Questionnaire 2

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QUESTIONNAIRE 3

TOPIC- MARKET SURVEY OF THE PRODUCTS OF DOVE


(DIRECTIONS- TICK MARK YOUR OPTION)
Q.1 HOW LONG HAVE YOU BEEN OUR CUSTOMER?
________________________________________________________
Q.2 WHAT IS YOUR FAVOURITE PRODUCT?
________________________________________________________
Q.3 WHAT WAS YOUR FIRST REACTION TO THE PRODUCT?
A. Very GOOD D.GOOD
B. AVERAGE E. BAD
C. VERY BAD F. WORST
Q.4 HOW WOULD YOU RATE THE QUALITY OF THE PRODUCT?
A. VERY GOOD D. GOOD
B. AVERAGE E. VERY BAD
C. BAD F. WORST
Q.5 WHY DID YOU PURCHASE THIS PRODUCT? (max. 20 WORDS)
________________________________________________________
Q.6 HOW INNOVATIVE IS THE PRODUCT?
A. VERY INNOVATIVE D. SOMEWHAT INNOVATIVE
B. AVERAGE E. NOT AT ALL INNOVATIVE
Q.7 HOW SATISFIED ARE YOU WITH THE PRODUCT?
A. EXTREMELT SATISFIED D. SOMEWHAT SATISFIED
B. AVERAGE E. NOT AT ALL SATISFIED
Q.8 HOW LIKELY ARE YOU TO RECOMMEND OUR PRODUCT TO A
FRIEND?
A. 0-5. C. 5-7
B. 7-10. D. 10

Q.9 IF YOU COULD CHANGE ONE THING ABOUT THE PRODUCT


WHAT WOULD IT BE?
________________________________________________________
Q10 WHICH OTHER PRODUCTS WERE YOU ACTUALLY CONSIDERING
BEFORE YOU PURCHASE THIS PRODUCT?
________________________________________________________

Q.11 HOW IS OUR BRAND DOING COMPARED TO OUR


COMPETITORS?
________________________________________________________

Q.12 DID THE PRODUCT COMPLETE ITS PURPOSE ACCORDING TO


YOU? (YES/NOT REALLY/NO)

Q.13 CAN YOU SEE YOURSELF BUYING OUR PRODUCT AGAIN IN THE
NEAR FUTURE? (YES/NO)

Q.14 HOW WELL DID WE UNDERSTAND YOUR QUESTIONSB AND


CONCERNS?

A. EXTREMELY WELL C. SOMEWHAT WELL


B. NOT SO WELL D. NOT AT ALL WELL

Q.15 HOW MUCH TIME DID IT TAKE US TO ADDRESS YOUR


QUESTIONS AND CONCERNS?

A. MUCH SHORTER THAN EXPECTED C. SHORTER THAN EXPECTED


B. LONGER THAN EXPECTED D. MUCH LONGER THAN EXPECTED
Q.16 DO YOU HAVE ANY OTHER COMMENTS, QUESTIONS OR
CONCERNS?
________________________________________________________

Q.17 WHEN YOU THINK ABOUT THE PRODUCT IS IT SOMETHING


YOU NEED OR DO NOT NEED?

A. DEFINITELY NEED C. PROBABLY NEED


B. AVERAGE D. DEFINITELY DO NOT NEED

Q.18 HOW WOULD YOU RATE THE VALUE OF THE PRODUCT IN


ACCORDANCE WITH THE MONEY?

A. VERY GOOD C. AVERAGE


B. BELOW AVERAGE D. BAD

Q.19 HOW WOULD YOU RATE YOUR EXPERIENCE WITH US?

A. 0-5 C. 5-7
B. 7-10 D. 10

Q.20 OVERALL, HOW WOULD YOU RATE THE QUALITY OF YOUR


CUSTOMER SERVICE EXPERIENCE?

A. VERY GOOD C. GOOD


B. AVERAGE D. VERY BAD

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