Purposive Communication Reviewer

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PURPOSIVE COMMUNICATION REVIEWER

Communication Skills:
Lesson 1-3

4c’s:
1. Critical Thinking
involves logical thinking and reasoning. It is the practice of solving problems and the
ability to discover the truth in assertions, especially when it comes to separating facts
from opinion.
2. Creativity
is the practice of thinking outside the box. The point is encouraging students to try new
approaches to get things done.
3. Collaboration
is the practice of working together to achieve a common goal. As the world becomes
more interconnected, collaboration becomes a more and more essential skill than it
already is.
4. Communication
is the practice of engaging in constructive and critical conversations, listening for and
sharing thoughts, questions and ideas in diverse environments high-valued today’s
students should be empowered with these skills because they are the building blocks that
set them up for success in the future.

Difference between Cooperation and Collaboration:


Cooperation – has task assigned for each one to complete.
Collaboration – shares the same motives to achieve the same goal (teamwork).
Communication Principles:

Communication
 is a process of exchanging verbal and/or non-verbal information between two or more
people who can be either the speaker or the receiver of messages.
 is used to meet the purpose of a person. The purpose could be to inform, to persuade, or
to entertain.
 can be in the form of written, verbal, non-verbal, and visuals.
Written communication
involves texts or words encoded and transmitted through memos, letters, reports, on-line
chat, short message service or SMS, electronic mail or email, journals and other written
documents.
Verbal communication
involves an exchange of information through face-to-face, audio and/or video call or
conferencing, lectures, meetings, radio, and television.
Non-Verbal communication
 Voice — this includes tone, speech rate, pitch, pauses and volume.
 Body language — this includes facial expressions, gestures, postures, and eye contact.
 Personal space or distance — this refers to an area of space and distance that a person
from a different culture, personality, age, sex, and status adopts and puts for another
person.
 Personal appearance — this refers to how a person presents himself/herself to a
particular situation, whether formal or informal.
 Visuals--involve the use of images, graphs, charts, logos, and maps.

Communication can be intended or unintended:


Intended communication
- refers to planning what and how you communicate your ideas to other people who are
older than you are or who occupy a higher social or professional position such as your
parents, teachers, and supervisors among others.
Unintended communication
- when you unintentionally send non-verbal messages to people you are communicating
with, or when you suddenly make negative remarks out of frustration or anger.
Communication Processes:

 Source — the speaker or sender of a message


 Message — the message, information, or ideas from the source or speaker
 Encoding — the process of transferring the message
 Channel — the means to deliver a message such as face-to-face conversations, telephone
calls, e-mails, and memos, among others.
 Decoding — the process of interpreting an encoded message
 Receiver — the recipient of the message
 Feedback — the reactions or responses of the receiver to the message from the sender
 Context — the situation or environment in which communication takes place
 Barriers — the factors which may affect the communication process
-Psychological (Mental Condition)
-Physiological (Body Condition)
-Attitudinal
-Physical (location, poor channel, distance)

Examples of barriers to communication:


» Culture » Individual differences » Language use » Noise » Past Experiences » Status

 Communication can be a one-way or two-way process.


 Communication as a one-way process is best illustrated in the model of Shannon-Weaver
(1949) (Claude Shannon & Warren Weaver) (most influencial model)
 Linear – one way communication process.
 Communication as a two-way process is exemplified by a transactional model

Communication Ethics:

Uphold integrity
- Be truthful with your opinion and be accurate with your judgment.
Respect diversity of perspective and privacy.
- Show compassion and consideration with the beliefs, status, affiliations, and privacy of
others.
Observe freedom of expression effectively.
- Be careful of what and how you say your words depending on the type of people you are
communicating with.
Promote access to communication.
- Give others an opportunity to express what they feel and think about the message being
communicated.
Be open-minded
- Accept that others have different views or opinions, which may conflict with yours. So,
listen and process the views of other people, and learn how to reconcile their opinions
with your own.
Develop your sense of accountability
- Acknowledge responsibility for all your actions, good or bad.

Guidelines for Effective Communication:

Below are some guidelines for effective communication:

Be clear with your purpose


- As a sender, you must have a specific purpose in mind. This can help you convey your
message effectively to your target audience or receivers in written, verbal, non-verbal, or
visual form.
Support your message with facts
- When you provide an incomplete or vague information, you can cause confusion or
misunderstanding in your audience. Hence, you should be well-prepared with your
supporting ideas through examples, experiences, or observations when you deliver a
message.
Be concise
- There is always a sense to this cliché, "keep it short and simple." Avoid irrelevant or
unnecessary details in your message and keep it concise.
Provide specific information in your feedback
- Give feedback that is timely, constructive, and specific to the topic being discussed.
Adjust to the needs, interests, values, and beliefs of your audience
- Every person has different needs and comes from different cultural background. Your
role as an effective communicator is to adjust to those needs, interests, values, and
beliefs of your audience. Essentially, use language or vocabulary which is appropriate to
your audience. Avoid technical terms and jargons because they can be barriers to
communication.
Observe communication ethics (You can be an Effective Communicator)
- Some ethical practices in communication have been mentioned. Observing ethics in a
communication process will help you build your credibility and make you more
professional.
Be your natural self and appear very confident (helps your message become effective)
- Have the right attitude and happy disposition in life; control your emotions, and think
well before you speak.

COMMUNICATION AND GLOBALIZATION


LESSON 4

Swedish journalist Thomas Larsson (2001)


- “The process of world shrinkage, of distances getting shorter, things moving closer…”
GLOBALIZATION
- “It pertains to the increasing ease with which somebody on one side of the world can
interact,

 Globalization= globe (worldwide coming together of nations)

Globalization Theories:
- Cultural Imperialism ( Imperialism-“means influence” )
- Americanization
- Media Imperialism
- Cultural Hybridization (creation of new products based on the local)
- Cultural Convergence (different cultures getting more similar because of interaction.)
Top banana importers:
1. Equador
2. Guatemala
3. Philippines
4. Columbia
5. Costa Rica

Silk Road – A trade between China and Europe


What Drives Globalization? – Technology.

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