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    UX Research - Interviews

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    tejiv70511

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    UX Research - Interviews

    Uploaded by

    tejiv70511
    2 views24 pages

    Original Title

    UX Research_ Interviews

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    Copyright:

    © All Rights Reserved
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    2 views24 pages

    UX Research - Interviews

    Uploaded by

    tejiv70511

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 24

    UX Research

    UX Research
    UX (user experience) research is the systematic investigation of users and their requirements,
    in order to add context and insight into the process of designing the user experience.
    UX research helps a design team inform the design of products and services, validate its
    assumptions, and—ultimately—reduce the cost of delivering a successful product.
    Qualitative Quantitative

    Information about qualities that can’t actually be Information that can be measured using
    measured. numbers.
    Qualitative Quantitative
    ● How someone feels ● How many users clicked a button
    ● How difficult a task is to complete ● How many people failed to sign up
    ● Reasons why someone opens an app ● How many users downloaded an app
    Qualitative Research
    Qualitative methods tend to be more exploratory and allow you
    to get an in-depth understanding of a user’s or group’s
    experiences, motivations and situations.
    Quantitative Research
    Quantitative methods allow you to evaluate aspects of user
    behaviour is ways that can be quantified and used for statistical
    analysis. Quantitative methods allow you to put a number on the
    usability of your product.
    User Interviews
    A method of research where the researcher asks the user
    questions to gain a deeper understanding of a users experience,
    motivation, or situation.
    User Interviews
    A method of research where the researcher asks the user
    questions to gain a deeper understanding of a users experience,
    motivation, or situation.
    Interview tips
    ● Explain the purpose of the interview
    and how their data will be used.
    ● Make them feel comfortable, keep
    the conversation casual.
    ● Try to keep the interview on time and
    on topic.
    ● Thank them for their time.
    Would you say
    Instagram is easy
    to use?
    Was it difficult to
    use Instagram’s
    new Reels feature?
    Research is the
    foundation of your
    project.
    Leading questions
    A question that leads your subject toward
    a particular conclusion by being overly
    suggestive.
    Open ended questions
    Ask open ended questions to help you
    build empathy and gain a deeper
    understanding of your users’ challenges.
    Focus on qualitative
    information
    Collect as much qualitative information as
    you can, so that you can uncover
    underlying needs and behaviours that will
    help you design the best solution to solve
    your user’s problem later on.
    Limit one word answers.
    Try to avoid writing one word answers to
    questions, such as:
    “Yes”
    “Yes, I do set goals”
    “85%”
    “Never”
    Dig deeper by asking...
    Follow-up questions such as:
    ● Can you tell me a little bit more about that?
    ● Why do you do…?
    ● What about that experience makes you feel
    that way?
    ● Why…? if they say yes.
    ● Why not…? if they say no.
    Basic user interview
    structure
    ● Introduction
    ● Lifestyle questions
    ● Topic specific questions
    ● Wrap up
    The art of the user
    interview
    ● Excellent guide on how to prepare
    for, conduct and record user
    interviews.
    Readings & Resources

    User Research

    ● Qualitative Research Methodologies


    ● Quantitative Research Methodologies
    ● Conducting User Interviews

    User Interviews

    ● Starter Questions for User Interviews

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