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    Inbound and Outbound

    Uploaded by

    webdev397

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Inbound and Outbound

    Uploaded by

    webdev397
    12 views12 pages

    Original Title

    inbound and outbound

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    12 views12 pages

    Inbound and Outbound

    Uploaded by

    webdev397

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 12

    INBOUND

    AND
    OUTBOUND
    MARKETING
    What is Inbound
    marketing?
    Inbound marketing aims to build lasting relationships by
    addressing audience needs, fostering brand awareness,
    and guiding prospects through the buyer's journey,
    ultimately leading to conversions and customer
    satisfaction.

    Inbound marketing is a customer-centric digital strategy


    that attracts and engages audiences through valuable
    content, SEO, social media, and personalized
    communication.
    FEW KEY ELEMENTS OF INBOUND
    MARKETING
    SOCIAL MEDIA MARKETING
    EMAIL MARKETING Social media is crucial in inbound marketing.
    Inbound marketing relies on nurturing leads. Sharing content boosts reach, encourages
    Email marketing sends personalized engagement, and facilitates conversations.
    messages with valuable content, promotions, Platforms enable direct interaction with potential
    and updates, using automation for efficiency. customers, fostering meaningful connections.

    SEO CRM
    Inbound marketing depends on CRM systems aid businesses in analyzing
    SEO for content visibility. Optimize customer interactions and data, enhancing
    with keywords, meta tags, and understanding of needs, preferences, and
    enhance website structure for behaviors. This informs personalized and
    effective searchability. effective marketing strategies throughout
    the customer lifecycle.
    What is Outbound
    marketing?
    Outbound marketing in digital marketing refers to the
    traditional approach of reaching out to potential
    customers proactively.

    It involves businesses initiating contact with their


    audience through various channels to promote their
    products or services.

    Unlike inbound marketing, which focuses on attracting


    customers through content creation and engagement,
    outbound marketing relies on direct outreach methods to
    generate leads and drive sales.
    FEW KEY ELEMENTS OF OUTBOUND
    MARKETING
    TELEMARKETING SEARCH ENGINE MARKETING
    While traditional telemarketing involves phone Paid advertising on search engines, such as Google
    calls, digital marketing has evolved to include Ads, falls under outbound marketing. Businesses
    voice-over-internet-protocol (VoIP) calls, bid on keywords to have their ads displayed when
    making it a digital outbound marketing method. users search for specific terms.

    DISPLAY ADVERTISING SMS MARKETING


    Outbound marketing utilizes website Sending promotional text messages
    banner ads, pop-ups, and visuals to to potential customers is a form of
    attract potential customers, outbound marketing, typically used
    displayed broadly or to specific for time-sensitive offers or
    demographics for targeted announcements.
    promotion and engagement.
    THANK YOU

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