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    Kinesso Programmatic Advertising - Job Description

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    Kinesso Programmatic Advertising - Job Description

    Uploaded by

    spdmgpt
    11 views2 pages

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    11 views2 pages

    Kinesso Programmatic Advertising - Job Description

    Uploaded by

    spdmgpt

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Job Title: Programmatic Advertising Associate (Fresher)

    Job Description:

    We are searching for a driven and detail-oriented Programmatic Advertising Associate to join
    our client’s marketing team. As an Associate, you will be responsible for understanding
    business goals, strategizing accordingly, and implementing solutions to increase ad efficiency.

    They’re looking for enthusiastic freshers to work in their Pune office, to cater to international
    clients. The candidate would be expected to work the night shift regularly for this role.

    About the Client:

    IPG Mediabrands is a globally recognized network of media agencies, which has continuously
    been making waves in the advertising and marketing worlds. Formed by Interpublic Group (IPG)
    in 2007, IPG Mediabrands aims to offer clients extensive services in areas such as marketing
    strategy, digital advertising, and optimization, using the latest technology and creative
    approaches. The firm stands distinguished in providing consumer-focused, data-driven, targeted
    marketing and advertising solutions across multiple channels.

    Kinesso, a subsidiary of their corporate parent Interpublic Group, is a marketing technology


    company that brings together the most innovative minds in marketing and technology. Kinesso,
    born out of IPG’s media management division, Mediabrands, specializes in creating applications
    that streamline digital advertising using technology, data, and strategic planning. The company
    has an acute focus on promoting superb outcomes for clients while entirely respecting
    consumer privacy. Leveraging the power of data science, technology, and strategic services,
    Kinesso provides unparalleled services enabling brands to target their audience more effectively
    and make marketing more meaningful.
    This job offers 5LPA upon placement. Open this link for more information about us -
    https://tinyurl.com/vkpe2h7y

    Responsibilities:

    1. Plan, execute, analyze, and optimize programmatic campaigns.


    2. Collaborate with team members to maintain and develop a digital marketing plan.
    3. Stay current with emerging trends and developments in the programmatic advertising
    ecosystem.
    4. Work with analytical tools and platforms to interpret campaign data and provide insight into
    the efficacy of digital strategies.
    5. Understand and adhere to advertiser guidelines and standards.

    Qualifications:

    1. Bachelor's degree in a related or relevant field.


    2. Basic understanding of the digital marketing landscape, programmatic advertising and
    technology platforms.
    3. Effective communication skills with the ability to present to team members and clients.
    4. Strong attention to detail and organized approach to handling multiple tasks and projects.
    5. Ability to work under pressure in a fast-paced environment.

    Additional Skills:

    - Analytical mindset and critical thinking.


    - Basic knowledge of various ad serving platforms.
    - Strong problem-solving capabilities.
    - Enthusiasm for the dynamics of online advertising.

    Work Timings:

    Kinesso serves a global clientele, which necessitates their operation through the night shift.

    For the US - Operates from 9pm to 6am IST

    This offers a stellar opportunity to interact with international clients and develop your skill sets in
    a diverse working environment.

    Job Location:

    International Tech Park Pune, Kharadi 086004 40000, https://g.co/kgs/EVFjAtg

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