BLP-Performance Marketing

Performance Marketing India Team
Business Leadership Program – Performance Marketing India 3208 Business Leadership Program
– Data Analytics (Open)
COMPANY OVERVIEW: Synchrony (NYSE: SYF) is a premier consumer financial services company
delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise
and scale encompass a broad spectrum of industries including digital, health and wellness, retail,
telecommunications, home, auto, outdoors, pet and more.
• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work.
We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW
and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox
Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated
Companies for Women, and Top-Rated Financial Services Companies.
• Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and
veteran family members.
• We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and
programs that cater to work-life integration and overall well-being.
• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to
take up leadership roles.
Business Leadership Program Overview:

Synchrony’s Business Leadership Program (Full-Time) is a two-year, three-rotation experience that will
help you develop the skills needed to accelerate your career. You’ll gain deep expertise in one of our 10
Tracks, taking on three unique roles to explore different areas of your chosen function. During the two
years, you will also engage in a collection of immersive experiences designed to deepen your business
knowledge, drive cross-functional exposure, broaden your network, and pay it forward within your
community.
The program provides successful graduates with the strong foundation of skills and experiences they
need to grow their careers and position themselves for future leadership roles.
Performance Marketing Full-Time BLP Experience: What You would Accomplish
Marketing is the basis for any company to build meaningful connections with it’s consumers, driving
awareness, engagement, and loyalty through effective communication about it’s products and services.
It not only serves as the primary channel for offers but also plays a critical role in understanding the
consumer behavior and shaping strategies accordingly.
At the Performance marketing team, we harness the power of data to make better informed decisions,
overseeing end-to-end campaigns and leveraging Martech tools like CDP for having unified consumer
journey and providing the personalized offers via better equipped email service platforms.
A Performance Marketing BLP will identify and give the data drive marketing using the various Martech
stack. Below are the key responsibilities:
• Gain expertise in CRM / CDP , Zeta and preference center platforms
• Understand the consumer journey :- Map key touchpoints in the consumer journey.
• Evaluate customer preferences, behaviors, and demographic trends.
• Identify successes and areas for improving consumer targeting.
• Apply strategies of optimum & effective in the email service platforms i.e., Zeta.
• Improvising the QA process to enhance maximum accuracy
What do we look for in all potential BLPs?
• Ability to effectively work independently and within collaborative teams
• Proven leadership both inside and beyond the classroom
• Strong project management and communication skills
• Understanding of marketing principles and consumer behavior
• Precision in managing data and working on the marketing campaigns
• Demonstrated flexibility, adaptability, and passion for learning
• Passion for excellence with high integrity and a commitment to quality
• Focus on achieving measurable outcomes and driving business growth
• Relevant internship or co-op or equivalent work experience
Desired Characteristics for the Performance Marketing Track

• Experience using Microsoft Excel and PowerPoint
• Experience and comfort level working with data of varying sizes and from multiple sources
• Ability to synthesize diverse information to develop and recommend strategies
• Good presentation, speaking, organizational and problem-solving skills, and the capability to
meet deadlines
• Technical proficiency in tools such as SAS, Python and query language of SQL to extract, work
and analyze the data
• Comfort with various marketing technologies and willingness to learn new tools
• Prioritize understanding and addressing customer needs and preferences
• Ensure the accuracy and effectiveness of marketing campaigns through rigorous testing and
validation processes
• Ability to perform ad-hoc analysis, bringing independent thought leadership and value-added
insights and judgment
Basic Qualifications & Requirements

• Bachelor’s degree in a quantitative discipline like Statistics, Mathematics, Engineering, etc.
• Academic record – 7 CGPA
Additional Eligibility Requirements

• You must be 18 years or older
Our Commitment
When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are
not only heard—but valued. We celebrate the differences in all of us and believe that our individual,
unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a
future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity
Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with and find
opportunity to go beyond your passions.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will
receive consideration for employment without regard to race, color, religion, sex, sexual orientation,
gender identity, national origin, disability, or veteran status.
Work Timings: 4:30 to 1:30 PM EST

(WORK TIMINGS: This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will
require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings
are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with
India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may
apply periodically due to business needs. Please discuss this with the hiring manager for more details)

BLP-Performance Marketing

Uploaded by

Copyright:

Available Formats

BLP-Performance Marketing

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

BLP-Performance Marketing

Uploaded by

Copyright:

Available Formats

Performance Marketing India Team

Business Leadership Program Overview:

Performance Marketing Full-Time BLP Experience: What You would Accomplish

Desired Characteristics for the Performance Marketing Track

Basic Qualifications & Requirements

Additional Eligibility Requirements

Work Timings: 4:30 to 1:30 PM EST

You might also like