Tazo Regen FINAL
Tazo Regen FINAL
Tazo Regen FINAL
REGENERATIVE AD
THE SUMMARY
At its simplest, regenerative* is a principle in which you aim to give
back more than you take. And in 2022, TAZO announced a multi-
year regenerative plan to overhaul their full product supply chain to
combat climate change.
THOUGHTFUL, ECO-
promises. We realized succeeding meant earning the affinity of the
highly skeptical eco-activist community.
FRIENDLY AD THE We ran smack into a wall: producing and airing ads generates a
shocking amount of carbon emissions. We couldn’t rely on
WORLD HAS EVER SEEN traditional production and distribution methods if we wanted to win
over the eco-activist community.
TRADITIONAL
ADVERTISING
PRODUCES A Just one ad campaign can generate the same
carbon output as 16 Americans in an entire
TREMENDOUS year.
AMOUNT OF
CARBON EMISSIONS
5
THE STRATEGY
6
THE IDEA
8
CONNECTIONS INSIGHT
9
THE ENGAGEMENT IDEA
WE TURNED OUR
COMMERCIAL INTO A
FUNDRAISER ON TIKTOK
Rather than putting a heavy paid plan behind our commercial, we
turned it into a fundraiser on TikTok. Instead of forcing the ad into
the feed of tea drinkers we posted a single TikTok and asked
people to watch it by choice and in exchange TAZO would
(image goes here)
donate $1 (up to $250,000) to Rodale Institute, a non-profit
dedicated to education, farmer training, and research in
regenerative organic agriculture.
• And Fast Company crowned our 29 year old brand as the #2 “Most
Innovative Company in Food” for its full-throated commitment to “I need to replenish
regenerative practices. my tea cupboard
96% today and I’m going
to buy @tazo
POSITIVE
because of
COVERAGE
everything they did 11
in this ad”
TAZO COMMITTED TO
MAKING ALL FUTURE ADS
THIS WAY
12