলেও
পুরোপুরি সত্য নয়।
.
বিষয়টা বুঝার জন্য জেনে নেই গুগল বট কিভাবে কাজ করে ( সিম্পলিফাইড) ।
.
গুগল বট দুইভাবে ক্রল করে। প্রথমত আপনার সাবমিট করা সাইটম্যাপ বা গুগল কোনভাবে আপনার সাইটের সন্ধান
পেলে সে প্রথমে রোবটস টেক্সট ক্রল করে। সেখানে সে লিস্ট করে ফেলে যে কোন ইউ আর এল গুলা ক্রল করার
পারমিশন নাই কোনগুলা ক্রল করার পারমিশন আছে। এরপর সে ক্রল করে। এখানে সে আপনার রোবটস টেক্সটকে মেনে
চলবে।
.
২. এখন কোন কারনে বা কোন ভাবে যদি ক্রল করতে সে এমন কোন পেজের লিংক পায় যেটা রোবটস এ ডিস এলাউ
করা আছে বাট এখানে লিংক করা আছে গুগল ওই লিংকে ভিজিট করে। যদি সেখানে মেটারে নো ইন্ডেক্স না থাকে তাহলে
সে সেটা ইন্ডেক্স করে নিবে। মানে আপনার রোবটস এর ডিস এলাউ কাজে আসে না।
।
তাই শুধু রোবটস টেক্সট কখনোই ভাল সলিউশন না। সব চেয়ে বেস্ট সলিউশন মেটা তে নো ইন্ডেক্স যুক্ত করা। সব
ক্ষেত্রে পসিবল না। সেক্ষেত্রে যদি প্লাগিনের হেল্প নেওয়া যায় হেল্প নিন বা রোবটস এ নো ইন্ডেক্স দেন। আর
X-Robots-Tag: no-index দিতে পারেন।
কিছু বিস্তারিত পড়তে পারেন:
developers.google.com
Block Search Indexing with noindex | Google Search Central | Documentation | Google for Developers
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ক্রল বাজেট অপটিমাইজেশন
Abdul Aouwal
ক্রল বাজেট অপটিমাইজেশনের একটা গুরুত্বপুর্ন জিনিস হচ্ছে গুগল যেন অপ্রয়োজনীয় জিনিস ক্রল না করে । গুগল যত
অপ্রয়োজনীয় জিনিস ক্রল করবে আপনার কন্টেন্ট রি-রেংকিং এ তত বেশি দেরি হবে । গুগল বট মেক্সিমাম সময়
আপনার সাইট ভিজিট করে কন্টেন্ট গুলাকে বা মেমোরিকে রিফ্রেশ করে নেওয়ার জন্য ( সার্চ কন্সোলে দেখলেই বুঝবেন ।
কমেন্টে স্ক্রিনশট দিলাম )
ওয়ার্ড প্রেসের এক সময়ের প্রয়োজনীয় জিনিস আর এখন সব চেয়ে অদরকারি জিনিস হচ্ছে feed । রোবটস টেক্সট বা
প্লাগিন যাই হউক সেটা বন্ধ করতে পারলে ক্রল বাজেট বাড়বে ।
আগের সাইটে ক্রল বাজেট অপটিমাইজ করার জন্য ফিড বন্ধ করে দেই । আগের চেয়ে দ্রুত কিওয়ার্ড ধরা শুরু হয়েছে ।
ছবিতে ক্রল বাজেট ফিডের জন্য
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My Monthly SEO Analytics Strategy:
Connor Gillivan
1/ Create your analytics tech stack
-Create a Google Analytics account.

-Create a Google Search Console account
-Create an Ahrefs or Semrush account.
2/ Make an SEO analytics tracker
-Open a new Google Sheet.

-Label the columns as months of the year.
3/ Select the data to track monthly

-In the rows, list the core SEO metrics to measure.
- Traffic: Total Users, Pages/Session, Bounce Rate, Channels.
- SEO: Domain Rating, Linking Domains, Inbound Links, Ranking Keywords.
3/ Continue adding data to track
- Leads: # of sign ups to email, lead magnets, sales calls, etc.

- Content: Top 10 visited pages & blogs.
- Search: Clicks, Impressions, CTR, Position, Rank on Top Keywords, Top Queries.
- Site: Load speed, Performance, etc.
4/ Fill in the SEO data

-Backdate for past 12 months at least.
5/ Set a monthly routine

-On the 1st of each month, record the data.
6/ Analyze & plan To Dos

-Analyze the data in depth.
-Make SEO To Do List for next month.
-Teach your team how to record & read the data.
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7/ Update & improve over time
-Don't stop here. Find ways to improve your tracker.
-Add new data points. Remove data. Use new tools, etc.
-Don't settle until you're 100% happy with the monthly data.
My Monthly SEO Analytics Process PDF.pdf
69
What It Takes to Get The 100K Monthly Organic Traffic for a B2B
SaaS?
Khondokar Md Asiful Islam
How do you know if SEO is good for Your Startup?
In the last 2 weeks, at least a dozen of people came to me and said - Asif I
need help with SEO.
The first question I asked why do you think that you need SEO?
the answer was either - because their biggest competitors are doing it or
they think it's cheap.
I follow up with questions like ICP and Product Market Fit - and most of them
are not sure or haven't had a clear idea in the first place.
And the last question I normally ask what is your goal from SEO?
How much MRR/ARR you want to make from SEO?
What is your avrg deal size?
And surprisingly many of these folks do not have a clear answer.
SMH....
and guess what?
90% time I tell them - listen, SEO can not fix your problem at this stage.
Build something that people will pay, know your numbers first.
Then start SEO.
SEO is NOT Cheap
70
The 100K monthly traffic [my last company] that attracted these founders to
talk to me, came at a high cost.
We had to Hire and train 15-20 people in-house.
We had to Pay 8-10 different agencies and vendors.
We had to work with 50+ freelance writers and industry experts.
We had to pay for 20+ different tools.
And lastly, we had to work day and night to build the process.
SEO is like building a mini startup inside your own company.
How do you build a team that can scale?
So you will need mainly 3 small teams to get results at a high pace.
Content at a scale - 50 articles per month is a good start to aim for
1. SEO team will make a content strategy focusing on topical authority, keyword
research and grouping and then create an outline for the articles based on the
search intent. Well-researched, search-aligned, and user-focused....
2. The Outline will be sent to the writing team, and the editors will pick them up and
give it a green signal and send it to the writing team.
3. Writers will write the article, add screenshots, table, charts, etc etc and submit it
back.
4. Editors will check for grammar and plagiarism and tone and format and a lot of
other things. [I am not an editor lol]
5. then it will be sent to the SEO team for the final checks, the SEO team will have
a checklist to check such as inner links, outgoing links, anchor texts and 50 other
things.
6. Hit publish, update the sitemap submit to google.
Backlink - 30 to 50 quality link per month
1. Do some PR kinda things, also product hunt and listing on g2 etc
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2. Hire 10 different vendors and agencies, and give them the checklist and budget.
3. Train 2-3 in-house link builders on ABC/ 3-way link exchange once you have
some authority.
4. Build partnership with all the authority websites
5. Build quality content such as templates, pdf, and free tools for links and outreach.
6. This is where experience matters.
Technical SEO -
A solid technical framework. Nothing negatively affects discoverability,

crawling, or indexing.
Fix the 404 pages, duplicate issues, sitemap issues and anything that is in
gsc is saying is a problem. Try to work with the dev team and prioritize what
matters the most.
Page loading speed issue - sitelinks - setting up GA4 etc etc etc
Documentation -
This one thing I was really bad at, and thanks to my Ex-CEO, now I know
how to keep everything documented and that was a key thing that helped me
to scale the team and teamwork.
Audit -
Sometimes you just need to take a break and see what are the results, a
simple google sheet with some KPI can be really helpful.
1. if an article is not ranking well, edit it.

2. if link builders are failing to hit the goal, help them with a couple of contacts and
create new partnership opportunities.
3. 15-20% monthly organic growth should be ideal for this team size.
4. if the conversion rate is under 3% then check the CRO factors and UX etc.
So I am writing a full case study now - if you want that including the checklist,
please feel free to comment and once it's ready I will send it.
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🤖🥲
Why learn Technical SEO? Because, even the prettiest website is
ugly if Google can't crawl it properly!
Technical SEO is by far one of the most complex yet impactful areas of SEO to explore, so we
🔥
decided to call Jairo David Guerrero Vasquez from Phanum to help us break down some of the
common TechSEO burning questions
Take a look at his full interview 👀👇

8 LinkedIn Professionals that inspire him are Artur Perrella Glukhovskyy, Patryk Wawok, Peter
Rota, Mark Williams-Cook, Lily Ray, Aleyda Solís, Nikki Siapno, and Alex Xu.
Jairo's tech stack includes:
🔶 SE Ranking for content research and content creation

🔶 Screaming Frog for SEO technical analysis
🔶 Keyword Insights for Keyword clustering
🔶 AnswerThePublic for content research
🔶 Notion to write down processes
🔶 Trello for project management
🔶 Slack for professional chat
His favorte newsletter? Byte Byte Go Newsletter by Alex Xu
Don't forget to follow us for more expert interviews 🎙️🧡

The Basics Of Technical SEO with Jairo David Guerrero PDF.pdf
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SEO Tip: Write hundreds of meta descriptions in 5 minutes with
Screaming Frog + their OpenAI integration. Here's how to create
them at scale:
Chris Long
This year, Screaming Frog introduced their OpenAI integration. This is one of the
biggest SEO integrations all year but really hasn't been talked about that much. With the
integration, you can directly feed your crawl data into ChatGPT, allowing you to
automate tedious SEO tasks.
A really great use case for this integration is creating meta descriptions. This is a
historically tedious task that requires a lot of effort but low skill input. It's the perfect task
to let something AI help with to dramatically reduce the effort required.
Here's how you do it:
1. First you'll need to create your OpenAI API Key. Set this up and write it down before
doing anything else.
2. Next open up Screaming Frog and turn on JavaScript crawling by going to

Configuration > Spider > Rendering and select "JavaScript" from the dropdown.
3. Next, go to Configuration > Custom > Custom JavaScript to open up custom

JavaScript libraries. Go to Add from Library and choose (ChatGPT) Template.
4. You'll then see the code Screaming Frog is sending to OpenAI. Replace
"your_api_key_here" with your API key. In the "const question" variable, add your
prompt. I'll show the prompt I used in the comments below.
5. Click OK, and begin to crawl your site.
6. Once complete, go to the "Custom JavaScript" report in the right-side bar. You should
see the newly created meta descriptions in the (ChatGPT) Template column (or
whatever you named your library).
Please note, the process isn't perfect. Sometimes OpenAI uses "Meta Description" in
the output. Other times, it doesn't match the content perfect. However, it's A LOT better
than having to write them from scratch.
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Now if your manager asks you to create a large number of meta descriptions, it won't
take you days to perform this task. You'll be able to have a strong starting point by using
technology to your advantage.
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Domain migrations - what you need to know
Daniel Foley Carter
There are COUNTLESS examples of brands changing domain names and losing significant traffic
overnight.
It's NOT just a case of changing the DNS / domain bindings - there's a lot more to it.
Some of the BIGGEST issues that present themselves can include:
❌ The domain history of the target domain

A domains history can impact performance for whatever appears on it. Domains with negative
history such as hacks, spam, significant DMCA requests and more - can be subject to performance
issues even post domain redirection
❌ Triggering latent indexing issues

Domains can retain indexed content that would otherwise drop out, changing domain + a
subsequent recrawl can see that content dropped from the index
❌ Mismatch of CTLD
It does happen - I've seen businesses go from a generic .com to a country specific domain i.e. .de,
.fr - this cost traffic and triggered other issues where the CTLD inherited a website with HREFLANG
on a generic.com
❌ Non updated HTML sources

Some websites / dynamic content sites can end up on the new domain but where tags refer to the
old domain - I've seen this with canonical, HREFLANG as well as in-content links.
❌ Redirect Chains
Domain changes from one thing to another - pre-existing redirects left, this lead to a large volume of
redirect chains which had a negative impact on index uptake, subsequently lots of traffic lost
And so much more.
Changing a domain - there needs to be a series of strict protocols to go through before a domain is
changed - there are implications and almost always a degree of traffic fluctuation whilst the index
updates.
You should ALWAYS have a pre-domain migration audit.
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Post audit - you should have DNS verification for DOMAIN PROPERTIES for search console so that
you can use the COA feature.
Post domain migration you should crawl, monitor index uptake, monitor like for like page
performance (starting with highest value pages first), observe page indexing in search console and
be vigilant.
Domain Migrations - What you need to know! PDF.pdf
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Jump Links in Google Search Console
Kristina Azarenko
Someone recently asked me why there are links with # in Google Search Console performance
reports and how to remove them.
That’s a great question.
Check the carousel for the answer 👇

techseo.pro - Jump Links - Kristina Azarenko PDF.pdf
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Confused, about how to start your new SEO project?
Muhammad Sohaib
Here’s a simple guide (with my hidden secrets).
1. Begin with Keyword Research

Many people skip keyword research before
publishing content. That’s a big mistake.
Here’s how to find keywords:

- Semrush/Ahrefs
- Google Suggest
- People Also Ask (PAA)
2. Analyze the SERPs

Check who’s ranking for them. Search for each
keyword and take notes on the SERPs. Like there:
- Top ranking pages

- Featured snippets
- Related searches
3. Identify Your Competitors

Find your competitors to:
- See what works for them
- Learn how to outrank them
- Study their SEO strategies
Aim to find at least 4-5 organic competitors.
4. Create 5x Better Content

If they rank for a keyword, you can easily
outrank them by creating content that is:
- More comprehensive
- Better quality
- Unique insights
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5. Craft Effective Hooks
Hooks are the first things your readers see.
- Start with a question

- Use a bold statement
- Include interesting facts or stats
6. Optimize Your On-Page SEO

On-page SEO improves user experience (UX).
Focus on:
- Title, meta description

- Internal links, short URLs
- Mobile and speed optimization
7. Match Search Intent

Check what the SERPs show and what your
content covers. If they match, great! If not,
update your content to align with the search intent.
8. Structure Your Content

Well-structured content is easy to skim and keeps
readers engaged and improved dwell time. And use:
- Custom images
- Videos, infographics
- Bullet points and lists
- Headings and subheadings
The easier your content is to read, the better.
09. Keep Updating Your Content

Fresh, helpful, and up-to-date content drives
traffic. Regularly improve and update your content.
10. Start a Link-Building Campaign

Mostly I get backlinks with the following:
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- Guest Posting
- Email outreach
- Broken Link Building
Links are still important. Focus on quality backlinks.
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What Exactly Is Google E-A-T Algorithm
Harshit Raikwar
Google E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a set of quality guidelines used
by Google to evaluate the content of web pages and websites.
Google uses E-A-T as a way to ensure that its search results provide users with high-quality and
accurate information.
I'm sure you will love this post. If you find it useful, please share it with others.
Save it for later.
If you have any other questions, ask in the comments. 😊

Follow 👉 Harshit Raikwar for more digital marketing and SEO tricks.
What Exactly Is Google E-A-T Algorithm PDF.pdf
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Most SEO gurus would charge $300/hr for this strategy...
Sarvesh Shrivastava
You MUST know this keyword research hack to succeed..
What’s the most critical step of keyword research?
It’s picking a keyword you can ACTUALLY rank for.
Do this 👇
- Enter your main keyword in Ahrefs Keyword Explorer.
- Select the following filters:
1. Lowest DR: Up to 25 in the top 5

2. KD score upto 15
These are the goldmine keywords you are sleeping on!
Your site can pretty much rank for them instantly.
Create content on them & see your traffic soar! 🔥

PS: Drop a YES if you want me to create a step by step video tutorial on how I do this!
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Well... Google did warn sites that this was coming.
Brodie Clark
We just got the word that they're now rolling out manual actions (algorithmic component
to follow) for "site reputation abuse".
This change directly targets Parasite SEO and looks to have had a significant impact
based on what I can see so far.
The manual action notice that appears states:
"Site reputation abuse is when third-party pages are published with little or no first-party
oversight or involvement, where the purpose is to manipulate search rankings by taking
advantage of the first-party site's ranking signals."
It then goes on to specify what type of content this entails:
"Such third-party pages include sponsored, advertising, partner, or other third-party

pages that are typically independent of a host site's main purpose or produced without
close oversight or involvement of the host site, and provide little to no value to users."
Illustrative examples of site reputation abuse include:
• An educational site hosting a page about reviews of payday loans written by a

third-party that distributes the same page to other sites across the web, with the main
purpose of manipulating search rankings
• A medical site hosting a third-party page about "best casinos" that's designed primarily
to manipulate search rankings, with little to no involvement from the medical site
• A movie review site hosting third-party pages about topics that would be confusing to
users to find on a movie review site (such as "ways to buy followers on social media
sites", the "best fortune teller sites", and the "best essay writing services"), where the
purpose is to manipulate search rankings
• A sports site hosting a page written by a third-party about "workout supplements

reviews", where the sports site's editorial staff had little to no involvement in the content
and the main purpose of hosting the page is to manipulate search rankings
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• A news site hosting coupons provided by a third-party with little to no oversight or
involvement from the hosting site, and where the main purpose is to manipulate search
rankings
If your site fits into either of these categories or has received a manual action, then
Google recommends excluding this third-party content from Search indexing.
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Creating an SEO Topic Cluster from GSC is so easy!!!
Samuel Schmitt
Really... check this out 👇

This is my favorite approach.
- Get keywords from GSC

- Filter/Export keywords related to an article
- Start the clustering process
- Select the best keyword clusters
- Analyse their content
- Create detailed briefs
- Write one article per cluster
- Publish them
- Use the initial article as the pillar page
- Start ranking
Believe me... it's too easy 😉

Create a Topic Cluster from GSC PDF.pdf
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SEO 1.0: The End of an Era.
Burkhard Berger
Embrace SEO 2.0 for 2024's digital landscape.
Discover how ‘Old SEO vs. New SEO’ can transform your site’s performance. Grab my
exclusive cheat sheet now and stay ahead in the AI-driven SEO revolution.
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This is the most impressive programmatic SEO case study I’ve
seen to date.
Usman Akram
Ahrefs published nearly 3800 programmatic pages in 2 months.
The result?
1.8 million extra search visitors to their website since December 2023 (yup in about 60
days).
To put it into perspective, Ahrefs took about 10 years to add their first 1 million website
visitors - mainly through blog content.
So, why did I call it the best programmatic SEO case study ever?
Because their programmatic pages are wrapped so well around their product.
It is a directory of all sorts of websites, ranked in terms of SEO metrics, revolving

around Ahrefs’ own data points.
🔵 YouTube Search traffic, Ranking and Backlinks

🔵 Facebook Search traffic, Ranking and Backlinks
🔵 Wikipedia Search traffic, Ranking and Backlinks, etc.
Almost 98% of the content out of these 3800 programmatic pages is of the format
mentioned above.
The rest of the 2% are targeting more general topics, with the following page syntax:
Top Websites Ranking in [Country], [Month, Year]
⭕
Examples:
⭕
Top Websites Ranking in the World, January 2024 - (pillar page)
⭕
Top Websites Ranking in Ukraine, January 2024 - (chapter page)
⭕
Top Websites Ranking in Germany, January 2024 - (chapter page)
Top Websites Ranking in Netherlands, January 2024 - (chapter page)
The content on these pages (I’ll share some examples in the comments) is all about
Ahrefs metrics: Domain rating, traffic, traffic value, backlinks etc.
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And of course, there’s a CTA to unlock more data, promoting their paid subscription.
Note that Ahrefs has experimented with programmatic content in the past however most
of that content was static.
For example, they have a handful of informational pages targeting various industries:
SEO for [Industry]
However, the programmatic pages we’re discussing now are fuelled by Ahref’s
proprietary data and that’s what makes them unique and competitive.
This move makes a ton of sense for Ahrefs at this point mainly because they’ve
exhausted most of their basic content opportunities.
Think of any content format and Ahrefs has dominated it already:
➡️ Blog posts
➡️ Tool pages
➡️ Glossary content
➡️ Case studies
➡️ Thought leadership content
➡️ YouTube videos
➡️ Studies and research
This programmatic content would help them capture some untapped high-level
searchers to get them familiar with Ahrefs and build more brand affinity.
The lesson for you here is that if you have access to any proprietary information that
other folks in your industry don’t - leverage it to create a content moat.
It doesn’t have to be programmatic SEO - can be anything.
Just find your unique edge.
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0 to 650K/mo SEO traffic with AI content
Jake Ward
Monthly SEO Traffic With AI PDF.pdf
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😱 Google's latest innovation, AI Overviews, is causing quite a
stir in the SEO world. This new search experience aims to provide
users with direct answers and summaries right on the results
page. Many in the SEO and publishing communities are sounding
the alarm about potential downsides.
Olga Zarr
The key things to know about Google AI Overviews:

👾 It's designed to give users the information they want faster by "letting Google do the
👾 Traditional blue web links are deemphasized in favor of AI-generated answer
Googling for you"
👾 Publishers and content creators are concerned it will reduce click-through rates and
overviews
👾 Some speculate it could paradoxically lead to more searches if the AI summaries

referral traffic, as users may get their questions answered without leaving Google
👾 Advertisers may face higher costs as Google looks to offset potential ad revenue
don't comprehensively address the user's query
losses, while organic traffic to websites could see significant declines
For the SEO community, the launch of AI Overviews marks a watershed moment with
🤯
major implications:
As users do more searches but potentially visit fewer websites, traditional SEO
metrics like organic traffic and click-through rates could become less reliable measures
🤯
of success
Ranking at the top of search results may no longer guarantee a click if the AI
🤯
overview satisfies the user's question
Optimizing content for featured snippets and "position zero" will likely become even
🤯
more crucial
SEOs may need to focus more on optimizing for long-tail, conversational queries
🤯
that the AI may struggle to fully address
Brand awareness and authority could become bigger competitive differentiators if
🤯
the AI tends to highlight well-known sources in its overviews
Pressure will grow for SEOs to find other organic channels beyond Google to reach
their audience
The launch of AI Overviews shows Google taking a major step toward realizing their
longtime vision of search operating like the Star Trek computer - able to directly answer
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spoken questions by searching, analyzing and summarizing information from across the
web.
But this sci-fi future of search is proving controversial today, with loud objections from
publishers who rely heavily on search referral traffic.
As the CEO of the News Media Association put it: "Google's stated mission is to
'organise the world's information and make it universally accessible' by sending visitors
to websites. [AI Overviews] risks discouraging users from clicking through to the original
links, in turn threatening the business model of those who invest in journalism and
quality information."
For an in-depth analysis of Google AI Overviews, the complex reactions so far, and
what it all could mean for the future of SEO, I highly recommend checking out this
article from Danny Goodwin: https://lnkd.in/d6A_YzmR
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Do H1 heading tags impact rankings and SEO performance?
TLDR, absolutely YES!
Jason Mun
Background: This e-commerce client is based in US and on Shopify. Charts show the
SOV and Avg Rank of category PLPs
(1) During this period, we conducted our technical audit and found that their theme was
generating multiple H1 headings. Got things cleaned up with the devs. Ensured that
there is only one H1 and it matches the keyword intent. Saw a gradual uplift from this
(2) SEO performance saw a significant decline, lost rankings and traffic from key
category PLPs. Screaming Frog crawl came back clean. Upon further investigation,
noticed that there was an error with CSS for H1 headings where it was displaying white
text on white background. So visually, the heading was not visible
(3) Got the CSS fix it to rectify this and boom, rankings are back and alive again
Learnings:
✅ Do not sleep on H1 heading optimisation

✅ Do not blindly look/trust your crawl data
✅ Are H1's important for SEO? Very much so!
✅ Google's algorithm is sophisticated, might have been seen as manipulative or
ignoring hidden elements
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☀️✌️Update: Google Ranking Dimensions👇
Olaf Kopp
I wrote about kinds of ranking factors during the last week and showed you an
infographic, how we segment the factors.
Now we have updated the chart on the dimensions of Google rankings with the latest
findings from Google statements, the antitrust trial and our own thoghts.
Helpful Content, User Signals (Deeprank, RankEmbed BERT, Navboost), Passage

Based Indexing and Information Gain have been added at the document level.
Topical Authority has been added at the domain level and Brand Search Volume at the
source entity level.
Is the graphic up to date and missing something?
More thoughts about Ranking Dimensions here:
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eCommerce SEO Is Easier Than You Think
5 Steps To Win ⤵⤵⤵
🔄 Repost and you will have a nice day

💬 Ask me anything in the comments
📩 DM me if you really need my SEO brain
--
I am Jairo David Guerrero Vasquez 👨‍🏭

My Easy eCommerce SEO Strategy - In 5 Steps PDF.pdf
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My SEO Keyword Research Strategy using Ahrefs (Hint: Volume
on!):
Connor Gillivan
1. Log into Ahrefs.
2. Search the website I'm researching keywords for.
3. Analyze the Keywords they're already ranking for.
4. Dive deeper into high intent keywords for new ideas. Add to KW List.
5. Look at competitor sites also ranking 1st page. Make a list.
6. Search the competitor sites on Ahrefs.
7. Look at keywords they're ranking for. Add to KW List w/ ideas.
8. Dive deeper with "Matching terms", "Related terms", "Search suggestions".
9. Keep adding new Keyword ideas to my KW List.
10. Put myself in my ICP's shoes & brainstorm Hubs & keywords.
11. Search the topics & keywords on Ahrefs.
12. Go down rabbit holes finding new keywords. Add all to KW List.
13. Get my list to 100+ to start with.
14. Take a break & come back a few days later w/ a fresh mind.
15. Organize into high, medium, low intent.
16. Prioritize importance high, medium, low.
17. Create a 90 day SEO content sprint calendar.
Keyword research is the backbone of SEO.
Ahrefs makes it easy:
- Fast & reliable data.

- Keyword suggestions.
- SERP analysis.
- Competitor research.
- Easy to make KW lists.
- Keyword rank tracking.
Steal my process & improve your KW research.
Steal my Ahrefs SEO Keyword Research Process (video tutorial):
Connor Gillivan on LinkedIn: Steal my Ahrefs SEO Keyword Research Process

(video tutorial) | 79 comments
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Let’s say Elon Musk came to you and hired you at Tesla as an
#SEO before electric cars were a thing, and before people knew
all about them….
Sara Taher
You were asked to create an early SEO content strategy to introduce electric cars to consumers…
If you follow the traditional SEO process for creating content, you would be targeting keywords like:
- electric cars,
- cheap electric cars,
- are electric cars worth it? etc
if you notice these are all for people who already know about electric cars, and we can find those
keywords today because everyone now knows about electric cars…
But in our startup scenario, these will not work. These keywords don’t exist yet!
What would work is something built on understanding your customers, their needs, pains and
gains…
Keywords like:
- fastest accelerating car (since Electric cars have faster acceleration, some people are looking for
that, they may not know anything about electric cars, but they know that they want faster
acceleration)
- A keyword like “Car gas efficiency”(for people who want to reduce their gas consumption and costs,
electric cars are cheaper to operate, so you can also include this category of people in our content
strategy)
- A keyword like “What kind of cars have zero emission?” (also targets people who care about the
environment and that also makes them the right consumer for Tesla)
If you noticed, many of these keywords are generic for people who are looking to buy a car… they
do overlap with what electric cars offer… none of them target “electric cars” directly.
so by focusing on the customers, what they want and what they don’t like about their current solution
(traditional gas operated cars), you are able to tailor a content strategy that works for a startup or a
product that does not have a direct search demand -yet!
That’s why I rarely rely solely on search volumes for directly related keywords for startups or for B2B
businesses that have naturally very low search volumes…
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The idea is to find your customers where they are at and meet them there… find an intersection of
their pains/gains and your product even if they have never heard of your solution before…
🎯
Something to keep in mind when looking at the opportunity/potential for SEO campaigns… think
about where customers will go when they don’t have your solution, that’s your target market…
you can start your calculations from there!
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Steal An ENTIRE Website Content In Less Than 1 minute with
this crazy tool
Not long ago I started using Nocode Functions by Clement Levallois
Amazing tools for free
Last week I shared how I use them for SEO

Specifically the one for Semantic Maps
I used those to visually the articles I publish for my clients
It helps me to tweak the content semantically rather than by keywords
All good but...
So crazy is LinkedIn
That Clement Levallois got ideas to improve his tools!
From my post!
Now you can analyze your entire competitors website

Based on semantic maps
So you can visually steal content clusters
If you ever doubt sharing your knowledge here on LinkedIn...
Remember there might be an entire team of academic researchers ready to take your ideas and put
them into practice
haha
Enjoy the tool!
P.S: Give this post some love so he launch a PRO features to crawl unlimited pages from any
website (now it is limited to 100 I think)
P.S2: If you pair this with the Screaming Frog tree map you can basically conquer the world
Jairo David Guerrero Vasquez on LinkedIn: #content #seo #seotips #contentmarketing

#contentresearch #eeat… | 60 comments
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🚀 As promised, here are the slides from my recent presentation
at the SEO Mastery Summit where I shared my in-depth SEO
audit methodology. I hope you like it!
Olga Zarr
SEO Audit Secrets & Best Practices by Olga Zarr PDF.pdf
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😱 The story of a no-index tag that wasn't there...
Olga Zarr
I recently worked on an interesting SEO case where a huge e-commerce site
experienced a significant traffic drop, primarily affecting their blog.
The client reached out to me, convinced that Google had made a mistake by either
detecting a non-existent no-index tag or penalizing the site.
At first, I couldn't find any no-index tags in the code, and the client swore they hadn't
added any.
However, I always start by checking the URLs in the Google Search Console URL
Inspection tool, and that's where things got interesting.
The URL Inspection tool showed that indexing was allowed, but the LIVE test and
rendered HTML revealed a "noindex" tag that shouldn't have been there.
To get the full picture, I performed a website crawl with JavaScript rendering. And guess
what?
I discovered a JavaScript redirect to an old, empty AMP version of the page that
contained a no-index tag.
This redirect was effectively "transferring" the no-index tags to all the blog pages,
causing Google to remove them from the index.
Once the issue was fixed (5-second fix), Google started reindexing the site, and the
traffic bounced back within 48 hours.
So, what can we learn from this case?

❌ Don't take the client's word as gospel. Always investigate thoroughly.
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✅ When using the URL Inspection tool, run the LIVE test to see what's happening in
real-time.
✅ Check both the source code and the rendered HTML for any discrepancies.
❗️ Remember that what you see in your browser or SEO plugins reflects the source
code, but the rendered code might tell a different story.
✅ To catch similar issues, crawl the site with JavaScript rendering enabled.
❗️But be careful not to overload the site's server when crawling with JavaScript
rendering.
🔥 Before assuming that Google is doing something wrong, double check what you are
communicating to Google. In this case, the message to Google was clear: Don't index
the blog.
What other or similar SEO cases have you encountered recently? Share your thoughts
and experiences!
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How I Rank Keywords | I Do Not Even Write | Semantic SEO In 1
Min
I recently started to use semantic maps in my SEO content strategy
In 2012 you could rank #1 keyword stuffing

In 2024 you rank #1 like this
B2B Example:
1 - Get your core topic:

example:
↳ "email marketing"
2 - Transform it into a "how to [topic]"

example:
↳ "how to 2x MRR with email marketing"
3 - Now get 5 long-tail topics

Each long-tail topic has to cover a subtopic from the "how to"
example:
↳ "email marketing best practices"
↳ "best email marketing tools"
↳ "email marketing templates"
↳ "marketing automation tips"
↳ "mailchimp vs mailerlite"
3 - Get top competitors for each topic

Create a mind map: ___ watch video ___
4 - Instead of keyword stuffing

Do cross-topic writing
Use the semantic map from previous step
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Try to make your article visually relevant
Each piece of content leans to the next piece
Each paragraph needs to be written to cover the intent (problems-to-be-solved) of the reader
Each page in the website has to complement and enrich the other pages/articles
Do it even better:
- Add schema data
- Transform each section into a new article
- Stay middle-length topics, your super "how to" might rank for keywords you did not even write
(aka do not go so deep into long tail)
You ain't #1 yet?

Go deeper in each topic
Rinse and repeat
How do you stay topic-relevant?
How to Rank Keywords in SEO Content | Jairo David Guerrero Vasquez posted on the
topic | LinkedIn
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📍 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝗘𝗢 𝗖𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁 𝗳𝗼𝗿 𝟮𝟬𝟮𝟰
Ume Laila
(6 quick fixes)
Technical SEO can make

↳ or break your rankings.
Fortunately,
fixing technical SEO problems

isn’t that hard…
Especially if you follow the items on this checklist.
➜ Swipe and check them out…
Technical SEO Checklist PDF.pdf
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There is ONE core SEO concept that will put you in the top 1% of
websites.
Tyler Fyfe
People that don't pay attention to 𝗘-𝗘-𝗔-𝗧 will never increase their organic traffic.
People that apply 𝗘-𝗘-𝗔-𝗧 will watch their website thrive.
𝗪𝗵𝗮𝘁 𝗶𝘀 𝗘-𝗘-𝗔-𝗧?
E-E-A-T plays a crucial role in determining the credibility of a website's trustworthiness

and judging if a website and its content genuinely benefit the user.
For those where SEO is essential to their digital marketing strategy, prioritizing E-E-A-T
in your SEO planning is imperative.
It stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
These four pillars are crucial for ranking well in Google's search engine. Let's break
them down:
𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞
What it means: Your content should reflect first-hand experiences on the topic.
How to Optimize: Showcase the faces behind your website. An "About Us" page
detailing your team's credentials can be invaluable.
𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞
What it means: The depth of knowledge demonstrated in your content.
How to Optimize: Include author bios with relevant qualifications and links to social
media profiles.
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𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐚𝐭𝐢𝐯𝐞𝐧𝐞𝐬𝐬
What it means: Being a go-to source on the topic.
How to Optimize: Build a solid content architecture and earn backlinks from other
authoritative sites.
𝐓𝐫𝐮𝐬𝐭𝐰𝐨𝐫𝐭𝐡𝐢𝐧𝐞𝐬𝐬
What it means: Earning user trust through experience, expertise, and authoritativeness.
How to Optimize: Maintain a professional-looking site, update content regularly, and

avoid errors.
By focusing on these four pillars, you're not just appeasing Google's algorithms—you're
providing real value to your audience.
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The Funnel for SEO is Finished...Here's its Replacement.
Andrew Holland
I have avoided discussing the funnel for the best part of a year.
But its terminology and use by marketers, especially SEOs, is annoyingly persistent.
Daily, I read posts about TOFU, BOFU, and MOFU content, and I did the same for
years.
Except, it's all a load of rubbish.
However, Content marketers and SEOs need to earn a living, so we've used search
intent to classify content as part of a funnel
In this model, top-of-funnel content acts as advertising, telling people you exist and
possibly getting you on an email list
The sheer money thrown at this traffic grab by companies, especially SaaS platforms, is
staggering
But does it work?
Does tofu content for search build that all-important brand recognition?
In reality, no.
I'm sure you'd struggle if I asked you to name the last 10 blogs you found through
search that were written by a business
Let alone the businesses behind them.
That's just the reality.
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We're too busy and have too much going on to remember the brand behind the blog you
read about HR Stats that you needed for your own company newsletter or email.
Change 'HR stats' to any subject you like.
We are bombarded with sales messages every day and exposed to content constantly.
Our minds would break if we recalled everything.
The whole TOFU, BOFU, and MOFU content might help agencies sell content and
SEO, but as a concept based on how humans buy goods and services, it's fairly
primitive and can allow too much waste.
So, what should you do with those precious marketing pennies?
The genius that is Tom Roach has another plan.
The modified funnel (see the image that I stole).
Build mental availability among current and future prospects.

Nudging in the market prospects.
Connect immediate sales prospects with brands.
The issue, of course, is not that content for search cannot build mental availability.
Yes, it can.
But the reality is that not all of it does.
And this is the real skill of SEO strategists.
If you've followed me for a while, my advice on this subject is fairly clear.
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In SEO, the funnel is focused entirely on prospects in the market to buy.
All your content for SEO needs to be focused on things people search for on the buyer's
journey.
Sure, we can use content to build links and so on.
But outside the buyer's journey, our content does not need to be geared toward search.
It needs to be geared toward humans.
This frees content writers to create wonderful 'stuff' for the audience you want to attract.
Freeing you from the prison of keywords and traffic reports.
This isn't as revolutionary as people think.
Unexpected, amazing and different content exists in abundance; it's just that it's difficult
to find when you don't know what to search for.
The delivery and promotion of this content is for another day.
For now, SEO should discard the old funnel.
And build our own for individual clients, using Tom's approach as a starter
Food for thought

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#SEO tip: Anchor text is hugely important for SEO and there's
loads to know about it! Here are some of the key points:
Mark Williams-Cook
🔗 Anchor text is the clickable text a user can see within a link
🔗 It's what is read out by screen readers used for people who are visually impaired or
blind
🔗 It helps all users understand what the next page is about

🔗 It's used heavily by search engines to 'label' what the linked page may be about.
🔗 The recent Google leak suggested that completely irrelevant anchor texts pointing to
a page may mean the link is disregarded
🔗 You should use descriptive anchor text wherever possible and avoid terms like "click
here" and "read more"
Activate to view larger images,
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Website Architecture & SEO: This epic guide provides a
masterclass on how to improve your site architecture for search:
Chris Long
1. Clean up the number of parameterized URLs you include on a site. URL parameters
can create an exponential number of pages to crawl, leading crawlers down rabbit holes
and unable to identify site structure.
2. Eliminate redirects where possible. URLs pushing through redirects aren't as efficient
at sending clear signals to crawlers about where to discover content.
3. Segmenting your pages during a crawl can help you analyze structural issues. For
instance, you could segment out your categories, product pages, blog posts and more.
You can then use crawl visualizations to better understand how well each section is
integrated into the site structure.
4. Audit the crawl depth of your pagination. Some paginated URLs could be 10+ levels
deep in your site. If deeper pagination is buried, so are the products/articles associated
with that content. Search engines will have a harder time finding it.
5. Well-designed breadcrumbs can improve your site architecture. Integrating

breadcrumb can naturally make key categories more accessible and lessen the depth
crawlers have to go through.
6. For larger sites, you can integrate ways to reduce the amount of pagination you have
on the site to naturally make products easier for search engines to crawl. For instance,
you could show more product on category pages. As well, you could create additional
subcategories in order to introduce new page types where pagination is more shallow.
7. XML sitemaps can provide a safeguard by ensuring that you have your pages linked
to from a single source. For larger sites, you can use a maximum file size of 50,000
pages.
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A really comprehensive article with some interesting takeaways and thoughts on site
structure improvements.
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Unsolicited#SEO tips
Mark Williams-Cook
I've said this for a long time, but if you're using questions data like PAAs just to make
"FAQs" you're only taking the most surface level value - and since March 2024, are
likely at risk of getting a slap from Google for producing content "for" search engines
instead of users.
The data is marvellous, but it's important to consider the *intent* rather than single
questions verbatim:
✅ If you see a question like "what size gaming mouse should I get?" what you're being
told is that people are interested in knowing about the different sizes. This means it will
likely be worthwhile considering content like a size guide, and all the considerations that
go with that.
❌It does not mean you just write "what size gaming mouse should I get?" and then a
200-word answer. Look at your sales data - what is the average? What sizes are even
available? What factors are important?
😤 Put the effort in. Good content isn't easy and questions are the starting point.
Data from AlsoAsked
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#SEO Trends for 2024:
Brodie Clark
• Continuous algorithmic volatility, with key dates becoming less relevant
• AIO have now rolled out in the US, undergoing a lot of change
• Forums given more preference in search results
• Search is becoming more segmented
• Merchant listings are becoming a default feature
SEO Trends for 2024 PDF.pdf
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Google Helpful Content: An SEO Anatomy
Daniel Foley Carter
Here I cover some key things to think about when dealing with impacts from Google HCU.
I had wanted to do more but short on time today so I'll do an extended version of this.
Enjoy
Helpful content SEO PDF.pdf
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Here are 10 non-straightforward things in technical SEO you
should know.
Kristina Azarenko
Many times, in technical SEO, things are not as they seem.
Ready? Find the skills in the carousel 👇👇👇

10 non-straightforward things in technical SEO PDF.pdf
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How to Find Semantic Keywords?
Amanpreet Singh
People approach me on DMs asking how they can find semantic terms to be used in the content.

How to Find Semantic Keywords. PDF.pdf
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Steal my eCommerce SEO Cheat Sheet (30 steps to WIN in
eCom SEO):
Connor Gillivan
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SEO Case Study: How I increased this client's traffic by 63% in
just 3 months!
Peter Rota
I took this client on in April of this year. They sell outboard motor extensions as well as
Skegs.
I started with a complete overhaul of the site. I researched all title tags to see if there
was any way we could better optimize them as well as the H1 tags.
Next, the contextual internal linking was really lacking, so I made it a habit to internal
link more to improve the SEO.
We started to create blog posts with the intent to address different parts of the buyer's
funnel to better educate potential clients help solve their problems and push them closer
to submit a form or call.
Lastly came the off-page strategy. I started with a press release strategy to get some
easy foundational links and embed their GMB there.
Now the strategy is a mix of guest posts and link inserts.
All this yieled some solid results:
👉MoM improved Search Console clicks 63%

👉Increased form submits 375%
👉Increased phone call clicks 170%
👉Increased keywords ranked 673% ( 1,215 vs 157)
Reach out today if you want SEO results with a no b.s. approach!
P.S. Please always provide direct data from Google if you're showing increases
SEMrush and ahrefs are third-party
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Your E-commerce website is losing money.
Patryk Wawok
[Do you know how to stop it?]
Technical SEO is the foundation of E-commerce.

It can make or break your website.
↳ A single issue can even cost you 80% of your revenue.
Let's change that!

It's time to recover that lost revenue.
↳ And grow beyond it
In this carousel, I covered 60 key steps in E-commerce SEO:

↳ Crawling & indexing
↳ Web performance
↳ International SEO
↳ Structured data
↳ Internal linking
↳ JavaScript SEO
And you know what?

You can fix those issues and build a strong foundation.
Let's do it.
📌 Bonus TIP:
Create valuable content after fixing technical issues.
Use the full potential of your E-commerce in SEO.
My 60 Step E-commerce SEO Checklist in 2024 PDF.pdf
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Google obliterated this business website
Elie Berreby
Outstanding content quality: helpful and useful.
Outbound links to OFFICIAL and TRUSTED sources.
This is a perfectly legit site, with NO ADS or affiliate links!
Thanks to the many international publishers sending me their Google Search Console +
Google Analytics 4 screenshots, data or even full admin access to their panels, I have a
unique insight into what's happening worldwide and in different industries.
This is priceless, but it still isn't a representative sample.
I cannot share more than 16 months of GSC data, but this site used to have a ton of
organic traffic years ago. I was sent the full aggregated 10+ years of GSC data, which is
something that rarely happens. Hats off to the publishers for understanding how GSC
works!
This website used to be ranked by trusted web traffic trackers among this industry's
most visited in this country. Today, it has basically disappeared.
❇ The content isn't in English, it is in another popular language.
✅ The domain name used one of the most trusted ccTLDs

❎ The domain isn't a vanity ccTLD such as .ai or .tv
✅ The CMS is WordPress
✅ The UX/UI is good
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✅ Dedicated server
I reviewed every single article published.
The content is remarkably high-quality.
Because Google systematically rolls out its Core Algorithmic Updates in English and
then follows with other countries and languages, there's still hope that the trend will
invert.
I've asked the publishers not to change anything.

They agreed because they almost gave up anyway.
Google's flawed algorithmic updates have destroyed legit businesses instead of

targeting spammers and people exploiting black-hat SEO tactics that are generating
millions as I'm writing this short text.
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One of the greatest case studies on site performance. To prove
that site speed impacted revenue, The Financial Times
intentionally SLOWED DOWN their site
Chris Long
In an effort to understand the how site performance impacted their revenue, The
Financial Times performed a test. They created three groups that slowed down the site
by one, two and three seconds (via blocking CSS). They then compared these
experiences against a control group.
They used "Session Depth" as the primary measure of engagement. They also were
able to view users by device type, historical level of engagement and time.
This is what they found:

- In general, short visits to the site weren't impacted. However, visits of 3+ pages saw
the biggest declines in engagement
- Users with 3+ second delays expectedly performed worse then the control. At about
10 pages, how much worse it got leveled off.
- However, users with 1-2 second delays saw growing declines in conversion rates. The
more pages they viewed, the bigger the drop off from the control.
- They also grouped users by "High" and "Low" Engagement. Low engagement users
were impacted the most with "extreme reactions" to increases. A 1-second delay
caused a -23% conversion drop.
- They also grouped users by mobile, desktop and tablet. Mobile users weren't impacted
as much by delays. However at 1-second, desktop users saw -6% while tablet users
saw -14% conversion drops.
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- They knew their revenue was a function of session depth. They concluded that short
term losses were "hundreds of thousands" in revenue. Long term losses would be "in
the millions".
I love this case study on site performance and frequently reference it when getting
buy-in for speed initiatives.
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My Ultimate Technical SEO Cheat Sheet (10 steps you MUST
know):
Connor Gillivan
Let's break it down:
1. Site structure
2. Site speed
3. Mobile UX
4. Security & https
5. Duplicate content
6. Schema markup
7. Handling errors
8. Internal linking
9. Javascript
10. International
---
If you want your SEO content to perform.
You MUST figure out the technical aspects.
It's the foundation for the user's experience.
And Google's ability to understand your site.
It's daunting at first, but it's not that bad.
It all comes down to getting the right SOPs.
And implementing them consistently.
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Your brand matters to Google. This SEO data study found losers
of the Helpful Content Update had weak brand signals when
compared to link signals:
Chris Long
In this study, Tom Capper analyzed 1.8M URLs to identify the winners and losers from
two different Helpful Content updates (September 2023/March 2024). He defined the
winners and losers as anyone that had a 50% change in terms of their top 10 rankings
queries.
After analyzing his data, he found something super interesting. When calculating a
Domain Authority:Brand Authority ratio, this was one of the factors most correlated with
sites that saw losses.
- Domain Authority: Uses links to measure the "power" of your site

- Brand Authority: Uses brand search as a proxy to measure the power of your brand.
The higher this ratio is the more likely it is that your site was impacted by the Helpful
Content Update. This means sites that have great link profiles but lack a strong brand
presence were most likely to be impacted.
His study found that:
1. The losers of the Helpful Content Update had an average of a 2:1 DA:BA ratio. This
means that they had stronger link profiles relative to the number of brand searches.
2. Winning and neutral sites had similar DA:BA ratios (1.39 and 1.40). This means that
the HCU potentially punished sites with weaker brands but didn't necessarily reward
sites with stronger or average ratios.
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3. When performing the same study on URLs ranking in the top 3 positions only, the
data still stood up. Losing sites had an average DA:BA ratio of 1.75 while winning sites
were around 1.40
4. When looking at periods where there was no HCU, the DA:BA ratio wasn't correlated
with either winners or losers from the update.
This is super interesting as it shows that Google might be using brand search as a
proxy to understand truly valuable sites. While they clearly don't use a "Brand Authority"
metric internally, they need to have a way to numerically calculate the popularity of a
given brand at scale.
I think it's common knowledge that brand plays in a role in how a site is able to perform.
However, Tom's data shows that Google possibly turning up the dial on this to try to
show true brands to users.
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My 118 SEO Elements
Here The First Batch
On-Page - 13 Elements
· (Pt) Page Title
· (Md) Meta Descriptions
· (Hd) Headings
· (Us) URL Structure
· (Ku) Keyword Usage
· (Cl) Content Length
· (Cq) Content Quality
· (Io) Image Optimization
· (Cf) Content Formating
· (Ps) Page Speed
· (Re) Reader Experience
· (Be) Browsing Experience
· (Ax) Alt Text
Technical SEO - 13 Elements

· (In) Internal Linking
· (Bd) Breadcrumbs
· (Sm) Schema Markup
· (As) Article Structured Data
· (Nv) Navigation
· (Mv) Mobile Visibility
· (Cp) Collection Pages
· (Sr) Server Reponses
· (Fp) Filter Parameter URLs
· (Cg) Crawling Optimization
· (Pl) Pages Layout
· (Mp) Products relations
· (Ec) Colletion pages relations
Core Web Vitals (3)

· Largest Contentful Paint (Lcp)
· Interaction to Next Paint (Inp)
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· Cumulative Layout Shift (Cls)
User Interface - 11 Elements

· (De) Design
· (Ca) Call To Action
· unknown (help me to find it)
· (Ff) First Fold
· (Sc) Skimmable Content
· (Bw) Browsability
· (Mf) Mobile First
· (Va) Visual Interface
· (Ci) Consistent Layout
· (Ct) Clear Typography
· (Em) Engaging Media
SEO KPIs - 11 Elements

· (Ctr) Click-Through Rate
· (Ot) Organic Traffic
· (Kd) Keyword Difficulty
· (Br) Bounce Rate
· (Rk) Rankings
· (Ip) Impressions
· (Cr) Conversion Rate
· (Da) Domain Authority
· (CaC) Cost of Acquisition
· (Or) Organic Search Revenue
· (Ic) Index Coverage
The Table Of SEO Elements by Jairo Guerrero PDF.pdf
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29+ Ecommerce SEO Checklist Top SEO Agencies Use (But
Won't Share) 🤫
Sarvesh Shrivastava
Link to the checklist:
https://lnkd.in/dxQUyXii
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SEO TIP!
Daniel Foley Carter
Quickly see how much JS impacts output content.
1. Open your website in a chrome tab

2. Hit F12, click NETWORK, then click the DOC filter, snapshot it
3. In another tab open the same URL. hit F12 to open DEVTOOLS
4. Press CTRL + SHIFT + P
5. Type JAVASCRIPT and then click disable javascript
6. Go to the network tab then reload the page
7. Click on DOC
8. Note the SIZE of the output, you can then click the DOC to see the output
You can copy both output's and dump them into CHATGPT to ask for a comparison to
see where there is a content gap.
Initial Document Load (HTML Document):
➢ When you load a URL, the initial HTML document is fetched and displayed in the
Network tab as a type document.
➢ This initial HTML document is what the server sends before any client-side javascript
is executed.
Javascript Execution:
➢ If Javascript is enabled, after the initial HTML document is loaded, any Javascript on
the page can execute.
Javascript can:
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➢ Make additional network requests (e.g., for fetching more content, APIs, additional
scripts, etc.).
➢ Dynamically modify the DOM by adding, removing, or altering elements and content.
Impact on Network Tab:
➢ With JS enabled, the Network tab will show additional requests that the JavaScript
makes. These requests could be for fetching JSON data, additional HTML content,
images, etc.
➢ The initial document entry will remain the same, as it represents the original HTML
sent by the server.
➢ However, the content rendered in the browser can be significantly different because
of JS manipulation.
Comparing with javascript Disabled:
If JS is disabled, the page will only display the content of the initial HTML document as
sent by the server.
The Network tab will not show additional network requests that would have been made
by JS.
The document entry will still be present, showing the initial HTML document, but the
rendered page content will be different compared to when JS is enabled, as there are
no dynamic modifications or additional content loads.
There's a LOT of JS based frameworks being used where delays to JS output / DOM
changes can lead to Googlebot actually not seeing the full output.
It's SO SO SO SO IMPORTANT to check!
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Google still isn't great with JS!
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SEO has come a LONG way
Connor Gillivan
Old SEO:
- Abusing AI
- Low quality
- Keyword stuffing
- Spammy backlinks
- Gaming the system
- Poor website design
2024 SEO:
- Quality first
- Content upgrades
- Optimized website
- Relevant backlinks
- AI tools to optimize
- Search intent match
- Intense keyword research
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RECOVER FROM GOOGLE HCU - based on the rationale of
data points from the leak. Those hit are likely to see recovery at
FUTURE UPDATE points and not between updates.
Daniel Foley Carter
1. USER BEHAVIOUR is at least ONE of the defining factors that

determines if something is HELPFUL - note here HELPFUL and GOOD
aren't the same thing.
GOOD CONTENT isn't always helpful content!
This would explain WHY good content got wiped out post SEP/MAR HCU.
2. BEHAVIOUR ANALYSIS (from click) NEEDS VISITORS - so we should

do the following:
👉 Build LONG TAIL Traffic from organic, set up MICROSOFT CLARITY / custom GA4
exploration for engagement + GTM EVENTS to capture interactions
👉 Adjust your content so that you PRIORITISE what people care about above the fold
- remember BEHAVIOUR indicates helpfulness, your focal query will have an intent
behind it - look at what you can introduce to help users get what they came for, VIDEO,
interactive media, UGC all have better capabilities at retention
👉 Use AlsoAsked to dump out PAA data for your query, export to sheets, send to
chatGPT and ask for PRIORITY TRENDS based on the questions
👉 Adjust your content with an INFORMATION PRIORITY FRAMEWORK

👉 Make your content fucking hot - humans get bored easily, UX comes in here - you
want UNCLUTTERED, SNAPPY, CLEAR layouts with information in digestible chunks
with media/videos/tables/ugc
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👉 Use Clarity + GA4 + GTM to look at IMPROVING ENGAGED SESSIONS and
engagement time in seconds
👉 Track OUTBOUND EXIT BEHAVIOUR (GTM events on outbound clicks)

👉 Refine and TEST until you can sequeeze as much engagement as possible /
retention
3. CONTENT
👉 Use inLinks as your content editor - optimise for END USER INTENT but ensure you
have good solid topical coverage (NSR/NLP) incorporate relevant synoyms
👉 Ensure people writing content are high quality / understand content scopes and are
able to articulate things using the right sentiment, language, person perspective
👉 Information prioritisation and digestibility

👉 Cite facts/statements
👉 Declutter - get rid of NON SERVED content
👉 AVOID EXCESSIVE TOPICAL DILUTION
4. LINKS
👉 Google appears to have a different storage policy for content less likely to be served
- this may downvalue links from stale/stagnant content
👉 Links from fresher content where the linking source has traffic appears to be MORE
likely to transfer equity (FEATURED/HARO/DIGITAL PR)
5. BRAND SIGNALS
👉 Increase BSV (brand search volume)
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👉 Consistency in brand details
👉 History, about, address, establishment, team etc.
6. NAVBOOST
👉 Navigational queries - look at building a logical navigation that facilitates a relevant
hierachy that's likely to result in further engagement
7. CTR Improvement
👉 Sites generating IMPRESSIONS but not clicks are likely to be demoted if they
maintain a low CTR - FOCUS ON DRIVING UP CTR WHERE THERE ARE
IMPRESSIONS!
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We’re making our SEO content secrets public for the first time
Tyler Fyfe
This is the EXACT 9-step checklist our Executive SEO Director has used to optimize
Fortune 10 and Fortune 500 companies’ websites.
Want to turn your blog into a 7-figure sales channel? Book an SEO Content Strategy
call here: https://hubs.ly/Q02yV1Rw0
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Want to get traffic and rank faster?
SEO topic clustering can get you where you need to be.
Imagine having a website that's organized, authoritative, and irresistible to both users and search
engines.
That's exactly what content clustering can do for you.
But did you know that topic clustering can also help you rank faster across different core topics?
Want to learn about bridging topics? Or how to use ChatGPT to analyse your SEO cluster growth?
Read below! 👇
SEO topic clustering 101 PDF.pdf
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Leaked Google Search API Doc Aggregation of Analysis, Tools
and Resources
Aleyda Solís
Leaked Google Search API Doc Aggregation of Analysis, Tools and Resources [by Aleyda]
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10 Crucial Tips for International SEO (for your global SEO
success)
Patryk Wawok
[5x your results while expanding to other markets]
Did you establish your position in your first market?

Do you plan to expand to other markets?
↳ Improve your site’s SEO in other markets
In my International SEO projects, I've managed to:
↳ Simplify the market expansion processes

↳ Understand each market in detail and thrive
↳ 10x client's indexation and traffic in 30+ markets
↳ Bring millions in revenue while with global strategies
↳ Create a snowball effect by expanding to other markets
This post here has my 10 crucial tips so you can do it too...
Those tips work great for my clients. Use them well.
📌 Bonus TIP:
Don’t use more than 1 type of hreflang implementation.
10 Crucial Tips for International SEO PDF.pdf
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SEO Tip: Now that Google has switched to pagination, you can
see 100 results in the SERP at once. Just add "&num=100" to the
end of the search URL:
Chris Long
This is an extremely useful feature that Google took away when they switched to infinite
scroll. However, now it's back now that they've reinstated traditional pagination in the
SERPs.
If you want to quickly see more than just the traditional 10 results (whatever that means
these days). It's also extremely useful if you're doing any type of manual extraction of
the SERPs as it allows you quickly scrape down up to 100 URLs at once.
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It’s one of the most frustrating things in technical SEO…
You set up a canonical tag...
But Google chooses something else.
Here are 5 reasons why it might happen 👇

5 reasons why Google ignores canonicals - Tech SEO Pro PDF.pdf
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99% Of Website Migrations Go Wrong | My 6-Step SEO Migration
Fundamentals
I optimized this guide for the most common website migration nowadays:
>>> Any eCom CMS to Shopify
Here are the 6 steps for a successful migration process:
1 ___ Operational Planning
↳ Clear timelines for each task

↳ Developer + SEO team
↳ Data migration
↳ Mobile optimization
2 ___ Technical SEO Audit
↳ Both old and new (staging) sites

↳ Broken links
↳ Slow server
↳ Bad content structures
↳ Ensure proper rendering & crawlability
3 ___ Content Analysis
↳ Identify high-traffic pages & top content

↳ Current visibility: traffic, backlinks, ranks
↳ High-value pages first
4 ___ Content Mapping
↳ 301 redirects mapping

↳ Full URL mapping documentation
↳ Prioritize pages that drive the most traffic
5 ___ New Site Launch
↳ Schedule the launch: off-peak hours
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↳ Check robots.txt
↳ Ensure new site is indexabilily
↳ Test all redirects and make sure everything works smoothly
Tool tip: Screaming Frog
6 ___ Post Migration Check

↳ Monitor rankings, traffic, conversions daily
↳ Set up automated crawls to catch any issues early
↳ Keep the old XML sitemap intact until fully recrawled
↠ Developer hack: keep the old website alive as plan B in case all goes wrong...
Special thanks to Robin Alcedo Overbosch, who helped me to create this guide. Follow him for
Shopify development tips.
6-Step SEO Migration Guide - With Tips For Shopify PDF.pdf
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Google won't visit your pages.
Patryk Wawok
[Do something about it, now!]
The short answer is -> Yes you can

↳ But how can you do it?
Optimize the crawling strategy of your site.

Block Googlebot from seeing bad stuff.
Let Googlebot crawl valuable pages.
↳ Let's help Google
In this carousel, I covered 7 key SEO crawling areas:

↳ Server performance
↳ Duplicate content
↳ JavaScript links
↳ XML sitemaps
↳ Internal links
↳ Rendering
↳ Robots.txt
Start with Technical SEO in mind.
📌 Bonus TIP:
Remove internal redirects and error pages. Clean your site.
How to Optimize Website Crawling PDF.pdf
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SEO internal links are very important, yet very underrated.
If you want to see impressive results from your SEO strategy…
…you’ve got to get your internal linking right.
The best part? It’s pretty easy to do.
In this carousel, I’ll cover the key areas you need to focus on for effective internal linking.
SEO INTERNAL LINKING 101 PDF.pdf
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27 Tips to Boost Conversions from SEO:
Samy Thuillier
(Tip: Save this Post 🙌)
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SEO TIP
Daniel Foley Carter
Don't run a website that is built on content that's no longer in demand & has a short click
tenure.
If you have sub folders where there is a larger amount of content that isn't doing
anything but has been served briefly in the past but isn't now you should consider
archiving / removing altogether.
What you should also be considering is the proportion of value to non value content and
then that content's overall engagement profile.
This is POTENTIALLY why when HCU was independent - that larger amounts of non
value / non engaging content would potentially take EVERYTHING else with it.
Here are some KEY CONSIDERATIONS:

👉 Proportionality is important - if you produce LOTS of content where that content
makes up a sizeable portion of the index but not click contribution you should consider
that to be detrimental (providing those pages aren't supporting traffic from other
channels)
👉 If larger proportions of the index are non contributory but at the point they were they
had poor engagement metrics (TIME ON PAGE vs WORD COUNT vs WPM
consumption rate) i.e 2000 word articles would typically take 8 minutes to consume at
an average read rate of 250 words per minute - so if you find content has significantly
shorter times with low interaction / scroll etc - you should consider this detrimental
depending on the type of content and net output behaviour
👉 If your brand consistently produces content that consistently fails to maintain a

stable index - you need to review the writing resource and their scope of writing - good
writers won't always get end user intent and may inadvertently produce content that isn't
topically aligned
👉 You need to look at the domains FOCAL niche and how well your domain covers
that - you should consider compartmentalising content by intent and then you need to
ensure that you do not end up with a content strategy that creates topical dillution
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Things you can do:
✅ Export your last 16 months of search console data into a Google sheet, copy the
script from my COMMENT below post, run it in the same sheet as your GSC export
✅ With the output, it will show you URL count by first sub folder and aggr click
performance - you can then create a column for AVG CLICKS PER URL and divide the
number of clicks by number of URLS
✅ You can work out click contribution % by using dividing cell C2 by total number of
clicks divided by 100 and cascading that down
✅ You can then work out page serve % by dividing the number of URLS (B2) by total
page count multiplied by 100
You can then create a chart that will show you overall click contribution and page
contribution by sub folder.
You can look for outliers in the data.

This reenforces the very thing that I KEEP RATTLING ON ABOUT - if it DOES NOT
ADD VALUE and isn't a source of traffic from other channels, KILL IT! unless it's integral
to the domain - at which point you should consider noindex, follow.
As always - only do this if you know what you are doing!
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Technical SEO: rendering strategy | Rendering JavaScript for
crawlers | Simplified enterprise SEO guide
→ Choosing the right RENDERING method will influence CRAWLING and therefore INDEXING
and potentially RANKINGS!
𝗖𝗿𝗮𝘄𝗹𝗲𝗱 𝗯𝘂𝘁 𝗰𝘂𝗿𝗿𝗲𝗻𝘁𝗹𝘆 𝗻𝗼𝘁 𝗶𝗻𝗱𝗲𝘅𝗲𝗱 is often linked to rendering problems. This is because
rendering issues can prevent Googlebot from fully understanding the content of your pages!
✅ If you use the optimal rendering strategy for your specific website or web app, search
engines such as Google might reward you with better rankings.
❌ If you choose the wrong rendering method, search engine crawlers may never see your
content!
📌 I'll explore how a crawler sees:

→ HTML
→ CSS
→ JavaScript
→ The Document Object Model (DOM)
📌 I'll simplify the following rendering strategies:

❎ Client-Side Rendering (CSR)
✅ Server-Side Rendering (SSR)
✅ Static Site Generation (SSG)
✅ Hybrid Rendering and its subset👇
✳ Incremental Static Regeneration (ISR)
I'll then conclude with ADVANCED rendering strategies:
🧠 Static Site Generation (SSG) with Incremental Static Regeneration (ISR)

🧠 Isomorphic Rendering (Universal Rendering)
🧠 Initial SSR followed by CSR
🧠 Selective Rendering
⚠ Advanced strategies can be risky and they often require:
🤝 A web development team that really understands the value of SEO

↳ JavaScript libraries like React, Vue, or Angular + frameworks
↳ [Or a headless Content Management System]
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👉 Enterprise SEO can refer to websites with millions of indexed URLs or smaller sites that get
a lot of traffic. I'll quickly illustrate with the Google Search Console of a website that relies on
low-value programmatic SEO:
- Over 16 million URLs but only 3.26 million indexed

- 108 million crawl requests in 3 months
- 27% of the requests were JavaScript
❌ ❌ ❌ Recently, Google declared that it rendered ALL websites in its search results, EVEN
sites relying on JavaScript! ❌ ❌ ❌
How credible is this? ☝
🤜 Googlebot spends a specific time on each website (crawl budget).

🤜 Processing JavaScript EATS into this precious time budget!
🤜 Rendering JavaScript is VERY resource-intensive!
🤜 Googlebot has limited resources to share across countless websites.
🤜 Rendering JavaScript quickly depletes a website's allotted crawl budget!
🤜 Once the timer runs out, Googlebot moves on!
🙄 Do I trust Google? I'll let you reach your own conclusion! 😂
➟ I wrote this guide after getting messages from senior experts who worked on enterprise SEO
projects and who still had MANY rendering questions!
I had to over-simplify many things: this is a basic overview. I have more ideas to explain the
topic of rendering in different ways. As usual, if you believe I made mistakes, please let me
know! No ego!
📍 𝗕𝗢𝗢𝗞𝗠𝗔𝗥𝗞 & 𝗦𝗧𝗨𝗗𝗬 this guide!

Technical SEO Enterprise SEO guide RENDERING Strategies PDF.pdf
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Technical SEO Tip: The capitalization of your URLs matters.
Google treats uppercase and lowercase URLs as COMPLETELY
DIFFERENT pages:
Chris Long
For example, let's say we had these two URLs on the Go Fish Digital website that users
were able to access our "Digital PR Services" page from:
Lowercase URL: /services/digital-pr/

Uppercase URL: /Services/Digital-PR/
Even though the same content is rendered, Google would treat these pages as
completely separate URLs. Thus, these two URL paths would create duplicate content
as Google would see two different pages with the exact same content and need to
determine which one to rank.
As a result, it's good to understand the capitalization structure of your URLs and have
global redirects (through htaccess) put into place. For most sites, creating a rule that
automatically redirects URLs with uppercase characters to their lowercase counterparts
should suffice. This will ensure that duplicate content can't happen at scale on your site.
If you're seeing your URLs able to render at multiple capitalization variations, this should
be an immediate red flag. You'll want to work with your developers to ensure that all the
URLs on your site can only be accessed through a single URL format.
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My SEO Tech Stack Revealed 🔥
Amanpreet Singh
For more details, check the carousel below 👇🏼
My SEO Tech Stack Revealed. PDF.pdf
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27 SEO Mistakes you should NEVER make:
Samy Thuillier
(if your agency said otherwise, fire them!)
__
Google updates and SEO best practices come and go.
But there are things you should never do, no matter what.
80% of the mistakes I see do not depend on Google.
They depend on YOU.
Avoid these simple things, and you'll do better than 80% of people working on their
SEO.
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Ecommerce SEO Tip: Use Screaming Frog's Custom Search to
discover "Out Of Stock" product pages accessible in your
sitemap.xml:
Chris Long
On ecommerce sites, inventory is one the elements that's most prone to fluctuation. If
not regularly managed, it's extremely common to have products still listed on the site,
even though they're been sold out, are unavailable due to seasonality or more.
From an SEO perspective, you don't want to be including out of stock products in your
sitemap.xml. You could be telling Google to crawl a large number of pages that actually
aren't available.
Fortunately, you can use Screaming Frog to find out of stock products in the
sitemap.xml:
1. Perform a "site:" search on your site for "Out Of Stock". Identify the text that's
associated with a product that's not available.
2. Open up Screaming Frog
3. Go to Configuration > Custom > Custom Search and click "+Add"
4. The "Enter search" field will search your site for the text you input. Fill it out with a
phrase on your out of stock pages.
5. Go to Mode > List to change your crawl to List crawling
6. Go to Upload > Download XML Sitemap and paste your sitemap.xml for your
products in.
7. Start your crawl and go to the "Custom Search" section. There you'll see the out of
stock products available in your sitemap.xml.
When doing this, you'll get two different insights:

1. Individual out of stock pages accessible via your sitemap.xml
2. The total percentage of pages in your sitemap.xml that are out of stock
In the past, we've seen examples where clients had up to 40% of product pages
returning out of stock products. This could be a quality issue where Google sees a large
portion of your library as not even indexable for search engines.
If you run a large ecommerce site, it's worthwhile to run this analysis from time to time.
You'll get a better understanding of how many products your serving to search engines
that aren't available for users.
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The SEO Hack Nobody Is Talking About
⇢ Reviews + Schema structured data
Do this:
1 - Sign up for a review platform

For example:
↳ G2
↳ Trustpilot
↳ Kiyoh Reviews
↳ WebwinkelKeur
↳ eKomi - The Feedback Company
2 - Implement a review collection system
↳ After every purchase > Send a review request

↳ Add a notification delay + reminder
3 - Add the review snippet in your website
↳ For regular landing pages use business reviews

↳ For product pages, add the actual ratings
Once you have done it you are growing your own authority system on autopilot
___ Reviews are
↳ Conversion Booster
↳ Strong Backlink
↳ Sign of Trust
They will appear on your organic results improving:

↳ CTR
Reviews also will appear on your Google Ads for example

Improving PPC KPIs
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__ In The Image __
We implemented a review system for an eCommerce client

Added the Schema data for reviews
Google picked up rapidly our reviews
Traffic went x1.5 higher

Without moving an extra finger on anything else
Review systems works automatically

Huge win with low effort
That is what you call a hack
Do you implement Schema data?
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My SEO Competitor Research Process using Ahrefs (14 detailed
steps w/ screenshots)
Connor Gillivan
My SEO Competitor Research SOP PDF.pdf
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👇
There’s a TON of tips you can find for ECommerce SEO. Here are
16 who really matter
Samy Thuillier
—
Huge credit to Kai Cromwell (eCommerce SEO), he inspired this post.
👉 Want even more?

Let me send you:
- My list of the best Free SEO Tools among the 1,127 I've tested.
- My easy yet efficient SEO tips every Friday in your email
How?
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Technical SEO Tip: Google treats your sitemap.xml as a canonical
signal. Buried in the documentation, you can find "Sitemap
inclusion" as a weak signal:
Chris Long
This means that if Google doesn't have any strong signals to fall back on (redirects,
canonical tag etc) that it will treat the URLs that you list in your sitemap.xml file as the
canonical pages.
This has several implications for SEOs:

- If you're not able to influence the other directives, than you can use your sitemap.xml
to at least influence the canonical page.
- Your sitemap.xml could contribute to conflicting signals. If you're listing pages in your
sitemap but then redirecting/canonicalizing to other pages then you could be slightly
confusing search engines as you're sending two different signals for those pages.
So remember that the pages you list in your sitemap.xml don't only matter for crawling,
Google also uses them as a canonical signal.
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How I Rank #1 With SEO ↓↓↓
🔄
The EEAT Technique
Repost and your content will rank #1 in 30 seconds, I promise
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STOP STOP STOP STOP STOP PRODUCING CONTENT FOR
THE SAKE OF IT!
Daniel Foley Carter
It's damaging.
MORE CONTENT = more headache, more to go wrong.
Run a LEAN, CLEAN, MEAN index.
Focus on getting MORE CLICKS from LESS URLS.
Click to page ratios are important - you do not want LOTS of pages generating dribbles
of clicks.
The probability of a BAD CLICK increases when there is far less of them - and we ask
ourselves why would pages generate so few clicks?
No longer topically relevant?

No search demand?
Decay?
LOTS of NON VALUE PAGES are damaging for your SEO strategy.
Run a HIGHER CLICK to LOWER PAGE ratio and not the other way around.
0 Click < 100 Impressions (90+ days old) - kill it

0 Click < 1600 Impressions (16+ months old) - kill it
0 Click < 0 Impressions and no longer indexed - kill it
0 Click < 1600 Impressions + no longer indexed - kill it
When killing content your criteria should be:
> Is the content neutral (non time specific) where demand still exists? consider a
complete revamp?
> Is the content something important for the website but little to no demand? noindex,
follow (nuances for product/service)
> Is content time specific and the trends for that thing have bottomed out - kill it
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You should check all culled content for external links.
Remove internal links to culled content

HTTP 301 removed URLS that are preserving links or other traffic sources
HTTP 410 anything else
Running a LEANER INDEX -
Focus on consistently keeping content up to date and of value
Pay attention to user engagement and journey
Maintain strong NLP
Maintain positive signals (elevated and growing BSV, links to root domain and to top of
cluster, positive reviews, social citation etc)
Query count and catch decay EARLY
Maintain a STRICT CONTENT CONTROL POLICY (CCP) for anything trending out
Leaner sites generally do better and are LESS susceptible to being utterly spanked on
forward general core updates (infused HCE)
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SEO Tip: Before any site migration, always save a crawl of the
historical version of the site. This one action will make your
migrations go 1000x smoother:
Chris Long
This has saved me so many times during large site migrations.
What many people don't realize is once your migration goes live, it can be VERY difficult
to see what the site was like pre-migration. I can't tell you how many times earlier in my
career I was forced to used The Wayback Machine to check on what the site's pervious
URLs were and then manually reviewing if they were redirecting.
Exporting crawls before migrations made the migration process so much easier and
gave me a lot more peace of mind. What I'll generally do is save a crawl a month before
the migration is slated to go live:
1. Open up Screaming Frog

2. Perform your crawl on "Spider" mode.
3. Once it's complete go to File > Export
4. Save as either .dbseospider or .seospider
5. When you need to see the historical version of the site, pull up Screaming Frog and
go to File > Crawls and open up your previous crawl
With the historical version of your crawl saved you'll always have a reference to:
1. Previous URL paths (this is huge)

2. Structured data of the old site
3. Internal links
4. Historical break down of status codes (how many 200s, 404s etc)
5. The ability to compare the historical crawl against your previous one
If you do this one thing, it will make your site migration go a lot easier. You'll be
confident in knowing that no matter what changes, gets messed up, or what you need to
review - you'll have an instant way to access that data.
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ক্যানোনিক্যাল লিংক
Abdul Aouwal
ক্যানোনিক্যাল লিংক এর নাম আমরা শুনেছি সবাই। কিন্তু ক্যানোনিক্যাল কিওয়ার্ড এর নাম কি আগে শুনেছি কখনো ? বার্ট
এনালাইসিস বলেন আর গুগলের পরবর্তী গন্তব্য সিমেন্টিক ওয়েবে ক্যানোনিক্যাল কিওয়ার্ড ই সব চেয়ে গুরুত্বপুর্ন ভু মিকা পালন
করবে ।
অনেক সময় আমরা বলি কিওয়ার্ড টার্গেট করলাম একটা , রেংক করছে একই মিনিং এর অন্য কিওয়ার্ড । এখানে ছোট খাট
আইডিয়া পাওয়ার কথা ক্যানোনিক্যাল কিওয়ার্ড নিয়ে ।
কয়েকটা উদাহরন দেই
The Cat Sits Outside
the dogs plays in the garden
Score: 0.2166
The man is playing guitar
The woman watches TV
Score : - 0.0146
the new movie is awesome
the new movie is so great
Score: 0.98
উপরের তিন জোড়া বাক্যের Cosine Score ( টার্মটা না বুঝলে জাস্ট পড়ুন সিমিলারিটি স্কোর ) সব চেয়ে বেশি হচ্ছে সর্বশেষ
টা । এখানে স্কোরের সর্বোচ্চ মান হচ্ছে ১ আর সর্বনিম্ন মান হচ্ছে -১
সব চেয়ে বেশি মিল মানে দুইটার অর্থ একই প্রায় । আর এই ক্ষেত্রে মোটামুটি Cosine Score এর মান ০.৭০ এর বেশি হলেই
কিওয়ার্ড গুলাকে ক্যানোনিক্যাল কিওয়ার্ড বলা যায় । আর সেক্ষেত্রে একটাকে টার্গেট করলে আরেকটা রেংক করার সম্ভাবনা
আছে ।
নিচের ছবিটা সিমেন্টিক কিওয়ার্ডে র আইডিয়াকে আরেকটু পাকাপোক্ত করবে আশা করি
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188
This is the EXACT checklist our SEO team has used to optimize
Fortune 10 and Fortune 500 companies' websites to drive more
website traffic and grow sales.
NShamimPRO™
Tracking Set-up ✓
Add Your Website to Google Search Console
Setup Google Analytics 4
Install Bing Webmaster Tools
Setup Rank Monitoring. We like Rank Ranger or Ahrefs
Setup Technical Health tracking with SEMrush
Limit your site downtime with Pingdom, or alerts from your site provider
Keyword Research ✓
Identify your product/category/intent for your content
Try using "Google Suggests" auto-fill to discover longtail keyword variations in

your niche
Target Low Competition Keywords. We like using SEMrush, Ahrefs or Keyword

Insights
Find & Export competitor keywords in position 1-20 with a min search vol/mo
Build Question Keywords list with SEMrush or Answer the Public
Stay organized with a master sheet of keywords, with volume, difficulty etc.
Silo out keywords by intent ie. learn, buy etc.
Cluster keywords using a tool like Keywords Insights
Identify "BOFU" frameworks. For example competitor alternatives etc.
Export Google Ads high performing keywords by conversions & conversion rates
Content Creation ✓
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Identify a piece of content you want to create. Find the best example of it, then
beat it.
Find keywords variations, or related keywords for supporting content ideas on

SEMrush
Are your articles in depth? Are they relevant to your intent?
Segment your content for readability.
Categorize your content using headings with keyphrases in the title
Implement jump-to's or Table of Contents, to skip to different headings of article
Use multimedia (Images, Video, Polls, Infographic)
Use Relevant Schema Markup
Test with Schema Markup Testing Tool
Does your content LOOK boring? Add images, multimedia or play with page
layouts.
Readability - Avoid long sentences, long paragraphs, use bullet points
On-Page SEO ✓
Install Yoast SEO. Works for WordPress & Shopify
Is your main keyword In your URL?
Is your URL short? (50-60 characters is ideal)
Does your page have a short meta description outlining the article intent? (150
-160 characters)
Is your main keyword in your title tag?
Is your main keyword in the first 150 words of your article?
Are you using Latent Semantic Indexing and synonyms of your keyword?
Embed Title Tag Modifiers
Use appropriate heading structure on page (H2's, H3's etc)
Optimize images file names to be descriptive
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Optimize image alt tags to be descriptive
Add internal Links to relevant pages on your site
Add external links to relevant content on the internet
Testing a new URL ✓
Identify Crawl Errors with GSC Coverage report
Use "Inspect URL" feature on GSC to make sure Google has access
Check site page with Google’s Mobile-Friendly Test
Speed test your page. We like GTmetrix.com for free
Technical SEO ✓
Run technical SEO audit using Free SEO Quake extension
For SCHEMA, canonical and more insights check your page with Detailed SEO
extension
For more advanced crawls, use Screaming Frog SEO audit tool or Sitebulb
Find & Fix Duplicate Content Issues. Try using GSC for free or Ahrefs
Use Google Looker Studio identify content cannibalization
Find & Fix Broken Pages. Try GSC for free or Screaming Frog
Minimize crawl depth by showing more products/posts per paginated page
Submit XML sitemaps to GSC
Link Building ✓
Build Backlinks by offering to write a Guest Post (BE SELECTIVE!)
Reverse engineer competitors backlinks. We like using Majestic, SEMrush or Moz
Earn contextual links & traffic on link roundup posts
"Expertise Flex" by guesting on Podcasts, LinkedIn, or commenting on UGC

(Reddit, YouTube)
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If you are mentioning people or products in your post, let them know!
Citation building (Local SEO client specific)
Use Terkel, and HARO to earn quotes/backlinks as a "subject-matter expert"
Optimizing CTR ✓
Add numbered lists, emojis or parenthesis for a eye-catching title
Make sure headline and copy targets your readers problem, and how to solve it
Does your page have Call To Actions (CTA's) to sign up, check products, links to
additional reading?
Is your page accessible from your landing page? If not, how many clicks to get
there?
Use schema for rich results where applicable - eg product review ratings
Optimizing CTR ✓
Add numbered lists, emojis or parenthesis for a eye-catching title
Make sure headline and copy targets your readers problem, and how to solve it
Does your page have Call To Actions (CTA's) to sign up, check products, links to
additional reading?
Is your page accessible from your landing page? If not, how many clicks to get
there?
Use schema for rich results where applicable - eg product review ratings
Content Updates ✓
Identify content update opportunities.
Look for pages with conversion potential, traffic decay and quick wins (position
4-20)
Compare with SERP & make better anything else out there
Update title, publication date and onsite.
Make sure page still matches search intent
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Submit updated page to GSC
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The SEO’s Guide to Google Search Console: A comprehensive
guide that showcases all the different GSC reports and uses
cases for SEOs:
Chris Long
Really great article from AnnaLea Crowe on Search Engine Land that does a great job
of going over many of the different use cases of Search Console. She explores many of
the features that SEOs can utilize in Search Console such as:
- URL Inspection: Can be used to audit the crawl and indexation status of a given page
- Pages: This report can be used to see common indexation issues and their patterns
across multiple types. You can also use this to see trends in indexation.
- Sitemaps: Allows you to submit your sitemap.xml and audit how many pages are
getting indexed in each
- Core Web Vitals: Allows you to analyze the trend of your Core Web Vitals and which
pages are flagged as "Poor" or "Needs Improvement"
- Merchant Listings: Analyze your site's eligibility for visibility in richer eCommerce
results in the SERPs
- Review Snippets: Review if your pages are eligible for richer review snippet features
- Links: Allows you to see the backlinks reported on by Search Console to your site
- Settings: Lots of good stuff in this one including crawl stats, robots.txt tester and more
A great guide that provides a solid overview off all the different reports that can be found
in Search Console!
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My Ecom SEO Checklist + ChatGPT Prompts to Automate These
Tasks!
Sarvesh Shrivastava
Ecom SEO Checklist PDF.pdf
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🤔 Do you know how to diagnose and optimize websites that rely
heavily on JavaScript for search engines? I've created a
presentation that covers the essentials of JavaScript SEO, and I'd
love for you to check it out!
Olga Zarr
✅
In this presentation, you'll learn:
✅
What JavaScript SEO is and why it matters
✅
How to check a page's reliance on JavaScript
✅
How to analyze JavaScript reliance in bulk
✅
How to see what Googlebot actually sees on your page
How to check if JavaScript-generated content is indexed
Diagnosing JavaScript SEO issues is crucial for ensuring that search engine bots can crawl, render,
and index the content and links generated by JavaScript. I'll show you the tools and techniques you
need to identify and resolve these issues.
Check out the full presentation here and don't forget to follow me for more SEO tips and insights!
---
Hi, I’m Olga Zarr, an SEO consultant with over 12+ years of experience. SEO isn’t just my
career—it’s also my biggest passion and hobby.
JavaScript SEO Essentials PDF.pdf
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6 Website Speed Concepts | Nobody Told You About
1 ___ Core Web Vitals > Website Speed

Website Speed
↳ Not a thing
Website User Experience

↳ Measured by the Core Web Vital
↳ Real User Monitoring (RUM)
↳ Easier to fix & monitor
2 ___ What Are Core Web Vitals?

LCP (Largest Contentful Paint)
↳ Measures loading performance
↳ Don't go over 2,5 seconds
INP (Interaction to Next Paint)

↳ Measures latency from a click its effect
↳ Introduced in March 2024
↳ Don't go over 0,2 seconds
CLS (Cumulative Layout Shift)

↳ Measures visual stability
↳ Don't go over 0,1 (no unit)
3 ___ Site Speed ≠ Page Experience

Website Speed
↳ Not a thing
User experience
↳ Converts visitors into buyers
- security
- readability
- mobile-friendliness
- helpful content
- user journey
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4 ___ ‘100 Score’ Is Not Relevant
Website Speed
↳ Not a thing
Passing Core Web Vitals

↳ Good for users
↳ Good for SEO
5 ___ How Site ‘Speed’ Is Measured?

'Speed' -> Core Web Vitals
↳ Only Chrome data
- anonymous
- opted-in
- logged users
↳ Chrome gets a report:

The Google’s Chrome User Experience Report (CrUX) available in the Search Console
for example
Limitation: we miss all other browsers data
6 ___ How to Make Your Website Fast?

- Minify HTML, CSS, and JavaScript
- Content Delivery Network (CDN) use
- Asynchronous JavaScript
- Fewer HTTP requests
- Enable Gzip compression
- Reduce plugins and apps
- Optimize images
- Use lazy loading
- Strong server caching
- Get a developer friend (optional)
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200
Steal My SEO Competition Analysis Process:
Samy Thuillier
(6 ways to use daily competitor data to improve your SEO)
__
Studying competition is crucial for SEO.
Semrush .Trends makes it easy with data updated daily.
Here's how:
1. Get competitor traffic in real time
Learn about who you should spy on by finding who has the best pages/visit, avg visit duration,
bounce rate & much more.
2. Find Top Keywords
Get a list of the daily top keywords from your competitors to get new content ideas or enrich your
existing pages.
3. Understand your audience
Learn about the demographics of your competitors' ICP to adjust your tone, topics, offers and earn
more.
4. Monitor competitor content
Find how many pages, blog posts, PPC ads they publish every month, to learn the amount of
content and work you need to catch up.
5. Get blog post ideas
Study what are their latest blog posts, product pages, tools and services. This way you can react
quickly and stay in the SEO race.
6. Identify your competitor's clients behavior
Learn where your competitor's typical visitors meet to get content ideas, answer their questions and
boost your SEO rankings.
This is gold for your SEO strategy.
My SEO Competition Analysis Process PDF.pdf
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SEO ISN'T THE PROBLEM, cheap shit SEO is the problem,
clients being burnt by cheap SEO is the problem, unrealistic SEO
expectations is the problem.
Daniel Foley Carter
I'm STILL getting forwarded WORK in 2024 that honestly looks like it's farmed out at
scale to countries with cheaper labour and a greater affinity for spam.
GOOD SEOS CHARGE GOOD MONEY.
So if it's CHEAP it;s VERY UNLIKELY to be good.
Ask yourself, how can someone make any half decent profit on a £300, £400, £500
retainer if they have to sort content and links out?
Unless it's someone small time with a handful of projects that are top level consulting -
it's just not possible to make any reasonable margin - UNLESS you farm it out to "SEO
expert guest blogger specialists" who will give you a shit load of directory submissions,
forum comments, reports dumped out from cheap tools and badly produced / spun
content.
There is INHERENTLY A CULTURAL ISSUE WITHIN SEO.
If a COMPANY / DECISION MAKER does not respect that SEO requires a proper
budget, time and a strategy where al those involved are cooperative and get things
done - then SEO just won't work or the returns will be poor / ROI won;t be there.
SOME BUSINESSES ARE JUST NOT SUITABLE FOR SEO AND SHOULD STICK TO
PAID - maybe once their CPCS have gone from £5 a click to £25 a click (because
Google controls CPCs) - they might look back and think SHIT why didn't we do things
properly.
LOTS OF PEOPLE IN SEO ARE NOT QUALIFIED TO SELL IT / RUN A STRATEGY -

these are people who learn to use a tool and aren't looking at data.
Go on FACEBOOK GROUPS for SEO and take a look - you see questions from "SEOs"
who have SOLD WORK to a client and then are stuck asking the most basic questions -
the question is, should you be selling a SOLUTION that you can't deliver on?
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I get it - there are lots of SEOs who are learning - we the SEO community should help,
inspire, lead and not push out shit information. Those who are learning really shouldn't
be in a position where they can sell SEO to a client who might be expecting results on a
budget not fit for purpose and where the SEO may struggle.
SEOs learning should be under the wing of someone more experienced or should be
using their own assets to grow and progress.
So - back to the CLIENTS - it's GENERALLY more expensive to go on the CHEAP SEO
MERRY GO ROUND for years at a time than it is to bite the bullet and find a SOLID
SEO who will deliver.
A solid SEO will have PROOF OF WORK, demonstrable expertise, references and will
NOT MISSELL you SEO, they will want to perform an audit first (paid of course), they
will need to understand your business, product, offering, they will then need to ascertain
are you competitive enough? brand strength? history? previous work?
Figures in the IMAGE are just a demonstration of compounding spend / vs return vs

timeframe.
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204
Is your e-commerce SEO strategy ready for the era of generative
AI?
Olga Zarr
✌️Olaf Kopp ☀️ explores the profound impact of generative AI on how users search for
and discover products online.
He emphasizes the growing importance of Google's Shopping Graph, a semantic

database of product entities, for e-commerce SEO.
✅
His key insights include:
Optimize your product information within the Shopping Graph to increase visibility,
as it plays a central role in connecting users with products. Pay close attention to data
sources like YouTube videos, manufacturer websites, product reviews, Google
✅
Merchant Center, and Google Manufacturer Center.
Adapt your SEO strategies to cater to new search behaviors driven by generative AI,
which makes product research faster, more interactive, and context-driven. Focus on
providing relevant, detailed product information to meet the needs of AI-powered
✅
search.
Identify and prominently feature user and product-relevant attributes to enhance
your products' context and relevance in AI-generated results. Leverage tools like
✅
Harpa.ai and Google's Gemini to analyze and optimize your product data.
Shift your mindset from keyword-centric SEO to a semantic understanding of
entity-based information retrieval. Prioritize concepts, entities, attributes, and
relationships to align with the workings of large language models (LLMs) behind
generative AI.
For a deep dive into the future of e-commerce SEO and actionable tips on optimizing for
the Shopping Graph, read Olaf Kopp's full article on Search Engine Land:
https://lnkd.in/d5wTTZPt
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👇☀️✌️Great SEO = technological understanding of IR + testing
+ ranking experience
Olaf Kopp
I've been doing SEO for 15+ years now and the combination of these three components
has made me successful.
📍Technological Information Retrieval Understanding:

When I started doing SEO around 2008, I read SEO books, listened to SEO podcasts
and looked at Google's information. After a few years, however, I realized that the
information was repetitive. After Google fundamentally expanded its infrastructure in
2012 with the Penguin update and the shift to a semantic entity-based search engine,
neither the recommendations for SEO in standard publications nor the information from
Google changed in the long term.
This seemed strange to me and I went in search of more fundamental information. I

realized that I needed to understand modern search engines in order not to keep
following the usual tips and run into dead ends by following the usual SEO publications.
Google itself is very open with information about indexing and crawling, but is very
tight-lipped about ranking itself. To learn more about information retrieval and semantic
search, I bought IR books and, inspired by Bill Slawski, started reading patents and
scientific papers. This brought me to topics like semantic SEO, E-E-A-T and IR in
general ... in front of the wave.
To this day, this knowledge enables me to better evaluate SEO recommendations and
to follow the right paths and no longer run into dead ends all too often.
📍Testing + ranking experience:

The knowledge I gained enables me to better assess which optimization makes more or
less sense. Through testing, these theories can be tested and you develop a feeling for
what influence which measures have.
Ranking experience over several projects consolidates the assumptions and the
theories become certainties.
All of this improves the effectiveness of SEO.
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There are so many SEO tips and hypes year after year and you can waste a lot of time
and resources implementing irrelevant things with little or no impact.
You invest resources and budget in the right things and can better assess how certain
optimizations work. This is extremely important, as SEOs can create a lot of work in
many other departments such as IT or editorial. Wrongly invested resources hurt twice,
as you waste budget and lose time.
As an SEO, you have to be aware of this responsibility.
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Shopping Graph Optimization
📈
Search Engine Land
Shopping Graph Optimization: SEO strategies should increasingly focus on the
Google Shopping Graph, especially given its integration with AI Overviews, which is
🤖
becoming more crucial.
Adapting to Generative AI: As generative AI changes search behaviors by making
research faster and more interactive, SEO efforts should ensure presence in the
🔍
shopping graph's data sources and emphasize relevant attributes.
Changing Search Behaviors: With AI-driven tools, classic search result clicks are
decreasing, necessitating SEO and marketing strategies that require fewer touchpoints
🌐
to reach and convince users.
Data Sources Optimization**: Effective shopping graph optimization strategies
should improve product context and relevance in primary data sources like YouTube,
🧠
manufacturer websites, and product reviews.
Understanding User and Product Attributes: Emphasizing long-tail analysis of search
🌟
queries and prompts is becoming increasingly crucial for effective SEO.
Semantic Search Knowledge: A deep understanding of entities and semantic search
💡
is foundational for future SEO, moving beyond traditional keyword-centric strategies.
Conceptual SEO Thinking: SEO professionals must think in terms of concepts,
entities, attributes, and relationships, moving away from keyword-centric approaches.
Shopping graph optimization: The future of ecommerce SEO

searchengineland.com
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Steal My SEO Keyword Labelizer
My Top 5 Regex Filters For SEO ~ 30 sec
Filter your keywords by user intent:
Comment "Free Sheet"

And I will prepare a downloadable as the one in the video
__ Reader ideas
➤ For example: "What is email marketing?"
↳Commercial context: These readers won't buy anytime soon
Regex: what is|how|why|which|explained
__ Reader concerns
➤ For example: "email marketing strategy"
↳Commercial context: These readers might be looking for advice before making their purchase
Regex: strategy|strategies|template|how to|guide
__ Reader pains
➤ For example: "best email marketing tool"
↳Commercial context: These readers might be close to make a purchase
Regex: best|top|vs|versus|alternative|buy|free
__ Find Long Tail Keywords

➤ For your long tail SEO strategy
↳ It returns keywords more than 5 words
Regex: ^(\S+\s){4,}\S+$
__ Find The Right Pages

➤ By using URL patterns:
↳ To analyze the performance of a subfolder
For example, looking at your blog pages:
Regex: ^/blog/.*
More handy Regex for SEO:
↳Exact Match: ^topic$
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↳Country Codes: ^[A-Z]{2}$
↳Query ends in topic: topic$
↳Exclude Terms: ^(?!.archive).*
↳Include Specific Terms: .term.
↳Device Types: ^(mobile|tablet|desktop)$
And a few more:
__ Find Questions
who|what|when|where|why|how|can
__ Find Specific Trends or Events

christmas|black friday|valentine|birthday|anniversary
__ Find Localized Queries

near|amsterdam|rotterdam|local
Comment "Free Sheet"

And I will prepare a downloadable like the one in the video

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SEO TIP!
Daniel Foley Carter
Extract all text links in a page in 5 seconds:
Go to a webpage
Press F12 to open Devtools
In the bottom half - click the CONSOLE TAB
Paste this javascript in at the very bottom and hit enter
var links = document.querySelectorAll('a[href]');

links.forEach(link => {
console.log(link.textContent, link.href);
});
You can then copy the table of links and their respective anchors.
OR METHOD 2!
Go to your BOOKMARKS manager, create a new bookmark, call it Extract Text Links,
then in the URL box paste:
javascript:(function() {
function extractLinks() {
var links = document.querySelectorAll('a[href]');
var linkData = [];
links.forEach(link => {
linkData.push({
text: link.textContent.trim(),
url: link.href
});
});
return linkData;
}
function createTable(data) {
var table = '<table border="1"><tr><th>Text</th><th>URL</th></tr>';
data.forEach(item => {
table += `<tr><td>${item.text}</td><td><a href="${item.url}"
target="_blank">${item.url}</a></td></tr>`;
});
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table += '</table>';
return table;
}
var links = extractLinks();

var tableHTML = createTable(links);
var newWindow = window.open();

newWindow.document.write('<html><head><title>Extracted
Links</title></head><body>');
newWindow.document.write('<h1>Extracted Links</h1>');
newWindow.document.write(tableHTML);
newWindow.document.write('</body></html>');
newWindow.document.close();
})();
Save the bookmark.
Visit a page to extract links from, click on the bookmark you added and it will create a
new tab with a table of links and anchors.
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🤔 Is the Google Leak a true bombshell for SEO? Let's find out...
Olga Zarr
A recent leak of Google's internal documents has sent shockwaves through the SEO
community. The leak consists of over 2,500 pages of JavaDoc-style function references
from Google's Content API Warehouse, exposing details about Google's search
algorithms, data collection, and ranking factors.
But let's take a deep dive into what this leak really tells us (and more importantly, what it
doesn't).
What we've seen are JavaDoc style function references, not the actual source code.
❌
This is a crucial distinction because it means the leak doesn't definitively tell us:
❌
Whether a given ranking factor actually works in practice
❌
The weight or importance of each factor in the overall algorithm
❌
If these factors are currently in use, or were used in the past and since discarded
❌
Whether a specific factor is worth focusing on in your SEO strategy
Examples of good or bad implementations of a specific factor
✅
So what does the leak actually reveal? Here are some key takeaways:
✅
Insight into Google's technical capabilities and infrastructure
✅
The types of data Google collects and analyzes
✅
The various scores and metrics Google calculates
Clues about Google's architecture choices and DevOps processes
❗️
So what are the main findings from the leak?
Suggests Google tracks things previously denied, like domain authority, click-through
❗️
rates (CTR), dwell time, and more
❗️
Not definitive proof of lying; factors may not be used in live algorithm
Covers a wide range of SEO topics: rendering, indexing, link analysis, entities,
❗️
Panda/Penguin algorithms, page/site quality
Most of the leaked info isn't directly SEO-related
What are the main takeaways for SEO?
While the Google leak provides fascinating insights into the search engine's algorithms
and ranking factors, its most significant impact is in confirming the effectiveness of
fundamental SEO principles and best practices.
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Many of the factors and concepts revealed in the leak have been central to SEO
strategies for years, even as Google publicly downplayed their importance.
As the SEO community continues to analyze and interpret the leaked documents, one
thing remains clear: the core principles of good SEO are as relevant and effective as
ever.
Make sure to watch the last episode of SEO Fight Club where those insights and
takeaways are discussed in more detail: https://lnkd.in/dmEf-96w
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Do Not Even Read This Post Too Boring...
Why you still here?
Go do fun stuff! Not like S E O...
😴💤
--
Posting about my learnings while doing it
ZzZzZ SEO PDF.pdf
217
How to Create 10x Better Pages for SEO:
Samy Thuillier
How to Create 10x Better Pages for SEO PDF.pdf
218
🔥 The FREE EEAT Checklist (EEAT Audit Template) is now
available to help you audit your website in terms of
E-E-A-T/YMYL/Helpful Content/Google Quality!
Olga Zarr
Does your site have everything it needs regarding E-E-A-T/YMYL, Google Helpful
Content, and widely understood Google quality?
Find out with our comprehensive 76-point Google Quality Audit Template (worth $500),
available exclusively for subscribers of the SEOSLY SEO newsletter. 📩
To get this valuable resource, simply subscribe to the SEOSLY SEO newsletter:
https://lnkd.in/d_eF2JGg
As a bonus, you'll also receive two other templates: the Core Web Vitals Looker Studio
Dashboard and the Google Looker Studio Website Traffic and Rankings SEO Template.
🎁
This audit template is based on Google's own guidance and documentation around:
✅ Helpful Content
✅ E-E-A-T/YMYL pages
✅ Core Algorithm Updates
While it's difficult to fully quantify Google's more qualitative advice, I've done my best to
provide clear and actionable assessments.
The template translates this into 76 yes/no questions you can use to audit your own
website or your clients' sites.
Don't miss out on this exclusive offer for SEOSLY subscribers only! 🔥
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Get Internal Link Opportunities with Ahrefs Webmaster Tools for
Free 👀
Aleyda Solís
Ahrefs Webmaster Tools doesn't only allow you to identify orphan pages but also has a
free "internal link opportunities" report that shows those "almost ranking pages" that
need more internal links.
This free report directly suggests other indexable pages and content in them from where
you can link with descriptive anchor texts; highly facilitating the internal linking process.
You can get access by registering in the page I share in comments.
Note: This is a paid cross-promotion I'm doing with Ahrefs, that's also an SEOFOMO
sponsor (thanks for your sponsorship)! However, I started using AWT for my projects
before the collaboration started, so I'm very happy to share something I find useful
myself :)
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Technical SEO Tip: You can use Screaming Frog + the Google
Analytics API to identify orphaned pages on your website. Here's
the process:
Chris Long
Orphaned pages occur when your site has pages that are live but there aren't any
internal links pointing to them. Over time, they may have been naturally disconnected
from the site, causing them to underperform in the search engines or possibly not even
get indexed at all.
Fortunately, Screaming Frog allows you to easily find orphaned pages on your site. You
can have Screaming Frog crawl your sitemap.xml file & connect to Google Anaytics.
Screaming Frog will then compare what it finds in these data sources against the
traditional crawl of the site to identify orphaned pages.
Here's the process:
1. Open Up Screaming Frog

2. Allow Screaming Frog to crawl your XML Sitemap by going to Configuration > Crawl
Config > Crawl > Crawl Linked XML Sitemaps. You can also insert your XML sitemap
link there as well.
3. Connect Screaming Frog to Google Analytics. Go to Configuation > API Access and
connect your account.
4. Once connected, go to General and select "Crawl New URLs Discovered in Google
Analytics 4"
5. Start your crawl of the website and let it complete
6. Once the crawl is finished go to Crawl Analysis > Configure. Ensure that "Sitemaps"
& "Analytics" are checked
7. Go to the "Sitemaps" report in the right hand sidebar. You'll be able to see all the
orphaned pages on your site
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Now you can analyze whether or not these pages are high priority. If they are, you'll
want to develop a strategy to better internally link to this content. Improving the internal
links could result in enhanced visibility for these pages and maybe even improved
indexation.
223
Helpful Content Update Analysis: This data analysis found that
websites that were more optimized were actually the losers of the
Helpful Content Update:
Chris Long
I love a good data study. Cyrus Shepard worked with Ahrefs and Patrick Stox to analyze
50 different sites that were impacted by Google's Helpful Content Update. Surprisingly,
the data showed that sites that were "too optimized" were more likely to be impacted.
Some of the most notable factors they analyzed included:
1. Anchor Text Variety (-0.337 correlation): Websites that that had more variations of
linking anchor text (both internal & external) were more likely to have negative impacts
from the Helpful Content Update.
2. Page Refresh Frequency (0.455 correlation): Surprisingly, sites that didn't update
their content frequently were more likely to see success. Winning sites had content that
was on average 2 years old, while losing sites had content that was 9 months old.
3. Adjectives In Title Tags (-0.420 correlation): Websites with fewer adjectives in page
titles tended to perform better. Winning sites averaged only 0.65 adjectives while losing
sites average 1.1 per title. Cyrus ties this back to optimizing for clickable titles seemed
to have an inverse impact.
4. Heavy Schema Usage (-0.314 correlation): In general, losing sites defined more
schema subjects than winning sites. Losing sites had 318 subjects on average while
winning sites only had 143.
So first, correlation isn't causation so let's get that out of the way.
However, this data shows how SEOs can be put in a pickle:

- Under-optimize your site: Never get found
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- Over-optimize: Fear the wrath of the Helpful Content Update
If you're over optimized on one of these variables & that content has been impacted by
the Helpful Content Update - it might be worth reviewing.
Great analysis from Cyrus and Patrick that actually puts data to the HCU - something
we've lacked.
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SEO TIP!
Daniel Foley Carter
See which elements on your site are creating a shift on load leading to CLS (cumulative layout
shift) - this is the horrible thing that leads people to tapping on something that was something
else before the page loaded something else - missed tap target!
Visit your website, pick a TEMPLATE i.e. product page, product category.
First -
Ascertain where a majority of clicks come from (Desktop/mobile)
Prioritise the test for where more clicks originate (or impression if early into your journey)
Visit the page in INCOGNITIO and press F12 to launch developer tools
Depending on your priority platform desktop vs mobile you'll want to toggle the device view, top
right hand corner of devtools you'' see a small icon (laptop/phone) click that
Click the PERFORMANCE TAB, click record and refresh
Stop the recording
On the output, on the left hand side of the segmented graph look for "LAYOUT SHIFTS"
Along the bar, look for a marker
Click it, then look at the SUMMARY
Look at the RELATED NOTE, if you click it whilst you have the webpage visible it will show you
the element
You can also use webvitals.dev to run a CLS audit and get an animated visual (gif)
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Your theme needs to load in such a way that elements do not load in (deferred) where it will
move everything else out of the way, usually setting explicit dimensions with CSS / placeholders
for content will allow content to load into containers without it shifting - although there are SO
many nuances to this.
CLS causes missed tap targets which is REALLY infuriating!
https://www.linkedin.com/posts/daniel-foley-assertive_seo-seotips-seotip-activity-720994
5214231158785-rEOI?utm_source=share&utm_medium=member_desktop
227
Steal My SEO Growth Process in 2024
Samy Thuillier
My SEO Growth Process in 2024 PDF.pdf
228
SEO In 90 Days | With My DIY 15-Step Guide
All you need is
- Time investment
- A little cash for tools
- This guide ⬇️
--
90-Day SEO Strategy by Jairo Guerrero PDF.pdf
229
30 Harsh Truths about SEO in 2024:
Samy Thuillier
(spoiler: if you work at Google, you won't like this)
—
I read the same outdated information every day.
Same promises.
Same disappointment for those who apply them.
It's time to set the record straight, at least on a few points.
230
231
SEO Is Free Traffic They Say...It Might Be True
Free tools (or with free trial) to execute you SEO Strategy:
- Google Search Console / for content analysis

- AnswerThePublic / content research
- SEOscout / keyword clustering
- thruuu / SERP analysis
Total costs = 0,00 USD
- Use SE Ranking to upgrade your SEO efforts
Comment "312 GO" and I will bring you the continuation of this guide soon
🔄 Repost and your traffic will increase

--
I am Jairo 👨🏼‍🏭
Zero-budget SEO Strategy - Part 1 - By Jairo Guerrero PDF.pdf
232
7 Tips for SEO Internal Linking with ChatGPT
Samy Thuillier
7 Tips for SEO Internal Linking with ChatGPT PDF.pdf
233
I Can Talk To My SEO Data So You Can Do It Too In ~ 1 min
Connect your Google Search Console to your GPT
Google and OpenAI one prompt away
Do this:
- Go to your GPT
- Go to "Explore GPTs"
- Search for "Search analytics for GPT"
- Connect to your Google account
And that's it
Start analyzing
Now you can prompt about your own data

How cool is that!
Use it as data analyst assistant
I bring you:
"The Search Analytics for GPT"
I mean, this guy Mihai Aperghis just creates fantastic stuff

Give him a follow
Check the video

It is super easy to connect

234
Get 7,000,000 Pageviews with just ONE SEO Tactic
Samy Thuillier
How to Get 7 Million Pageviews with ONE SEO Tactic PDF.pdf
235
99% Chances Are You Did Not Think About This
Just think about it
- Having useless pages or

- AI spammy content
Will push search engines to store more and more data for nothing
That data consumes resources: electricity, water, etc
For the sake of your business and the environment

Do SEO right
What do you think?
John Mueller DuckDuckGo Google
For the planet - Do SEO right by Jairo Guerrero PDF.pdf
236
8 SEO Mantras 👇
Kristina Azarenko
Repeat after me
techseo.pro - 8 seo mantras - Kristina Azarenko PDF.pdf
237
27 Reasons This SEO Backlink is BAD:
Samy Thuillier
(stop wasting your money for crap!)
__
There are tons of great backlinks out there.
But there are some of them you should never buy or try to get.
Why?
Because even if the website you get them from looks nice...
Google will just ignore them!
Run this checklist when you consider getting or buying a backlink, and you'll avoid 90%
of mistakes for that part of SEO.
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SEO TIPS Wednesday!
Daniel Foley Carter
1. Google does not obey all tags/directives
2. Noindex is not enough to stop Google from indexing something
3. If using sub domains - block via robots.txt AND via a credentials pop up - also ensure there is
no auto generated root domain sitemap referring to sub domains - ensure no internal links
4. HREFLANG and canonicals are not EXPLICITLY obeyed - Google can choose to ignore them
- do not rely on them wholly
5. You SHOULDN'T have a website that relies on canonical child paths - minimise canonical
child URLS as much as possible
6. You shouldn't have ANY internal 301s, 302s, 308s that are sustained, you can change a URL
and redirect the path but, internally all links should be updated so that it's not present on the
crawl but Google is redirected when requesting legacy path
7. Noindex, follow works best on pagination series
8. Suppress utilisation of dynamic URLS as far as possible by using robots.txt to disallow

parameters whilst setting static routes to content (nuances apply here) * if possible
9. Ensure protocol consistency (consistent internal linking for www/non www & https &
trailing/non trailing slash) config dependent
10. Ensure server level enforcement of trailing/non trailing slash URLS
11. Use anchor texts internally CONSISTENTLY and avoid scenarios where multiple pages
share the same anchor text pool where they all have sufficient internal links
12. Cull pages that are no longer topically relevant or in demand applying 410 to content
permanently removed or 301 anything with other source traffic & / or external links
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13. Keep titles clean & to the point, avoid repetition of brand, Google rewrites titles in many
cases to better align to search query
14. Core web vitals aren't massively important, a website that loads relatively quickly with no
layout shift is good enough - rank value in manic optimisation is likely minimal, don't fret too
much over LCP/INP - as long as initial page load is quick (sub 3 seconds)
15. Information priority IS a thing - when creating content organise content by priority first (look
at questions people ask / PPA / AlsoAsked data) if you prioritise content around what people
care about you will likely improve engagement and retention
16. Ensure google can render output - use search console > live URL inspection and view the
output, copy the HTML from the output and paste into devtools to see the full page render
17. Internal linking is crucial - export search console data and pair up with a crawl where internal
links are counted - identify higher impression/click opportunity pages with lower internal link
counts and increase
18. Work on building BRAND as opposed to just link building - focus on increasing BSV (brand
search vol) whilst earning more FRESH links at a sustained rate
19. Build long-tail traffic & pay attention to user behaviour (click interactions) build a positive UX
20. Most CRAWL items have a low SEO value throughput
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Steal My Link Building Process for Local SEO:
Samy Thuillier
My Link Building Process for Local SEO [with Examples] PDF.pdf
242
I’ve been doing SEO migrations for 10+ years.
Luke Thorn
Steal my redirect audit and recovery process in 5 minutes.
1. Find old URLs using GA4
• Grab these URLs from GA4 using the pre-migration date range, going as far back as
you can:
• GA4 > Engagement > Pages and Screens: Page Path and Screen Class
• Sort by views to sort by the highest-value pages
• Click share > Download File from the top RHS and export
2. Find current URLs in Screaming Frog
• Fire up Screaming Frog

Menu > Configuration > Crawl Config > Uncheck All Resource Link Checkboxes (this
will get us a clean page URL-only list)
• Crawl the current domain
• Hit export (ensure the ‘internal’ tab is selected)
• Find all 301 redirected URLs in this list and replace the redirected URL with the
destination URL to avoid redirect chains down the track
• While you’re here, make a note of any 404 URLs
3. Identify domain or page path level redirect chains
If URL redirects are already an issue, your domain likely has redirect chain issues.
Here’s how to find and map redirect chains:

• Use a web-based redirect checker; my favourite is 🔗Redirect Detective🔗
Check each version of your domain. These are:
• https://
• https://www.
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• http://
• http://www.
• with + without trailing /
4. Map redirects (domain & prefix)
• When the number of domains and redirect chains gets complicated, map them
visually.
• Use an app like FigJam or FreeForm to show audit results/recommendations. This
format allows anyone to get the info they need on one page. Fast.
5. Map file path redirects
• Open up your list of urls from step 1 and copy them into a new spreadsheet > Name
the sheet ‘old.’
• Open up your list of new urls and copy them into a new sheet within the same
spreadsheet > Name the sheet ‘new.’
• export your sheet as an Excel file
• Bing ‘FuzzyMatch for Automated Redirect Mapping’ and follow the steps to upload
your spreadsheet to the tool published by @Sally Mills
• Review the output and flag/match any low-relevance matches that need to be
manually matched
6. Implement, test and monitor
• Here’s where you put your redirects to the test:

• Implement however works best for your platform, hosting situation and management
requirements
• Test all redirects using SF by crawling the list of redirected URLs in • list mode and
ensuring they all resolve with a 200 OK response
• Monitor changes to 404s and clicks with Google search console
• Monitor changes to search rankings for fixed pages
• Monitor changes to organic search traffic numbers
244
7. For limited access / CMS-restricted scenarios:
Redirect Pizza 🍕 is my go-to in this case. You get:

• Domain-level redirect management
• Folder path redirect management
• query string forwarding
• SSL certificates for all domain versions
• Global CDN
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How to use Google Keyword Planner data to build SEO Backlinks
(8 step SOP w/ example from Fery Kaszoni):
Connor Gillivan
How to Build Backlinks Google Keyword Planner PDF.pdf
247
Internal Links Automated With GPT | Steal My 10-Step Process
1 - Get your sitemap
2 - Put all pages in a Google Sheet
3 - Add the GPT For Sheets add-on
4 - Prompt*: Get the best keywords for this page
5 - Give GPT back the list of pages + keywords
7 - Prompt*: Embedded internal links in this text

You have to provide the text you want to add internal links to
8 - Copy the text with internal links given by GPT
9 - Add it into your CMS
10 - Repeat
Adding contextual internal links can be a painful process
Try my method and automate it
It can save you 30-45 mins per article
*Prompt at your own risk
This is a fun side project I am working on to speed up my content delivery
Jairo David Guerrero Vasquez on LinkedIn: #content #seo #seotips #seoconsultant

#freelancinglife #contentmarketing | 70 comments
248
☀️✌️How Google search (ranking) may works today👇
Olaf Kopp
In the last few weeks I have tried to connect the dots from patents, the insights from the antitrust trial
and more.
Google's search engine is a sophisticated system that blends crawling, indexing, and ranking to
provide users with the most relevant search results. It utilizes a mix of classic search indexes, the
Knowledge Graph, and advanced Large Language Models (LLMs) for understanding and organizing
information.
Google employs a hybrid approach of lexical and semantic search, with recent advancements like
Vector Search enhancing its ability to understand complex queries.
The ranking process involves assigning initial scores to search results, which are then adjusted
based on various factors, including user interaction data. Google's ranking systems include AI-driven
components like RankBrain, BERT, and MUM, each contributing to refining search results.
Marie Haynes and Gemini AI Assistant did a great job summarizing my article:
"Google has disclosed information about its ranking systems, which are used to determine the order
of search results. These systems include AI ranking systems like RankBrain and DeepRank, as well
as other components such as RankEmbed BERT, Navboost, Tangram and Glue.
Google's ranking process involves several steps:
📍 Crawling and indexing: Google crawls the web to find new content and adds it to its index.
📍 Query processing: Google analyzes search queries to understand the user's intent and retrieves
relevant documents from the index.
📍 Ranking: Google uses various ranking factors and algorithms to determine the order of search
results.
📍 Scoring: Google assigns initial scores to documents based on relevance and other factors.
📍 Adjusting scores: Google adjusts the initial scores based on user interaction data and other
signals, such as click-through rates and repeat clicks.
📍 Re-ranking: Google may further re-rank the results based on additional factors, such as
freshness, location, and personalization.
249
The ranking systems are designed to provide users with the most relevant and helpful search
results, while also considering factors such as user engagement and satisfaction."
Understanding Google's search engine is crucial for SEOs to navigate the complexities of search
engine optimization effectively.
Google Ranking PDF.pdf
250
😱 The recent leak of Google’s internal API documents has
provided some eye-opening insights into how their search
algorithms might work.
Olga Zarr
Here’s the most important info you should know. ⬇️
Even with all the scrutiny, we should acknowledge Google's huge efforts to improve search and user
experience.
Their potential use of systems like NavBoost and quality rater feedback shows that they're
committed to providing relevant and trustworthy search results.
Plus, their actions during the pandemic and elections show they care about public safety and
spreading accurate info.
While these insights give us a good idea of how Google’s algorithms might work, they're not
definitive proof and shouldn't be treated as such.
Google's Recent API Leak PDF.pdf
251
You don't rank by reading leaked documents.
Daniel Foley Carter
You don't rank by learning how to use SEO tools.
You don't rank by watching bullshit influencers.
You don't rank by reading 5 year old SEO articles.
You don't rank by believing regurgitated information.
You rank by:
Making sure google can crawl, render and index your content
Making sure the above happens in a timely fashion (to a degree)
Making sure you build brand (irrespective of anything else)
Making sure you have a regular flow of new links (ideally good ones - shit ones work but aren't
as sustainable)
Making sure your website doesn't look like shit.
Making sure users aren't hit with mounds of text that they don't fucking care about
Making sure the offering is clear straight away
Making sure content is prioritised based on what people care about
Making sure it's EASY to get what they want
Making sure there is positive user engagement proportionate to offering
Making sure brand signals are growing
Making sure your content doesn't look like Jane from HR wrote it using an SEO tool
Making sure you have appropriate topical coverage
Making sure your internal links support a journey that's supportive of intent
Making sure you keep things clean and consistent
Making sure you keep on top of your index, content, value added interactions
Making sure that you are ratifying statements (niche dependent)
Making sure you demonstrate expertise
Making sure you solve an issue or support the end result (Transaction / enquiry)
Then, taking ALL of the above with a pinch of salt and testing.
You need to:
Be patient
252
Realise the algo is often wrong
Be prepared to try new things
Be prepared to put clients in their place (professionally)
Be prepared to throw what you know out of the window to try new things
Be prepared to ask for more budget
Be prepared to fuck off crap resource for better resource
Be prepared to push against stakeholders
Be prepared to take on things you wouldn't usually do
Be prepared to get into UX/UI/User engagement
SEO isn't a one trick pony.
The sooner people learning it realise the better.
This is why a lot of modern SEO training is shit, because it teaches a fixed model when SEOS
need to learn methodology, practice and how to deal with failed results/experiments.
SEO.
Not easy.
Not cheap.
Not always viable.
253
How to earn Google's E.E.A.T for your SaaS brand?
Md Nurul Afsar
🚀 Excited to share some insights from my work experience on how to earn Google's E.E.A.T for
your SaaS brand score with Google! 💼✨
Ever wondered how to elevate your SaaS brand's credibility in the eyes of Google and your
audience?
Well, after some trial and error, I've cracked the code! 💡
From my journey, I've discovered a variety of effective strategies that can help skyrocket your
brand's E.E.A.T Want to learn more?
Google's E.E.A.T PDF.pdf
254
How do I Revive a site after a 95% traffic drop post-migration?
Patryk Wawok
[Never again lose hope after traffic drop]
I got approached by a client with lost traffic after migration.

It was a tough situation for him and the business.
↳ We decided to get to work and analyze
We found multiple technical SEO issues with rendering.

International SEO strategy broke on the site.
Thousands of duplicate pages appeared.
↳ A new version of the site wasn’t ready for the launch.
We decided to reverse some of the changes.

Technical issues were slowly fixed.
The site started recovering fast.
↳ We were lucky we found those issues quick
Migrations often cause traffic drops.

With a proper SEO, you can minimize them.
As long as you react quickly.
Revive your site after a migration with those 6 tips.
↳ Perform technical SEO analysis

↳ Perform a traffic analysis
↳ Verify redirects
↳ Move brand signals
↳ Reverse bad changes
↳ Reintroduce removed content
Don’t wait for too long. React!
255
📌 Bonus TIP:
Continue improving your site and wait.
The traffic will come back if you fix the issues.
How do I Revive a site after a 95% traffic drop PDF.pdf
256
Need a quick way for your new website to rank on Google?
Target low-competition, high-volume keywords.
It's a great approach for startups looking to boost visibility without battling industry giants.
This strategy is a great way to:
→ Attract highly qualified visitors

→ Achieve substantial traffic gains
→ Compete strategically, not directly
We used this strategy for our client Instatus and the result was absurd:
📈 1,500% traffic increase

💸 833% MRR growth
I know finding untapped keywords takes effort and patience.
But it's 100% worth it.
I'll let you in on all you need to know in this carousel.
Finding golden SEO keywords Low difficulty high volume PDF.pdf
257
7 Tips for Local SEO with ChatGPT
Samy Thuillier
7 Tips for Local SEO with ChatGPT PDF.pdf
258
Read this if your competitors are outranking you (Let's beat them)
Amanpreet Singh
Read this if your competitors are outranking you. PDF.pdf
259
TEMPLATE - On-Page SEO Checklist
Nathan Gotch
.xls
Target URL: [TARGET URL]
Primary Keyword: [KEYWORD PHRASE]
Benchmark Ranking: # (DATE)
Check Status Tool Explanation
Preliminary Checks
Is the page indexed? Google Watch >
Is the page older than 60 days? Manual Watch >
Is the page built to satisfy the intent of the
Manual Watch >
keyword?
Is the page high-quality, original, helpful, and
Manual or ChatGPT Watch >
up-to-date?
Is the word count sufficient to maximize
Rankability Watch >
relevance?
Is the content free of excessive grammar and
Grammarly Watch >
spelling issues?
Does the page load fast and have a good user
PageSpeed Insights Watch >
experience?
Keyword Placement
Is your keyword in your URL? Detailed Watch >
Is your keyword in your title? Detailed Watch >
Is your keyword in your meta description? Detailed Watch >
Is a variation of your keyword in your H1? Detailed Watch >
Is a variation of your keyword in the first H2? Detailed Watch >
Is your keyword in the first 100 words? Detailed Watch >
Is your content optimized for NLP? Rankability Watch >
Links
Are you linking to other relevant pages on your
Manual Watch >
website via internal linking?
Are you used descriptive internal link anchor
Manual Watch >
text?
Are you linking out to trusted entities? Manual Watch >
Are all affiliate, sponsored, or paid links using a
Manual Watch >
“NoFollow” tag?
Do you have broken links? Broken Link Check Watch >
Are you links clearly links? Manual Watch >
Images
Are you images original and high-quality? Manual Watch >
Are your images optimized for loading speed? Manual Watch >
260
Are you image using descriptive files names and
Manual Watch >
alt tags?
EEAT
Does your page have the appropriate
Manual Watch >
disclaimers?
Does your page list and link to all sources of
Manual Watch >
information?
Does your blog content have a visible author? Manual Watch >
Is the author credible and qualified to write about
Manual Watch >
the topic?
Does every blog post have a detailed author
Manual Watch >
box/bio?
Does each author have a dedicated and detailed
Manual Watch >
author page?
Goal Completions
Does the page have a clear call-to-action (CTA)? Manual Watch >
Is the page shareable? Manual Watch >
261
Keywords are not enough in 2024.
Patryk Wawok
[What should you do next?]
SEO was focused mostly on keywords.

Search volume was everything.
It's no longer the case
↳ Now SEO is focused on Value.
In this carousel, I covered 10 key steps towards Value SEO:

↳ User Needs
↳ Internal Links
↳ Content Length
↳ Content Quality
↳ SEO Integration
↳ User Experience
↳ Content Updates
↳ Content Strategy
↳ Content Structure
↳ SEO Success Measures
SEO strategy is like a building.

Conversions are the ornaments you like to look at.
Creating valuable content is the foundation for them.
📌 Bonus TIP:
Frontload information in your content in each paragraph.
Keyword SEO vs Value SEO PDF.pdf
262
OnPage SEO Checklist To Follow in 2024.. 👇
Sarvesh Shrivastava
OnPage SEO Checklist By Sarvesh PDF.pdf
263
With these exact steps we’ve achieved rankings of:
Leigh McKenzie
🏆 Top 3 positions: 15,025

🎖️ Top 10 positions: 40,849
And we’re sharing them for the first time.
So, if I were you I’d save this. 😎

Drop a comment and I’ll send you the Gdoc 😉
Here’s our playbook for dominating SEO in 2024:
🛠️ SEO Basics
Set Up Google Search Console
↳ Track site performance and identify issues
Install Bing Webmaster Tools

↳ Reach more audience and gain insights
Set Up Google Analytics

↳ Monitor traffic and understand user behavior
Install Yoast SEO

↳ Optimize content for search engines
Identify Your Project’s KPIs

↳ Set goals and measure success
Set Up Rank Tracking

↳ Track keyword rankings and adjust strategy
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Get a Free Semrush Account
↳ Access powerful SEO tools and perform keyword research
🔍 Keyword Research
Identify Your Target Market
↳ Understand your audience and tailor your strategy
Discover Long Tail Keywords

↳ Capture niche traffic with specific keywords
Use the Backlinko Keyword Tool

↳ Identify high-potential keywords
Tap Into Online Communities

↳ Find relevant keywords and topics
Identify Low Competition Keywords

↳ Target easier-to-rank keywords
Find Question Keywords

↳ Improve chances of ranking in featured snippets
Conduct a Topical Authority Analysis

↳ Establish expertise in your topic
✅ On-Page SEO Checklist

Include Your Keyword in Your URL
↳ Improve your chances of ranking
Use Short URLs

↳ Enhance user experience and SEO
265
Front-Load Your Keyword in Your Title Tag
↳ Capture searchers' attention
Embed Title Tag Modifiers

↳ Increase click-through rates
Use Your Keyword in the First 150 Words

↳ Signal relevance to search engines
Use Your Target Keyword in H1, H2, or H3 Tags

↳ Improve readability and SEO
Optimize Your Images

↳ Use ALT tags and reduce file sizes
Use Synonyms and LSI Keywords

↳ Enhance content relevance
Use External Links

↳ Improve content credibility
Use Internal Links

↳ Keep users engaged longer
📝 Content Checklist
Chunk Your Content
↳ Improve readability
Use Effective Content Formats

↳ Engage your audience
266
Provide Valuable Insights
↳ Keep your audience informed
Use Multimedia
↳ Make content more engaging
⚙️ Technical SEO
Identify Crawling and Indexing Errors
↳ Fix issues promptly
Check Google’s View of Your Pages

↳ Optimize accordingly
Ensure Mobile-Friendliness
↳ Cater to mobile users
Fix Broken Links

↳ Improve user experience and SEO
Secure Your Site with HTTPS

↳ Protect user data and improve rankings
Check Loading Speed

↳ Enhance user experience and SEO
Use Schema Markup

↳ Improve search engine understanding
🔗 Link Building
Contribute Expert Quotes
↳ Gain reputable backlinks
267
Create Linkable Assets
↳ Attract backlinks from journalists
Analyze Competitor Backlinks

↳ Identify backlink opportunities
Become a Podcast Guest

↳ Gain exposure and backlinks
Mention Influencers
↳ Encourage content sharing
We did it 55,874 times. You can too.
Follow this checklist to dominate SEO in 2024.
268
269
Bad Local SEO vs Great Local SEO
Samy Thuillier
❌ Bad Local SEO
1. You target generic keywords without considering local intent.
2. You create content without addressing specific local needs.
3. You ignore Google My Business because it seems optional.
4. You expect to rank locally just by mentioning a city name once.
✅ Great Local SEO

1. You focus on high-intent, location-specific keywords.
2. You craft content that resonates with local audiences.
3. You optimize and regularly update your Google My Business profile.
4. You build local citations and backlinks to boost authority.
Some of my clients chose that destiny.
They opted for a long-term strategy, let me implement a bold plan, and got a real boost in revenue
(and even chuckled at my cheesy jokes 😅).
Case Study → €5k to 43k Per Month with Local SEO PDF.pdf
270
15-Day Content Plan for SEO 📌
Samy Thuillier
Struggling to be consistent and rank on Google?
I got you.
Just follow the plan below:
🚀 Day 1: Analyze and compile an ultimate guide on a broad topic relevant to your
audience.
Example: "The Ultimate Guide to Sustainable Living"
🤔 Day 2: Compare two popular products or methods in your field (A vs B comparison).

Example: "SEO vs. PPC: Which Yields Better Long-Term Results Nowadays?"
🛠️ Day 3: Explain how to solve a common problem with a step-by-step how-to article.
Example: "How to Secure Online Data in 5 Easy Steps"
🔎 Day 4: Investigate the most recent controversial topics in your industry.

Example: "The Most Controversial Commercials of 2024"
📝 Day 5: List the top strategies that helped you overcome a major challenge (listicle).
Example: "5 Strategies That Helped Me Double My Website Traffic in 1 Year"
📐 Day 6: Introduce a framework or method you’ve developed for tackling an industry

issue.
271
Example: "The 5-Step Content Creation Framework for Higher Google Rankings"
🎯 Day 7: Share several tactical approaches to alleviate a common pain point

(roundup).
Example: "7 Proven Tactics to Improve Your Email Open Rate"
🌟 Day 8: Survey multiple experts on one critical question and publish their insights
(roundup).
Example: "What Top Marketers Predict for the Future of Digital Advertising"
📘 Day 9: Create a tutorial that guides your audience through a complex process.
Example: "Step-by-Step Tutorial: How To Build Your First Mobile App"
🎬 Day 10: Newsjacking article - Mixing your topic with a recent news to generate more
interest.
Example: "What Taylor Swift's Album Release Teaches Us About Scaling User
Engagement"
📚 Day 11: Detail lessons learned from a project or experience in a beginner's guide.
Example: "Beginner's Guide to Using AI Tools for Everyday Tasks"
❌ Day 12: Highlight common mistakes in your niche and how to avoid them.
Example: "Top 10 Social Media Posts You Should Not Create"
📝 Day 13: Compile a list of free tools and resources that every beginner should know.
Example: "15 Amazing Free Online Tools for New Bloggers in 2024"
272
📖 Day 14: Narrate your personal or brand journey to inspire and connect with your
audience.
Example: "From Garage to Fortune 500: Our Company's Journey"
🧑‍🏫 Day 15: Provide a comprehensive resource list to achieve a specific goal (toolkit).
Example: "The Complete SEO Toolkit: Everything You Need to Rank on Google in
2024"
Why this works in SEO:
➜ Variety develops your authority on several topics

➜ Velocity helps you rank higher
➜ Value-packed posts establish your expertise
Don't overthink it.

Just start posting.
Your future clients are waiting.
📌 If you liked this (and want to help me out):

→ Like 🧡
→ Follow me Samy Thuillier 👋
→ Repost ♻️
Thanks!
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274
7 Easy SEO Backlink Opportunities You’re Missing:
Samy Thuillier
(Boost your SEO simply and for $0)
Backlinks are vital for your SEO strategy, but finding them doesn't have to be a
nightmare.
Sometimes, the easiest opportunities are right in front of us, and we overlook them.
Here are 7 simple ways to get those valuable backlinks:

- Reclaim links from unlinked brand mentions.
- Leverage existing relationships with partners and clients.
- Optimize your social media profiles with website links.
- Submit your business to high-authority directories.
- Offer shareable templates that others can use.
- Improve internal linking on your own site.
- Create and distribute eye-catching infographics.
🔥 BONUS:
→ Collaborate on content with industry experts.
→ Suggest your content to niche resource pages.
→ Fix broken links on other sites and offer your content.
Building backlinks doesn’t have to be complicated.
These strategies won’t do the work for you.
But they make the process much easier.
Don't overlook the low-hanging fruit.
& start with these simple methods.
275
It might seem basic at first, but you'll see the benefits soon! 🚀
276
Technical SEO Tip: How is Google even discovering this page!?!?
You can use Search Console's URL Inspector to uncover
EXACTLY how:
Chris Long
If you're looking at reports like Search Console's "Indexing" report or your log files, it's
extremely common to see that Google is crawling pages that you wouldn't expect.
Sometimes they're pages that you know about. Other times, they're pages that you
didn't even know existed.
If you're seeing pages Google is crawling but you don't want it to be, you need to take
action in order to prevent it from happening. However, it's difficult to know what the best
action is if you don't know the source of the crawl.
Fortunately, you can use the URL Inspector to figure out the source of these pages:
1. Navigate to Search Console

2. In the "Inspect any URL" search bar, copy/paste the page you want to analyze
3. Once Google has inspected it, look at the "Referring Page" field
4. If no "Referring Page" is given, try entering another URL that has similar
characteristics.
For example, on the Go Fish Digital site, were finding that Google is finding a lot of 404
errors. These pages don't exist on our site and appear to be extremely spammy. By
using the URL Inspector, I can find the source domain that's linking to our site, and
potentially pursuing a negative SEO attack.
Now that I know the source of the URLs, I could take the following actions:
1. Report the domain to Google
2. Add it to our disavow file (probably wouldn't do much but why not)
277
If you're ever unsure of how Google is finding a particular page on your site, try out this
process. It might uncover the source that Google is using for page discovery.
278
Learn what skills you need to succeed in talking to developers
and getting your recommendations implemented.
Kristina Azarenko
Kristina Azarenko on LinkedIn: Learn what skills you need to succeed in talking to
developers and getting…
279
7 Underrated SEO Ranking Factors in 2024:
Samy Thuillier
(Tip: Save this Post! 💾)
—
Want to boost your SEO without waiting for 6 months?
I'll create your SEO action plan and help you get quick wins.
How?
7 Underrated SEO Ranking Factors in 2024 PDF
280
6 Technical SEO Issues and Solutions Guide by Kristina
Azarenko
Kristina Azarenko
techseo.pro - 6 Technical SEO Issues and Solutions Guide by Kristina Azarenko (1).pdf
281
Generate schema markup in minutes. (Quick step guide)
Schema Markup is the hidden gem of SEO.
It helps search engines understand your

website content, making it easier to rank higher.
Using the All-in-One SEO plugin, you can

implement schema with just a few clicks.
Here's a step-by-step guide to help

you add rich data to your pages.
Power Of Schema Markup In Website SEO PDF
282
🔥✌️I have expanded our infographic on the possible influencing
factors on E-E-A-T with 3 points. 👇
📌
Olaf Kopp
📌
Quality of the website content in total (Helpful Content)
📌
Extent of the created content sitewide
Citations and external link references to authoritative sources
Based on the Google patents, sientific papers, our own experience and statements from
Google, we have created the infographic last year and will update it every year.
Furthermore, I have added the most interesting patents and scientific papers to my
guide to E-E-A-T, which is always kept up to date. (link in the comments).
283
SEO Tips from Other Source
1. Creating Topical Map for SEO: (No-nonsense Guide)
2. SEO Checklist For 2024 | Make Your Website Successful in 2024
3. Link Building on LinkedIn: Get Backlinks on LinkedIn [Expert Tips] | Dripify
4. Ultimate Guide to LinkedIn Backlink Strategies
5. Technical SEO for eCommerce | CHECKLIST 2022 | TechnicalSEO.com
6. SEO Best Practices for Ecommerce Sites | Google Search Central | Documentation
7. The Industry Leading Ecommerce SEO Guide (2024) - Shopify
8. SaaS SEO: An Actionable Strategy for Growth
9. 14 SEO Case Studies to Improve Your Strategy in 2024
10. Google AI Overviews: More searches, less satisfaction
11. Blog | Rellify
12. This Changes The SEO Game
13. The dimensions of the Google ranking
14. Google's John Mueller Blasts The Concept Of Toxic Links, Again
15. How to Do SEO Keyword Research (2024 Update)
16. Secrets from the Algorithm: Google Search's Internal Engineering Documentation Has
Leaked
17. An Anonymous Source Shared Thousands of Leaked Google Search API Documents
with Me; Everyone in SEO Should See Them - SparkToro
18. Google Ranking Factors (Leaked)
19. Google Ranking Signal Leaked? | Google Content Warehouse API Leak
20. 99+ SEO Mistakes - SEOSLY
21. Improving content quality at scale with AI
😱
22. SEO Content Masterclass - YouTube
23. Confessions of a Black Hat SEO Expert: Charles Floate Tells All
24. Programmatic SEO, Explained for Beginners
25. The Ultimate SEO Strategy for 2024
26. Free Local SEO Course ($5,000 + Value)
27. How Recent Google Updates Punish Good SEO: 50-Site Case Study
28. How to do Website Structure Optimization - Ultimate Guide
29. https://seo-audits.io/seo-webinar-bundle/
🇬🇧
30. A "Read more" links are not bad for SEO (and a11y) if done right – Dariusz Więckiewicz
31. Google Killed SEO. This is what I'm Doing...

32. How To Get Your Products Into Google's Shopping Graph - WordLift Blog
33. Topic Clustering Guide to Give Full Play to Your Content Strategy
34. The SEO’s guide to Google Search Console
35. Pillar Pages: How to Create One + Examples
36. Google E-E-A-T: How to Create People-First Content (+ Free Audit)
37. SEO for Beginners: Rank #1 In Google (2024)
38. SEO for Personal Injury Lawyers: Rank #1 in Google
284
39. Free On-Page SEO Masterclass (for Dentists)
40. How Google handles JavaScript throughout the indexing process - Vercel
41. Website Migration Guide | SEO Friendly Website Migration Guide | How To Transf…
42. Free On-Page SEO Masterclass (for Dentists)
43. SEO for Pest Control Companies: Rank #1 in Google
44. Free SEO Strategy for a New Website ($37,695 Value)
45. 6 Easy SEO Techniques (That Work)
46. 15 SEO Myths To Avoid - NShamimPRO
47. The Ultimate SEO Checklist (for 2024)
48. (2024) Here’s Our Take On Subdomain vs. Subdirectory: Differences, Examples, Best
Practices | Embarque.io
49. 60 SEO Checklist for Service Based Businesses and Agencies - NShamimPRO
50. কিভাবে সার্চ কন্সোলকে কাজে লাগিয়ে এডসেন্স বা নিশ সাইটের পুরাতন কন্টেন্ট আপডেট করবেন
285

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😱 The story of a no-index tag that wasn't there....................................................................... 104

📍 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝗘𝗢 𝗖𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁 𝗳𝗼𝗿 𝟮𝟬𝟮𝟰........................................................................................ 108

Add a New "Query" or "Page" Filter to Access ReGex Options

Write your ReGex

1. Understand User Intent

● Regex to use: .*brand.*

● RegEx to use: .*(best|top|vs|review*).*

● RegEx to use: .*(buy|cheap|price|purchase|order).*

2. Brand Sentiment Monitoring:

● RegEx to use: (your brand name) (love|hate|great|terrible|scam).*

3. Uncovering Power of Long Searches:

Regex can unearth valuable long-tail keywords - those detailed search

● RegEx to use: (\w*\W){5,}

4. Post-Purchase Support, Helping Customers After They Buy

● The RegEx is: \b(clean|broken|wash off|shattered|polish|problem|treat|doesn't

5. Find URLs with Special Characters

This regular expression helps you identify URLs containing special

● The RegEx is: [^\/\.\-:0-9A-Za-z_]

Read More on Google's Guide for Regex filters

Why is this so cool?

6. JavaScript can also have an impact on site performance. In PageSpeed

Search Engine Journal

Content sharing is not as simple as reposting content exactly as it appears on your

But where should you be sharing it?

Here's what you need to know:

What is Site Reputation Abuse?

Google is Taking Action

It's Not About Links

1. Navigate to Search Console and go to "Search results"

(Keep your website safe from Google's wrath!)

Google’s updates can hit hard.

→ Diversify targeted keywords

Google doesn’t play around, and neither should you.

These steps are your first line of defense.

Don’t wait for the next update to clean up your act.

& remember: a little vigilance goes a long way.

Agree with me?

Some of the takeaways included:

2. All of the API calls executed were able to be rendered as well.

I did it for new, complicated websites.

I did it for migrations.

Name: Product name

We've seen examples where adding CollectionPage structured data on JavaScript

First, the don'ts...

1/ Ignore mobile optimization

Now, how to solve them...

1/ Prioritize Mobile Experience

Repost ♻️ and Slam my 🔔 for daily SEO advice.

Technical SEOs are NOT required to code.

Does having a tech background help in SEO?

Is it absolutely required to be successful?

Here's what you should learn instead 👇👇👇

Use this process to analyze the impact:

Register In The Comments

The 4 Levels Of Technical SEO

Level 1 of Technical SEO:

HTML & CSS

Level 2 of Technical SEO:

Level 3 of Technical SEO:

● Regex to use: .brand.

● RegEx to use: .(best|top|vs|review).*

● RegEx to use: .(buy|cheap|price|purchase|order).